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Sorry, Social Media, But Marketing Is Still Cool

January 31, 2011 81 Comments
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Marketing is cool

As social media continues its assault onto the mainstream audience, one of the side-effects has been the emergence of the view that marketing isn’t allowed in the space.

Conversations on blogs, Twitter, LinkedIn and elsewhere are vocal in the opinion that marketing is dead; we choose who we buy from and whose reputation we ruin; what gets our eyeballs and what doesn’t.

Simply put, old school is dead; long live the King (of new media school). And, to a degree, it’s correct – old school is dead.

But let’s not get too carried away by our new best friend social media, either.

Any time a new marketing platform comes out means that the “old school” is dead as it was; but now you use it in conjunction with the new. The view that we (as consumers) have all the power and that brands now need to listen to us is nothing new, either.

Sure, we have a soapbox on which we can stand now that allows us to share our likes, dislikes and outright hatred of a brand, product or service. Not only that, but we can share it with a worldwide audience looking for the next fix of brand assassination on YouTube.

But at the same time, is this really new? Haven’t we always had the power over brands?

It doesn’t matter how great advertising, marketing or PR messages are – if we don’t like something, we vote with our wallets. This has been happening since the dawn of the first trade agreement. Just because Coca-Cola runs a great Christmas advertising campaign doesn’t mean I’m going to suddenly buy Coca-Cola. I don’t like the stuff, so their marketing and advertising is lost on me.

The view that social media has allowed us to force marketers to think differently isn’t completely true either.

Good marketers have always planned with their audience in mind – it’s one of the key tenets to marketing in the first place. We don’t just come up with an idea and hope it works – like a duck on water, there’s a lot more going on that you can’t see, while the pretty stuff on public view looks effortless.

Additionally, good marketers have always known when a message is right, if the timing is there, and reacted as a campaign has progressed, using analytics and feedback. Kind of like social media does – the main difference is now you have instantaneous feedback to work from, as opposed to waiting on figures coming in from print or TV/radio media.

There’s no doubt that social media is one of the biggest changes in the marketing landscape (and the business one in general). When it comes to tracking, measurement and engagement prior to, during and after the launch of a product or service, social media offers a great range of options.

To say that it means marketing is no longer needed, though, is missing the boat slightly. Like any sound business, the good marketing tactics will work and the lesser ones won’t, especially when they’re integrated as opposed to segragated.

But isn’t that how it’s always been?

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About Danny

Danny Brown is Chief Technologist at ArCompany, helping clients turn social media intelligence into business results. He’s the co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing, described as "the book that will change the way we do business today." He’s an award-winning marketer whose delivered results for organizations like Microsoft Canada, BlackBerry, FedEx, Ford Canada and LG Electronics, and his blog is recognized as the #1 marketing blog in the world by HubSpot.

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Davina K. Brewer
Davina K. Brewer

Late to the party again Danny, but chiming in with another chorus of "Integration, Integration." To mix some metaphors, SM is another club in the bag, another weapon in the arsenal.. not the whole kit and kaboodle. Some of my strongest leads lately have come from old school marketing myself: getting out from behind the computer, doing IRL networking meetings. FWIW.

Danny
Danny

You can't beat the "just get out there and make your name known" approach, Davina. Some businesses just won't work any other way. :)

Davina K. Brewer
Davina K. Brewer

Late to the party again Danny, but chiming in with another chorus of "Integration, Integration." To mix some metaphors, SM is another club in the bag, another weapon in the arsenal.. not the whole kit and kaboodle. Some of my strongest leads lately have come from old school marketing myself: getting out from behind the computer, doing IRL networking meetings. FWIW.

Danny
Danny

You can't beat the "just get out there and make your name known" approach, Davina. Some businesses just won't work any other way. :)

Karl
Karl

You are right, Danny. No matter how many new platforms emerge everyday, marketers will exploit all available options, and not just follow the fad. The one who is most likely to win the race is the one who will be omnipresent, social media or otherwise.

Karl
Karl

You are right, Danny. No matter how many new platforms emerge everyday, marketers will exploit all available options, and not just follow the fad. The one who is most likely to win the race is the one who will be omnipresent, social media or otherwise.

Peter L Masters MCIM
Peter L Masters MCIM

A very good point Danny & I agree that much of traditional marketing is NOT dead, but repositioned. It seems to me that a lot of traditional marketers just don't like their established territory being invaded by 'outsiders' and suddenly they've more competition than ever before.

Comfort zones are not that comfortable any more because Social Media marketing can look at the numbers and offer opinions based on the numbers. If no one 'followers' you or 'befriends' you, something is wrong and that's just the surface. Direct mail is probably getting hurt the most, low % returns are NOT acceptable, particularly in this economic climate and Social Media can reach a lot of people, easily and cost effectively.

If it doesn't work it can be adjusted and improved unlike a million glossy flyers in the postal system. Ann talks of communication with customers and of course, she's correct but what better way to communicate and engage a customer than via a Blog or a quality Social Media platform.

The days of long, long (expensive) marketing meetings and presentations full of vague marketing jargon and bemused customers are over, communication is quick and to the point, the grey areas are or can be, black and white now. I should add and I'm sorry 'Dog with Blog' but content is not King! The customer is now KING (at last, the customer is always right!) and content is Queen.)

My article on permission marketing explains my theory on this topic. (Was Ryan serious about fax machines?? How about a Tweet with a link Ryan? Just a tad quicker and greener?)

Danny
Danny

Hi Peter,

Funnily enough, many reports and analysts are seeing a growth in the direct mail / direct marketing area in 2011 and 2012. This makes sense when you use QR codes and mobile marketing pushes with both direct and social marketing.

I'd disagree with the "customer is always" mantra. Yes, the customer is hugely important and is one of the key reasons any business stays afloat. But that doesn't make them right.

One of the "failings", if you like, of social media is the amplification it gives to people who have nothing better to do than complain. Even when they're at fault, or have incorrect information, they still feel the need to hear their own voice in the hope that a company bows down to their rants.

By all means, voice your opinion and frustrations, but make sure you actually have a case for it - otherwise, you just look silly and add to the noise that everyone complains about and, generally, ignores.

To Ryan's point, not everyone is on Twitter, no matter what social media disciples will try and tell us... ;-)

Peter L Masters MCIM
Peter L Masters MCIM

Hi Danny, fair comment, 'The customer is always right' shouldn't be taken too literally but as a mantra it is effective. 'The customers is often right and we'd better provide better services and products or we'll be all over Facebook, Twitter and LinkedIn etc' doesn't have quite the same ring to it, does it?

With regard to direct mail, yes, you are 100% right, there is growth in Direct mail and apparently 18-25 year old are keen on receiving it! (Not a bad group to have on your side!) Traditional email campaigns are seeing more activity too, but they are more focused and specific than they have been in the past.

QR codes are a brilliant idea and sure to become more and more popular given how many people have now got mobiles! I agree on that too, and I agree that people do moan a lot, we're in the UK, look at what the Aussies call us! These are indeed exciting times, challenging to everyone and very exciting for any business, traditional marketing is still very important but used in conjunction with Social Media can 'often' be more effective than it used to be.

Danny
Danny

I'm amazed at the demographics for direct mailing. Part of me wonders if it's because they're tired of the push marketing/advertising on mobile apps, so now they're less receptive in that space?

Be interesting to see how results pan out with that audience and DM.

Peter L Masters MCIM
Peter L Masters MCIM

Hi Danny, fair comment, 'The customer is always right' shouldn't be taken too literally but as a mantra it is effective. 'The customers is often right and we'd better provide better services and products or we'll be all over Facebook, Twitter and LinkedIn etc' doesn't have quite the same ring to it, does it?

With regard to direct mail, yes, you are 100% right, there is growth in Direct mail and apparently 18-25 year old are keen on receiving it! (Not a bad group to have on your side!) Traditional email campaigns are seeing more activity too, but they are more focused and specific than they have been in the past.

QR codes are a brilliant idea and sure to become more and more popular given how many people have now got mobiles! I agree on that too, and I agree that people do moan a lot, we're in the UK, look at what the Aussies call us! These are indeed exciting times, challenging to everyone and very exciting for any business, traditional marketing is still very important but used in conjunction with Social Media can 'often' be more effective than it used to be.

Peter L Masters MCIM
Peter L Masters MCIM

A very good point Danny & I agree that much of traditional marketing is NOT dead, but repositioned. It seems to me that a lot of traditional marketers just don't like their established territory being invaded by 'outsiders' and suddenly they've more competition than ever before.

Comfort zones are not that comfortable any more because Social Media marketing can look at the numbers and offer opinions based on the numbers. If no one 'followers' you or 'befriends' you, something is wrong and that's just the surface. Direct mail is probably getting hurt the most, low % returns are NOT acceptable, particularly in this economic climate and Social Media can reach a lot of people, easily and cost effectively.

If it doesn't work it can be adjusted and improved unlike a million glossy flyers in the postal system. Ann talks of communication with customers and of course, she's correct but what better way to communicate and engage a customer than via a Blog or a quality Social Media platform.

The days of long, long (expensive) marketing meetings and presentations full of vague marketing jargon and bemused customers are over, communication is quick and to the point, the grey areas are or can be, black and white now. I should add and I'm sorry 'Dog with Blog' but content is not King! The customer is now KING (at last, the customer is always right!) and content is Queen.)

My article on permission marketing explains my theory on this topic. (Was Ryan serious about fax machines?? How about a Tweet with a link Ryan? Just a tad quicker and greener?)

Peter L Masters MCIM
Peter L Masters MCIM

A very good point Danny & I agree that much of traditional marketing is NOT dead, but repositioned. It seems to me that a lot of traditional marketers just don't like their established territory being invaded by 'outsiders' and suddenly they've more competition than ever before. Comfort zones are not that comfortable any more because Social Media marketing can look at the numbers and offer opinions based on the numbers. If no one 'followers' you or 'befriends' you, something is wrong and that's just the surface. Direct mail is probably getting hurt the most, low % returns are NOT acceptable, particularly in this economic climate and Social Media can reach a lot of people, easily and cost effectively. If it doesn't work it can be adjusted and improved unlike a million glossy flyers in the postal system. Ann talks of communication with customers and of course, she's correct but what better way to communicate and engage a customer than via a Blog or a quality Social Media platform. The days of long, long (expensive) marketing meetings and presentations full of vague marketing jargon and bemused customers are over, communication is quick and to the point, the grey areas are or can be, black and white now. I should add and I'm sorry 'Dog with Blog' but content is not King! The customer is now KING (at last, the customer is always right!) and content is Queen.) My article on permission marketing explains my theory on this topic. (Was Ryan serious about fax machines?? How about a Tweet with a link Ryan? Just a tad quicker and greener?)

Danny
Danny

Hi Peter, Funnily enough, many reports and analysts are seeing a growth in the direct mail / direct marketing area in 2011 and 2012. This makes sense when you use QR codes and mobile marketing pushes with both direct and social marketing. I'd disagree with the "customer is always" mantra. Yes, the customer is hugely important and is one of the key reasons any business stays afloat. But that doesn't make them right. One of the "failings", if you like, of social media is the amplification it gives to people who have nothing better to do than complain. Even when they're at fault, or have incorrect information, they still feel the need to hear their own voice in the hope that a company bows down to their rants. By all means, voice your opinion and frustrations, but make sure you actually have a case for it - otherwise, you just look silly and add to the noise that everyone complains about and, generally, ignores. To Ryan's point, not everyone is on Twitter, no matter what social media disciples will try and tell us... ;-)

Peter L Masters MCIM
Peter L Masters MCIM

Hi Danny, fair comment, 'The customer is always right' shouldn't be taken too literally but as a mantra it is effective. 'The customers is often right and we'd better provide better services and products or we'll be all over Facebook, Twitter and LinkedIn etc' doesn't have quite the same ring to it, does it? With regard to direct mail, yes, you are 100% right, there is growth in Direct mail and apparently 18-25 year old are keen on receiving it! (Not a bad group to have on your side!) Traditional email campaigns are seeing more activity too, but they are more focused and specific than they have been in the past. QR codes are a brilliant idea and sure to become more and more popular given how many people have now got mobiles! I agree on that too, and I agree that people do moan a lot, we're in the UK, look at what the Aussies call us! These are indeed exciting times, challenging to everyone and very exciting for any business, traditional marketing is still very important but used in conjunction with Social Media can 'often' be more effective than it used to be.

Danny
Danny

I'm amazed at the demographics for direct mailing. Part of me wonders if it's because they're tired of the push marketing/advertising on mobile apps, so now they're less receptive in that space? Be interesting to see how results pan out with that audience and DM.

Dog with Blog
Dog with Blog

Great post Danny!

Reinstates the profound truth that content is the king, Social media is an effective channel but marketing is the underlying engine!

Dog with Blog
Dog with Blog

Great post Danny! Reinstates the profound truth that content is the king, Social media is an effective channel but marketing is the underlying engine!

Jeannie Chan
Jeannie Chan

Someone here already mentioned big brands. I have been wondering about this topic for a while now. Is all the attention social media is getting because of the low cost? Low cost of entry allows more people to call themselves marketers? So, more voices saying the praise for social media?

I mean brands who's been doing TVC, print, FSIs are still doing that. Yes, they have expanded and supplemented the campaign with social media, but to these brands, old marketing is certainly not dead. But now, all of a sudden, a local band who didn't really have the resource to engage beyond their local market can be an internet sensation. That parlay into greater success. And then, next thing you know, social media is the key to any successful marketing campaign.

So, maybe it's not new marketing vs old marketing. But old marketers vs new marketers?

Danny
Danny

Hi Jeannie,

Not sure if social media is a low-cost option:

http://dannybrown.me/2010/01/17/the-real-cost-of-social-media/

While that's obviously taken from a larger brand angle, the costs can be scaled to the size of a business. Additionally, while the tools might be free, man hours aren't.

So if a small business owner is jumping online, he needs to factor in what the cost of not running the other parts of his business while being online equate to.

Definitely agree with your end sentence. From a lot of what I've seen, many "marketers" are simply people who have a great idea on how business should be run, but don't have the business acumen to see that's not how business can be run, when logistics and other realities come into the mix.

Cheers for sharing your thoughts!

Jeannie Chan
Jeannie Chan

Oh, I couldn't agree more thats there are a lot of hidden cost in social media that's not obvious. I meant that it's scalable makes it possible to smaller business. But, you are dead on needing to consider the opportunity costs!

I recently found your blog, and it's quickly becoming one of my favs :)

Danny
Danny

Oh, for sure on scalability, Jeannie - my bad if it came across that I was disagreeing with you.

Need to work on the grumpiness that seems to emit just by being Scottish, haha.

And thanks for the compliment - happy to have you here, and here's to more shared thoughts. :)

Jeannie Chan
Jeannie Chan

Oh, I couldn't agree more thats there are a lot of hidden cost in social media that's not obvious. I meant that it's scalable makes it possible to smaller business. But, you are dead on needing to consider the opportunity costs!

I recently found your blog, and it's quickly becoming one of my favs :)

Danny
Danny

Oh, for sure on scalability, Jeannie - my bad if it came across that I was disagreeing with you.

Need to work on the grumpiness that seems to emit just by being Scottish, haha.

And thanks for the compliment - happy to have you here, and here's to more shared thoughts. :)

Jeannie Chan
Jeannie Chan

Someone here already mentioned big brands. I have been wondering about this topic for a while now. Is all the attention social media is getting because of the low cost? Low cost of entry allows more people to call themselves marketers? So, more voices saying the praise for social media?

I mean brands who's been doing TVC, print, FSIs are still doing that. Yes, they have expanded and supplemented the campaign with social media, but to these brands, old marketing is certainly not dead. But now, all of a sudden, a local band who didn't really have the resource to engage beyond their local market can be an internet sensation. That parlay into greater success. And then, next thing you know, social media is the key to any successful marketing campaign.

So, maybe it's not new marketing vs old marketing. But old marketers vs new marketers?

Jeannie Chan
Jeannie Chan

Someone here already mentioned big brands. I have been wondering about this topic for a while now. Is all the attention social media is getting because of the low cost? Low cost of entry allows more people to call themselves marketers? So, more voices saying the praise for social media? I mean brands who's been doing TVC, print, FSIs are still doing that. Yes, they have expanded and supplemented the campaign with social media, but to these brands, old marketing is certainly not dead. But now, all of a sudden, a local band who didn't really have the resource to engage beyond their local market can be an internet sensation. That parlay into greater success. And then, next thing you know, social media is the key to any successful marketing campaign. So, maybe it's not new marketing vs old marketing. But old marketers vs new marketers?

Danny
Danny

Hi Jeannie, Not sure if social media is a low-cost option: http://dannybrown.me/2010/01/17/the-real-cost-of-social-media/ While that's obviously taken from a larger brand angle, the costs can be scaled to the size of a business. Additionally, while the tools might be free, man hours aren't. So if a small business owner is jumping online, he needs to factor in what the cost of not running the other parts of his business while being online equate to. Definitely agree with your end sentence. From a lot of what I've seen, many "marketers" are simply people who have a great idea on how business should be run, but don't have the business acumen to see that's not how business can be run, when logistics and other realities come into the mix. Cheers for sharing your thoughts!

Jeannie Chan
Jeannie Chan

Oh, I couldn't agree more thats there are a lot of hidden cost in social media that's not obvious. I meant that it's scalable makes it possible to smaller business. But, you are dead on needing to consider the opportunity costs! I recently found your blog, and it's quickly becoming one of my favs :)

Danny
Danny

Oh, for sure on scalability, Jeannie - my bad if it came across that I was disagreeing with you. Need to work on the grumpiness that seems to emit just by being Scottish, haha. And thanks for the compliment - happy to have you here, and here's to more shared thoughts. :)

Rick LaPoint @ Internet Marketing
Rick LaPoint @ Internet Marketing

Social Media coming into play is like moving from the lobby into the courtyard.

The venue may have changed, but all the same people are there, looking for the same things they always have.

And you will treat them with the same respect you always have.

The old school is still valid. I've contacted people with mimeograph machines, typewriters, laser printers, web sites, chat rooms, and twitter.

I'm still trying to figure out the difference between them all :-)

Rick

Danny
Danny

You talk with someone that has a mimeograph machine? This is quite possibly my favourite comment ever, mate. :)

So true, though - the expertise and how methods are used is what gains awareness and respect, not how shiny something is.

Cheers, mate.

Rick LaPoint @ Internet Marketing
Rick LaPoint @ Internet Marketing

Social Media coming into play is like moving from the lobby into the courtyard. The venue may have changed, but all the same people are there, looking for the same things they always have. And you will treat them with the same respect you always have. The old school is still valid. I've contacted people with mimeograph machines, typewriters, laser printers, web sites, chat rooms, and twitter. I'm still trying to figure out the difference between them all :-) Rick

Danny
Danny

You talk with someone that has a mimeograph machine? This is quite possibly my favourite comment ever, mate. :) So true, though - the expertise and how methods are used is what gains awareness and respect, not how shiny something is. Cheers, mate.

Anne
Anne

Hi Danny! Agree with you .. marketing is not dead .. the customer was and always will be at the heart of all marketing efforts. Understanding our customers and their habits - which now includes use of social media - means that we adapt our communication channels accordingly.

Understanding customers, their habits and marketers' adapation to situational influences which affect their behaviour has and always will be fundamental to sound marketing.

On a slightly different note though - I heard someone say recently that we're returning to the old market square situation via web 2.0 - in which dialogue existed between buyers and sellers. This disappeared in the early days of electronic media and one way broadcasting. Even electronic media have adapted integrating interactivity and therefore dialogue where ever possible.

Customers behave .. marketers adapt.

Thanks Danny! Have a good night! :)

Danny
Danny

That kinda reminds me of my friend Shannon Boudjema (Canadian, now in the U.K.), who used the phrase, "Smart marketers monitor emerging media, study market trends and analyse the evolution of consumer behaviour."

Fits in perfectly with your viewpoint, and something more people would do well to take heed of. ;-)

Anne
Anne

Hi Danny! Agree with you .. marketing is not dead .. the customer was and always will be at the heart of all marketing efforts. Understanding our customers and their habits - which now includes use of social media - means that we adapt our communication channels accordingly.

Understanding customers, their habits and marketers' adapation to situational influences which affect their behaviour has and always will be fundamental to sound marketing.

On a slightly different note though - I heard someone say recently that we're returning to the old market square situation via web 2.0 - in which dialogue existed between buyers and sellers. This disappeared in the early days of electronic media and one way broadcasting. Even electronic media have adapted integrating interactivity and therefore dialogue where ever possible.

Customers behave .. marketers adapt.

Thanks Danny! Have a good night! :)

Anne
Anne

Hi Danny! Agree with you .. marketing is not dead .. the customer was and always will be at the heart of all marketing efforts. Understanding our customers and their habits - which now includes use of social media - means that we adapt our communication channels accordingly. Understanding customers, their habits and marketers' adapation to situational influences which affect their behaviour has and always will be fundamental to sound marketing. On a slightly different note though - I heard someone say recently that we're returning to the old market square situation via web 2.0 - in which dialogue existed between buyers and sellers. This disappeared in the early days of electronic media and one way broadcasting. Even electronic media have adapted integrating interactivity and therefore dialogue where ever possible. Customers behave .. marketers adapt. Thanks Danny! Have a good night! :)

Danny
Danny

That kinda reminds me of my friend Shannon Boudjema (Canadian, now in the U.K.), who used the phrase, "Smart marketers monitor emerging media, study market trends and analyse the evolution of consumer behaviour." Fits in perfectly with your viewpoint, and something more people would do well to take heed of. ;-)

Dennis Lively
Dennis Lively

Hello There Danny!

Social media can be compared to a brand new shiny automobile. Great press releases, great acceptance by the public, a great tool for business owners to get around in...BUT...that automobile can't drive itself can it?

Truthfully, almost anyone can study up on social media and by applying themselves can do a great job at it.

Just because someone is a whiz at Twitter and Facebook and all the others doesn't make them a marketer. A marketer has learned how to create a plan, how to test that plan, how to tweak that plan as needed, how to follow that plan to its intended outcome AND by using the experience of that particular campaign, build a more effective and efficient marketing campaign the next time round.

Social media = a new shiny car. It just needs an experienced driver...an experienced marketer.

Good conversation as always, thanks.

Dennis Lively

Danny
Danny

Couldn't agree more, Dennis. It's been interesting to see how many folks are great at talking about stuff, but when it comes to real strategic meat, they're kinda lacking.

I think there'll be a lot of disappointed people this year when their "shining knights" turn out to be more like the toad before the princess puckered up.

Cheers as always, sir, always a pleasure. :)

Dennis Lively
Dennis Lively

Hello There Danny! Social media can be compared to a brand new shiny automobile. Great press releases, great acceptance by the public, a great tool for business owners to get around in...BUT...that automobile can't drive itself can it? Truthfully, almost anyone can study up on social media and by applying themselves can do a great job at it. Just because someone is a whiz at Twitter and Facebook and all the others doesn't make them a marketer. A marketer has learned how to create a plan, how to test that plan, how to tweak that plan as needed, how to follow that plan to its intended outcome AND by using the experience of that particular campaign, build a more effective and efficient marketing campaign the next time round. Social media = a new shiny car. It just needs an experienced driver...an experienced marketer. Good conversation as always, thanks. Dennis Lively

Danny
Danny

Couldn't agree more, Dennis. It's been interesting to see how many folks are great at talking about stuff, but when it comes to real strategic meat, they're kinda lacking. I think there'll be a lot of disappointed people this year when their "shining knights" turn out to be more like the toad before the princess puckered up. Cheers as always, sir, always a pleasure. :)

Keith Davis
Keith Davis

Great line Danny
"But let’s not get too carried away by our new best friend..."

A balanced rational look at social media and marketing and a glimmer of hope in there for me and all the non Twitterers out there.

Danny
Danny

Hi Keith,

That's the thing, though, that makes me smile at times. According to the latest stats from Internet World, alost 2 billion people use the Internet:

http://www.internetworldstats.com/stats.htm

Now, there are only 550 million users on Facebook, and anywhere between 100 and 200 million users of Twitter.

That leaves a heck of a lot of people that are online, but may not necessarily be on the places that everyone is saying is the new business model.

Something to keep in mind when shilling snake oil comes to town... ;-)

Keith Davis
Keith Davis

Thanks Danny.
I'll watch out for the shilling snake oil.

Keith Davis
Keith Davis

Great line Danny "But let’s not get too carried away by our new best friend..." A balanced rational look at social media and marketing and a glimmer of hope in there for me and all the non Twitterers out there.

Danny
Danny

Hi Keith, That's the thing, though, that makes me smile at times. According to the latest stats from Internet World, alost 2 billion people use the Internet: http://www.internetworldstats.com/stats.htm Now, there are only 550 million users on Facebook, and anywhere between 100 and 200 million users of Twitter. That leaves a heck of a lot of people that are online, but may not necessarily be on the places that everyone is saying is the new business model. Something to keep in mind when shilling snake oil comes to town... ;-)

Keith Davis
Keith Davis

Thanks Danny. I'll watch out for the shilling snake oil.

Adam Mularski
Adam Mularski

I'm currently taking an Internet Marketing #mkt3730 class with Dr. Bill Ward @dr4ward and have been following your blog, as it pertains to marketing and social media. This post presents a great topic of discussion to the class, as we are mostly learning about social media. It is extremely important for students about to enter the marketing industry to realize that social media is a tool, even a vital one at that, to be used in an IMC campaign. The potential reach on sites like YouTube and Twitter could bring huge gains. However, as you state in the post, it is just as important to not forget the "old school" techniques.

Danny
Danny

Hi there Adam, Ha, now that's timing - I also met Ashlie Harper from the same course last night over at our blogger resource centre: http://bestbloggingtipsonline.com/blogging-myths/#comment-1806 Small world, and great to see students getting what looks like a great introduction and overview of what there is out there. Look forward to seeing you around here more. :)

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  7. Social Media Marketing is Fun, Mainstream Marketing is Sexy says:
    February 21, 2011 at 12:01 am

    [...] I get moving with this post I wanted to reference an article I read earlier today titled, “Sorry, Social Media, But Marketing is Still Cool“. My initial plan was to write this post as a quick post to share the audio from a radio [...]

  8. Sorry, Social Media, But Marketing Is Still Cool | The Crexent Blog says:
    June 28, 2011 at 4:11 pm

    [...] Source:  dannybrown.me [...]


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