• Why Research is Key and How to Create a Research Station For Your Social Media Strategy
    Social media allows research to be involved like never before in the marketing mix. Which is why having something like a research station is key.  
      http://dannybrown.me/2012/02/20/social-media-research-strategy/
  • The Clear and Continuing Need for Blogger Outreach Specialists at PR Agencies
    The need for a good blogger outreach program is becoming increasingly important for PR agencies. So why do so many still miss the boat when it comes to getting blogger outreach right? 
      http://dannybrown.me/2012/02/19/blogger-outreach-pr-agencies/
  • Creating a Corporate Blog People Want to Read
    Creating a corporate blog can be a nightmare, with red tape and office politics involved. But it doesn't need to be hard to start a corporate blog, and the results can be more than worth it. 
      http://dannybrown.me/2012/02/14/corporate-blogging-tips/

Using Lijit As a Content Marketing Platform

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Using Lijit As a Content Marketing Platform

If you take a look at the sidebar to the right of this post, you’ll see the Lijit logo next to the search box. Lijit is a third-party search platform for bloggers – and a heck of a lot more on top. While it’s perfectly fine to use whatever standard search box comes with your blogging platform (or add something like Google Custom Search), using Lijit takes all the goodness of your search box options and then amplifies it to…read more

Belief, Ego and Remarkability

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Belief, Ego and Remarkability

Everyone has greatness in them. The challenge is how we express it. We can push ourselves to rise to the challenge, or we can encourage others to greatness (and, in turn, encourage ourselves at the same time). Everyone also has an ego. Some are kept in check – some are left to rage uncontrollably. Some have a happy medium in-between. Are our ego’s stopping us from being remarkable? Often we don’t like to admit we don’t know something. We want people…read more

Sunday Brunch – Organizational Tools

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Sunday Brunch – Organizational Tools

Welcome to a new episode of Sunday Brunch, where we talk about your questions on social media, marketing, business tips, entrepreneurship and more. Today’s question is from John Komatsoulis, owner of Learn About LLC, a Business Development Firm with offices in North Miami Beach, Florida, Albrightsville, Pennsylvania & Montreal, Canada. John asks: “What tools do you use to keep your day organized?” Thanks for the question, John, and I hope the video helps. If you have a question, you can…read more

Social Media – It’s Not Just for White Folks

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Social Media – It’s Not Just for White Folks

Over at his excellent Convince and Convert blog, Jay Baer shares a post on whether it seemed white folks are the majority in social media. This feeling is based on his experience at the recent South by Southwest festival, where he noticed that the majority of people in his session were white. From Jay’s post: “As I looked around at these events, I noticed that the vast majority of attendees appeared to be 25-39 years old (I’m actually an old fart…read more

The Ballad of Safe, Potential and Already There

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The Ballad of Safe, Potential and Already There

There were three businessmen walking down a long and winding road. No-one knew how all three came to be on the road at the same time, but there they were. Their names were Safe, Potential and Already There. Safe (as his name suggests) was happy to be wherever there was room for him. He followed the coat tails of Potential and Already There and often stopped to admire the view, then run to catch up with his two friends later,…read more

Dear CEO – A Call to Action For Today’s Business Leaders

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Dear CEO – A Call to Action For Today’s Business Leaders

“Dear CEO, I hope you are well and had a successful 2010. I know how tough it can be – you have shareholders questioning your decisions; employees questioning your leadership; and customers questioning your product. In fact, you’ve probably had to deal with so many questions in the past 12 months that the last thing you want to see is another question, especially from someone that may or may not be a fan of your product. So I’ll try and…read more

Precious Time

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Precious Time

Many years ago, I had a big falling out with my parents, and we didn’t speak for three years. It was a stupid argument, but being the pig-headed Scots that we all are, none of us wanted to be the first to say we were wrong. During that time, my grandmother had a serious stroke and died within a few months of having it. Because of the argument with my parents, I never got to say goodbye to one of…read more

The True Value of the Social Web

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The True Value of the Social Web

A lot of people say there’s no value to the likes of Facebook, Twitter, etc, and that it’s just a bunch of losers sharing what they had for breakfast. To anyone that says that, this video is for them. My sincere thanks to everyone who’s stepped forward and shown that the human race is still an amazing one. Thank you. If you can help Kira, please connect with her on Twitter at @ksiddall. This post contains a video. If you…read more

The Only Voice That Matters

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The Only Voice That Matters

All of us are just one person, yet we use many voices every day. We have our normal voice that we use when we’re with friends and those we feel comfortable around. We’re not afraid to cuss if need be and we use crude humour and sarcasm at will. We know we can get away with it without misunderstood meanings. We have our professional voice that we use at work. Whether it’s speaking with clients or bosses or employees, we…read more

Of Comment Trolls and Flash Mobs

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Of Comment Trolls and Flash Mobs

At some stage in your blogging journey, you’re going to write something that, for whatever reason, brings down the equivalent of Darth Vader, Sauron, Freddy Kreuger and the Four Horsemen of the Apocalypse onto you all at once. That’s okay – part of the beauty of blogging is that you’re opening up your opinion to the world, and as we all know, no-one ever agrees on everything someone else says. Healthy debate is good – it helps grow both you…read more

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