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The Power of Ideas

November 28, 2010 26 Comments
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I’ve written before why I’m passionate about creativity being allowed to shine.

Without it, we’d be left in a boring world where only the few would have a say in what we watch, say or do. Companies would be filled with drones, businesses would be drab affairs, and artists would be virtually non-existent.

We wouldn’t have videos like the one below, either, and that would be a shame.

Taking a fantastical look at the cityscape of Toronto, the video shows the immense scope a person has when their creativity is let loose.

Sexy might not always sell when it comes to business – but that doesn’t mean we can’t mix it up once in a while. Agree?

(For a cool interactive experience, check out the Batelco Infinity Facebook Page. And hat-tip to Randy Matheson for making me aware of the video.)

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About Danny

Danny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing.

51 comments
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Garious
Garious

I think that inspiration has been the major driving force of change in human history and as long as we're inspired to make our lives even better, we'll definitely see more innovation to come. This gets me pretty excited on what the future brings. Be inspired! Stay inspired!

Garious
Garious

I think that inspiration has been the major driving force of change in human history and as long as we're inspired to make our lives even better, we'll definitely see more innovation to come. This gets me pretty excited on what the future brings. Be inspired! Stay inspired!

Garious
Garious

I think that inspiration has been the major driving force of change in human history and as long as we're inspired to make our lives even better, we'll definitely see more innovation to come. This gets me pretty excited on what the future brings. Be inspired! Stay inspired!

LauraL_Williams
LauraL_Williams like.author.displayName 1 Like

Wow - amazing. I'll pay for the feature movie right now!

LauraL_Williams
LauraL_Williams

Wow - amazing. I'll pay for the feature movie right now!

geoffliving
geoffliving

Thanks for bringing the fun. A great reminder for passion and excitement!

geoffliving
geoffliving like.author.displayName 1 Like

Thanks for bringing the fun. A great reminder for passion and excitement!

jonathansaar
jonathansaar like.author.displayName 1 Like

Absolutely amazing video. I love the journey the little boy walks through so much..plus its in TO :). My son is leaping into the video production world and he was delighted to see this. Life and business must be an adventure! Thanks for making my Monday end in such a cool way.

Danny Brown
Danny Brown moderator

@jonathansaar I love that line, Jonathan - "Life and business must be an adventure." Here's to it always remaining that way - and to your son making the next inspiring piece!

jonathansaar
jonathansaar

Absolutely amazing video. I love the journey the little boy walks through so much..plus its in TO :). My son is leaping into the video production world and he was delighted to see this. Life and business must be an adventure! Thanks for making my Monday end in such a cool way.

DannyBrown
DannyBrown

@jonathansaar I love that line, Jonathan - "Life and business must be an adventure." Here's to it always remaining that way - and to your son making the next inspiring piece!

vamerritt
vamerritt

Stunning. Every day I am grateful for something and today it is this..

vamerritt
vamerritt like.author.displayName 1 Like

Stunning. Every day I am grateful for something and today it is this..

Max360
Max360

The joy and innocents of a childs immagination is lost as we age and place stringent rules of engagement and procedures on ourselve thus constraining our creatitivity in everyday life. Only people and companies that remove these artificial boundries are able to think and produce differently. One example of one who was an orginator of this ideal was Sony who has since lost their way but we can make.believe......

Max360
Max360

@dannybrown Like many well intended growing enterprises, over the years individual engineering teams grew into kingdoms and each garnered their own success for many years until th eworld went digital and the multiple categories of products and services coud not or would not work together in this new dynamic world. Products all using different GUI, remote controls and raw materials adding costs and complication. Old Guard in transition to new is still underway and lagging the world creative leaders like apple, google and others.

dannybrown
dannybrown

@Max360 Sony used to be awesome, didn't they? Whatever happened to the guys that were brave enought o bring something like the WalkMan to market?

Max360
Max360 like.author.displayName 1 Like

The joy and innocents of a childs immagination is lost as we age and place stringent rules of engagement and procedures on ourselve thus constraining our creatitivity in everyday life. Only people and companies that remove these artificial boundries are able to think and produce differently. One example of one who was an orginator of this ideal was Sony who has since lost their way but we can make.believe......

Max360
Max360 like.author.displayName 1 Like

@Danny Brown Like many well intended growing enterprises, over the years individual engineering teams grew into kingdoms and each garnered their own success for many years until th eworld went digital and the multiple categories of products and services coud not or would not work together in this new dynamic world. Products all using different GUI, remote controls and raw materials adding costs and complication. Old Guard in transition to new is still underway and lagging the world creative leaders like apple, google and others.

Danny Brown
Danny Brown moderator

@Max360 Sony used to be awesome, didn't they? Whatever happened to the guys that were brave enought o bring something like the WalkMan to market?

jasoncrouch
jasoncrouch

Danny - I have to admit that this video is one of the few things I've seen that make me actually want to visit the company's Facebook page. Thanks very much for sharing this find. Very cool stuff!

dannybrown
dannybrown

@jasoncrouch Wait until you start messing about with the interactive video app, mate :)

jasoncrouch
jasoncrouch like.author.displayName 1 Like

Danny - I have to admit that this video is one of the few things I've seen that make me actually want to visit the company's Facebook page. Thanks very much for sharing this find. Very cool stuff!

Danny Brown
Danny Brown moderator

@jasoncrouch Wait until you start messing about with the interactive video app, mate :)

janebinnion
janebinnion

Hi Danny. thanks for this. I am Dyspraxic and thus tend to see and do things differently, and creatively. This really is not always appreciated in orgs, but I am learing to value it and am taking the steps towards self employment. If it's good enough for david Bailey it's good enough for me :)

dannybrown
dannybrown

@janebinnion David Bailey is awesome, Jane :) And the way I look at it, it's the companies that don't encourage creativity that are missing out.

janebinnion
janebinnion like.author.displayName 1 Like

Hi Danny. thanks for this. I am Dyspraxic and thus tend to see and do things differently, and creatively. This really is not always appreciated in orgs, but I am learing to value it and am taking the steps towards self employment. If it's good enough for david Bailey it's good enough for me :)

Danny Brown
Danny Brown moderator

@janebinnion David Bailey is awesome, Jane :)

And the way I look at it, it's the companies that don't encourage creativity that are missing out.

Justicewordlaw
Justicewordlaw like.author.displayName 1 Like

This was an amazing video danny and thanks for sharing. You are truely correct about being creative and coming up with things that no one else would ever bare to think of.

Justicewordlaw
Justicewordlaw

This was an amazing video danny and thanks for sharing. You are truely correct about being creative and coming up with things that no one else would ever bare to think of.

adamsinger
adamsinger

Danny - agree with your notion that creativity is critical for success, especially for marketing and PR pros. Anyone can follow a process, that isn't really what is valuable. What's valuable are creative ideas, and will continue to be as the digital industry formalizes further.

dannybrown
dannybrown

@adamsinger What surprises me is that it's usually the creative teams that get brought in last to a lot of PR and marketing projects, Adam. And then businesses wonder why they didn't get a lot of love... ;-)

adamsinger
adamsinger like.author.displayName 1 Like

Danny - agree with your notion that creativity is critical for success, especially for marketing and PR pros. Anyone can follow a process, that isn't really what is valuable. What's valuable are creative ideas, and will continue to be as the digital industry formalizes further.

Danny Brown
Danny Brown moderator

@adamsinger What surprises me is that it's usually the creative teams that get brought in last to a lot of PR and marketing projects, Adam. And then businesses wonder why they didn't get a lot of love... ;-)

Ari Herzog
Ari Herzog like.author.displayName like.author.displayName 2 Like

At 1:35, the billboard reads, "The flag in our hearts is the one in our hands.

That's key to the video and your point.

ariherzog
ariherzog

At 1:35, the billboard reads, "The flag in our hearts is the one in our hands. That's key to the video and your point.

MarkDykeman
MarkDykeman

I dig the video. I recognize a bunch of the sites and the race cars in the mall reminds me of Mario Kart.

dannybrown
dannybrown

@MarkDykeman I have visions of you being Toad.

byderekj
byderekj

Danny, This video is nothing short of fantastic! I think many people don't realize how often we explore our very own sense of creativity. This video captures just that!

FrankDickinson
FrankDickinson

@dannybrown @byderekj WOW! You used the word "wonderment" Danny and that is exactly what this video brings - it is also what creativity should create. Here's to creativity!

dannybrown
dannybrown

@byderekj Agree, mate. Not often a vide can really capture the sense of wonderment - now imagine if we could have this in augmented reality too? ;-)

byderekj
byderekj like.author.displayName 1 Like

Danny,

This video is nothing short of fantastic! I think many people don't realize how often we explore our very own sense of creativity. This video captures just that!

FrankDickinson
FrankDickinson like.author.displayName 1 Like

@Danny Brown @byderekj WOW! You used the word "wonderment" Danny and that is exactly what this video brings - it is also what creativity should create.

Here's to creativity!

Danny Brown
Danny Brown moderator like.author.displayName 1 Like

@byderekj Agree, mate. Not often a vide can really capture the sense of wonderment - now imagine if we could have this in augmented reality too? ;-)


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