One of the most useful features on Twitter is being withdrawn as of today – the hashtag.

For anyone not on Twitter, a hashtag is the universal # symbol, and helps to separate individual conversations from the overall Twitter stream. For example, if I want to just talk with people about silly jokes, I would use the hashtag #sillyjokes. This would help others just follow that conversation by opening up a browsing window just for that hashtag.

There are some hugely popular hashtags, like #blogchat – a chat about blogging, oddly enough – and #socialmedia – a topic about social media (who said us social media types weren’t smart?). But, as of today, no more.

Twitter issued a statement saying that they were stopping the use of hashtags because of its connotation with drug use. Hash is slang for hashis, also known as cannabis, a drug known for making you feel sleepy. Not something that’s much use when you’re on the fast-paced world of Twitter.

“While we recognize cannabis may be legal in some countries, it’s obviously a concern for us to be associated with drug use. Even if Twitter co-founder Ev might look stoned to some folks, we can assure you he isn’t – he’s just a laid-back happy chappy!”

The announcement probably doesn’t come as a surprise – Twitter is looking to monetize its service, and being too stoned to click on promoted ads isn’t beneficial to anyone.

So, farewell hashtag – we knew you when, and you were fun. Guess it’s back to the drawing board for the Bong Button that was due to replace the Tweet button…

More details of the Twitter ban on hashtag use can be found here.

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Danny Brown
Co-author Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing. #1 marketing blog in world as per HubSpot. Husband. Father. Optimist. Pragmatist. Never says no to a good single malt. You can find me on Twitter - Google+ - LinkedIn.

98 comments
Cannabis Seeds
Cannabis Seeds

Great, nice to know that one of the biggest on-line entities is that stupid.. Next thing you know they're be coming into your home and ripping the hash key off your keyboard due to fears of incitement to use cannabis...

Everett Martin
Everett Martin

I would love if this was true. Then Twitter would actually show us what terms were really popular, instead of what people remembered to hastag.

Robert Herzog
Robert Herzog

I literally clicked through on this before figuring it out. *D'oh* Good one, Danny.

Billy Gee
Billy Gee

Son of a B***h! 12 days later...

Deb Bruser ( JoyFull_deb)
Deb Bruser ( JoyFull_deb)

Well, Chief, I fell for it ....I was already frowning and thinking #ohnowhatwilljonastondo #heisthehashtagking.

You had me at the Headline....:=)
deb

Cendrine Marrouat
Cendrine Marrouat

Hello Danny,

I have to admit that it took me a few seconds to realize that it was a prank. So well done! Were you able to keep your composure while writing the post?

Pamela Wright
Pamela Wright

OK I've got to admit that I am probably the most gullible of everyone commenting. It took me until today to realize that this was April Fool's. Along with trading avatar's with Gini. At least I was able to express my outrage against something made up as opposed to my usual outrage against reality.

Got to tell you though, we in the US have gotten to the point that this could have very well been true.

Jagsv
Jagsv

Kudos! hehehe nice one Danny... for a minute or two i simply thought... what is it going to be now... Twitter whithout #hastags... they must be coming up with something even bigger....

Perfect tittle, i bet it has caught many eye's attention!

Justin Brackett
Justin Brackett

Danny, I've been telling people about this one all day! Love it, very witty!

Justin Brackett
Justin Brackett

Danny,

I've been telling people about this one all day!

Love it, very witty!

john newland
john newland

I was going to write a comment asking things like "how will they have us thread the convos, and what were they thinking" until I went to the comments and realised I'd been had.

Nicely done. now go sign up for gmail Motion!

Ingrid Abboud
Ingrid Abboud

Does that mean this story is true if I read it on April 2nd instead of April Fools Day? hihi

#nicelydonebonsaiboy
PS - you looked really perrrty yesterday with your new hairdo - new shampoo? new hairdresser? Either way - hair, hair! lol ;)

Jon Stow
Jon Stow

Receiving my email subscription on Saturday morning, I had to think about this for nearly ten seconds before weeding (geddit?) out the joke. Very good, Danny.

Kevin Murray
Kevin Murray

Simply awesome and funny, great job db.
k

Julie Walraven | Resume Services
Julie Walraven | Resume Services

Caught your headline in my in-box, Danny, only it was today so I wasn't thinking 4-1 anymore. Had to quick read and then remember. First thought, was wow if anyone should know, Danny should, but... yes, you got me!

Wendy Kier
Wendy Kier

hahahahaha
Should I slap you or give you a big fat Kiss!
Very good
Wendy X

Sam Mooney
Sam Mooney

I'm a bit late for the party, just saw the post this morning. Very funny! And a great headline. Thanks for making my April 2nd.

gar1ous
gar1ous

#Twitter wont be complete without #HASHTAGS ahaha. Great job danny!

Janet Callaway
Janet Callaway

Danny, aloha. Catchy Headline = More Traffic = More People Smiling Today Because of You! Mahalo for the smiles, Danny.

Best wishes for a great weekend-no foolin' Aloha. Janet

Dean Carlton
Dean Carlton

Nice one, didn't fall for it for a nano-second, but wanted to get to the punchline! #Niceonecyril

Yael Rozencwajg
Yael Rozencwajg

Danny...you're hilarious :D
Keep that way my friend !!

Joe Hackman
Joe Hackman

For 2-3 seconds you had me wondering if Twitter was going the way of another service I used to advocate heavily - huge changes to features that were critical for use of the service. Of course that is not the case, thankfully :) Nice try... good laugh.

Danny
Danny

Wow, check out your awesome new avatar - very swish, Deb, great picture! And I am chuckling heartily at the Jon Aston quote! :)

Danny
Danny

Hi Cendrine,

I did chuckle a few times as I imagined the engineers at Twitter trying to work out a way to ban hashtags... ;-)

Danny
Danny

Hi Pamela,

Always feel free to pop by this way to vent - my shoulders can take a lot of stuff. ;)

Danny
Danny

Cheers, sir - and who knows, perhaps there is something in the works. Stranger things have happened... ;-)

Danny
Danny

Hey there mate, Thank you - glad you enjoyed, and double thanks for sharing the love. :) Cheers sir!

Danny
Danny

Hey there mate,

Thank you - glad you enjoyed, and double thanks for sharing the love. :)

Cheers sir!

Danny
Danny

"Gmail Motion" = ha!!

Cheers, John, glad it got you thinking - now for next year's planning.... ;-)

Danny
Danny

You saying it wasn't true, missy?? ;-)

And yes, I clean up pretty good, no? ;-)

Danny
Danny

Ha, nice use of the double connotation, Jon! :)

Cheers, sir, have a great weekend :)

Danny
Danny

Hehe, you know, I was wondering if it would still work (or work better) on email subscribers, for the very reason you mention.

Cheers, Julie, have a great weekend! :)

Danny
Danny

Entirely up to you, my dear - as long as the slap doesn't involve a wet fish. :)

Danny
Danny

Cheers, Sam, happy to have you not miss the party, mate. :)

Danny
Danny

Thanks, Janet - have a wonderful weekend yourself, miss, here's to it being a good one. :)

Danny
Danny

Not even a micro-noodle split nano-second? Okay, note to self - try harder next year. :)

Danny
Danny

I can but try, miss - cheers! :)

Danny
Danny

Man, you've really gone off them mate, huh? We should catch up soon for a chat - sounds like quite the back-story there :)

Cendrine Marrouat
Cendrine Marrouat

I can only imagine! It was a genius post, anyway! I need to write one of those next year. ;-)

Ingrid Abboud
Ingrid Abboud

Are you saying I would dare contradict you? ;)
And yes, you looked absolutely fabulous! That dress was so you!

Dean Carlton
Dean Carlton

Well....ok, I was incredulous for the time it took me to read the title, THEN I clocked that it MUST be be an April Fool.....so yes, I guess you must have had me for a micro-noodle split nano-second! ;-)

Enjoying the great content here, by the way!