Blogger ethics and transparency is quite a big thing around here, as well as many other places online. I’ve written about the topic a few times, and read/commented on other posts around the web on it as well.
As someone who both blogs and uses bloggers as part of client outreach programs, making sure the blogger is ethical is paramount. Making sure the blogger is also honest about our campaign is also key.
Yet there’s much more to blogger ethics than simple transparency when writing as part of a PR or promotional push, and it’s something I’ll be discussing with Joe Hackman tomorrow night (Wednesday, January 12) on his BlogTalk Radio show.
Titled (simply enough) Blogger Ethics and Transparency, we’ll be looking at how blogging has become a big business, and why ethics, transparency and more are key (especially with the likes of the FTC and ASA becoming involved on both sides of the Atlantic).
It’s a late show – it starts at 10.00pm Eastern – but I think it should provide an interesting topic, so if you’re free and have time to pop along, you can find the show here. Additionally, you can ask questions in the live chatroom under the radio channel, or call in with your own (the number is on Joe’s page).
You can also leave any questions you have about blogger ethics, legal requirements, blogger programs, where you fit in and more in the comments below, and I’ll let Joe pick some of the best to cover in the show.
If it’s too late in the day for you, the show is recorded and archived, so you can listen to it or download it later to listen at your own leisure.
Blogging ethics and transparency is always a question that raises great points on both sides of the debate, so would love to see you there with your take.
Cheers!
image: kristiewells