How are you influenced? By adverts? Marketing campaigns? Email blasts? Word-of-mouth? A little bit of each? How about personal marketing? Would you be more inclined to shop with someone that actively takes the time to know who you are, what your needs are and what your shopping pattern might be? I know I would. Case… [Continue Reading]
If I want pizza, I call up and order a pizza. If I want to book a flight, I go online and book my flight. If I want to watch a movie, I’ll download from Netflix and watch it. Easy, huh? So why is it so difficult to do the same when I have a problem… [Continue Reading]
Two days ago, I watched something very cool happen on this blog. Using the Livefyre comments system as the platform, and the always awesome David Siteman Garland as the sacrificial guinea pig (or bunny!), I carried out an experiment on where I see the true strength of blogs – the comment section. Because Livefyre is… [Continue Reading]
I read an interesting piece over at Marketing Magazine the other day. It discusses cable company Cogeco and their move into “addressable advertising” next year in a pilot scheme throughout limited households. If you’re not familiar with addressable advertising, it’s the method of using far more targeted ads based on location and demographics. So, certain… [Continue Reading]
Hey there, and welcome to a very special blog post. Today, from 12.00 noon Eastern / 11.00am Central / 9.00am Pacific time, the blog is being given over to you and my very special guest, David Siteman Garland of The Rise to the Top. David’s an entrepreneur extraordinaire, who helps businesses grow their success and… [Continue Reading]
There’s an event taking place tomorrow, Wednesday December 8, called Help a PR Pro Out, or HAPPO. Organized by two people I’m proud to call friends, Arik Hanson and Valerie Simon, the aim of HAPPO is simple and does exactly what it says on the tin – helps a PR professional out. Specifically, helps a… [Continue Reading]
This is a guest post from Danielle Smith and is a follow-up to my recent post about PR and blogger relations. Danielle is a former award-winning Television Anchor and Reporter who has turned her attention to the online sphere. She is the founder and primary author of ExtraordinaryMommy.com, a vlogger, online TV host, speaker and… [Continue Reading]
This coming Wednesday, December 8, at 12.00 noon eastern / 11.00am Central / 9.00am Pacific / 5.00pm GMT, there’s going to be a (hopefully) cool and special interactive experiment here on the blog. Using the interactive features of the Livefyre comment system that’s used here, my special guest will be David Siteman Garland, who’s probably… [Continue Reading]
I read a post over at Mom Blog Magazine that left me shaking my head the further I read, and reinforced why so many bloggers don’t like PR agencies. Entitled Why PR People Get Paid And You Don’t, it was a post by an anonymous PR professional (“Sarah”) who, in her own words, is “an… [Continue Reading]
As December begins and the Christmas season arrives in earnest, we wanted to share our Christmas message and say thanks to everyone that has helped make Bonsai Interactive Marketing such a pleasant success since launching six months ago. Launching a business is never easy, but if we’re fortunate enough to continue to make the friends… [Continue Reading]
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Danny Brown is VP, Product Intelligence at Jugnoo Inc., an internet and media technology company for consumers and business. An award-winning marketer and blogger, he is also the author of The Parables of Business, offering business strategies and advice through the art of storytelling. [Read More…]
All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License