Sunday Brunch - Small Steps in Social Media

Feb 27 2011

Posted By Danny in Sunday Brunch

Sunday Brunch with Danny Brown Welcome to a new episode of Sunday Brunch, where we talk about your questions on social media, marketing, business tips, entrepreneurship and more.

Today’s question is from Claire of Selection Criteria, an Australian-based recruitment firm for government (and my apologies for getting it the wrong way round in the video!). Claire asks:

“What would your advice be for small business with limited time and budget in terms of setting up a social media strategy? There are lots of avenues to pursue, so where should they start, and what should they leave for later?”

Thanks for the question, Claire, and I hope the video helps.

If you have a question, you can send it in via the form below. There’s also a file upload option, if you want to send in a picture of your favourite Sunday Brunch place.

Cheers, and see you same time, same place next week for some more Sunday Brunch chats.

This post contains a video. If you can’t see it displayed properly in your feed, you can view it directly here.

Sunday Brunch Question Form

Got a question on marketing? Social media? Business? Strategy? Something similar? Cool - just send it in here, and it could be picked to be discussed on my Sunday Brunch question-and-answer series every Sunday.

Don't forget to include your web address and where people can find you online. And if you have a picture of your favourite brunch place, upload it and I'll post alongside your question.

Cheers, and look forward to hearing from you!

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Bronwyn Drysdale

Hi Danny,
I got your details via twitter and found this very useful as we are a small company and absolutely lost in the marketing/advertising arena and finding that a lot of companies are only pushing internet based marketing when for us it is only a fraction of what we are looking at.

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Danny

Hi Bronwyn,

I hear you on that. We get approached all the time, which always makes me smile, as I know then that the company hasn't even looked at what we do as a business - they're just trying to shill their wares, regardless of our needs.

Glad you found this little piece of the web (I'm guessing maybe from Anne above?) and hopefully you make it a regular stop. :)

Anne

Hi Bronwyn! Great you have found Danny! He's the man! :) Look forward to talking soon!

A very nourishing brunch .. thanks Danny! :) Have a great week.

Paul L&#39;Acosta

Excellent answers to such a simple yet many times confused question. Will definitely stop by every Sunday for more. Just one comment before I go: there's something funky going on between the comments form and the Brunch one above the comments. When you hit "tab", cursor bounces between both forms. Nothing critical but certainly annoying when leaving a comment. See you soon! ~Paul

Hey there Paul,

Cheers, mate - will look into the coding of that, I'm wondering of there's a conflict somewhere that confuses form location.

Cheers, mate, and see you next week. :)

Ari Herzog

On a side note, Danny, it's intriguing you count trackbacks as responses here.

Back to the video, it was useful but about 3 minutes too long. She asked a question, you answered it and gave some examples -- but then gave more examples, and I tuned out.

That's a shame, Ari, you missed the dancing dolphins. ;-)

I guess it depends what you're after. Do I just answer the question with the very basics, or do I try and offer value by giving some examples and ideas on how you can use limited resources wisely?

I know some people prefer keeping everything to themselves in the hope it leads to new business because the question wasn't answered fully. I'd rather offer value and a proper answer than a skeleton response.

Keith Davis

Good question and the one I should have asked.

Loved the 5 min response including...
"Are your customers on social media?"
Such an obvious consideration, now that you've mentioned it.

Question Danny - are you reading your reply (doesn't sound like it) or do you just know your material very very well?

Hi mate,

Ha, I wish I could read my replies, but I'm crap at multi-tasking (but then aren't all guys?) ;-)

Cheers as always, fella.

Guessed not.
Looks as though you do know your material very very well.

I know that you couldn't say that. LOL

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