Why You Don’t Need to Impress Gini Dietrich’s Mom




Impressing people

First, let me say right off the bat that Gini Dietrich’s mom is more than likely a very nice person. Heck, anyone that can put up with Gini’s wily ways has to be good, right? Anyhoo…

This post came about for a couple of reasons. The first was a post that Gini herself wrote over at Spin Sucks, about why your mom tells you what you want to hear. It’s a great read about conflict resolution, and worth checking out. I shared the post on Twitter, with a tongue-in-cheek addendum that Gini’s mom doesn’t tell me anything.

Gini replied about her mom’s probable thoughts on me, and this post was born. So, why don’t you need to impress Gini Dietrich’s mom?

Lets dig in.

Parental Approval or Parental Removal?

When I was in my late teens/early twenties, I kept losing girlfriends. It wasn’t that I was ugly (at least, not terribly so – who knows?); nor was it that I wasn’t a nice guy (or, at least, I thought I was nicer than some of the dicks I’d seen use and abuse their girlfriends).

But it didn’t matter what I thought I was as boyfriend material – every girlfriend I had never lasted more than a few months (with the exception of one long engagement).

So what was my issue? Simple – I was trying to impress the wrong person.

I was under the impression that if I got the mom to like me, then the daughter would see what a great guy I was and follow suit. After all, we’re always told that moms are usually the ones that wield the main influence in the household, right?

So, win the mom, win the daughter – easy as pie. Except I was wrong.

By trying so hard to impress the mom, I was missing out on trying to impress the one I really should have been impressing – my girlfriend. So what if her mom liked me, when I wasn’t really being the guy my girlfriend wanted, but a poor substitute for an approving mom instead?

Once I learned that harsh lesson, well then of course it was full steam ahead on the gigolo front. Yeah, right….

That Don’t Impress Me Much

Shania Twain had it right – trying to hard to impress usually won’t impress at all. It’s either obvious, and you look like a suck-up, or you miss the bigger picture and the real target you should be looking to impress.

I learned the hard way that girls aren’t impressed with you making their mom feel good (and don’t read that the wrong way!). However, it wasn’t all bad – because it helped prime me for my professional life (although I didn’t know it at the time).

Think about it.

  • Instead of trying to impress your customers with someone you feel they want you to be, be yourself and just do things right full-stop. That will impress them.
  • Instead of posting blogs solely for your readers because you think they want to read them, post for yourself first and be 100% happy with that. Because if that satisfaction comes through in your writing, the readers that are right for your blog will be there for you.
  • Instead of trying to impress your boss by doling out compliments, just roll up your sleeves and produce the results that will make your boss stand up and take notice.

Simply put, don’t go for false love that will up and leave you. Instead, concentrate on being what you need to be for the proper audience you need to impress and make sure you’re giving 100% to that. Everything else will fall into place.

And, somehow, I think Gini Dietrich’s mom would say the same…

Epilogue: Of course, if you want to impress Gini’s mom, or any other mom, then there’s nothing wrong with that either. Moms are cool.

image: Stuck In Customs

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@Danny - You are a brave man, dealing with mother's has always been a tough one.

@Gini - Being myself allows those we don't want to work with to cull themselves out.

So true. I think sometimes we are afraid of not pleasing everyone (its impossible) but it is necessary. I just had a meeting with a client who is a great photographer but refuses to setup a website. He feels some people might not like his work and not hire him. Obviously this would be great because it would help him create a niche for himself and cull out the ones who wouldn't appreciate his work anyhow.

Don't drink and tweet, do they make bumper stickers with this?

Danny if you came to me I could of helped you knock this out in 2 mins flat.

Be yourself. Your real self.
Take pride in your work and do it well.
Don't try to impress people for the sake of impressing or with some hidden ulterior motive.
And never be such a brown noser of the boss that you need night vision goggles. (Or World Lens)

Oh and if you arm wrestle Gini's mom you are in for a long night!

Oh Danny, Danny, Danny. Impress the mom in order to get the girl to like you?! Don't you know we all fight our mothers until our late 20s?? I guess you found that out the hard way!

But I agree with you about just being yourself in business and in life. I always tell the story of being on vacation with some girls in Beaver Creek.

We'd been hiking all day (a 14er) and then we topped it off with a glass of wine. Altitude plus adrenaline plus a glass of wine equals silliness. So I tweeted something dumb about my best friend who is in love with Keanu Reeves and how he's gay. And a prospective client saw the tweet. He took it to mean that I am homophobic. Which is very far from the truth, but it taught me a few things:

1) Don't drink and tweet;
2) People are offended by dumb things; and
3) Being myself allows those we don't want to work with to cull themselves out.

Very early on I learned that the best way into the girls....lets say heart :-) is by breaking rapport with the parents. Works like a charm...prob until the girl is in her 30 as Gini pointed out.

And you're right, trying to impress reeks of effort and it dont impress no one so lets put a collective kibosh on that.

And yes, this breaking of the rapport can be used in marketing and sales, I like to called it Rejection principle ...after all, dogs are not chasing the rabbit thats not running away :-)

Sorry to hear about the lack of success with girlfriends Danny.
You and me both mate. LOL

Guess I write for me but I temper my writing with a little self restraint.
I started with long... and I mean long posts but soon realised that people don't have time to read long posts so I've shortened them.

Super story leading to a point well made.

Well, later life made up for it, Keith... ;-)

Have you ever tried splitting really long posts into 2-3 shorter ones, and making it an ongoing series?

I think my longest posts here have been around 1,200 words, though I try to keep them at about half that at the most.

But I don't mind snipping longer ones either, and making a couple of complementary ones.

Apreciate the advice Danny
A series sounds like something I coulkd do in future.

I just wondered if three short posts is splitting the SEO advantage of one long post?
i.e three posts all competing for the same keywords.
Any thoughts?

I'll check out my longer posts against your 1200 word benchmark.

Hi Keith,

Think of ways that the posts could dovetail into each other, and build the keywords from there.

For example:

Post 1: How to Write Better Speeches
Post 2: Five Mistakes for Speech Writers to Avoid
Post 3: Using Feedback to Tweak Your Next Speech

Three similar topics that could flow through one longer post, but now it's three separate ones offering shorter, punchier value (and targeting different audiences at different times).

Mix up the keywords based on the three differences - "write better speeches", "speech writing mistakes" and "getting speech feedback", for example - and you're on the way. :)

You're too good at this Danny.
Have you done it before?

Appreciate your help.

Hi Keith,

Think of ways that the posts could dovetail into each other, and build the keywords from there.

For example:

Post 1: How to Write Better Speeches
Post 2: Five Mistakes for Speech Writers to Avoid
Post 3: Using Feedback to Tweak Your Next Speech

Three similar topics that could flow through one longer post, but now it's three separate ones offering shorter, punchier value (and targeting different audiences at different times).

Mix up the keywords based on the three differences - "write better speeches", "speech writing mistakes" and "getting speech feedback", for example - and you're on the way. :)

Also, you don't need to impress Gini.

Srsly...whether she's been a good personal sounding board for me over the past couple years is beside the point. (She has.) I especially like your thought about writing for YOU as opposed to trying to impress readers. It's a long haul we're in, this digital marketing/writing/social/PR/marketing/whatever business we're in. The person you try to impress today will likely move on to somewhere else entirely tomorrow. And the guy or gal whose book is a best seller today has to keep cultivating his or her fandom or else run the risk of being someone who must be easily impressed by any sycophant...

Keep at it, will ya?

That's a great point, Dave.

Audiences can come and go - if you're trying to write for them, you're going to go mad with all the transient visitors.

Give me personality and belief over sycophancy and attention-seeking prima donnas any day. :)

Wait. You don't have to impress me? Am I THAT easy??

As someone who’s getting married in September, this was an awesome post Danny. Thankfully, I get along very well with my future in-laws. But one thing I’ve learned from all this wedding planning is don’t try to impress everyone, don’t try to listen to everyone, don’t try to be like everyone else before you...be yourself. My future bride and I have done things our way. Sure we’ve listened to our moms (niche market), we’ve taken a look at how the industry does things (market research, best practices), we’ve listened and asked friends that have recently tied the knot (customer surveys)… all this to say wedding planning is a lot like business – listen, make/produce, be yourself, be honest, and launch (get hitched).

Yes, I did just compare wedding planning to a business model. (And I can’t wait to read Gini’s mom’s blog).

Mate, I absolutely LOVE the way you just broke down your own nuptials into a very sensible and spot-on business approach - excellent stuff, my man! :)

I LOVED this breakdown of the wedding preparation. Danny is right...it's excellent stuff!

Danny, I love this post. Course, I love Gini too! But there is so much truth here. This is true for bloggers, business owners, job seekers, and every one else. You don't succeed by being a fake. My sons (and their friends) grew up with me saying Be YOUR best, no one else's best, just yours. They are still in the 20 something finding yourself stage but I trust that they know what you say is true. Thanks!

Hey there Julie,

Yeah, Gini's alright - most of the time... ;-)

Sounds like your sons had a pretty good role model to learn from - and pretty sure they'll be all the better for it, too. :)

I love you too, Julie! Ignore that Danny Brown guy.

I only write for myself. Most of my "tips" should be titled, "Note to Jay."

Writing for myself has proven to me though that there are many depraved individuals who think like me.

Only way to write, my man - and makes sure the readers are the ones that want to be a part of it all.

What's that old saying?

"I rebelled against my mother all my life, now I'm just like her."

I can say that because I'm not drinking, I'm not tweeting, and who the heck is Keanu Reeves?

Rick

I think it's this guy, mate:

http://sadkeanu.tumblr.com/

And you've probably just made him sadder. :)

You totally made him sadder. How sad.

I think it's this guy, mate:

http://sadkeanu.tumblr.com/

And you've probably just made him sadder. :)

@Danny - You are a brave man, dealing with mother's has always been a tough one.

@Gini - Being myself allows those we don't want to work with to cull themselves out.

So true. I think sometimes we are afraid of not pleasing everyone (its impossible) but it is necessary. I just had a meeting with a client who is a great photographer but refuses to setup a website. He feels some people might not like his work and not hire him. Obviously this would be great because it would help him create a niche for himself and cull out the ones who wouldn't appreciate his work anyhow.

Don't drink and tweet, do they make bumper stickers with this?

Hi John,

So true - sometimes we miss the best things for us because we worry too much of what others might think. But like you and Gini both say, it probably means that we'll only attract the kind of people we want to work with anyways.

Win-win, surely? And I'd LOVE a bumper sticker like that :)

We should make bumper stickers!

Danny if you came to me I could of helped you knock this out in 2 mins flat.

Be yourself. Your real self.
Take pride in your work and do it well.
Don't try to impress people for the sake of impressing or with some hidden ulterior motive.
And never be such a brown noser of the boss that you need night vision goggles. (Or World Lens)

Oh and if you arm wrestle Gini's mom you are in for a long night!

Dammit, Howie, where were you 15 hours ago??? :)

Have you arm-wrestled Gini's mom? She looks so sweet and dainty. :)

Oh Danny, Danny, Danny. Impress the mom in order to get the girl to like you?! Don't you know we all fight our mothers until our late 20s?? I guess you found that out the hard way!

But I agree with you about just being yourself in business and in life. I always tell the story of being on vacation with some girls in Beaver Creek.

We'd been hiking all day (a 14er) and then we topped it off with a glass of wine. Altitude plus adrenaline plus a glass of wine equals silliness. So I tweeted something dumb about my best friend who is in love with Keanu Reeves and how he's gay. And a prospective client saw the tweet. He took it to mean that I am homophobic. Which is very far from the truth, but it taught me a few things:

1) Don't drink and tweet;
2) People are offended by dumb things; and
3) Being myself allows those we don't want to work with to cull themselves out.

That is one thing about Twitter the fact its so public. This the need for Path and Beluga! Then you can call Keanu Reeves gay in a non-homophobic way to your friends and no one will see. Because there is a homophobic 'gay' and a non-homophobic 'gay'. And kudos to Ron Howard for holding firm on that. Just maybe not the best to do it on the Twitter.

Gini - I just thought it'd be easier that dealing with dads who I thought would want to rip my balls off as soon as I looked at their little girl,

Turns out most of them would have taken me for a few beers to congratulate me for being the sucker taking the daughter off their hands. Though I think that said more about the dad than anything... ;-)

Danny you crack me up. There is an LA Times Sports Columnist named TJ Simers who has been trying to pawn his daughter off for a few years.

I can just see it now..."You have a date with that Danny kid huh? Don't blow it this time. In fact here is a bunch of cash make sure you show him a good time"

Damned if I ever saw any coin - hmmm....

Haha... Danny -- as someone who is absolutely in the middle of practicing this human fiasco we call dating, your mom and dad comments are perfect. Oh, have I buttered up to moms... to no avail, and the dads? Well, they know my fate. They know their daughters are manipulative little shedevils because they are young and don't know what they want. So as they prepare to leave me in the wake of destruction, the dads have always been my biggest ally. I've smoked Cubans, sipped 50 year old scotch, fished on private boats, etc -- all good bonding time with my never to be father-in-laws.

As for not writing to impress, instead writing for yourself, the lack of sincerity shows through immediately, so why bother? Go back to the dating analogy. Have you ever been 'asked' to take someone on a date as a favor? How'd that go? Probably not too well -- she knew you weren't being sincere and that you'd rather not be there in the first place.

People (well hopefully the ones reading your blog) aren't stupid. They'll spot a half-assed effort 100% -- so either go big (by being yourself) or go home.

It all boils down to one important lesson I've learned - I shouldn't have to try, women just fall in love with me naturally. It's a gift. Haha.

"Manipulative little she-devils" - oh man, you are going to Hell for that one, haha! :)

Couldn't agree more with your points, mate - like you say, people are wising up. The shapeshifters time is coming to an end, and it's just going to leave the good stuff.

About time, too. :)

I love that Jamey called women shedevils. We grow out of it. I promise. But not until our 30s. The nice guy is never wanted until we've been through all of the bad ones. And that easily takes a good 15 years of dating.

Haha... Danny -- as someone who is absolutely in the middle of practicing this human fiasco we call dating, your mom and dad comments are perfect. Oh, have I buttered up to moms... to no avail, and the dads? Well, they know my fate. They know their daughters are manipulative little shedevils because they are young and don't know what they want. So as they prepare to leave me in the wake of destruction, the dads have always been my biggest ally. I've smoked Cubans, sipped 50 year old scotch, fished on private boats, etc -- all good bonding time with my never to be father-in-laws.

As for not writing to impress, instead writing for yourself, the lack of sincerity shows through immediately, so why bother? Go back to the dating analogy. Have you ever been 'asked' to take someone on a date as a favor? How'd that go? Probably not too well -- she knew you weren't being sincere and that you'd rather not be there in the first place.

People (well hopefully the ones reading your blog) aren't stupid. They'll spot a half-assed effort 100% -- so either go big (by being yourself) or go home.

It all boils down to one important lesson I've learned - I shouldn't have to try, women just fall in love with me naturally. It's a gift. Haha.

I am 110% supportive of #3. I've heard lots of stories about losing this client or prospect over . The truth is you can only fake it so long, it's not worth not being yourself. After reading that I was just thinking about the blogs that I read daily, they are all people who believe in themselves and don't mind telling things like they see them.

I have lost clients, friends and no doubt numerous other things over being myself. I've gained a lot more than I've lost, though.

Love the interconnected blog posts :)

Funnily enough, Joe, a lot of people are getting found out lately, as their "sheen" slips and folks see through them for what they are - lacking in business acumen and strategy. So now they're trying to make a fast buck elsewhere before the really get found out.

Fun times... ;-)

Very early on I learned that the best way into the girls....lets say heart :-) is by breaking rapport with the parents. Works like a charm...prob until the girl is in her 30 as Gini pointed out.

And you're right, trying to impress reeks of effort and it dont impress no one so lets put a collective kibosh on that.

And yes, this breaking of the rapport can be used in marketing and sales, I like to called it Rejection principle ...after all, dogs are not chasing the rabbit thats not running away :-)