Culture Club or Knowing Your Customer

International cultures

Did you know that in Germany, you should always use a knife and fork to eat sandwiches? Or that in Italy you shouldn’t yawn in front of others? How about clicking your fingers or whistling in China – did you know it’s rude? There are a lot of differences between cultures. Some are less profound [...]


Mixing It Up

Help others get ahead

When you have a great meal, do you tell your friends about it? When you see a great movie, or hear a great CD, are you someone who recommends it to others? Word of mouth is the most trusted recommendation factor around. We trust our friends, our families, our connections. We’d rather go with their [...]


Influence That!

Klout and Influence

There’s a lot of negativity around online influence tools at the minute. Things like Twitter Grader, Klout and similar are coming under fire, with common complaints being how is influence decided, what metrics are used, and does it even matter anyway. Allyson Kapin came up with a great statement, about measuring impact as opposed to [...]