Why We Don’t Charge for Blog Topics




free blog topics

Over at For Bloggers By Bloggers, we offer free weekly blog topics every Saturday. A collection of various ideas, titles and niches, it’s to help bloggers get inspiration when they hit the blog topics wall.

As bloggers, we know how difficult it can be to come up with just the right idea sometimes. It could just be that your mind is a little empty on a given day, or you’re not quite sure how to make the next post seem a little bit different from your previous one.

So, the blog topics section was set up just for these times. So far, we’ve provided 30 specific ideas and topics for you to run with, although we’ve deliberately set it up so you can take the ideas we provide and use them regardless of the niche your blog covers.

It’s been really well-received, and we’ve started to see some of the blogs coming back that have taken our topics and run with them. So, great to see that the service is helpful.

One of the funny things, if you like, that has come about is the question why we don’t charge for our blog topics. There are other bloggers that are offering a similar service, but charging around ten bucks a month for it. So why don’t we charge as well, and are our blog topics less useful because they’re not being charged for?

Ideas Are Everywhere

The simple response to why our blog topics are free is that ideas are everywhere. I know I’ve gotten an idea for a blog post just walking down the street and seeing how a couple interacts. Or how a business responds to a query. Or how a child can teach us about blogging.

Additionally, ask any blogger where some of their post ideas have come from and they’ll probably reply, “From my comments.” See, the great thing about blogs is that they’re two-way. You write the post and start a conversation, but the comments are the gold where even more ideas can be born, including follow-up posts and new blog topics altogether.

So if bloggers get a lot of ideas from their community, then – in a sense – the blogger should be paying their commenters for their ideas, no? Same goes for other bloggers – if you write a blog post and I’m inspired to write my own based on that, you gave me the idea. So, should I pay you for that?

So, yeah, ideas are everywhere.

Ideas Aren’t Always Premium

Riffing on the above, most people pay for a product or service because it offers a premium advantage to something you can get for free. It’s the reason business and customers exist. For me, ideas aren’t premium.

As I mention above, ideas are everywhere – all you need do is look. But if you’re not sure where to look, then that’s where something like our blog topics come into play. But premium?

If we were to offer you steps and strategies on what to do with these topics, then that has the potential to become a premium service. For example, if we were to share how you can then promote these topics ; how it can be used to drive sales leads your way; or how you can measure how successful your post was and how many new readers you got – and kept – then that becomes a premium service.

Ideas are definitely useful, but it’s the strategies that drive the ideas where the real value (usually) lies.

Premium versus Free

Does this mean you shouldn’t pay for blog topics? That’s up to you. Like anything, you gauge the value from what’s free and what’s premium, and how much of a difference there is between the two.

Does the fact that something’s premium mean it’s better? Maybe, maybe not. Although I’m obviously biased, I think getting 10 free blog topics every week from a team of multiple award-winning bloggers offers great value. Again, though, it’s in the eye of the beholder, and the value received.

There’s definitely a need for premium blog services, and we’ll be offering some soon with the likes of blog auditing, blog mastermind classes and more launching soon. But sometimes there’s also a need just for straightforward help for bloggers who’ve helped you get to where you are, or want to be.

Making that help free is just a nice way to say thanks. It’s also another reason why our blog topics are free – it’s our way of saying thanks for your support.

Cheers!

image: jangelo

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I just started my own blog, and was wondering how to come up with topics. I had no idea you offered free topics on Saturdays...thanks!

First of all Danny, it's awesome you offer this service. Very cool. Although I can't say I do the same thing per se, I'd like to think I'm helping people position their minds to 'see a blog article in every opportunity'.

This brings me to my main point, which you described nicely above in the diverse way content/article ideas pop into your head.

I've come to the point where I think the greatest key of becoming an A-list blogger (like Mr. Brown ;-) is the skill of seeing your life just a little bit differently than the rest of the world does. In other words, most folks, and many aspiring bloggers, are surrounded by unique experiences and writing opportunities all day long-- yet they just don't see it. They can't seem to turn a conversation with a co-worker into a powerful lesson. They can't seem to understand that the experience they had in their favorite restaurant the other day could be something that would be a perfect learning tool for others. Simply put, their blind to life's many lessons....and thus can't seem to find anything to write about.

But the guy or gal that masters this technique?? Yep, off to the races.

Great read Danny.

Marcus

Hi Danny

I agree with giving ideas for free, but may have to pay to be taught the execution. Some of my best headlines for posts come from my blogger friends when they reply to my comments on their blogs ;-)

I acknowledge where the inspiration comes from so my way of saying thanks is with a link and anyway, my regular readers would know I couldn't think up some of the titles for my posts lol

Really enjoying your Saturday posts too. Appreciate all that you do to help us on our way with our blogging and business ventures. Thanks Danny. You rock :-)

Patricia Perth Australia

Aw, this has to be one of the sweetest posts I've ever read. And I mean it.

Not only you are "justifying" giving stuff away for free but saying it is a gift for support... Makes people reading the post feel special.

I think it is a great thing that you are doing and I agree that ideas are everywhere. Heck, I have a notebook full of ideas and when I don't have one in my head, I just go through it and pick one. Or even get a fresh one.

But still like getting some from you on Saturdays so I wanna say thanks for that!

Danny,
It's nice of you to offer free topics. I'm constantly in awe of your ability to come up with them! I’m blogging about life and, well, that should be easier, right!?!

I do find inspiration in the comments, though. Often it's when I'm commenting on someone else's blog. I think you’ve developed a finely tuned focus. But to come up with ideas while walking down the street! ?

Ok, sometimes the ideas come when I'm falling asleep. The other night I had to turn on the light three times to write ideas down (you think you'll remember in the morning, but you won't!) And even though your blog is not in the same area as mine, I find I’m often inspired here!

Do you think the ability to find inspiration, or to recognize inspiration grows in time like developing your voice, for instance?

I just started my own blog, and was wondering how to come up with topics. I had no idea you offered free topics on Saturdays...thanks!

Hi, Danny. The great thing about helping others out without asking for anything back is that it returns to you hundredfold. This must be one of the reasons for your being the blogger that you are, mate. Cool! ;)

Hey there Wes,

Cheers, mate - and agree completely. I know I wouldn't have written some of the posts on this blog without inspiration from those around me (commenters, social connections, etc) so it seems only natural to return the "favour". :)

Hi
Maybe I should take a look at "For Bloggers By Bloggers". Sometime it can be difficult to get a good idea for a blogpost. Thank you for the tip.

Love to have you over there, Thomas, and feel free to contact us any time with ideas or suggestions you might have. :)

Sounds good to me Danny
I appreciate that you appreciate us.
Keith

First of all Danny, it's awesome you offer this service. Very cool. Although I can't say I do the same thing per se, I'd like to think I'm helping people position their minds to 'see a blog article in every opportunity'.

This brings me to my main point, which you described nicely above in the diverse way content/article ideas pop into your head.

I've come to the point where I think the greatest key of becoming an A-list blogger (like Mr. Brown ;-) is the skill of seeing your life just a little bit differently than the rest of the world does. In other words, most folks, and many aspiring bloggers, are surrounded by unique experiences and writing opportunities all day long-- yet they just don't see it. They can't seem to turn a conversation with a co-worker into a powerful lesson. They can't seem to understand that the experience they had in their favorite restaurant the other day could be something that would be a perfect learning tool for others. Simply put, their blind to life's many lessons....and thus can't seem to find anything to write about.

But the guy or gal that masters this technique?? Yep, off to the races.

Great read Danny.

Marcus

ya, that is surely the best answer anyone can expect. The one who sees things in a special way that others do not is the real champion and will surely become a great person

Haha, flattery will get you everywhere, Marcus. :)

I knew someone that took a dictaphone everywhere they went, because they never knew when inspiration would strike. They made audio notes and ideas for post titles and how they'd flow, then go back and write the post.

Like you say, always being aware of your surroundings - and that includes online too - can reap you some surprising rewards.

Cheers, mate! :)

Wow It's very awesome post , thanks Danny
I loved Your Blog .

It is a awesome post. I rather prefer having my own ideas on topics. I liked the post a lot. Ya, it happens sometimes you are walking down the street and find something unusual and you happen to write about it . There are also cases when you and your friends are in a conversation about a topic and you happen to write the topic in the next few days. great post

I forgot about the comments, i hardly have comments being a new blogger but, i love to answer them. It is true that comments give the ideas

And that's the great thing about blogging, Chaitanya - like you say, inspiration can come from anywhere, and very often in the least likeliest of places.

We're just here to give some pointers if they run dry. :)

And that's the great thing about blogging, Chaitanya - like you say, inspiration can come from anywhere, and very often in the least likeliest of places.

We're just here to give some pointers if they run dry. :)

Danny - thank you for this awesome resource you and your team provide the blogging community. I've gotten some great ideas already and I'm looking forward to being inspired even more.

You said it -- there are multiple award-winning bloggers providing something of great value here. Perhaps some aspiring bloggers will see the fact that success and monetization comes from doing things for the right reasons and not just a thirst for making money. You can build quite an empire on a solid reputation and good name :)

For the long term thinkers... Cheers my friend!

Hey there Mark,

Cheers, buddy, and glad you're finding the series helpful - that's all we can ask for at the end of the day.

And I couldn't agree more with the "just a thirst for making money" quote, mate - great point.

Cheers! :)

Nothing is free-- participating in a group like this takes the time and mental effort to establish trust and trade (not just take) ideas. Is the return more valuable than plunking down $10 for a bag of potential ideas each week? Most likely- guess it depends on what works for you. But even then it's not magic-- you have to bring it to life.

The main problem I have with the paid service is that blogs- and ideas (even corporate blogs and topics) are quite personal. You need the stimulation that a networking group (or even walking down the street) gvives you, to make your ideas real.

Hey there Doug,

Agree on the stimulus approach, mate - just because the topics are there doesn't mean the magic pot of gold for writing is. Hopefully we spark some gold, but we won't take any in the process. ;-)

Very informative post. As always. :) That's the reason why I loved reading your blogs danny. Keep on posting. It's free. :))

Hi Danny

I agree with giving ideas for free, but may have to pay to be taught the execution. Some of my best headlines for posts come from my blogger friends when they reply to my comments on their blogs ;-)

I acknowledge where the inspiration comes from so my way of saying thanks is with a link and anyway, my regular readers would know I couldn't think up some of the titles for my posts lol

Really enjoying your Saturday posts too. Appreciate all that you do to help us on our way with our blogging and business ventures. Thanks Danny. You rock :-)

Patricia Perth Australia

Oh, if I paid for every idea that I got from a comment, another blog or even a tweet, I'd probably be bankrupt! ;-)

Glad you're enjoying the posts, Patricia, that's all that matters for us at the end of the day, so good to hear we're doing okay so far. :)

Aw, this has to be one of the sweetest posts I've ever read. And I mean it.

Not only you are "justifying" giving stuff away for free but saying it is a gift for support... Makes people reading the post feel special.

I think it is a great thing that you are doing and I agree that ideas are everywhere. Heck, I have a notebook full of ideas and when I don't have one in my head, I just go through it and pick one. Or even get a fresh one.

But still like getting some from you on Saturdays so I wanna say thanks for that!

There should be a branded notebook just for bloggers - seems it's one of the most popular ways to come up with ideas. :)

Thanks, Brankica, appreciate it miss, and always enjoy seeing you around these parts. :)

Is there a topic that has not been blogged about yet? Like Eastern Alpaca Wool Dying Best Practices? Do you guys have a list of such subjects? Would be great to get a peek. Thank you.

I'd say the aye-aye. Oh, wait. Just saw a post today on it today.:

http://lumq.com/10/weirdest-animals-and-creatures-in-the-world/

: )

I'd say the aye-aye. Oh, wait. Just saw a post today on it today.:

http://lumq.com/10/weirdest-animals-and-creatures-in-the-world/

: )

Bravo, ideas are everywhere, and they shouldn't be charged for. Execution of ideas is another story.

Ideas are everywhere. Execution, however, is not.

To me, this is a ton like cookbooks, cooking, food, FoodTV, etc. Danny has chosen to put the "free line" over here, which I applaud. And, guess what, when I'm looking to plop down for a stellar dining experience, I'm gonna sit down at his restaurant.

Others put the free line over there somewhere: and, guess what, I applaud that, too. I may not buy it, someone else may, and they just want to get their cookbook packaged differently.

And there's that Microsoft dude who sells the $600 cookbook on hi-tech fusion cooking. I applaud him, too.

It's up to each of us to figure out where our free line is, what to hold back for the killer pitch, meeting, eBook, product or what have you, and what to hand out gratis.

Hey there mate,

Absolutely nothing to add to this except I couldn't agree more - great point, well put, and bang on. :)

Subject line bait and switch 101. :)

Pricing on the internet is, I think, going to confuse me for ever and ever.

One of my dreams is to eventually start working on an e-book, but I have to say that the pricing game stands as a major obstacle in my way. I just don't even want to go there.

First, you have the kinds of questions that you raise above. If I pay for something, does that make it better? If this guy is charging $97 and this guy is charging $87, should I go with the $97 cuz it's $10 better?

I have seen arguments where people have said that "free" to some people translates as worthless, not priceless. Other people argue that free means that there is so much value you can't put a price on it.

I don't think there is a right or wrong - as you correctly state, it's a lot about perspective. But it sure is intimidating for newer folks like me, I'll tell you that.

Having just gone through the eBook process (which is not easy) for every tablet and reader, if you get into it and need help, let me know!

thats a book worth looking at e-book process by Gini

Crap. Want to co-author it with me?

Agree, Margie, it's often tough to call as to who and what is the best value. Hopefully people's trust value comes into the equation; though even that can be stretched thin at times.

I guess the proof is in the continuous pudding. ;-)

I really understand what you're saying Margie. Some things you get for free - like most of google's services (gmail, google docs, youtube, etc...) - and other's you pay for, but when is their a charge and when isn't there?

Perhaps it is a bit of a supply and demand game. If the info is easily available for free around the net, it makes is harder to charge for it. However, if there is a large audience for the info, there are potentially way to monetize the traffic.

On the other hand, if the information is scarce, it may be a lot easier to charge for it.

It can also be who the information is coming from. If it is a trusted source, I bet you're more likely to pay then if from a untrusted source.

I myself am struggling with when to charge, what to charge, and which pieces to charge for. Right now I'm giving away everything for free. I feel that if I have no one seeing my stuff, I'll never get any sales for charged goods, so might as well get traffic first. Also, by giving away good info, I become trusted. So, with the trust and traffic, I can actually start charging.

How much to charge... beats me.

Danny,
It's nice of you to offer free topics. I'm constantly in awe of your ability to come up with them! I’m blogging about life and, well, that should be easier, right!?!

I do find inspiration in the comments, though. Often it's when I'm commenting on someone else's blog. I think you’ve developed a finely tuned focus. But to come up with ideas while walking down the street! ?

Ok, sometimes the ideas come when I'm falling asleep. The other night I had to turn on the light three times to write ideas down (you think you'll remember in the morning, but you won't!) And even though your blog is not in the same area as mine, I find I’m often inspired here!

Do you think the ability to find inspiration, or to recognize inspiration grows in time like developing your voice, for instance?

Ha, I hear you on the notepad by the bedside approach, Lori - I used to drift off thinking I'd recall that awesome post title when I woke up. I don't need to tell you what happened in the morning... ;-)

I think the ability to recognize opportunity and inspiration grows. Sometimes we see the idea in front of us and use it; but often we don't recognize the ideas behind the ideas (if that makes sense?). That definitely grows with time for sure.

Cheers, miss!

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