So as my friend Gini Dietrich mentioned in her post Doucheblogs and Spin Doctors yesterday, we’ll be presenting a session at this year’s BlogWorld Expo in New York.

Held between May 24 and May 26, it’s a gathering of bloggers, new media folks and businesses who are looking to understand how this platform fits in with today’s marketplace.

It should be a great event, and I’m looking forward to the session with Gini a lot. It discusses the ongoing turf war between the PR industry and bloggers, and why no-one benefits from it. We’ll share case studies and examples of the good, the bad and the ugly from both sides of the coin.

The session Gini and I are presenting is called Common Sense and Collaboration – The Last Stumbling Block for PR and Bloggers. It’s not the title Gini and I would have chosen, though; because it wasn’t.

Our original title was Doucheblogs and Spin Doctors, because that fit both our styles. We thought it was a nice play on words on the douchebags that we’ll be talking about (again, from both sides of the PR and blogging coin); and we thought it would catch people’s eyes.

Unfortunately, it didn’t go across too well, so we were asked to change it. Which is kinda disappointing.

See, for me, the great thing about BlogWorld – and events like it – is that they invite speakers based on that blogger or person’s views, voice and personality. So when Gini and I chose the original title of Doucheblogs and Spin Doctors, we thought it’d be fine because it covers our views, voice and personality.

Alas, not to be.

Part of me understands BlogWorld’s request to change the title. Rick Calvert of BlogWorld kindly called me to explain their decision and, from the audience they’re trying to attract to BlogWorld this year, perhaps our session title wasn’t suitable.

Yet part of me is disappointed as well. BlogWorld’s appeal is that it helps companies understand the blogging world, and the people that inhabit it. But this should include every part of it.

And that means understanding that blogger’s voice, warts and all.

So when you ask a blogger to change their title, that’s like asking them to rewrite a blog post that attracted you to them in the first place. Instead of having a post like “Alcohol Ruined My Life”, you’d have one called “Why a Cup of Tea Is Great”.

It’s not just Gini and I, either. I’ve heard of at least one other session that’s had to have its title renamed to fit in with the audience. Which then begs the question – should conferences (not just BlogWorld) invite folks and then take away what makes these people who they are to start with, or just not invite at all? Perhaps something for future thought.

C’est la vie.

So, while the title may have changed, the content hasn’t. Gini and I have one simple goal for anyone that attends our session – to blow your socks off and have you leave thinking. A lot.

It’s not going to be boring, we can promise you that. Unlike the new title.

See you there?

If you haven’t bought a ticket for BlogWorld yet but are thinking of going, you can get 20% off the ticket price by using the code DB20. You can buy your tickets here (affiliate link). Any affiliate sales will go to the charity Stop the Silence, a great organization that combats child sexual abuse.

image: bgolub

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291 comments
Janis La Couvée
Janis La Couvée

I'm all for keeping the original title. When I'm pitching a talk, writing the catchy/interesting title/headline for the proposal is half the work ;-)

More than anything, I want people to be entertained. Of course I need to back it up with a presentation that will inform them, and make them think but if they aren't "caught" from the beginning - boy is it a slog to bring an audience along with you. Titles help in that regard - they create a buzz and an anticipation.

Janis La Couvée
Janis La Couvée

I'm all for keeping the original title. When I'm pitching a talk, writing the catchy/interesting title/headline for the proposal is half the work ;-) More than anything, I want people to be entertained. Of course I need to back it up with a presentation that will inform them, and make them think but if they aren't "caught" from the beginning - boy is it a slog to bring an audience along with you. Titles help in that regard - they create a buzz and an anticipation.

Dave Van de Walle
Dave Van de Walle

I find the term "Spin Doctors" offensive; if I hear "Two Princes" one more time, I will start drinking heavily.

Dave Van de Walle
Dave Van de Walle

I find the term "Spin Doctors" offensive; if I hear "Two Princes" one more time, I will start drinking heavily.

Gini Dietrich
Gini Dietrich

In offline conversations with people about the title, those not in the social media bubble we live in think doucheblog is a swear word. They think it's akin to the F word. Who knew?

Gini Dietrich
Gini Dietrich

In offline conversations with people about the title, those not in the social media bubble we live in think doucheblog is a swear word. They think it's akin to the F word. Who knew?

Dave Van de Walle
Dave Van de Walle

Ah...this to me is like seeing Bob Saget do comedy. They've got to put "Tonight Only, Bob Saget" on the Marquee, but you know he'll be telling dirty jokes.

Dave Van de Walle
Dave Van de Walle

Ah...this to me is like seeing Bob Saget do comedy. They've got to put "Tonight Only, Bob Saget" on the Marquee, but you know he'll be telling dirty jokes.

Lucretia Madden Pruitt
Lucretia Madden Pruitt

I hate the fact that you guys are on the same time as us! :P But I have the consolation of having Shelly DeMotte Kramer, Anne-Marie Barnett Nichols & Christopher Barger with me. Oh, and I'll totally go comment on the blog, but I'm trying to type quietly - apparently the keys kept my husband awake last night. I must learn to type less aggressively! ;)

John Falchetto
John Falchetto

So change your name to Gary V or Julien Smith and the title is fine

Lucretia Madden Pruitt
Lucretia Madden Pruitt

I hate the fact that you guys are on the same time as us! :P But I have the consolation of having Shelly DeMotte Kramer, Anne-Marie Barnett Nichols & Christopher Barger with me. Oh, and I'll totally go comment on the blog, but I'm trying to type quietly - apparently the keys kept my husband awake last night. I must learn to type less aggressively! ;)

John Falchetto
John Falchetto

So change your name to Gary V or Julien Smith and the title is fine

Jim Mitchem
Jim Mitchem

Maybe having people speak who have an engaged audience was part of their growth algorithm? Now that they've got them, they can change the rules? It's their conference.

Jim Mitchem
Jim Mitchem

Maybe having people speak who have an engaged audience was part of their growth algorithm? Now that they've got them, they can change the rules? It's their conference.

Olivier Blanchard
Olivier Blanchard

Doucheblog is the best new word I have heard all month. Easily.

Olivier Blanchard
Olivier Blanchard

Doucheblog is the best new word I have heard all month. Easily.

Shawn Poh
Shawn Poh

argh!! I'm in new york now.. but will be gone by the time blogworld comes around! regardless, the name works. The whole point of inviting speakers is to hear their voices. if you're going to mute it, well then... bugger off.

Shawn Poh
Shawn Poh

argh!! I'm in new york now.. but will be gone by the time blogworld comes around! regardless, the name works. The whole point of inviting speakers is to hear their voices. if you're going to mute it, well then... bugger off.

Justin Parks
Justin Parks

Was there a specific reason? Or just because you used douchebags? I mean, if somone else has a title with douchebags in it, fair enough, slight edit is called for, but if it's because it's a "naughty" word.... Well that's just being a bit nazi really. Is douchebag even a rude word?

Justin Parks
Justin Parks

Was there a specific reason? Or just because you used douchebags? I mean, if somone else has a title with douchebags in it, fair enough, slight edit is called for, but if it's because it's a "naughty" word.... Well that's just being a bit nazi really. Is douchebag even a rude word?

Deb Bruser
Deb Bruser

#HUBRIS .....it stinks....they wanted you & Gini Dietrich, warts and all....that's what makes the two of you #ROCK!! I don't like that they changed it.....#shoethemduringyoursession

Deb Bruser
Deb Bruser

#HUBRIS .....it stinks....they wanted you & Gini Dietrich, warts and all....that's what makes the two of you #ROCK!! I don't like that they changed it.....#shoethemduringyoursession

Justin Parks
Justin Parks

I'm assuming it's now properly titled as "Shitheads and Other people with serious aversions to the facts but who like to make things look good even when they are obviously bollocks"

Crackin title that.

Justin Parks
Justin Parks

I'm assuming it's now properly titled as "Shitheads and Other people with serious aversions to the facts but who like to make things look good even when they are obviously bollocks" Crackin title that.

Danny Brown
Danny Brown

I think the Tuesday - yet to confirm, but looks like Tuesday in, Thursday out.

Jennifer Linnell Fong
Jennifer Linnell Fong

A meeting is guaranteed! :) As is that beer I promised you. When are you coming in?

Danny Brown
Danny Brown

Thanks Andrea Sodergren Vahl - maybe you can give me a signed copy of the FB book ;-)

Jennifer Linnell Fong
Jennifer Linnell Fong

A meeting is guaranteed! :) As is that beer I promised you. When are you coming in?

Andrea Sodergren Vahl
Andrea Sodergren Vahl

Darn it! I liked the original title! I'm still coming to your talk though :) Can't wait!

Danny Brown
Danny Brown

Jennifer Linnell Fong - awesome, about time we met, miss. :)

Andrea Sodergren Vahl
Andrea Sodergren Vahl

Darn it! I liked the original title! I'm still coming to your talk though :) Can't wait!

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