Sunday Brunch – Promoting Old Blog Posts

March 13, 2011 27 Comments

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Allison's favourite brunch place, Mean Mr Mustard's in Hendersonville, NC

Welcome to a new episode of Sunday Brunch, where we talk about your questions on social media, marketing, business tips, entrepreneurship and more.

Today’s question is from Erica Allison, owner of Allison Development Group, a strategic public relations and marketing firm located in Hendersonville, North Carolina. Allison asks:

“Is there a general protocol for promoting or tweeting your archived posts?”

Thanks for the question, Allison, and I hope the video helps.

If you have a question, you can send it in via the form below. There’s also a file upload option, if you want to send in a picture of your favourite Sunday Brunch place.

Cheers, and see you same time, same place next week for some more Sunday Brunch chats.

Resources:
As mentioned in the video, below are two resources you might find useful:

5 Great Blog Posts You Never Read On This Blog by Jennifer Fong.
Old Post Promoter plug-in.

This post contains a video. If you can’t see it displayed properly in your feed, you can view it directly here.

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Cheers, and look forward to hearing from you!

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Filed Under: Recommended Viewing Tagged With: blog promotion, sunday brunch

About Danny

Danny Brown is Chief Technologist at ArCompany, helping clients turn social media intelligence into business results. He’s the co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing, described as "the book that will change the way we do business today." He’s an award-winning marketer whose delivered results for organizations like Microsoft Canada, BlackBerry, FedEx, Ford Canada and LG Electronics, and his blog is recognized as the #1 marketing blog in the world by HubSpot.

60 comments

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Clare Burks

And who’s to say they’ve already read that one, anyhoo? In that case, perhaps adding an editorial note to the blog – a current commentary on the content, picking out the best of the comments, or again that topical spin mentioned above – is a good way to offer them something new to get their teeth into. So why not give them a list of your “greatest hits”?

Clare Burks

Craig

Just because a post is old doesn't mean it isn't good. I think it does good to keep the information coming, even if it is "old."

Craig

Just because a post is old doesn't mean it isn't good. I think it does good to keep the information coming, even if it is "old."

Craig

Just because a post is old doesn't mean it isn't good. I think it does good to keep the information coming, even if it is "old."

Steve Birkett

I personally have no problem seeing bloggers reprise older material, though I can imagine a few hardcore readers might resent the taking of time already given. In that case, perhaps adding an editorial note to the blog - a current commentary on the content, picking out the best of the comments, or again that topical spin mentioned above - is a good way to offer them something new to get their teeth into.

Overall, I think the concept will do far more good for your audience than harm and is well worth investigating further. Thanks for the insight Danny - and for a great question, Erica!

Steve Birkett

Overall, I think the concept will do far more good for your audience than harm and is well worth investigating further. Thanks for the insight Danny - and for a great question, Erica!

Danny

Hey there Steve,

Great idea - I know I've seen tweets that are prefixed by "oldie but goodie" kind of thing, just to let existing readers know that it's an archived post.

And who's to say they've already read that one, anyhoo? ;-)

Steve Birkett

I think the repurposing of past blog posts in light of current events is a great angle, as it directs newer readers to a relevant post in a timely manner and gives past readers a chance to reflect on info they've already read in a new light. I personally have no problem seeing bloggers reprise older material, though I can imagine a few hardcore readers might resent the taking of time already given. In that case, perhaps adding an editorial note to the blog - a current commentary on the content, picking out the best of the comments, or again that topical spin mentioned above - is a good way to offer them something new to get their teeth into. Overall, I think the concept will do far more good for your audience than harm and is well worth investigating further. Thanks for the insight Danny - and for a great question, Erica!

Danny

Hey there Steve, Great idea - I know I've seen tweets that are prefixed by "oldie but goodie" kind of thing, just to let existing readers know that it's an archived post. And who's to say they've already read that one, anyhoo? ;-)

Coaching with John Komatsoulis

Great answer Danny !!

I use a different wordpress plug-in service called Tweet Old Post. I'll have to check out OPP and compare them.

John

FYI: I submitted a question, hope to hear your response. :)

Danny

Hey there John,

Yeah, seems quite the popular plug-in, I'll have to check it out. Just saw your question come in - great question, look forward to answering it soon.

Cheers! :)

Coaching with John Komatsoulis

Great answer Danny !! I use a different wordpress plug-in service called Tweet Old Post. I'll have to check out OPP and compare them. John FYI: I submitted a question, hope to hear your response. :)

Danny

Hey there John, Yeah, seems quite the popular plug-in, I'll have to check it out. Just saw your question come in - great question, look forward to answering it soon. Cheers! :)

Joe Hackman

Hey Danny, there are some great ideas here and what a great question. I like the creative exchange that occurs here. Looks like Sunday Brunch is a big success.

Cheers,

Joe

Danny

Cheers mate.

Yep, been some great questions come in so far, and like you say, that's opened up some great follow-ups in the comments too. Which is all you can ask for. :)

Joe Hackman

Hey Danny, there are some great ideas here and what a great question. I like the creative exchange that occurs here. Looks like Sunday Brunch is a big success. Cheers, Joe

Danny

Cheers mate. Yep, been some great questions come in so far, and like you say, that's opened up some great follow-ups in the comments too. Which is all you can ask for. :)

Davina K. Brewer

Danny and Erica, I'm doing this a little by revisiting old blog posts in a new one. Reviewing what I wrote then, is it still valid now, are there new sources or updated examples on the matter. Haven't seen a pick up in traffic or comments yet, but it's one way of recycling them. Off to check out Jennifer's idea. FWIW.

Danny

Hey there Davina,

I've seen a few people do that - seems to work really well, and like you say, posts can be evergreen so there's always something that, while it may be "old", is as current as ever.

Cheers! :)

Davina K. Brewer

Danny

Hey there Davina, I've seen a few people do that - seems to work really well, and like you say, posts can be evergreen so there's always something that, while it may be "old", is as current as ever. Cheers! :)

john Falchetto

Great question Erica and something I have been wondering for some time. I see Dino tweeting some of his older posts sometimes and I always wondered. Thanks for asking Danny and mate thanks for answering.

Danny

Anytime, mate, and that's also the great thing with something like Hootsuite (which I forgot to mention in the video). You can schedule your tweet, select a custom URL, schedule in bulk for different posts, and then you have a bunch of analytics to look at afterward to tweak your approach. Can't argue with that. :)

john Falchetto

Made the move Danny, Hootsuite baby! Cheers Danny

Dino Dogan

I use Tweet Old Post plugin. Its only 20-30% effective. I think thats plenty. I want to disable it, but every now and again someone discovers a blog post and they go bonkers over and yet I published it 4 months ago lol..Tweet Old Post is the only way they would have found it. hth

Brankica

I also use it and love it. People that find it a bit annoying are those who are reading a blog all the time and following the person on Twitter, so to them it gets annoying because they've already seen the post. But there are so many new followers that discover you and want to read all the great posts so I don't plan to stop using this plugin any time soon. I also see people RTing my old posts and making comments on them, so I would say it is working. Danny, the video is great and I love this brunch series. I am also going to send a 100% stupid questions, but I am Bosnian (like Dino) and I sometimes have trouble understanding. Thanks and have a great week!

Danny

That's the thing, Brankica - there's always someone new that hasn't read it. Even your subscribers could miss, if they don't check in their RSS one week. So never a bad thing to refresh memories. :) Saw your question, and not stupid at all - will definitely be a future brunch. :)

john Falchetto

Great question Erica and something I have been wondering for some time. I see Dino tweeting some of his older posts sometimes and I always wondered.
Thanks for asking Danny and mate thanks for answering.

Danny

Anytime, mate, and that's also the great thing with something like Hootsuite (which I forgot to mention in the video).

You can schedule your tweet, select a custom URL, schedule in bulk for different posts, and then you have a bunch of analytics to look at afterward to tweak your approach.

Can't argue with that. :)

Danny

Anytime, mate, and that's also the great thing with something like Hootsuite (which I forgot to mention in the video).

You can schedule your tweet, select a custom URL, schedule in bulk for different posts, and then you have a bunch of analytics to look at afterward to tweak your approach.

Can't argue with that. :)

john Falchetto

Made the move Danny, Hootsuite baby!

Cheers Danny

Dino Dogan

I use Tweet Old Post plugin. Its only 20-30% effective. I think thats plenty.

I want to disable it, but every now and again someone discovers a blog post and they go bonkers over and yet I published it 4 months ago lol..Tweet Old Post is the only way they would have found it.

hth

Brankica

I also use it and love it.

People that find it a bit annoying are those who are reading a blog all the time and following the person on Twitter, so to them it gets annoying because they've already seen the post.

But there are so many new followers that discover you and want to read all the great posts so I don't plan to stop using this plugin any time soon.

I also see people RTing my old posts and making comments on them, so I would say it is working.

Danny, the video is great and I love this brunch series.

I am also going to send a 100% stupid questions, but I am Bosnian (like Dino) and I sometimes have trouble understanding.

Thanks and have a great week!

Dino Dogan

I use Tweet Old Post plugin. Its only 20-30% effective. I think thats plenty.

I want to disable it, but every now and again someone discovers a blog post and they go bonkers over and yet I published it 4 months ago lol..Tweet Old Post is the only way they would have found it.

hth

Brankica

I also use it and love it.

People that find it a bit annoying are those who are reading a blog all the time and following the person on Twitter, so to them it gets annoying because they've already seen the post.

But there are so many new followers that discover you and want to read all the great posts so I don't plan to stop using this plugin any time soon.

I also see people RTing my old posts and making comments on them, so I would say it is working.

Danny, the video is great and I love this brunch series.

I am also going to send a 100% stupid questions, but I am Bosnian (like Dino) and I sometimes have trouble understanding.

Thanks and have a great week!

Danny

That's the thing, Brankica - there's always someone new that hasn't read it. Even your subscribers could miss, if they don't check in their RSS one week. So never a bad thing to refresh memories. :)

Saw your question, and not stupid at all - will definitely be a future brunch. :)

Patricia@lavender-oil

Hi Danny

Wow, I was just thinking about how to bring new readership to older posts and voila here you are talking about it. Thanks for the tips. Appreciated.

Patricia Perth Australia

Patricia@lavender-oil

Hi Danny Wow, I was just thinking about how to bring new readership to older posts and voila here you are talking about it. Thanks for the tips. Appreciated. Patricia Perth Australia

Danny

Funny how that sometimes happens, Patricia - I swear I wasn't inside your head. ;-)

Patricia@lavender-oil

Hi Danny

Wow, I was just thinking about how to bring new readership to older posts and voila here you are talking about it. Thanks for the tips. Appreciated.

Patricia Perth Australia

Danny

Funny how that sometimes happens, Patricia - I swear I wasn't inside your head. ;-)

Jennifer Fong

Hey Danny,
Thanks for the shout-out/link. That was part of Christopher S. Penn's Evergreen 5 meme, and was a lot of fun. This year I have spent a lot of time pulling up old content on the blog. I find that I get asked a lot of questions by my readers I've already answered, because they weren't following several years ago. So I've made it a point to post an old post every afternoon to Facebook, and this gives new life to a lot of great content. I also use a plug-in on the blog called wp Related Posts which works if you include dates (which is important with my content, as social media tools change, and content can become outdated.) It lists old posts that you've placed in the same category as the post you've written. A lot of my old posts have gained new life through this plug-in as well.

Great topic! Thanks Danny.

Cheers!
Jennifer

Danny

Hey there Jennifer,

Hehe, it actually reminded me that you had tagged me, so my apologies - I'll get on that post. ;-)

The Related Posts option is a great one - I use something similar here, and it's interesting to see the analytics and how many click through to another post once finished with the current one.

Add a Popular Posts widget to your sidebar, and people need never leave your blog again. Well... that's the ultimate plan, anyhoo! ;-)

Jennifer Fong

Hey Danny, Thanks for the shout-out/link. That was part of Christopher S. Penn's Evergreen 5 meme, and was a lot of fun. This year I have spent a lot of time pulling up old content on the blog. I find that I get asked a lot of questions by my readers I've already answered, because they weren't following several years ago. So I've made it a point to post an old post every afternoon to Facebook, and this gives new life to a lot of great content. I also use a plug-in on the blog called wp Related Posts which works if you include dates (which is important with my content, as social media tools change, and content can become outdated.) It lists old posts that you've placed in the same category as the post you've written. A lot of my old posts have gained new life through this plug-in as well. Great topic! Thanks Danny. Cheers! Jennifer

Danny

Hey there Jennifer, Hehe, it actually reminded me that you had tagged me, so my apologies - I'll get on that post. ;-) The Related Posts option is a great one - I use something similar here, and it's interesting to see the analytics and how many click through to another post once finished with the current one. Add a Popular Posts widget to your sidebar, and people need never leave your blog again. Well... that's the ultimate plan, anyhoo! ;-)

Justice Wordlaw IV

Dan,

Great video that you offered here and explaining how to re invite your older posts to the top of your blog. This is really good information right here especially since a lot of people as you mentioned are not using Twitter or Facebook and might have missed that post from before. The post that Jennifer Fong did was really a good idea to do right there. That could really get a lot of attention. Thanks for sharing your ideas on this topic.

Danny

That's the thing, Justice - new people are following you every day (and vice versa). So why not give them a list of your "greatest hits"? :)

Justice Wordlaw IV

Dan, Great video that you offered here and explaining how to re invite your older posts to the top of your blog. This is really good information right here especially since a lot of people as you mentioned are not using Twitter or Facebook and might have missed that post from before. The post that Jennifer Fong did was really a good idea to do right there. That could really get a lot of attention. Thanks for sharing your ideas on this topic.

Danny

That's the thing, Justice - new people are following you every day (and vice versa). So why not give them a list of your "greatest hits"? :)

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