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11 Comments on "Where Addressable Advertising Can Benefit from Social Media"


JonHearty
4 years 4 months ago

I don’t know if you’ve seen the movie ‘Minority Report’, but it shows the future of this very shift in advertising. Using NFC-style technology (near field communication), advertisements, just as posters in a subway terminal, direct their advertising message based on the individual; ads address you by name, know what kinds of products and services you’ve been seeking, etc.

Cogeco may or may not succeed with their latest campaign, but I think the bigger picture revealed in the story is a glimpse into the future of targeted advertising. Thanks for pointing this one out, dannybrown

DannyBrown
4 years 4 months ago

@JonHearty As long as no criminals are watching CHCH, and trying to avoid their name being said every time they switch on 😉

JohnnyRusso
4 years 4 months ago

Danny, good for Cogeco for trying this out. It might end up failing (I think it will do quite well, as long as they do integrate with social media, as you mentioned), but this is better than remaining stagnant, and winding up like the newspaper business. Very innovative on their part. Good catch!

DannyBrown
4 years 4 months ago

@JohnnyRusso Agree, mate, nice to see someone (especially a TV / “traditional media” channel) go for the more targeted approach as opposed to the “throw enough and see what sticks” method.

ginidietrich
4 years 4 months ago

At first blush, this seems like it’d be REALLY expensive. But I like that they’re beginning to think of laser targeting specific audiences. It’s not happening in the Windy City so you’ll have to keep us updated on what you see!

DannyBrown
4 years 4 months ago

@ginidietrich troy claus Get on the case, stat, Gini – time to start the global takeover. Use Chicago for the test area 😉

ginidietrich
4 years 4 months ago

@DannyBrown troy claus Sigh…it’s not ME you’re ahead of! It’s Mayor Daley!

DannyBrown
4 years 4 months ago

@ginidietrich What – I’m ahead of you again, Gini. Oh dear… 😉

Yeah, it’d be interesting to gather costs versus eyeballs versus success rates. Maybe that’s a job for Santa, AKA troy claus :)

markwschaefer
4 years 4 months ago

This is an extremely interesting view Danny. Good catch. Thanks!

TrafficColeman
4 years 4 months ago

YouTube ads are something I see a lot of people turning to these days, I really don’t know too about them, but I think you can target your audience with keyword that are related to your niche.
Blogtalk radio have ads running all the time before someone broadcast starts.

“Black Seo Guy “Signing Off”

DannyBrown
4 years 4 months ago

@TrafficColeman Companies are definitely getting smarter when it comes to catching views, Coleman. Of course, the trick is then to convert, but at least you have a targeted “in” now.