This Isn’t Rocket Science

If I want pizza, I call up and order a pizza. If I want to book a flight, I go online and book my flight. If I want to watch a movie, I’ll download from Netflix and watch it. Easy, huh?

So why is it so difficult to do the same when I have a problem and need customer service?

If I call my cable service provider, or bank, or insurance company, I don’t want to be sat there pressing buttons until my fingertips bleed, just to get to the right department. I don’t want to hear hold music for 15 minutes, only to then be told I need to go back to the department I just came from. I don’t want to be told my call is important to you when it feels anything but.

Businesses spend so much time getting their brand right; their marketing; their PR; their sales; their online strategy. But you know what?

None of this means a thing without customers. And customers do not want to feel second-rate. Strange but true – satisfy your customers and you’ll satisfy your shareholders and accountants.

How’s your satisfaction level holding up?

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Buy Danny's Book!
In his book Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing, Danny Brown goes beyond social influence scoring and gives you a start-to-finish blueprint for making influence marketing work in your organization.

Co-authored with Sam Fiorella and featuring case studies, empirical evidence, digital workshops and much, much more, this book will redefine how you look at influence marketing.

Buy your copy of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing today. You can also buy from Barnes & Noble.

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