Lessons from 2010 and Finding Focus for 2011




Lessons and focus

The great thing about year end is that you can take stock of what happened in the previous 12 months, and look at ways to avoid mistakes and build on successes.

This is true for pretty much anything you do – your personal life, your job, your business, your blog, your dreams. Anything. I know I’ve had a lot to look back on in 2010 – some good, some bad. Some of the good has (fortuitously) turned to great, while the bad has been… interesting.

Because I see this blog as a place for us all to share, learn, support and help grow each other, I thought I’d share what I’ve learned, and where I want to go. Some of it might be beneficial; some, not so much. Heck, you might not even care for any of it, and that’s all good too – I’m just grateful for you being here.

So… here we go.

Lessons from 2010

There were a ton of things that happened in 2010 – launching For Bloggers By Bloggers with an awesome team of authors was hugely satisfying, for example – and each one saw me learn something. Three in particular, though, stood out.

  • We Are Not Invincible. In March this year, I discovered (not through choice) that we are not invincible. I was struck down with an illness that saw me undergoing treatment for three months, and left me listless, tired and weak. This came at a time when I was (mistakenly, as it turned out) flying high professionally. That period showed me what was important, and I’ve never put business before family and health since, nor will I again. I know it’s not easy, but ask yourself if you really need to file that last report or spend that extra ten minutes at work.
  • Bitterness Isn’t Your Fault. Recently, I’ve found out that a certain “lady” I used to respect has been seriously bad-mouthing me and telling complete lies to anyone that will listen. Now, I could come out on the offensive and, with the connections I’m fortunate to have, destroy her flimsy reputation in a heartbeat. But what’s the point? As long as the people that matter know the truth, and the bitter people continue to swim in their own crap, why waste energy on them?
  • Friendship Can Build a Business. I’ve never been a huge fan of going into business with friends – too much can be put at stake. But sometimes, it just works – and so it’s been with Troy Claus, and Bonsai Interactive Marketing. Every day is a bona-fide joy to go into our office, because it doesn’t feel like going to work – it feels like building business blocks for clients with a great friend. Use this for yourself if you can – you don’t have to be in your own business, you can build a solid friendship with those at your workplace. And you never know what the future holds.

Finding Focus in 2011

Of course, learning from what’s gone before is just part of any equation, especially a year-end one. Just as important as learning is building on the knowledge you’ve taken from the past 12 months, and focusing that into the next 12.

So what can you/we aim for in 2011?

  • Buy Your Weakness. Over on my Facebook Page, Phil McDonnell asked about focus and client offerings. It’s a question most (if not all) businesspeople ask, and something we face at Bonsai. Our answer – concentrate on your strengths and buy your weaknesses by outsourcing or hiring. That’s not saying Phil’s weak anywhere, but say he wants to concentrate on web development, but then social applications and more come into the mix. Get others to work on that part, and concentrate on what you do best. I have strengths, as does Troy, but we know we also have weaknesses, and that’s where we use trusted resources to complete a project. Do the same – don’t be afraid to combine to be truly focused.
  • Grow Balls. I’ve spoken before about growing bigger balls, but this doesn’t necessarily need to be in the way I described it in the original post. While the points in there are still valid, growing balls can simply mean taking baby steps to your goals and dreams. Start a journal and see if you like writing; if you do, start a blog and share your ideas with the world. Or start saving just a little bit extra, and read just a little bit more, and network just a little bit more. And when you’re ready, think about that business of yours you always wanted to start. Some of the biggest businesses today started as a hobby – why not yours?
  • Recognize Redundancy. The biggest stumbling block to focus of any kind is redundancy. Redundant work practices; redundant mindsets; redundant answers; redundant heroes. Stop. Breathe. Look around. What’s in your life – personally and professionally – that you can get rid of? Is there a potential roadblock for where you need to be in 3, 6 or 12 months from now? If so, and you recognize it, nuke it now. Make it redundant before it does the same to you first.

These are just some of the things that have been on my mind as I wrap up 2010 and look forward to the next 12 months. Some you might recognize (in a different form) from your own experiences; some you might be working on yourself. Maybe none of them.

The point is, we can all learn from each other – none of us have all the answers, yet together we can find them. Some of mine might help you (hopefully they do). But some of yours will probably help me too. And that’s all that really matters.

How about you – what have you learned, and where are you taking it?

And if I don’t see you beforehand, have a wonderful New Year with you and yours, and let’s make 2011 the year it all makes sense.

image: National Media Museum

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Hi Danny,

People just gotta New Year because it promises something unseen and exciting. Calling the not so good events in your life "interesting" forces us to think and strive to look back at the past with a different and much more positive approach.

When Robert Kiyosaki said that mental laziness decreases wealth and physical laziness jeopadizes health, he was talking to us all. Sometimes we could get so caught up with our goals and work that we fail to focus on that which is crucial to our success - good health and balanced life.

I love the realizations and lessons you've had in 2010 as much as I love your focus for 2011. I am looking forward and praying for the day when I could finally reach, or at least near to that level of wisdom you and most of your admirable readers here have. Really, I've been hearing about you a lot but it's quite different and much more edifying when I finally get to immerse myself to your writing.

"The point is, we can all learn from each other – none of us have all the answers, yet together we can find them." - You are right, we all are travelers wanting to get to the point of understanding and we all could assist each other along the journey.

Stumbling upon your blog is probably one of the nicest things that happened to me this 2011. :-)

Here's to a much more fruitful year. Cheers!

Hi Danny,
Just wanted to say hello and wish you a very happy new year! It's been great interacting with you over the past year. You truly are a gentleman and set an example for all to follow.

"Bitterness isn't your fault" rang true with me. I was in a similar situation at work and learned that very valuable lesson. It's hard not to take that sort of thing personally at first, but the key is to realize it's not about you at all. I was smart enough to seek a friend's advice and lucky enough that my friend knew exactly what to tell me.

I'm sorry to hear that you are going through that, but I am happy to hear that you have the right perspective.

Cheers to you in the new year!

--Coreen

Outsourcing is something that can either make you or break you. Finding good…really good…outsource personnel is a time consuming job but one that HAS to be done with all due diligence.

I've been outsourcing programming and server operations for 12 years now (because I DON'T like to do either of them!). As Danny so aptly put it, "it's still your name on the project..." Looking for outsource personnel is no time to be a "nice guy/gal"!

Good conversation going here. That's the way it's supposed to be.

Thanks, I appreciate it.
Dennis Lively
http://tourismlearningcenter.com/cvb-blog/

Inspiring post Danny! I think the most important thing is to dare, not to be afraid to take decisions even though it could turn out to be not as expected. And I think you truly did that!

One of my main and biggest goals for the next year is finding a job/my first job. Not just a job, but one that will throw me in the next level of my life!

Good luck to you and an amazing year ahead,
Happy New Year!

Hi Danny

As a fairly newbie blogger who knew nothing when I started out blogging other than I had a passion for my chosen small niche and loved writing; I have learnt heaps from generous blogging buddies who have encouraged and helped me on my blogging journey.

I have learnt there are some amzing people in the blogosphere and I have been blessed to have met them. I am now an active part of the blogging community and look forward to giving more back in 2011.

All the best for your continued success in 2011 Danny. You are an inspiration to many of us.

Patricia Perth Australia

Lovely! It is a time for reflection - and there are many on the path of simplifying, downsizing, and quieting the digital noise/interruptions.

The only thing I might add would be to not only hire your weakness, but hire your dislikes too. They might not always coincide, but wouldn't that make life more enjoyable?

Thanks again!

I really love this post Danny. Partly because I have come to like you, your work, and your insight in the short time we have connected in 2010 so its nice reading about some of your history and humanity.

On a business note you hit something really key about buying your weakness. My last corp job was working on very high science engineering projects such as Rockets, Space Probes, Missiles, Hydrogen Cars, life saving Medical Devices, things that need multiple layers of subcontractors. It is really important to excel at your core competency and not be afraid to bring in others for larger scale work. Project Management becomes a key asset.

Which leads me to doing business with friends. I have spent 2010 building relationships with people who work solo or in small agencies that do great work! People I like. Whom I am becoming or already have become friends with. So when I pitch a big fish a campaign I have dreamed up I can offer more. You need a TV commercial? Digital work? Graphic Arts? Integrated Social Media? I have the people who I know will shine and are people I like (though yes rick of something going wrong and changing things but I am very picky whom I would trust).

Glad you are healthy and I hope you have a great night tonight and a happy new year and I look forward to a full year getting to know you better.
Cheers

Thanks for that Danny. Two things that smacked me in the back of my head this year:

- People I love are getting older and I had better make the best of times while they're good. It's not a new revelation but it's more prominent in my awareness lately.

- What and when I eat affects my focus and output. Those are resources I want to protect; I can do better if I plan my daytime meals instead of reacting to my hunger.

Best wishes for 2011.

Hi Danny,

People just gotta New Year because it promises something unseen and exciting. Calling the not so good events in your life "interesting" forces us to think and strive to look back at the past with a different and much more positive approach.

When Robert Kiyosaki said that mental laziness decreases wealth and physical laziness jeopadizes health, he was talking to us all. Sometimes we could get so caught up with our goals and work that we fail to focus on that which is crucial to our success - good health and balanced life.

I love the realizations and lessons you've had in 2010 as much as I love your focus for 2011. I am looking forward and praying for the day when I could finally reach, or at least near to that level of wisdom you and most of your admirable readers here have. Really, I've been hearing about you a lot but it's quite different and much more edifying when I finally get to immerse myself to your writing.

"The point is, we can all learn from each other – none of us have all the answers, yet together we can find them." - You are right, we all are travelers wanting to get to the point of understanding and we all could assist each other along the journey.

Stumbling upon your blog is probably one of the nicest things that happened to me this 2011. :-)

Here's to a much more fruitful year. Cheers!

Hi there Jonha,

Wow, where to start after such a nice comment? :) Thanks a lot for the kind words - seriously, really appreciate them, and glad you stumbled your way here. :)

That Kiyosaki quote is awesome - I'll have to check more into him, sounds like an interesting guy. The way I look at it now, is what good is millions in the bank and huge success if you're not around to enjoy with those you love?

Money might make the world go round, but health and love makes its people go round. I know what part I want to be in. :)

Thanks for dropping by, and here's to more shared conversations this year!

Hi Danny,
Just wanted to say hello and wish you a very happy new year! It's been great interacting with you over the past year. You truly are a gentleman and set an example for all to follow.

"Bitterness isn't your fault" rang true with me. I was in a similar situation at work and learned that very valuable lesson. It's hard not to take that sort of thing personally at first, but the key is to realize it's not about you at all. I was smart enough to seek a friend's advice and lucky enough that my friend knew exactly what to tell me.

I'm sorry to hear that you are going through that, but I am happy to hear that you have the right perspective.

Cheers to you in the new year!

--Coreen

Hey there Coreen,

That's a great tip about approaching friends for their take. Sometimes we can be guilty of tunnel vision and miss the bigger picture - having someone that (truly) is invested in you can make all the difference, as they'll tell you if you're right or wrong. Glad to hear your problem was resolved.

And thanks for the very kind words - really appreciate it, and here's to more conversations together this year and beyond. :)

Outsourcing is something that can either make you or break you. Finding good…really good…outsource personnel is a time consuming job but one that HAS to be done with all due diligence.

I've been outsourcing programming and server operations for 12 years now (because I DON'T like to do either of them!). As Danny so aptly put it, "it's still your name on the project..." Looking for outsource personnel is no time to be a "nice guy/gal"!

Good conversation going here. That's the way it's supposed to be.

Thanks, I appreciate it.
Dennis Lively
http://tourismlearningcenter.com/cvb-blog/

Couldn't agree more, Dennis - and your point about "not being a nice guy" is so true. You have to be "harsh", because at the end of the day your outsource can enhance a client relationship or kill it stone dead. Makes things interesting, for sure. :)

First of all let me just say thanks for the shout out :)

I knew before I even asked that question on Facebook that you would have a post like this in the works.

I am so happy to have met you (albeit online only) and be able to read your musings. You have a lot to offer all of us and I for one am thankful that you share as much as you do.

For the person that is bad mouthing you, it is not worth a second of your time to even think about it. You have done so much to be proud of, 12for12 just to name one thing.

I really have to change my mindset of wanting to do everything myself. It really is self-defeating trying to do it all, but it is also hard to find people to trust to do the work for you. I do like the idea of buy what you don't like to do as well, if you don't like doing something but can outsource it that would make the project so much better.

Thank you again Danny for being a mentor and giving me some big footprints to follow in. I hope to really get in the game this year and fully brand myself and my business.

Happy New Year and much success and health...

~Phil

Hey there Phil,

No worries mate, it was a great question and one that a lot of us ask regularly.

The trust factor is definitely a big thing. Although you're outsourcing, it's still your name on the project and you're the one that's reporting to the client. So you need to know the folks you use can do the job well and on time.

So far we've been very fortunate, and I guess a lot of that goes down to old-fashioned research.

* Ask for references.
* Check work examples.
* Ask about their successes and how they overcame failures.

If there's even a tiny amount of doubt about the relationship, bypass and start looking again.

If we can ever help recommend people to you at Bonsai, feel free to give us a shout mate.

Thanks for the kind words and being part of this community, and here's to a great 12 months of sharing ahead!

Hey there Phil,

No worries mate, it was a great question and one that a lot of us ask regularly.

The trust factor is definitely a big thing. Although you're outsourcing, it's still your name on the project and you're the one that's reporting to the client. So you need to know the folks you use can do the job well and on time.

So far we've been very fortunate, and I guess a lot of that goes down to old-fashioned research.

* Ask for references.
* Check work examples.
* Ask about their successes and how they overcame failures.

If there's even a tiny amount of doubt about the relationship, bypass and start looking again.

If we can ever help recommend people to you at Bonsai, feel free to give us a shout mate.

Thanks for the kind words and being part of this community, and here's to a great 12 months of sharing ahead!

Inspiring post Danny! I think the most important thing is to dare, not to be afraid to take decisions even though it could turn out to be not as expected. And I think you truly did that!

One of my main and biggest goals for the next year is finding a job/my first job. Not just a job, but one that will throw me in the next level of my life!

Good luck to you and an amazing year ahead,
Happy New Year!

"Dare" - great choice of word, Florina. Small word, but can lead to so much. Here's to you finding that job and all you're looking for this year and beyond. :)

Hi Danny

As a fairly newbie blogger who knew nothing when I started out blogging other than I had a passion for my chosen small niche and loved writing; I have learnt heaps from generous blogging buddies who have encouraged and helped me on my blogging journey.

I have learnt there are some amzing people in the blogosphere and I have been blessed to have met them. I am now an active part of the blogging community and look forward to giving more back in 2011.

All the best for your continued success in 2011 Danny. You are an inspiration to many of us.

Patricia Perth Australia

Hi Patricia,

Know exactly what you mean re. "blogging buddies". Every day, I'm inspired to keep raising my blogging game when I read what my colleagues over at For Bloggers By Bloggers are writing.

And although not blogging buddies per se, I take a lot in when I visit other blogs, and see how I can build from what others are doing.

Thanks for the kind words, and look forward to seeing more of what you're doing this year. :)

One lesson I learned, that's forefront in my mind today, is when you announced your new blog design. I wasn't too pleased initially -- but it got me thinking about my own blog design. And, earlier tonight, I sent an initial payment to a designer who will help me customize my site.

So, lesson learned is thanks for the inspiration. :)

Hey there Ari,

Then my work is done. ;)

Looking forward to seeing the new design - will it still be built from the Thesis framework or are you going custom WordPress?

Sticking with Thesis for the foreseeable future. There will be a new look all around, building around the current layout and the prior border you and I like.

Lovely! It is a time for reflection - and there are many on the path of simplifying, downsizing, and quieting the digital noise/interruptions.

The only thing I might add would be to not only hire your weakness, but hire your dislikes too. They might not always coincide, but wouldn't that make life more enjoyable?

Thanks again!

"Hire your dislikes" - hmm, interesting thoughts, Kris, and crazy enough to work (said in best Scooby Doo voice!). :)

Thanks for being part of this little part of the web, and look forward to getting to know you more in 2011.

Thank you for the thoughtful post Danny. I have really enjoyed your posts and tweets this year and look forward to 2011. Happy New Year to you and yours.

Thanks Mary, my absolute pleasure to have you here, and hope we continue to share ideas in 2011 and beyond. Have a wonderful night!

Happy New Year to the man with the biggest balls I know! The "friend" who is badmouthing you is a rotten human being. I've found those who badmouth others do it from a place of jealousy. But you're right -if you ever need to rally the troops, I'm behind you.

I hope Bonsai and all of your other crazy projects are a huge success in 2011. And I hope we FINALLY get to meet in person!

xoxo

Even bigger than Mr D or Jack Bauer's? Lumme! ;-)

You're right - discourse from jealousy usually leads to lies and bullshit. The person in question isn't worth it, and besides, she's getting found out left, right and centre as is without my help. :)

Have a great one yourself, miss - been awesome connecting this year, and look forward to the Project Jack Bauer being unveiled too. BlogWorld 2011, look out!!!

Haha, I'd forgotten about PodCamp! :)

Some very good...and very apt...remarks here Danny. Thank you for your thoughts, I appreciate them.

2011,for me and my company, needs to have even greater focus on GIVING. I've always believed that the more I give,the happier my part of the world becomes. I've been both lucky and rewarded for my hard work in my life and know that the more I give, the more I'll receive in some way or other.

No more metaphysical stuff! Happy new year to all!

Dennis Lively

LOVE that approach, Dennis - it doesn't take much, but it can mean so much to those who receive.

Thanks for all you do, mate, and here's to more shared thoughts in 2011!

I really love this post Danny. Partly because I have come to like you, your work, and your insight in the short time we have connected in 2010 so its nice reading about some of your history and humanity.

On a business note you hit something really key about buying your weakness. My last corp job was working on very high science engineering projects such as Rockets, Space Probes, Missiles, Hydrogen Cars, life saving Medical Devices, things that need multiple layers of subcontractors. It is really important to excel at your core competency and not be afraid to bring in others for larger scale work. Project Management becomes a key asset.

Which leads me to doing business with friends. I have spent 2010 building relationships with people who work solo or in small agencies that do great work! People I like. Whom I am becoming or already have become friends with. So when I pitch a big fish a campaign I have dreamed up I can offer more. You need a TV commercial? Digital work? Graphic Arts? Integrated Social Media? I have the people who I know will shine and are people I like (though yes rick of something going wrong and changing things but I am very picky whom I would trust).

Glad you are healthy and I hope you have a great night tonight and a happy new year and I look forward to a full year getting to know you better.
Cheers

See, I knew you were smarter than Gini Dietrich says you are, mate!

Love the whole concept of giving business to friends - I think we'll see a lot more of that in 2011 as businesses become smaller and think smarter.

Been great getting to know you better as well, sir - here's to more japes in 2011! :)

Great learnings and solid plans Mate. It's been an absolute pleasure building a business and a friendship with you. Here's to a great 2011!!

P.S- It takes a lot to hold back on retaliating on someone who trash talks you, Kudos for having the spine :)

Cheers,

Troy Claus

Cheers mate - I find knowing what I do about the person in question is all the "spine" I need. ;-)

Thanks for that Danny. Two things that smacked me in the back of my head this year:

- People I love are getting older and I had better make the best of times while they're good. It's not a new revelation but it's more prominent in my awareness lately.

- What and when I eat affects my focus and output. Those are resources I want to protect; I can do better if I plan my daytime meals instead of reacting to my hunger.

Best wishes for 2011.

Both great points, Mike, and very true. None of us know who's not going to be here tomorrow - make today really count (and that includes your own health).

Cheers, sir, and have a wonderful New Year with you and yours.

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