You are here: Home / Recommended Viewing / Sunday Brunch – Twitter As a Marketing Tool

Sunday Brunch – Twitter As a Marketing Tool

April 24, 2011 41 Comments
549 Shares 549 Shares ×

Welcome to a new episode of Sunday Brunch, where we talk about your questions on social media, marketing, business tips, entrepreneurship and more.

Today’s question is one that’s been asked a few times, both in the comments of past blog posts as well as online on Twitter, Facebook, LinkedIn, etc. The question is:

“How can you use Twitter as a marketing tool?”

There are a few ways, and I look at some of these in the video – hope it helps.

If you have a question, you can send it in via the form below. There’s also a file upload option, if you want to send in a picture of your favourite Sunday Brunch place.

Cheers, and see you same time, same place next week for some more Sunday Brunch chats.

YouTube Preview Image

Resources:

Sunday Brunch Question Form

Got a question on marketing? Social media? Business? Strategy? Something similar? Cool - just send it in here, and it could be picked to be discussed on my Sunday Brunch question-and-answer series every Sunday.

Don't forget to include your web address and where people can find you online. And if you have a picture of your favourite brunch place, upload it and I'll post alongside your question.

Cheers, and look forward to hearing from you!

This post contains a video. If you can’t see it displayed properly in your feed, you can view it directly here.

Join over 11,000 smart subscribers

Get my latest updates delivered straight to your Inbox as soon as they're published (I respect your privacy and will never spam you)

549 Shares Twitter 211 Facebook 32 Google+ 0 Buffer 0 Buffer LinkedIn 104 StumbleUpon 202 Email -- Email to a friend 549 Shares ×
Filed Under: Recommended Viewing Tagged With: , ,
About Danny

Danny Brown is Chief Technologist at ArCompany, helping clients turn social media intelligence into business results. He’s the co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing, described as "the book that will change the way we do business today." He’s an award-winning marketer whose delivered results for organizations like Microsoft Canada, BlackBerry, FedEx, Ford Canada and LG Electronics, and his blog is recognized as the #1 marketing blog in the world by HubSpot.

69 comments
  Livefyre
Newest | Oldest
Laura Davey
Laura Davey

Hi Danny,

Love your Sunday Brunch videos and your blog - full of interesting insights - thank you.

All 3 of your featured marketing tools were new to me (I find the number of tools available sometimes overwhelming!)and I intend to try them all.

So far, I have used Timely - great tool which I've since been able to recommend to two PR/journalists! Really helpful to see the performance of your tweets and get feedback on what is popular to your audience - as well as time them accurately for most impact. The only issue I found was that after a few uses, the software now only allows me to queue 1 Tweet at a time? Is this just me or is this the free version limit to encourage upgrade to Pro?

Just downloaded InboxQ to try and interact more with fellow Tweeters - so wish me luck!

Thanks again,
Laura

Laura Davey
Laura Davey

Hi Danny,

Love your Sunday Brunch videos and your blog - full of interesting insights - thank you.

All 3 of your featured marketing tools were new to me (I find the number of tools available sometimes overwhelming!)and I intend to try them all.

So far, I have used Timely - great tool which I've since been able to recommend to two PR/journalists! Really helpful to see the performance of your tweets and get feedback on what is popular to your audience - as well as time them accurately for most impact. The only issue I found was that after a few uses, the software now only allows me to queue 1 Tweet at a time? Is this just me or is this the free version limit to encourage upgrade to Pro?

Just downloaded InboxQ to try and interact more with fellow Tweeters - so wish me luck!

Thanks again,
Laura

Laura Davey
Laura Davey

Hi Danny, Love your Sunday Brunch videos and your blog - full of interesting insights - thank you. All 3 of your featured marketing tools were new to me (I find the number of tools available sometimes overwhelming!)and I intend to try them all. So far, I have used Timely - great tool which I've since been able to recommend to two PR/journalists! Really helpful to see the performance of your tweets and get feedback on what is popular to your audience - as well as time them accurately for most impact. The only issue I found was that after a few uses, the software now only allows me to queue 1 Tweet at a time? Is this just me or is this the free version limit to encourage upgrade to Pro? Just downloaded InboxQ to try and interact more with fellow Tweeters - so wish me luck! Thanks again, Laura

Emma Hobes
Emma Hobes

What a timely post. The applicability of these tools combined with your recommendation is enough for me to try and use them soon. Twitter is so much more than most realize. Thanks for sharing. :)

Danny
Danny

Anytime, Emma, glad you found it useful and hope you get some useful stuff from your use. :)

Emma Hobes
Emma Hobes

What a timely post. The applicability of these tools combined with your recommendation is enough for me to try and use them soon. Twitter is so much more than most realize. Thanks for sharing. :)

Danny
Danny

Anytime, Emma, glad you found it useful and hope you get some useful stuff from your use. :)

Naomi
Naomi

Thanks Danny, It's the first time Ive been on your site and I have found it very informative.. Really helpful in my process of building social media/blogging in to our marketing plan. Im very excited about all 3 apps in your demo!

Danny
Danny

Hi Naomi,

Great to have you here, and glad you enjoyed the video. Hope to see you around more. :)

Naomi
Naomi

Thanks Danny, It's the first time Ive been on your site and I have found it very informative.. Really helpful in my process of building social media/blogging in to our marketing plan. Im very excited about all 3 apps in your demo!

Danny
Danny

Hi Naomi, Great to have you here, and glad you enjoyed the video. Hope to see you around more. :)

jane binnion
jane binnion

Great tips there as ever Danny, I love these short videos. Thanks, Jane

jane binnion
jane binnion

Great tips there as ever Danny, I love these short videos. Thanks, Jane

Jk Allen
Jk Allen

Danny - thanks for the comprehensive review of those apps.

I learn so much here Danny - and the great thing is that I get to learn it all; life, business, social media, marketing...what a offering you provide.

Again, thanks for the video and I have some new toying around to do!
PEACE

Danny
Danny

Hey there Jk,

Always a pleasure to have you here, mate - you keep coming, and I'll try to keep the interest. :)

Cheers, sir!

Jk Allen
Jk Allen

Danny - thanks for the comprehensive review of those apps.

I learn so much here Danny - and the great thing is that I get to learn it all; life, business, social media, marketing...what a offering you provide.

Again, thanks for the video and I have some new toying around to do!
PEACE

Danny
Danny

Hey there Jk,

Always a pleasure to have you here, mate - you keep coming, and I'll try to keep the interest. :)

Cheers, sir!

Jk Allen
Jk Allen

Danny - thanks for the comprehensive review of those apps. I learn so much here Danny - and the great thing is that I get to learn it all; life, business, social media, marketing...what a offering you provide. Again, thanks for the video and I have some new toying around to do! PEACE

Danny
Danny

Hey there Jk, Always a pleasure to have you here, mate - you keep coming, and I'll try to keep the interest. :) Cheers, sir!

Alyssa
Alyssa

Thanks for this! This is my first Sunday brunch but won't be the last.

I've been just putt putting along with Twitter and have recently decided I want to make more of an effort to improve that channel. I've been interacting more with my followers and those I follow locally. Interestingly enough, I've gained several followers (I'm in the few hundred range, vs 1000's) in the last couple days since doing that. I think that the questions will be a good tool for me.

My business is hyperlocal so that is a big challenge for me. I follow everyone in my target market (High Desert of So Cal) that I come across, but am not sure if there are good tools for geotargeting people.

Thanks!
Alyssa

Danny
Danny

Hey there Alyssa,

Thanks, and great to have you here. :)

If you're looking to geo-tag, you could check out something like Twellow.com or LoadedWeb.com. Also, funnily enough, FourSquare lets you see nearby tweets that could help connect?

Hope that helps, and look forward to seeing you around more. :)

Alyssa
Alyssa

Thanks for this! This is my first Sunday brunch but won't be the last.

I've been just putt putting along with Twitter and have recently decided I want to make more of an effort to improve that channel. I've been interacting more with my followers and those I follow locally. Interestingly enough, I've gained several followers (I'm in the few hundred range, vs 1000's) in the last couple days since doing that. I think that the questions will be a good tool for me.

My business is hyperlocal so that is a big challenge for me. I follow everyone in my target market (High Desert of So Cal) that I come across, but am not sure if there are good tools for geotargeting people.

Thanks!
Alyssa

Alyssa
Alyssa

Thanks for this! This is my first Sunday brunch but won't be the last. I've been just putt putting along with Twitter and have recently decided I want to make more of an effort to improve that channel. I've been interacting more with my followers and those I follow locally. Interestingly enough, I've gained several followers (I'm in the few hundred range, vs 1000's) in the last couple days since doing that. I think that the questions will be a good tool for me. My business is hyperlocal so that is a big challenge for me. I follow everyone in my target market (High Desert of So Cal) that I come across, but am not sure if there are good tools for geotargeting people. Thanks! Alyssa

Danny
Danny

Hey there Alyssa, Thanks, and great to have you here. :) If you're looking to geo-tag, you could check out something like Twellow.com or LoadedWeb.com. Also, funnily enough, FourSquare lets you see nearby tweets that could help connect? Hope that helps, and look forward to seeing you around more. :)

John Souza
John Souza

What a great post! Thanks for the information about inboxQ and the twitter chats - those are great resources - I am always looking for new places and ways to network with folks! I hope to network with you in the near future!

J. Souza
SocialMediaMagic.Com

Danny
Danny

Thanks, John, I'm pretty easy to find online, sir. :)

John Souza
John Souza

What a great post! Thanks for the information about inboxQ and the twitter chats - those are great resources - I am always looking for new places and ways to network with folks! I hope to network with you in the near future!

J. Souza
SocialMediaMagic.Com

John Souza
John Souza

What a great post! Thanks for the information about inboxQ and the twitter chats - those are great resources - I am always looking for new places and ways to network with folks! I hope to network with you in the near future! J. Souza SocialMediaMagic.Com

Danny
Danny

Thanks, John, I'm pretty easy to find online, sir. :)

Ileane
Ileane

Hey Danny, thanks for the video! I'm a huge fan of Timely and I have 4 Twitter accounts hooked up to it so I can tweet just about any great story I find to the appropriate following.

Thanks for the heads up on InboxQ. I think it will work better for me the the Twilerts that I signed up for. I always love a good Chrome extension!

Danny
Danny

Gotta love Chrome.

I've been using the likes of Hootsuite for alerts and searches, but loving the approach InboxQ takes to the whole Answer/To-Do/Campaign mindset. :)

Ileane
Ileane

Hey Danny, thanks for the video! I'm a huge fan of Timely and I have 4 Twitter accounts hooked up to it so I can tweet just about any great story I find to the appropriate following. Thanks for the heads up on InboxQ. I think it will work better for me the the Twilerts that I signed up for. I always love a good Chrome extension!

Danny
Danny

Gotta love Chrome. I've been using the likes of Hootsuite for alerts and searches, but loving the approach InboxQ takes to the whole Answer/To-Do/Campaign mindset. :)

Lori Gosselin
Lori Gosselin

Danny,
Thanks so much for these links and this info! I hope you had a nice Easter with your family!
Lori

Danny
Danny

Anytime, miss, hope they're useful, and hope you had a great weekend too! :)

Lori Gosselin
Lori Gosselin

Danny,
Thanks so much for these links and this info! I hope you had a nice Easter with your family!
Lori

Lori Gosselin
Lori Gosselin

Danny, Thanks so much for these links and this info! I hope you had a nice Easter with your family! Lori

Danny
Danny

Anytime, miss, hope they're useful, and hope you had a great weekend too! :)

Extreme John
Extreme John

I've been using the Bufferapp off an on for a few days and it seems to be "ok", I need to dig into Time.ly it might just be the right call. Thank you Danny, always something useful here.

Danny
Danny

Hey there mate,

Haven't checked out Bufferapp yet, hearing some good stuff, then some okay stuff about it. But that's the beauty of apps, always something for someone. :)

Extreme John
Extreme John

I've been using the Bufferapp off an on for a few days and it seems to be "ok", I need to dig into Time.ly it might just be the right call. Thank you Danny, always something useful here.

Danny
Danny

Hey there mate, Haven't checked out Bufferapp yet, hearing some good stuff, then some okay stuff about it. But that's the beauty of apps, always something for someone. :)

Chris
Chris

Great post Danny!

Not only can you use Twitter as a great marketing tool, but now my tweets are even showing up in Google searches. How awesome is that?

Danny
Danny

Between tweets and Facebook status updates, the search engine game just got a whole lot more interesting. :)

Chris
Chris

Great post Danny!

Not only can you use Twitter as a great marketing tool, but now my tweets are even showing up in Google searches. How awesome is that?

Chris
Chris

Great post Danny! Not only can you use Twitter as a great marketing tool, but now my tweets are even showing up in Google searches. How awesome is that?

Danny
Danny

Between tweets and Facebook status updates, the search engine game just got a whole lot more interesting. :)

Samantha Collier
Samantha Collier

Just when I think I've seen every social media tool you show me I haven't! Thanks for sharing these, especially timely. I always posted around 3:00 am PST thinking it was best to reach the east coasters right when they woke up... but I was wrong!
Hope you had a good Easter too :)

Danny
Danny

Hey there Samantha,

Oh, I'm pretty sure we're only (barely) scratching the surface with what's available - that's the beauty of energetic developers! ;-)

Hope you and yours had an awesome Easter. :)

Samantha Collier
Samantha Collier

Just when I think I've seen every social media tool you show me I haven't! Thanks for sharing these, especially timely. I always posted around 3:00 am PST thinking it was best to reach the east coasters right when they woke up... but I was wrong!
Hope you had a good Easter too :)

Trackbacks

  1. Sunday Brunch – Twitter As a Marketing Tool | 香港新媒體協會 says:
    April 24, 2011 at 3:00 pm

    [...] Sunday Brunch – Twitter As a Marketing Tool originally appeared on Danny Brown | Social Media Marketing Blog – The Human Side of Media and the Social Side of Marketing under a Creative Commons license.   If you enjoyed this article, please consider sharing it! [...]

  2. Sunday Brunch – Using Twitter As a Marketing Tool | Danny Brown … - Twitter says:
    April 24, 2011 at 4:34 pm

    [...] reading here: Sunday Brunch – Using Twitter As a Marketing Tool | Danny Brown … This entry is filed under Uncategorized and tagged a-marketing-tool-, look-at-some, [...]

  3. Social Media Alert – Twitter | SMLRT says:
    April 24, 2011 at 4:43 pm

    [...] This week on Sunday Brunch, I look at some of the ways you can use Twitter as a marketing tool. read more Danny Brown | Social Media Marketing… read more This entry was posted in Twitter. Bookmark [...]

  4. Sunday Brunch – Using Twitter As a Marketing Tool | Danny Brown … | Get Online MLM Secrets says:
    April 24, 2011 at 4:45 pm

    [...] reading here: Sunday Brunch – Using Twitter As a Marketing Tool | Danny Brown … Posts Related to Sunday Brunch – Using Twitter As a Marketing Tool | Danny Brown …Buy Followers: [...]

  5. Sunday Brunch – Using Twitter As a Marketing Tool | Danny Brown … | Tweeting Follower Site says:
    April 24, 2011 at 5:25 pm

    [...] More: Sunday Brunch – Using Twitter As a Marketing Tool | Danny Brown … [...]

  6. Sunday Brunch – Using Twitter As a Marketing Tool | Danny Brown … | Media Marketing says:
    April 24, 2011 at 6:53 pm

    [...] posted here: Sunday Brunch – Using Twitter As a Marketing Tool | Danny Brown … Categories: Marketing, Media · Tags: been-asked, business-tips, few-times, informação, [...]

  7. Sunday Brunch – Using Twitter As a Marketing Tool | Danny Brown … | Media Marketing says:
    April 24, 2011 at 6:58 pm

    [...] post: Sunday Brunch – Using Twitter As a Marketing Tool | Danny Brown … Categories: Marketing, Media · Tags: been-asked, business-tips, few-times, informação, [...]

  8. Sunday Brunch – Using Twitter As a Marketing Tool | Danny Brown … | Media Marketing says:
    April 24, 2011 at 7:25 pm

    [...] from: Sunday Brunch – Using Twitter As a Marketing Tool | Danny Brown … Categories: Comentário, Marketing, Media · Tags: few-times, informação, Media, [...]

  9. Sunday Brunch – Using Twitter As a Marketing Tool | Danny Brown … | Media Marketing says:
    April 24, 2011 at 7:51 pm

    [...] the original: Sunday Brunch – Using Twitter As a Marketing Tool | Danny Brown … Categories: Marketing, Media, Mercado · Tags: been-asked, business-tips, few-times, [...]

  10. Sprout Social « | Digital Products Review Site says:
    April 30, 2011 at 3:56 pm

    [...] Sunday Brunch – Using Twitter As a Marketing Tool | Danny Brown … [...]

  11. Sunday Brunch ? Twitter As a Marketing Tool | Japan Social Media says:
    May 3, 2011 at 10:34 am

    [...] Sunday Brunch – Twitter As a Marketing Tool originally appeared on Danny Brown | Social Media Marketing Blog – The Human Side of Media and the Social Side of Marketing under a Creative Commons license. [...]

  12. 25 posts about Twitter says:
    August 7, 2011 at 6:03 am

    [...] Sunday Brunch: Twitter as a marketing tool [vlog] by Danny [...]


549 Shares Twitter 211 Facebook 32 Google+ 0 Buffer 0 Buffer LinkedIn 104 StumbleUpon 202 Email -- Email to a friend 549 Shares ×