TOTAL SHARES 208

sigh

So as my friend Gini Dietrich mentioned in her post Doucheblogs and Spin Doctors yesterday, we’ll be presenting a session at this year’s BlogWorld Expo in New York.

Held between May 24 and May 26, it’s a gathering of bloggers, new media folks and businesses who are looking to understand how this platform fits in with today’s marketplace.

It should be a great event, and I’m looking forward to the session with Gini a lot. It discusses the ongoing turf war between the PR industry and bloggers, and why no-one benefits from it. We’ll share case studies and examples of the good, the bad and the ugly from both sides of the coin.

The session Gini and I are presenting is called Common Sense and Collaboration – The Last Stumbling Block for PR and Bloggers. It’s not the title Gini and I would have chosen, though; because it wasn’t.

Our original title was Doucheblogs and Spin Doctors, because that fit both our styles. We thought it was a nice play on words on the douchebags that we’ll be talking about (again, from both sides of the PR and blogging coin); and we thought it would catch people’s eyes.

Unfortunately, it didn’t go across too well, so we were asked to change it. Which is kinda disappointing.

See, for me, the great thing about BlogWorld – and events like it – is that they invite speakers based on that blogger or person’s views, voice and personality. So when Gini and I chose the original title of Doucheblogs and Spin Doctors, we thought it’d be fine because it covers our views, voice and personality.

Alas, not to be.

Part of me understands BlogWorld’s request to change the title. Rick Calvert of BlogWorld kindly called me to explain their decision and, from the audience they’re trying to attract to BlogWorld this year, perhaps our session title wasn’t suitable.

Yet part of me is disappointed as well. BlogWorld’s appeal is that it helps companies understand the blogging world, and the people that inhabit it. But this should include every part of it.

And that means understanding that blogger’s voice, warts and all.

So when you ask a blogger to change their title, that’s like asking them to rewrite a blog post that attracted you to them in the first place. Instead of having a post like “Alcohol Ruined My Life”, you’d have one called “Why a Cup of Tea Is Great”.

It’s not just Gini and I, either. I’ve heard of at least one other session that’s had to have its title renamed to fit in with the audience. Which then begs the question – should conferences (not just BlogWorld) invite folks and then take away what makes these people who they are to start with, or just not invite at all? Perhaps something for future thought.

C’est la vie.

So, while the title may have changed, the content hasn’t. Gini and I have one simple goal for anyone that attends our session – to blow your socks off and have you leave thinking. A lot.

It’s not going to be boring, we can promise you that. Unlike the new title.

See you there?

If you haven’t bought a ticket for BlogWorld yet but are thinking of going, you can get 20% off the ticket price by using the code DB20. You can buy your tickets here (affiliate link). Any affiliate sales will go to the charity Stop the Silence, a great organization that combats child sexual abuse.

image: bgolub

TOTAL SHARES 208
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129 Comments on "Doucheblogs and Spin Doctors Redux"


Expat Entrepreneur Cafe with John Falchetto
3 years 7 months ago

Gini, not me. Should have kept the F word I guess

Janis La Couvée
3 years 8 months ago

I’m all for keeping the original title. When I’m pitching a talk, writing the catchy/interesting title/headline for the proposal is half the work ;-)

More than anything, I want people to be entertained. Of course I need to back it up with a presentation that will inform them, and make them think but if they aren’t “caught” from the beginning – boy is it a slog to bring an audience along with you. Titles help in that regard – they create a buzz and an anticipation.

Ari Herzog & Associates
3 years 8 months ago

Will your talk be videotaped?

Dave Van de Walle
3 years 8 months ago

I find the term “Spin Doctors” offensive; if I hear “Two Princes” one more time, I will start drinking heavily.

Gini Dietrich
3 years 8 months ago

In offline conversations with people about the title, those not in the social media bubble we live in think doucheblog is a swear word. They think it’s akin to the F word. Who knew?

Dave Van de Walle
3 years 8 months ago

Ah…this to me is like seeing Bob Saget do comedy. They’ve got to put “Tonight Only, Bob Saget” on the Marquee, but you know he’ll be telling dirty jokes.

Jim Alexander
3 years 8 months ago

By the way…. which one’s Pink?

Lucretia Madden Pruitt
3 years 8 months ago

I hate the fact that you guys are on the same time as us! :P But I have the consolation of having Shelly DeMotte Kramer, Anne-Marie Barnett Nichols & Christopher Barger with me. Oh, and I’ll totally go comment on the blog, but I’m trying to type quietly – apparently the keys kept my husband awake last night. I must learn to type less aggressively! ;)

John Falchetto
3 years 8 months ago

So change your name to Gary V or Julien Smith and the title is fine

Shawn Poh
3 years 8 months ago

lol @blanchard

Jim Mitchem
3 years 8 months ago

Maybe having people speak who have an engaged audience was part of their growth algorithm? Now that they’ve got them, they can change the rules? It’s their conference.

Olivier Blanchard
3 years 8 months ago

Shit. It’s always something.

Danny Brown
3 years 8 months ago

@Shawn – exactly. :)

Olivier Blanchard
3 years 8 months ago

Doucheblog is the best new word I have heard all month. Easily.

Shawn Poh
3 years 8 months ago

argh!! I’m in new york now.. but will be gone by the time blogworld comes around! regardless, the name works. The whole point of inviting speakers is to hear their voices. if you’re going to mute it, well then… bugger off.

Justin Parks
3 years 8 months ago

Was there a specific reason? Or just because you used douchebags? I mean, if somone else has a title with douchebags in it, fair enough, slight edit is called for, but if it’s because it’s a “naughty” word…. Well that’s just being a bit nazi really. Is douchebag even a rude word?

Justin Parks
3 years 8 months ago

:) I dare you.

Deb Bruser
3 years 8 months ago

#HUBRIS …..it stinks….they wanted you & Gini Dietrich, warts and all….that’s what makes the two of you #ROCK!! I don’t like that they changed it…..#shoethemduringyoursession

Justin Parks
3 years 8 months ago

I’m assuming it’s now properly titled as “Shitheads and Other people with serious aversions to the facts but who like to make things look good even when they are obviously bollocks”

Crackin title that.

Danny Brown
3 years 8 months ago

@Cecilia – putz indeed! ;-)

Danny Brown
3 years 8 months ago

I think the Tuesday – yet to confirm, but looks like Tuesday in, Thursday out.

Cecilia Waldron
3 years 8 months ago

putz! I say

Danny Brown
3 years 8 months ago

Thanks Andrea Sodergren Vahl – maybe you can give me a signed copy of the FB book ;-)

Jennifer Linnell Fong
3 years 8 months ago

A meeting is guaranteed! :) As is that beer I promised you. When are you coming in?

Danny Brown
3 years 8 months ago

Jennifer Linnell Fong – awesome, about time we met, miss. :)

Andrea Sodergren Vahl
3 years 8 months ago

Darn it! I liked the original title! I’m still coming to your talk though :) Can’t wait!

Jennifer Linnell Fong
3 years 8 months ago

Well I’m coming to your session no matter what you call it. :)

Danny Brown
3 years 8 months ago

Craig Silva – We thought so too, mate. Oh well.

Craig Silva
3 years 8 months ago

screw that… the title is awesome.

Tully
3 years 10 months ago

I like you guys but Danny, you and Gini are coming off as whining bullies. If this goes against everything you believe in why do it?

I don’t go to SXSW anymore because it’s all parties and fluffernutters. Theres a place for “douchebag” sessions there. BlogWorld is different because it’s for people who take conferences seriously. We’re there to network and learn. I wouldn’t attend your session or even click through to see what it’s about because “doucheblogs” is unappealing. I would think less of BlogWorld for allowing it. If your not someone who ever attended BlogWorld you probably shouldn’t presume to know what they are about.

I wonder if conference organizers are reading this and thinking that you burned a bridge. I would think twice about asking you or Gini to speak at my conference because I’d feel bullied into playing ball your way or getting this treatment.

You can be who you are and not use words that mean feminine hygiene products. I think you’re making a big deal because you didn’t get your way. If I’m reading teh comments right you’re looking for a way to work this ordeal into your session. I think that’s very immature and sad for BlogWorld because they asked you in good faith to change your title and now you’re going to mock them in your session just like your mocking them in your blogs and inviting your friends to mock them on their blogs.

Gini Dietrich
3 years 10 months ago

Tully, it bums me out that you think we’ve come across as whiners. My sole intent of writing about speaking at BWE was to let our readers know we’ll be there and to offer them a discount, if they’d like to attend. In no way did I want to bully Rick or Deb or anyone else at BW to get our session name back. I’m sorry you feel that way.

3 years 10 months ago

Hi there Tully,

First, thanks for the kind words about liking Gini and I, appreciate it.

I’m sorry you feel that we come across that way – I’m not sure if there’s anywhere in the post (either this one or Gini’s) where we’re whining in a “woe is me” kinda way?

Both posts state we see BW’s take, and respect and appreciate that stance. We share our disappointment, but I wouldn’t say we do that in a whiny manner. But maybe I’m missing that (it wouldn’t be the first time!).

We definitely take BW seriously (I’m fully aware of its place in the events industry and have been a big supporter of it). Just to attend this year is going to cost north of $5,000 and up (when taking into account travel, accommodation, meals, time, etc) and that doesn’t include time away from the office and clients. So for us – as a small business – it’s a big investment.

The point you make about burning bridges is a fair one, yet it’s also something we’ve both said before (and not just for BW). If something I say or write on my blog (and I think Gini would feel the same) puts people off, then we wouldn’t have been a good fit anyway.

Everything I do – blog, speak, client work, etc – is exactly what you see here. That works for some, not for others. It’s why I’ve lost subscribers in the past, for posts and stances I’ve taken.

But that’s a price I’m willing to pay for being authentic and honest to who I am, and what my company stands for.

I’m also unclear where you feel we’re going to “mock” BW (or where we already have)? We respect Rick, Deb and the BW team immensely. It’s that respect that saw us pull out of our session initially (and this was to do with not rocking the boat as opposed to hissy fits) and “rejoining” (because of our immense respect for Arik Hanson, who’s our outreach partner for BW NYC).

The last thing we’d do is mock, which I think we’ve shown by airing our disappointment without throwing mud or whatever.

If others wish to take a different stance, that’s up to them (and again, I don’t see either of us inviting mocking – that’s completely against our beliefs and style). That’s the beauty of viewpoints, and another reason I love the blogosphere – no-one is silenced and we can all agree, disagree or be somewhere in-between.

Now if only other mediums were as grown up as that… ;-)