Is CheckPoints Showing the Way Forward for Location Based Services?

CheckPoints mobile app rewards

Despite there being 6.5 million users on Foursquare and almost a million users on Gowalla, location based services still haven’t enjoyed the uptake of other social network sites. Most reasons cite the lack of innovation from marketing companies and businesses using these services, saying there aren’t any real incentives to check into locations just to… [Continue Reading]

Social Media and the New Marketing

4 Ps of marketing

People ask where marketing fits in with social media, and if it still has a place as consumers and “normal people” enjoy a bigger say in how successful a product is. To help with this, here’s a short and simplified presentation that offers a new take on an old method (the Four P’s of Marketing)… [Continue Reading]