Why You Won’t Like This Blog




Danny Brown blog sucks

I had a few emails (and 14 unsubscriptions) after this blog post I wrote yesterday. The emails I received expressed the sender’s dislike of the post, saying that if I didn’t have anything nice to say, I shouldn’t say anything at all. I’m guessing the unsubscribes shared that view.

That’s fair enough. Opinion pieces often do that – some will agree, some will disagree, and some won’t care either way. And that’s all good, and how it should be – it’d be a pretty boring world if we all agreed on the same topics.

Whether the post was enough to make folks unsubscribe because of it, I don’t know. Personally, I think I’ve written far “worse” and much more opinionated posts here, but that’s by the by. Like I say, the choice is yours – I’m not forcing you to do anything, nor would I want to.

But it led me to thinking what this blog is about, and what type of readers it has. And that in turn led me to thinking of reasons why you wouldn’t like this blog, if you were a new visitor today.

So here’s the quick 15-second elevator pitch on why you won’t like this blog.

  • It’s often blunt and, while respecting reputations, isn’t afraid to challenge people and practices.
  • It’s not just about social media, but how that fits into the bigger picture.
  • There are sometimes cuss words.
  • It won’t tell you how to raise whatever influence score system you’d like to game.

I’m sure there are many more reasons not to like this blog (and feel free to drop them into the comments!), but these are the ones that I’ve had most feedback on over time.

If any of these aren’t your cup of tea, I fully understand you not visiting again – there are plenty of blogs out there that will meet your needs on any or all of the above.

If, however, you like honesty and an open approach to everything – where your voice is just as key as mine – then thanks for continuing to be here, and let’s keep challenging the way we think.

Cheers!

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Danny, I just wanted to stop by and say your blog is my favorite social media blog. So if people don't like you for being who you are then that's their problem.

As a social media "professional" for a public company it seems like everyone and their mother is some sort of social media "expert" nowdays because they use Facebook / Twitter. It's ridiculous.

Your blog keeps it real. Social media isn't about metrics as much as people want it to be, it's about creating a community of people who are interested in coming along for the ride with you and what you are doing. Engagement, personalization, and loyalty are more important than how many followers you have, your click-through rate, or your YouTube views.

Way to get a two-for-one on your blog. I had to go back and read the rant. HA!

As rants go, it was very entertaining. You know what I like the most about it? It shows you're human. You get fed up and fired up. You take stands. You have your limits.

If you blogged like that daily, I could see unsubscribing. But what you said is true and it hopefully will serve as inspiration for those that are frustrated and ready to give up.

Preach on brother!

Since wisdom requires reading those who do not agree with you, those who unsubscribed wouldn't be your target audience anyway. I read that post because of this one and there is nothing in it that I would have predicted would prompt unsubscribes.

I really need to read and share you blog more often - just been focused on bringing together blogging collaborations instead lately.

Love your post URL. Good idea to rank for your own "sucks" search. :-)

One thing that sets you apart from the sheep-branders is you know what works and what is fluff. Far too many speak about that which they have never actually accomplished. If the sheep can't tell the difference bad for the sheep - but they aren't your primary audience anyway.

If you're ever interested in more exposure connect with me? I need more quality blog content than I ever have before (managing content across many marketing related blogs) and one thing I plan to do is write a synopsis of specific blog content and link to the original. I'm sure you have tons of excellent content that would benefit readers of other blogs.

G'Day Danny,
This post actually made me go back and reread yesterday's post. Then I read all those comments.

Bloody hell! Don't some bloggers take themselves seriously! Personally, I'm with Erika N, The Rabid Redhead. And some one attacked my mate, Michael Martine.

Could it be that some of us are just a tad precious?

Blogging's important. But let's always remenber that doesn't necessarily mean that bloggers are.

And if that means that someone dashes of and unsubscribes to my blog......well, let's all hang loose

Make sure you have fun

Regards
Leon

That was the day I subscribed to your blog. What does that mean?

Isn't great when there is a ripple in the current? For you perhaps it was on purpose, for me perhaps by accident. I think these occurrences can create growth, dialog and new thinking.

The trouble with participatory media today is the tendency to use filtering to stay mentally comfortable.

I think it means you like a challenge. Or you just needed to hear someone say what they feel, uninhibited. Danny's a great voice...I think you'll enjoy your subscription.

That is so funny - I totally read that article and thought "OH MY GOSH HE READ MY MIND!" I think about writing a title that starts with throwing in the towel about 10 times a week. :)

I have gotten some great ideas and insight from you. And I think somewhat polarizing posts make your real fans even more hard core. (Although yesterdays didn't seem polarizing to me, but what do I know.) So I would say it is a good thing. You must be doing something right.

Thanks!

While I don't comment nearly enough on your blog, I read it. When I saw this post and yesterday's post, I wondered what the big deal was. It's important to ask about the noise and what's actually effective in real life. For some of us, blogs and other parts of social media are part of what we do. Having someone like yourself or Valeria Maltoni talk about what is snake oil and what's legit are gifts!

This would make a great #kaizenblog topic!

Rock on, Danny!

~Elli

I've got to say I'm shocked that yesterday's post upset people. That was some of your milder stuff. LOL

I too get tired of people more interested in celebrity than practice. I also get tired of it when all we can do is talk about ourselves and our subject. Sometimes we just need to get out there and do it.

I enjoy your perspective Danny. Thanks for a great daily read.

I have very strong feelings about people saying negative stuff just to make a name for themselves. I can’t stand arrogance, gossiping, ignorance, carelessness, and unnecessary criticism that is aimed at hurting someone or profiling the sender.

Granted you did none of the above, it’s really stupid of people to tell you that you shouldn't say anything when you have nothing nice to say. That makes us a herd of conformist cowards and God knows the world needs for people to speak the truth. Regardless of the topic and especially if it's uncomfortable.

And swearing is good. It comes from the heart! :) Keep doing what you’re doing.

The reason I thought reading your post from yesterday was a waste of my time (and almost unsubscribed as well) is because it sounded like a whiney child who was angry at something entirely unrelated to what they were lashing out at. But you thought you had to post something so that was all you could come up with. For the most part, I have enjoyed your blog. If I don't, I have a delete key. You do, however, sound tired and bored at times.

Danny, As the old saying goes, if they can't take a joke (or reality) F them. Let the non-believers leave. Those of us who like a dose of reality are definitely staying!

BRING IT! Cut through the crap and tell it like it is. Sugarcoating is worthless.

Personally I find the subject and approach to your blog articles, especially those of yesterday and today, to be exactly the reason I follow and subscribe to your blog. It's a refreshing change to read someone who doesn't apologize for being an honest, straight forward, what you see is what you get, nicely in your face, modest, very popular personality. Thank you.

Namaste.
http://en.wikipedia.org/wiki/Namaste

Hey, truth hurts sometimes. I am partly surprised you had people unsubscribe from that post, but then again they probably just couldn't handle the harsh truths.

Anyways it was a great post. Keep it up Danny!! :)

Danny your blog is one of only two I read every day. I don't expect to agree with your opinions all the time. I do expect for you to broad my horizons beyond what I've already considered, and you do that.

One of my favorite columns is "Polarize Me" by Chip & Dan Heath which appeared in Fast Company Magazine in March of 2007. I talk about this when I give social media presentations, and I still send it out regularly to people struggling to create an online presence they are "comfortable" with.

It all comes down to this: "If you want people to like you, first decide who needs to hate you."

You got that part figured out mate! Je t'adore!

Hi Danny,

Patricia send me here to see this. Reminds me of why I put a post-it it on my PC that says,

"ONLY WRITE :-) "

People want happy fluffy puppy kitty.

I always get into trouble if I try to make people think or mention a hard truth.

But I knew going in that if I want to be popular I should write celebrity gossip ;-)

Rick

Danny, I'm sure the reason those people unsubscribed are the same reasons that I continue to subscribe. Like you, I'm tired of the "same 'ol, same 'ol" everyday. Just because we challenge ideas, thoughts, and notions doesn't mean we disrespect them or consider them any less valuable. It just means we are constantly looking for ways to do things better. It's like Truett Cathy said about his company, Chick-Fil-A, "If we get better, our customers will demand that we get bigger."

Hi Danny

I felt the post was like a breath of fresh air sprinkled with a good dose of reality! And though I don't use those other "cuss" words you talk about; the content was so good I could overlook them ;-)

In fact I was telling my blogging buddy Rick LaPoint that you write in a similar vein to him. Keeping it real and isn't that what we want?! I sure do.

In fact a few blogs that I have been commenting on regularly, supporting as much as I could, I am now reconsidering.

There is so much garbage/rubbish/trash out there that if people want to go read that, they are the losers Danny. I for one like real....even if it means I have to get over it and get on with it on my own blog!

Rock on Danny and huge RESPECT

Patricia Perth Australia

People complain when a blog has no personality. And they now raise ruckus when the writer expresses his opinions on his own blog.

I can only say to these people: Vote with the click of your mouse. Tell your stories in your own playpen but don't dictate what goes into others.

Danny,
I just jumped in from the Social Media Examiner. You were voted one of the top ten social media blogs of the year. Congratulations! You told me a few reasons why I would want to leave. Can you give a short list on why I would want to stay?

Hi there Tom,

First, thanks for dropping by and the congratulations, sir, appreciate it. And this is exactly the type of comment I like, where it poses the question back onto me. :)

While it'd be easy to say "Flip the reasons to leave around", that's just lazy. I'd like to think you'd stay for:

~ While the blog is primarily about social media and marketing, it also looks at how all aspects of business fall into the mix. Advertising (perfect for your offerings), mobile, CRM and more. I see a business as a spoke and hub; every bit is as important as the rest. I like to think that carries over here with the topics discussed.

~ It's human. I know that's an oft-used phrase in this space, but it's the only thing I know how to be. I get things wrong (but I apologize); I make mistakes; I don't look at people as the lowest denominator (every one has a voice here, as hopefully you'll see by the guest posts and lively discussions we often have in the comments).

~ It's real. Someone said I should probably have more subscribers than I do. That may be true, but then I look at that and think, well, if it was, would they all be here because they want to be, or because it used to be a good blog and now it's trading on former glories? I don't subscribe to the view that you can't challenge an idea because of who said it; nor do I subscribe to the idea that generic is what sells. Instead, I prefer to be real in my voice and real in my answers, and if that means I have less readers (but keep the ones that really want to move the needle on topics and discussions), then that works for me.

Oh, and then there's my obvious Scottish charm... ;-)

Hope that helps, sir, and look forward to seeing you around here more (if I pass the stickiness test!).

Cheers!

Hi there Tom,

First, thanks for dropping by and the congratulations, sir, appreciate it. And this is exactly the type of comment I like, where it poses the question back onto me. :)

While it'd be easy to say "Flip the reasons to leave around", that's just lazy. I'd like to think you'd stay for:

~ While the blog is primarily about social media and marketing, it also looks at how all aspects of business fall into the mix. Advertising (perfect for your offerings), mobile, CRM and more. I see a business as a spoke and hub; every bit is as important as the rest. I like to think that carries over here with the topics discussed.

~ It's human. I know that's an oft-used phrase in this space, but it's the only thing I know how to be. I get things wrong (but I apologize); I make mistakes; I don't look at people as the lowest denominator (every one has a voice here, as hopefully you'll see by the guest posts and lively discussions we often have in the comments).

~ It's real. Someone said I should probably have more subscribers than I do. That may be true, but then I look at that and think, well, if it was, would they all be here because they want to be, or because it used to be a good blog and now it's trading on former glories? I don't subscribe to the view that you can't challenge an idea because of who said it; nor do I subscribe to the idea that generic is what sells. Instead, I prefer to be real in my voice and real in my answers, and if that means I have less readers (but keep the ones that really want to move the needle on topics and discussions), then that works for me.

Oh, and then there's my obvious Scottish charm... ;-)

Hope that helps, sir, and look forward to seeing you around here more (if I pass the stickiness test!).

Cheers!

Danny, I just wanted to stop by and say your blog is my favorite social media blog. So if people don't like you for being who you are then that's their problem.

As a social media "professional" for a public company it seems like everyone and their mother is some sort of social media "expert" nowdays because they use Facebook / Twitter. It's ridiculous.

Your blog keeps it real. Social media isn't about metrics as much as people want it to be, it's about creating a community of people who are interested in coming along for the ride with you and what you are doing. Engagement, personalization, and loyalty are more important than how many followers you have, your click-through rate, or your YouTube views.

Hey there Matthew,

Well thank you kindly, sir - knowing the amount of blogs that are out there, I'll take that as high praise indeed, so thank you. :)

Way to get a two-for-one on your blog. I had to go back and read the rant. HA!

As rants go, it was very entertaining. You know what I like the most about it? It shows you're human. You get fed up and fired up. You take stands. You have your limits.

If you blogged like that daily, I could see unsubscribing. But what you said is true and it hopefully will serve as inspiration for those that are frustrated and ready to give up.

Preach on brother!

Oh, I make sure to space out my Anger Days with some nice fluffy stuff, Drew, so you should be good to go there. ;-)

And thanks for dropping into the BlogTalk Radio chat about blogger ethics last night - great topic, and great questions, mate, cheers!

Wow Danny, hard to believe so many people would find the other post so objectionable as to unsub based on reading that one entry. Some of the best self help, step up, get with it motivation, make it happen bullshit I've read. ;-)

Two more things FWIW 1) I love the term "shitdiots" and 2) I love even more that the slug for this post is danny-brown-sucks. Just made of win.

Must be that stubborn side my parents always complained about... Tell me I won't like something and I'll do my darnedest to like it. (Didn't work with brussels sprouts, though.)

Sounds like there will be some interesting reads here, and maybe a few good debates in the comments. The nice thing about reading blogs is that if I ever decide I don't like you, I close the tab and don't return. But for now I'm planning to visit again.

THANK YOU - another person who sees through the evil that are brussels sprouts! :)

Definitely had some great debates in the comments after a fair few posts, Karen, and looking forward to many more, so great to have you on board. For now, at least... ;-)

Since wisdom requires reading those who do not agree with you, those who unsubscribed wouldn't be your target audience anyway. I read that post because of this one and there is nothing in it that I would have predicted would prompt unsubscribes.

I really need to read and share you blog more often - just been focused on bringing together blogging collaborations instead lately.

Love your post URL. Good idea to rank for your own "sucks" search. :-)

One thing that sets you apart from the sheep-branders is you know what works and what is fluff. Far too many speak about that which they have never actually accomplished. If the sheep can't tell the difference bad for the sheep - but they aren't your primary audience anyway.

If you're ever interested in more exposure connect with me? I need more quality blog content than I ever have before (managing content across many marketing related blogs) and one thing I plan to do is write a synopsis of specific blog content and link to the original. I'm sure you have tons of excellent content that would benefit readers of other blogs.

Thought I recognized the name - welcome aboard, Gail, great to see you here. And yeah, glad you picked up on the URL :)

I don't mind people that haven't "accomplished" anything and are talking about practices, etc, because at least they're trying to understand, and are getting out there for the experience.

It's the ones who could move the needle a lot more and are taking the easy paycheck, or using examples that have no relevance whatsoever to the audience they're targeting - so again, an easy buck - that grinds my gears.

Oh well...

Interested in your idea, so will definitely chat. Cheers!

I'm all for challenging one's way of thinking about things. If we disagree, that's ok, because I know that we can discuss things in an open and respectful manner. All of that to say that consider me subscribed (for a long time to come). :-)

Cheers, Ricardo, appreciate it man, and intrigued by your book challenge so I'm going to have to check that out!

G'Day Danny,
This post actually made me go back and reread yesterday's post. Then I read all those comments.

Bloody hell! Don't some bloggers take themselves seriously! Personally, I'm with Erika N, The Rabid Redhead. And some one attacked my mate, Michael Martine.

Could it be that some of us are just a tad precious?

Blogging's important. But let's always remenber that doesn't necessarily mean that bloggers are.

And if that means that someone dashes of and unsubscribes to my blog......well, let's all hang loose

Make sure you have fun

Regards
Leon

The "funny" thing with that exchange between Michael and Laz is that I think they were actually making the same point, but it got misread between the exchange. Ack!

I'm all for hanging loose, mate, especially with the folks that want more than just how to gain 20,000 followers in 2 minutes. ;-)

That was the day I subscribed to your blog. What does that mean?

Isn't great when there is a ripple in the current? For you perhaps it was on purpose, for me perhaps by accident. I think these occurrences can create growth, dialog and new thinking.

The trouble with participatory media today is the tendency to use filtering to stay mentally comfortable.

Hey there Brian,

First, thanks for subscribing, sir, appreciate it, and here's to keeping your interest. :)

Love that last sentence, particularly about the mentally comfortable bit. Nothing wrong with that if that's what you want, but I like to have my grey matter challenged, and I think my readers do too. No filtering here, mate. :)

I think it means you like a challenge. Or you just needed to hear someone say what they feel, uninhibited. Danny's a great voice...I think you'll enjoy your subscription.

Funny - the reasons you outlined are partly why I really enjoy reading your blog. To each his own, right? :)

Indeed, Nikki, indeed. And glad to have you part of this "own" :)

That is so funny - I totally read that article and thought "OH MY GOSH HE READ MY MIND!" I think about writing a title that starts with throwing in the towel about 10 times a week. :)

I have gotten some great ideas and insight from you. And I think somewhat polarizing posts make your real fans even more hard core. (Although yesterdays didn't seem polarizing to me, but what do I know.) So I would say it is a good thing. You must be doing something right.

Thanks!

Funnily enough, Alyssa, someone else mentioned the same thing today (about polarization), and wondered if it'd take the blog in a whole new direction, with a different audience.

More than likely - but I kinda like how it is at the minute. With, like you say, the people that want to be here anyhoo. :)

While I don't comment nearly enough on your blog, I read it. When I saw this post and yesterday's post, I wondered what the big deal was. It's important to ask about the noise and what's actually effective in real life. For some of us, blogs and other parts of social media are part of what we do. Having someone like yourself or Valeria Maltoni talk about what is snake oil and what's legit are gifts!

This would make a great #kaizenblog topic!

Rock on, Danny!

~Elli

Ah, but Valeria is waaaay better at being diplomatic and still getting the point over than I am. :)

Agree - perfect fodder for the #Kaizenblog community - look forward to seeing it discussed, Elli. :)

ahhh...listen dude...your blog past with flying colors my review of Social Media Examiner nominated blogs. And my review was based largely on your post from yesterday, so you have at least one new fan and a subscriber in me my friend. As for the ones that dont like it, fuck the bozos.

Make that "your blog passed with flying colors" ...wish there was an edit button on these...either that or I wish I wasnt so retarded lol

Ha, sorry about that Dino - I did have an Ajax plug-in for editing comments after the were posted, but it was making quite the hit on load time so I disabled.

And thanks for your vote of confidence - I better hop on over and see what that's all about. :)

I've got to say I'm shocked that yesterday's post upset people. That was some of your milder stuff. LOL

I too get tired of people more interested in celebrity than practice. I also get tired of it when all we can do is talk about ourselves and our subject. Sometimes we just need to get out there and do it.

I enjoy your perspective Danny. Thanks for a great daily read.

Cheers Jen,

I did chuckle at your comment since, as a long-time contributor to the community here, you know that wasn't anywhere near how opinionated I've been before.

Eh well... here's to future shared opinions and disagreements/discussions. :)

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