Be a social media rockstarSo you want to be a social media rockstar?

You want to get your Klout score to that magical 100, and get free trips to Disneyland and have everything you say shared across Twitter and Facebook even when it’s nothing interesting?

Worry no more – help is at hand.

Below you’ll find all you need to know to become a bona-fide social media rock star, with insights from some folks over at my Facebook page who were kind enough to offer their advice.

Pimp Up That Bio!

No self-respecting social media rock star can have a normal, boring, everyday bio. Instead, you need to make sure that we mere mortals know how amazing you are.

So dump your Twitter bio description and insert words like “guru”, “ninja”, “jedi”, “rock star”, and my absolute favourite, “interactive jedi”. Get these in your bio today and watch your followers swoon.

Turn Your Blog Into a Book

Back in the day, to be a published author you needed to write an original manuscript. Whether it was a work of fiction or non-fiction, you needed to sit down for months and craft the story and progression of the plot points or ideas.

Thanks to social media, though, now you can just gather a bunch of non-related blog posts together, add in a foreword that makes them seem related, and have other social media rock stars write wonderful things about your blog book. Genius – thank you social media!

These are two tips that I can think of, but since I’m not a social media rock star I know there are many more. So I asked folks over at my Facebook page, and here are their answers.

  • Tamara McPherson: “Steal other people’s tweets or links without crediting the originator.” (This is great for making you look like a thought leader – DB).
  • Molly Cantrell-Kraig: “Collect conference badges and tweet lots of pictures of you wearing them.”
  • Justin Goldsborough: “Make sure you are holding a guitar – even a Wii Rock Band one – in your profile pic.”
  • Geoff Livingston: “Mention the word ‘I’ at least three times in every opening blog paragraph.”
  • Jay Dolan: “Spread the social media love and only say positive things.” (Something Jay does very well over at his blog – DB).
  • Sherry Kerr: “Talk about nothing but social media, talk about talking about social media, talk only to other social media rockstars, talk down to us non-rockstars.”
  • Eileen Marable: “Write everything with verses and a bridge.”
  • Michael Schechter: “Talk about yourself in third person.”
  • Clay Morgan: “Declare EVERY SINGLE NEW social media tool as the next big thing. Until next week, when something else will be released.”

So there you have it – the guaranteed way to becoming a social media rockstar. Now you can get all the free Klout perks you want, and be asked for quotes on the next round of social media books that you don’t need to read to recommend.

Of course, you could ignore all the advice above and just be a regular person getting on with your job and making your clients or employer successful. But why would you want to do that..?

How about you – any tips for us on becoming a social media rock star? Let’s be having them!

image: wader

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94 Comments on "How to Be a Social Media Rock Star"

Aaron Eden
3 years 10 months ago

Ohhh Danny! Great tips there huh! But, I love the second tip and I prefer that than to the Tip#1. Imagine, there are a lot of self-proclaimed gurus and rock-stars today and I wonder if they really deserve the “title”. ahahah.

4 years 26 days ago

Hiya Danny,
I’m new to your blog and am enjoying it, thanks… I felt it important to note that I’m already a rockstar in my own mind, and in my email, but, in Social Media-land, I’m a maven… I like to be unique :)

3 years 11 months ago

Hi Samantha,

Can you mix both and be a Rockstar Maven? Own the niche!!! ;-)

4 years 27 days ago

Hi there, your post made my day:) (aaaaaw)

Im making a new weblog about next week, is it possible to ‘rockstarrify’ my blog?:) or should i have to hire you guys to post some rockstar-reply’s/tweets about my blog?:D

4 years 1 month ago

Being a social media marketer, it needs to have patience, hard work and perseverance. Knows what the customer needs.

4 years 1 month ago

I really figuring out on this part of social media marketing…I do agree with it, however, need to go deep inside of these techniques to create a rocking social media campaign.

4 years 1 month ago

I actually wrote a post on this last year

Anyway, I’m not a fan of any of these terms..

4 years 1 month ago

There’s a “social media czar”?? Good gravy! :)

4 years 1 month ago

I think hes from Russia.

David Horne
4 years 1 month ago

And if you can obtain the most rare air. You can be a Rock Star Ninja

Nice one Danny

4 years 1 month ago

HA! Love it! Cheers, David. :)

Marcus Sheridan-The Sales Lion
4 years 1 month ago

This was an absolute hoot Danny. If I was feeling more intelligent today, I’d add a witty comment, but I’ll just simply say this gave me a big, fat grin the whole time I was reading it.

Thank you.


4 years 1 month ago

Then we’re equal, since I always smile when I see your big lion head anywhere, mate. :)

Ari Herzog
4 years 1 month ago

On a side note, Danny, any reason you linked your Facebook friends (or pages, depending who commented on your wall) to their Twitter accounts?

4 years 1 month ago

More about privacy than anything else, Ari. I’m not sure if people would want me sharing their personal Facebook profile information with folks they don’t know. With Twitter, usually you can get the information people are happy with being shared (blog/website URL, LinkedIn URL, etc).

Ari Herzog
4 years 1 month ago

That’s fair — as some people, myself included, opt to not share profile data with search engines. But if you’re asking a question on your wall with indication responses would go to your blog, why not include a sentence asking for permission to link their profile/page?

4 years 1 month ago

Hmmm, something to keep in mind for sure. Cheers, Ari.

4 years 1 month ago

Hi Danny and all commentators!

Nothing to add to this except to say thanks for the laugh all – it’s been a tough Monday!


Margie Clayman (@margeclayman)
4 years 1 month ago

Even though people who tweet or retweet things about themselves drive me nuts, I sometimes find myself in the following pickle:

A person writes a really strong, well thought-out blog post. They happen to reference me or a post I’ve written, maybe with some other folks. I generally retweet posts that I think could benefit my community, but I actually tend not to tweet out posts like that (though I do comment) because I feel like people would say, “Oh man, just tweeting so we see her name in lights.” Then I feel like a jerk for not promoting a well-written post.

As Ron Burgundy would say, “I am in a pickle!”

How do you handle situations like that?

4 years 1 month ago

I have a very easy solution to this situation.

First, write your own post. Dont worry about it being good. Just make sure you speak in the 3rd person and allude that you know lots of famous people. A couple of references to some conferences you attended wont hurt either. Actually, theyre almost mandatory.

Now, auto tweet links to that post. Preferably every 20 minutes. You dont want anyone to miss out on it, right?

Ok, in all seriousness, if you share many beneficial posts, I dont think many people will be so uptight that you happen to be mentioned in one of them. I personally love to see posts that my friends are mentioned in. They tend to share great info in those posts on other sites that I find interesting or informational.

4 years 1 month ago

Hi Margie,

Ha, funnily enough I was just watching Anchorman this weekend – never gets old! :)

That’s a good question – I guess it depends on the post. For example, Ari Herzog wrote a really kind post about me over the weekend, but I couldn’t really share it without looking really vain.

But I’ve shared posts in the past like the ones you mention, because the overall benefit is to your community, as opposed to yourself.

And if you feel really uncomfortable, you could always ask your friends to share for you? Explain that you really like the post, but don’t want to appear narcissistic?

But yes, it can be quite the pickle. ;-)

Mark Fidelman
4 years 1 month ago

If there is one thing I have always said about social media and all my superficial social media friends, it’s that they just don’t promote themselves enough.

You’re well thought out post will surely enlighten them. I plan to re-purpose your latest tweets, post a picture of me with your name on the conference badge, and pretend to play guitar.

Perhaps after a round of namedropping, they and I will be social media superstars.

4 years 1 month ago

Hi Mark,

If you want, I can send you a laminated badge holder just for such an occasion? I never get invited anywhere, so don’t really have a need for it.

Just make sure you take eleventy billion photos of yourself and tweet who you’re getting drunk with. ;-)

Mark Fidelman
4 years 1 month ago

LOL – Well first off I’m definitely not a rock star as I can’t seem to follow proper grammar rules (You’re instead of your). But thanks for the additional pointers that I plan to follow to the letter.

4 years 1 month ago

Whats wrong with you Mark? You need to first declare that you are a Rock Star. You cant name drop without being a rock star first. No one will believe that you really know those people without first stating youre a Rock Star.

Mark Fidelman
4 years 1 month ago

Thanks for properly admonishing me. I’ll re-read this post 50 times to ensure it doesn’t happen again.

4 years 1 month ago

Admonishing the lesser informed is part of the job of a RockStar.

Elli StGeorge Godfrey
4 years 1 month ago

And here I was having a moment of despair over my Klout score. It is so amazingly presumptuous when people tell me that they are gurus or jedi masters in social media. Don’t we get to decide if their work has any merit? And if it continues to have any merit? That second album has sunk many a promising band.

Thanks for the laugh, Danny! Now I know I can get some mileage out of my picture with my bass. ;-)

4 years 1 month ago

Come on, Elli, you should know us little people don’t get to make any decisions – we just get to fawn over those that the jedi’s make for us… ;-)

4 years 1 month ago

One small point for Tamara – there are lots of folks who do exactly what you suggest and rip off other’s ideas. But I have found an equally Surprising number of bloggers – from the newbie to the supposedly socially savvy – who don’t realize you can, or have never taken the 3-5 minutes of time, to tweak their social share buttons/plugins (tweetmeme, retweet button, share this, add this, add to any etc) so that it automatically includes their – for example @twitter name – when a post is tweeted from their site. I try and add it into a tweet when I can, but it’s such a simple thing to do that too many people don’t. It’s branding at it’s simplest.
Cathy Larkin

4 years 1 month ago

Hey there Cathy,

I think Tamara was on more about those that take something someone else has said, and make it their own completely.

I recall someone doing that on Twitter a little while back – I think it was the infamous Perry Belcher – and he would just quote other people 100%, and never attribute it. Crazy.

But yeah, good point about the social sharing. Mind you, it doesn’t help when developers update their plug-ins and you have to then go in and manually check all your settings… ;-)

4 years 1 month ago

BTW – sorry to be all practical (if a bit tangential) in my comment Danny – it’s such an easy fix I couldn’t not add it. Your post had me laughing though. Earlier today saw a bio that started out “I am a social media Ninja Jedi…” glad I kept reading…the next word was “NOT – just a real person exploring intersection of social media and business” or something & tweets were good/useful/real. Thanks for keeping us smiling while being informative…

Jim "Genuine" Turner
4 years 1 month ago

I am the Mayor of your blog.

4 years 1 month ago

Not until you organize a Krunk badge gathering to prove your Mayorship… ;-)

Wes Towers
4 years 1 month ago

Great stuff, Danny. Now, I truly know why Ari loves you. You are a rock star! :D

Now, maybe I should just dump the regular Aussie look and go for spikes on my hair and post this as my new Gravatar, so I can be a rock star, too. My drums-banging kids would surely love me more. :D

4 years 1 month ago

Hey there Wes,

If you go for spikes, I might grow a mohawk right down the middle of my normally shaved head, just for company mate. ;-)

Wes Towers
4 years 1 month ago

When that happens, then we can be a really great super star rock band! :D or should I say super star punk rock band, judging by our hair ;)

Martha Giffen
4 years 1 month ago

This has been one of the most entertaining threads I’ve read in a while! Ya’ll are hilarious! My personal favorites are “liking” your own posts and tweeting every single tweet me, me, and more ME! LOL

4 years 1 month ago

I forgot to put “Google Me” in as one of the ways to be a rock star. No mere mortal could get away with that kind of bravado, that’s for sure. ;-)

Great to have you here, Martha, and happy to make you smile. :)

Gini Dietrich
4 years 1 month ago

Wait! Wait! What about quoting yourself? You forgot that one.

4 years 1 month ago

“Always quote yourself when you’re a RockStar” -Laz

4 years 1 month ago

Or RT’ing someone’s blog post just because they mention you in it… :)

Mike McGrail
4 years 1 month ago

Rock Stars tend to have wide appeal and adoption. Sometimes I think how fortunate I am to have found myself working in digital marketing and particularly being able to use social media as part of the mix. The fact is, all the work that a lot of us put in means nothing or is even on the radar of your average person on the street (why should it be?).

To them social media is nothing, all they see is the networks, the opportunity to catch up with those close to them, grab a discount or hear the latest from their favourite celeb. So can there be true Rock Stars in a field that is all but anonymous to the people that we are all working to harness? I think not. Anyone that calls themselves one can only be described as a complete and d*** and they can kiss my splash page. Rock n roll eh?

4 years 1 month ago

Hey there Mike,

And that’s what’s so funny about the whole thing. To listen to some folks, we’re changing the world and making a replacement for nuclear physics.

Really? I thought we were just using some cool tools to help our business or that of our clients. Oh well, back to the drawing board…

And I was going to edit your comment until you popped back and called yourself a d***. Why would I ever want to remove that? ;-)

4 years 1 month ago

Touche! Your comment ‘to listen to some folks, we’re changing the world and making a replacement for nuclear physics’ is spot on, we aren’t doing anything special. Sure we may come up with some great ideas from time to time and make our clients/employers happy.

It can make you feel good, which is enough for me, if people draw a bit of a crowd whilst they are doing it then good for them, it’s the people that have built up a following and are very humble about it that I gain the most from. When people declare themselves as awesome rockin’, ninja, jedi, deathstar, numchuck, evangelist, visionary social media gurus I immediately want to chunder on my screen and expose them to the world as self-obsessed cretins.

Harsh? I don’t think so.

Mike McGrail
4 years 1 month ago

I missed out the word ‘utter’. What a d***. Mike feel silly.

Dave Van de Walle
4 years 1 month ago

Rock Stars actually make music and sell out clubs.

If someone has the credentials to back it up — if they HAVE sold out clubs and they HAVE made music (or been crazy successful with “social media”), then far be it from me to argue with their rockstardom.

However, I always prefer seeing smaller bands in intimate club venues, then going home in awe of just how freaking close I was to the band.

FWIW, I saw two concerts in 2010. One was Them Crooked Vultures. The other was Tokyo Police Club. And I can’t decide which one I liked better. Both were awesome…but for different reasons.

My point? We can all argue about who is/isn’t a rockstar, and whether the Jack Scribs of the world are just blowhards who couldn’t execute on something to save their lives.

Or we can enjoy the music, say “great show” if it is one, and walk the f— out if it sucks.

4 years 1 month ago

You and me both, Dave. Back in the day, I did a lot of freelancing for indie music labels and I was always far more enamoured with that genre than the really big superstar labels.

Give me sweaty crowds and in-your-face performances over stadium bland any time. :)

I Write l 2writewithpassion
4 years 1 month ago

Thanks, Danny. You got me chuckling to start my new week. It was a lot of fun reading this post.

Your followup comment:
“did a survey at my local bookstore chain a few weeks back. I asked folks in the business section if they’re heard of Seth Godin, Chris Brogan, Robert Scoble, Dan Schawbel and Brian Solis.
A few had heard of Seth Godin – no-one had heard of the rest. I asked 52 people in all, so just goes to confirm that Internet fame counts for squat in the grand scheme of things.”

Just a thought. Maybe because social media is still so new that is the case right now but over time things will change. When did people like Bill Gates and Steve Jobs become rock stars – in the infancy of PCs and Macs or as the technology started to become more mainstream? Now their names are recognized across all spectrums within every industry because their products are integrated into all walks of life. Could the same be same of social media (not as a product, but as an approach to communication, etc.) somewhere down the road.

Anyway, Danny, I say “Rock On….” I tweeted this for you to help you become a rock star. :-)

4 years 1 month ago

Possibly (and that idea ties in nicely with Mike’s comment below). Maybe these authors will get bigger recognition in a couple of years time?

Although listening to some of them now, we should already be thinking they’re a big deal… ;-)

Michele Price
4 years 1 month ago


While I can apreciate the snarky humor, (oh damn i used I does that make me a shit)–here is what I hear from businesses.

They could care less what we label oursleves, only we care.

They do not want to have to figure our our labeling system, they just want someone who understands how to connect with people online in ways that the audience-target market or customer finds valuable.

Which we know is a moving target and is in the eye of the beholder.

So, since we all talk about how you attract your ideal customer by being you. Maybe it is safe to say the social media rock stars attract the clients they are suppose to and we have no worries.

(Ok, I am ducking fo rthe plates to fly-go ahead)

4 years 1 month ago

Hi Michele,

For sure – in the grand scheme of things, maybe labels don’t count. But given the choice, would you rather hire a consultant or a ninja jedi when looking at business bios? ;-)

Keith Davis
4 years 1 month ago

“Pimp up the bio”
….“guru”, “ninja”, “jedi”, “rock star”… “interactive jedi”

What does it all mean Danny?
Am I losing my grip on reality or has the world gone mad?

Oh well, if you can’t beat em, join em.
I’m off now to pimp up my bio. LOL

4 years 1 month ago

Here’s one for you:

“Interactive speaking jedi with ninja-like prowess for guru-style presenting.”

No charge. ;-)

Keith Davis
4 years 1 month ago

You’re sharp tonight Danny.
Love it.

Rick LaPoint
4 years 1 month ago

Hi Danny,

Rick only refers to himself in 3rd person when not referring to himself as “We.”

Howie at Sky Pulse Media
4 years 1 month ago

Gosh Danny perfect timing. I just blogged last week that ‘Your Brand is not a Social Media Rock Star’ – unless of course you are a real Rock Star! So feel free to steal it as one of your pages for the book. In fact you can even take credit! LOL

Actually is there a thing as a Social Media Rock Star. I know people get christened this. But normally when that happens I start ignoring them, unfollowing them, or making fun of them, or all three. Hey looks like some goals I set out for you. =)

4 years 1 month ago

You’re giving me homework, on my own blog? Now THAT’s rock star right there, Howie. :)

john Falchetto
4 years 1 month ago

Funny, and really raises tons of questions. What will these Rockstars become in 2 or 3 years?
Can you really be an expert/ninja/guru at something that you have been doing for oh! say 4 years?

Interesting ‘hit list’ you put up there. Are they really rockstars? I never heard of any except Jay. Yes they are rockstars in a very very small bubble called social media.

Thanks for making me smile this morning

4 years 1 month ago

Starting to see the results of “just doing social media” now, John – interesting to watch the floundering as questions around actual tactics are being asked, and the same old soundbites are being offered as a response.

Fun times. :)

Jim Connolly
4 years 1 month ago

Great post, which would have been even funnier, if people were not being taken in with that guru shit.

I am yet to meet ONE of them, that I would trust.

Thanks for the post Danny!

4 years 1 month ago

What about Justin Bieber? ;-)

Andrew M
4 years 1 month ago

Don’t forget to become friends with rockstars on Twitter and Facebook ;)Now that’s taking social media rockstar to a new level. Provide great service for your local bands and they will be talking about you.

4 years 1 month ago

Of course – and share every single thing they do, too, just to emphasize your special relationship… ;-)

4 years 1 month ago

Hi Danny

For a moment I thought I had landed on Jay Dolan’s blog lol Then I saw Jay had graced us with his presence and some of his wit further down the page.

You guys need to all come relax amongst the lavenders for awhile and stop being ROCK STARS ;-) I, me and myself just can’t cope with you all being in the same room at the same time. Swoon, swoon NOT

What more can I say Danny other than LOL LOL LOL Brilliant post :-)

Patricia Perth Australia

4 years 1 month ago

Maybe I have Jay ghost-blogging for me, Patricia? ;-)

Speaking of brilliant posts, thanks again for directing me to Brankica’s piece on MarketMeSuite – crazy stuff (the official responses from the CEO are priceless!)

Danielle Smith
4 years 1 month ago

Danny – I also think, in order to BE a social media rockstar, it is important to TELL others that you are such – so RTing every tweet that mentions you is also helpful. That way – ALL of your followers know that ALL of your followers truly believe you to be worthy of such praise. :) *tongue firmly planted in cheek*

Thanks for the smile on this, Danny – :)

4 years 1 month ago

Actually you’re missing an even bigger opportunity. Tell people that they need to tell their people that you’re a Social Media Douc….er.. Rockstar. This way they can become rockstars by name association

4 years 1 month ago

GREAT point, Danielle, and if you combine that with favouriting that tweet? Well, then, you’re golden. ;-)