Don’t Be a Twat Pirate



Twitter chat hijackers are twat pirates

One of the great things about Twitter is the abundance of chats that the platform has encouraged.

From the likes of #blogchat (one of the best chats on Twitter, period) to #gno, #SMsafety and more, there are a ton of great weekly chats that see some of the best tips and exchanges of ideas anywhere.

Or, at least, mostly best tips and exchanges.

Because one thing that seems to be growing in abundance along with the popularity of the chat itself is the hijacking by certain Twitter users, who offer “tips” that turn out to be nothing more than links to posts on their blogs.

I call these folks Twat Pirates – TWitter ChAT hijackers (or pirates).

Now, don’t get me wrong. The great thing about Twitter chats is the opportunity for participants to meet new people, and therefore gain awareness of what their own stuff is about.

But at the same time, most chats usually offer a chance to promote yourself, either at the start or the end of the chat. So where’s the need to constantly throw in your own links and say, “Oh, this is a great article”, or, “You might enjoy this post, it’s really relevant”?

We all like to think we’re helpful. We all like to think we can offer advice to help awareness of us grow, while helping others at the same time.

But as Troy Claus (who made me think more on this) said, there’s a good way and a crap way to do this.

The good way is to maybe say, “Hey, I wrote a post about that, I can send you the link if interested.”

Or, you can be a Twat Pirate instead.

Choice is yours – which one do you want to take?

(Note: I had some emails asking if I knew what twat meant in slang terms. Being from the UK originally, yes, I do, and the choice of term was deliberate.)

image: ZakVTA

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Rob_Dore 6 pts

Danny, I love the terminology. It can be hard, there's so much talk about how Twitter is a free marketing tool I can see how many fall into the trap but when you see it, it truly smacks of desperation. I do a lot to try to promote my business and gain site traffic etc but like to think (and sincerely hope) I'm not akin to those that you so eloquently describe.
I think the odd shameless link is cool so long as it's just an everyday tweet or on subject, it's even cooler if you tell everyone it's a shameless plug, at least that way they know whether or not to bother clicking on it.

DannyBrown 2707 pts

Rob_Dore That's the thing, Rob. Everyone pretty much understands that you have stuff to share, and often encourage it. But as you show, you can do so, *still* admit it and not be a Twat Pirate. :)

jeffespo 186 pts

Danny, It is a shame when the Me,Me, Me enters into the chats. It is part of the reason that I have left some former favorites in favor of playing with the cat. The only thing that drives me battier than the Twats is when vendors slip into chats only to offer how awesome their product is and cold-calling/emailing folks who talked about their field in the chat - stalkers suck period - and yes I am looking at you SM monitoring companies.

DannyBrown 2707 pts

jeffespo That's a GREAT point, Jeff - abusing the tools you provide can often make you an even bigger twat. ;-)

SaraHamil 16 pts

Ha ha, OH Danny! But really, it's a good point. Shameless self-promotion (and sneaky self-promotion for that matter) is rarely a good strategy and more than anything just makes a person come across as annoying (and kind of desperate). In my opinion it's simply counter productive - when I see it happen, the individual loses credibility in my eyes. I like your suggestion of u00e2u0080u009cHey, I wrote a post about that, I can send you the link if interested.u00e2u0080u009d Now THAT I would be receptive to.

DannyBrown 2707 pts

SaraHamil I liken them to the direct sellers and telemarketers that call just as you're sitting down to your favourite dinner. It's not that I'm not interested in your product - but sometimes the approach needs working on.

Either that, or you really are just an idiot. ;-)

3HatsComm 803 pts

Oh Danny, you and your brazen "I'm from the U.K.... now Canada" cleverly worded headline, love it. I've been in a number of chats and the so-called pirates, nee trolls and spammers, do seem to following the hashtags. It's one thing to participate in a chat and offer helpful info (even if it's your own). It's another to interrupt others' conversation to just pimp your own stuff. Luckily I know whereof the "spam and report" buttons are. :-) Good, short post. You've got me motivated to get crackin' on my own, thanks.

DannyBrown 2707 pts

3HatsComm See, I don't mind these guys *as* much because you at least know they're spamming and talking crud, and just linking to their own stuff. But when someone's "validly" taking part in a convo, and all they're doing is sending link after link of their own stuff? Grr....

3HatsComm 803 pts

DannyBrown Grrr.. arrgh is right. I rarely link to my own stuff (even when right on point) and do so with warning. But if that's ALL they're doing, linkbaiting their own stuff then they're not really contributing are they? And yeah, that's worse than spamming.. and now I'm armed with this post to tweet back at any interloping chat pirates. ;-)

DannyBrown 2707 pts

3HatsComm I'll be there ready to RT you, Davina. ;-)

Ricardo Bueno 93 pts

"Seek to be helpful first!" You do that by sharing resources that you think are helpful and might solve people's problems. Shoving your own content down people's throats, in my opinion, isn't all that helpful. It's great that you have good content (by your standards), but shoving it at me just comes off wrong.

#Blogchat is definitely my favorite chat. When I'm engaging with people there, I'm always sharing articles to other sites (from Copyblogger, Problogger, etc.) to things that I find helpful and that might help answer other people's questions. Then, if people choose to engage with my content (and they do), great. I let them click over through my profile and connect, I don't whack 'em in the face with it.

DannyBrown 2707 pts

RicardoBueno I wonder if we could get analytics, to compare the interest a non-selfish sharer gets compared to a self-promotional one? Pretty sure the people that share non-selfish information get more "love" in the end. :)

jennalanger 707 pts

Thanks for giving the office a good chuckle :)

I participated in #blogchat a time or two, but I really like chats like #cmgrchat and #smcedu because they still seems small and intimate. You know the chat has made the big leagues once you get the people only promoting themselves - they've found the power of the #hashtag! So I agree, get those pirates out of there and engage the people actually having a discussion.

DannyBrown 2707 pts

jennalanger Perhaps all the other attendees can tweet "Y'aaarggh!" at the offender and chase them on their way..? ;-)

NicWirtz 38 pts

jennalanger It's not necessarily big time chats that do this. You could argue that social media can be an echo chamber so chats can end up as a race to get the obvious point across or repeat what someone else said in another chat.The problems of popular chats include people promoting themselves either by links, volume of tweets/RTs just so they're heard, repetition and lack of original thought.

NicWirtz 38 pts

DannyBrown jennalanger In this day and age, the modern pirate links to http://www.youtube.com/watch?v=ZLsJyfN0ICU

DannyBrown 2707 pts

NicWirtz jennalanger I might start #solochat and see how long it takes for me to ban myself for constant self-promotion ;-)

jennalanger 707 pts

NicWirtz DannyBrown Haha, I totally thought I was going to get Rick Roll'd :)

NicWirtz 38 pts

I dread to think what you could do abbreviating chats with unnecessary tweets ;)

joey_strawn 362 pts

I want someone to draw a cartoon or a Twat Pirate and put it on a bumper sticker. That is all.

AprilTara 6 pts

Haha! Add me to the list of people wondering if you knew what "twat" meant in American slang! ;)

janebinnion 23 pts

AprilTara That is what David Cameron called all the millions of Uk folk Tweeting. And he knew full well what he was saying!

DannyBrown 2707 pts

janebinnion AprilTara Another reason Cameron is an idiot. And I thought Blair was bad...

janebinnion 23 pts

DannyBrown AprilTara Ha Ha, yes while we are on the subject of tw*ts...! Anyway you seem to have got people's attention with this, the English do love a bit of naughtiness.

karirippetoe 22 pts

You had me at "Twat" - interesting use of the word. Especially knowing how it's used in the UK.

I agree with you and think it is kind of douchebaggy to hijack hashtags for self-promotion, but I think that a lot of Twitter chats have evolved into Twitter communities that extend far beyond the confines of the hour-long chat. Therefore, I don't see the harm in using a Twitter chat hashtag on relevant content even when the chat isn't happening. #eventprofs is a great example of this - content relevant to event professionals is tagged with this all the time.

DannyBrown 2707 pts

karirippetoe If it's outside the chat itself (so, during the week when #blogchat is on a Sunday), I agree, Kari. But when it's in the chat itself, and all you see is link after link to your own articles... meh. ;-)

MonicaMcPherrin 6 pts

Danny, I'm laughing my ass off at the title of this post. I totally get your point and agree with you, but I wonder if you realize what else the word Twat means. Maybe they don't use this word in Canada. Thanks for the laugh!

DannyBrown 2707 pts

MonicaMcPherrin Hi Monica - oh, I know, I'm from the UK originally, I moved here in 2006. It was a deliberate choice ;-)

(And I think it is used here too). :)

Sushi 147 pts

This post is awesome just because of the term twat pirate. Even though I don't frequent Twitter chats because of the number of out-of-context tweets to my followers, the fact that people do this doesn't surprise me one bit. Please, people, don't be a twat pirate.

dredman 7 pts

I resent that you have defamed the pirate code in such a way.

DannyBrown 2707 pts

dredman Not me, dude, the pirates of Twitter chats. ;-)

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  1. [...] Read more: Don't Be a Twat Pirate – Danny Brown [...]

  2. [...] (that’s a quick sure-fire way to get hated by the community). Danny Brown calls this being a “Twat Pirate” (it’s a great post). Focus on being helpful first. Share other people’s connect and then [...]