When we’re working with new clients at Bonsai, one of the first things we ask is how their customer service stands up. It’s crucial to know of any pluses and/or minuses before starting a new campaign. For instance, if a company’s customer service is poor, there could be a very big uphill struggle ahead in terms of brand acceptance. But, if customers have a positive view of you, it’s an extra piece of firepower that can be used in getting…

There’s an old saying that any publicity is good publicity – but is it? Kenneth Cole might be questioning it, after the tweet in the image above – that tied his retail chain’s sale into the devastating events currently happening in Egypt – was picked up and discussed on various PR and marketing blogs and news sites. I’ve also written on here before about examples of bad PR and PR that takes advantage of tragic or upsetting situations, and questioned…

This is a guest post from Gini Dietrich, CEO of Arment Dietrich, Inc. Nearly three years ago I had to make the transition from working in the business to working on the business. It was a difficult transition (sometimes still is) because no one tells you how to do it. When I asked my peers, friends, and family what a CEO should be doing, no one could give me a straight answer. I read a ton of books. I read…

First, let me say right off the bat that Gini Dietrich’s mom is more than likely a very nice person. Heck, anyone that can put up with Gini’s wily ways has to be good, right? Anyhoo… This post came about for a couple of reasons. The first was a post that Gini herself wrote over at Spin Sucks, about why your mom tells you what you want to hear. It’s a great read about conflict resolution, and worth checking out….