Are You Telling or Asking?

Ask your customers better questions

When was the last time someone asked you what you want? What you’d prefer to have, over what their perception thinks you’d like to have? Are you looked after by the services you use on a regular basis? If not, why not – isn’t it about time you were? I’m a business owner, but I’m… [Continue Reading]

Sunday Brunch – Small Steps in Social Media

Sunday brunch

Welcome to a new episode of Sunday Brunch, where we talk about your questions on social media, marketing, business tips, entrepreneurship and more. Today’s question is from Claire of Selection Criteria, an Australian-based recruitment firm for government (and my apologies for getting it the wrong way round in the video!). Claire asks: “What would your advice… [Continue Reading]

Common Courtesy? Yes Please, Thank You!

Ingrid Abboud

This is a guest post from Ingrid Abboud. You’re at a dinner and someone compliments the outfit that took you 20 minutes to pick out. What do you say? You’ve written an article which took you 15 minutes to research and another 30 minutes to write. Your friend likes it and shares it with some… [Continue Reading]

Questions to Ask Before Starting in Social Media

Questions on social media

So you’re thinking about jumping into social media. You’ve read a whole slew of blog posts, news stories as well as examples of how social media has helped businesses like yours cut costs and market more effectively. So now it’s your turn. But have you really thought it through? Have you laid out the groundwork,… [Continue Reading]

Sunday Brunch – Customer Engagement

Sunday brunch

Welcome to a new episode of Sunday Brunch, where we talk about your questions on social media, marketing, business tips, entrepreneurship and more. It’s a little later today due to technical issues with my web host, so my apologies for that. Today’s question is from Kevin Murray, who runs a family driven online marketing company… [Continue Reading]

How to Be a Social Media Rock Star

Be a social media rockstar

So you want to be a social media rockstar? You want to get your Klout score to that magical 100, and get free trips to Disneyland and have everything you say shared across Twitter and Facebook even when it’s nothing interesting? Worry no more – help is at hand. Below you’ll find all you need… [Continue Reading]

A Quick Thank You to Evan Carmichael and Team

Evan Carmichael card

When something goes wrong, how it’s resolved says a lot about the person or business. It can mean the difference between being perceived as not caring about your customers or users, or showing that you recognize your userbase is a key part of your success. Evan Carmichael and team fall squarely in the latter category.… [Continue Reading]

Yelp Doesn’t Understand Your Small Business

Yelp bad for business

This is a guest post from Joe Hackman. I received an email this week from Yelp reminding me that they do not understand my business. The first thing in bold red header images I read was: What Yelp continues to fail to understand is that many small businesses and self-employed professionals don’t have a massive… [Continue Reading]

When to Defend Yourself and When to Walk Away

Defend or walk away

One of the biggest questions most businesses have about social media is what you should do when someone posts something negative about you. This could be a tweet, a Facebook status update, a mention in a LinkedIn group, a blog post, a video response to one of your YouTube videos – basically, anywhere where there’s… [Continue Reading]

Sunday Brunch – Elevator Pitch

Sunday Brunch with Danny Brown

Welcome to a new episode of Sunday Brunch, where we talk about your questions on social media, marketing, business tips, entrepreneurship and more. Today’s question is from Ari Herzog, who offers consulting and speaking services as a new media consultant and writer/editor over at AriHerzog.com. Ari asks: “I’d enjoy learning how you introduce yourself to strangers… [Continue Reading]