Over at her blog, PR pro Kellye Crane shares why she doesn’t like the content sharing platform Triberr. It’s an alternate view to ones shared by Gini Dietrich and Shonali Burke. It’s an interesting read, and offers some good points on why it’s not for folks like Kellye. However, there’s one thing that stands out… [Continue Reading]
Sometimes you read something, or you hear something, and it just makes you stop and say, “Seriously?!?”. Often this is from a pitch selling a company’s products or services. It can be from the company directly, or it can be from their marketing or PR agency. Note – there are many great PR and marketing… [Continue Reading]
A lot of people continue to talk about Klout and whether it’s something to take note of, or simply another tool that’s fun to use but doesn’t offer real value. Personally, I’m in the second camp. Probably because I don’t feel you can measure influence purely by what you do online, and most definitely because… [Continue Reading]
Over at Fast Company, there’s a post about the American Express partnership with Foursquare. While the announcement is interesting, the direction that Fast Company runs with the article is less so. According to Fast Company, the AMEX/FourSquare deal “…might finally give us some hard evidence as to whether social media is a worthwhile investment for merchants… [Continue Reading]
We all have them. Bad days that make us wonder why we do what we do, whether in our own business or for our employer. Or we wonder why we’re with our partners when we have an argument. Or we see the size of our email inbox and wish we could just skip the day… [Continue Reading]
In public, people say and do things to build a perception of them. Some of this is calculated; some, natural. After all, perception is everything. It gets you work; clients; a promotion; a date; a raise; and more. No-one wants to be perceived as anything but awesome, so they build the perception about them carefully.… [Continue Reading]
This is a guest post by Michael Schechter. I’m noticing a pattern lately: the moment that a blogger starts to monetize his or her site can usually be tracked back to moment the content begins to suck. The minute that optimization becomes the priority, creation tends to quickly take a backseat. It’s not a perfect… [Continue Reading]
Nothing. Squat. Zilch. Nada. No, seriously – there is absolutely nothing wrong with the PR industry. There’s plenty wrong with some of the people in it, but is that the industry’s fault? No – it’s the person’s fault for being an asshat. An industry, by definition, is either a collection of businesses, or the building… [Continue Reading]
There’s an interesting thing happening online at the minute – people are beginning to see through crap and filter out inane. Long-term fans and advocates of bloggers and social media “leaders” are looking at them and realizing that maybe they don’t have much to offer after all. What’s even more interesting is not that this… [Continue Reading]
Every weekend without fail, my local electronics retailer runs a flyer in the local newspaper. It highlights special offers and discounts and proudly displays “This weekend only!” in the header. The flyer’s nice and bright and there’s a huge collection of images, from large-screen TV’s to computers to video games to smartphones and more. Great,… [Continue Reading]
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VP, Product Intelligence at Jugnoo Inc., an internet and media technology company for consumers and business. Award-winning marketer and blogger, and author of The Parables of Business, offering business strategies and advice through the art of storytelling. All thoughts on this blog are my own, and do not necessarily reflect the views of either employers and/or clients. [Read More…]
All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License