You suck

Nothing. Squat. Zilch. Nada. No, seriously – there is absolutely nothing wrong with the PR industry.

There’s plenty wrong with some of the people in it, but is that the industry’s fault? No – it’s the person’s fault for being an asshat.

An industry, by definition, is either a collection of businesses, or the building of an idea around something or someone. Not a living, breathing person – but a collective of many things.

So blaming a whole industry for crappy practices is like blaming the complete city garbage removal system because one of your bags got left behind. Shit happens – but it’s people that cause shit, not industries.

Yes, there are craptastic shysters in the PR industry. But that can be said about pretty much every single industry full stop.

Social media (though I’m not sold on tools being classed as an industry) has idiots.

Marketing has idiots.

Advertising has idiots.

My local pool has an idiot for a lifeguard.

Industries don’t create bad results; or shameful practices; or questionable ethics. People do.

Something to keep in mind when you decry a whole industry and take down the good people that are doing all they can to counter the clueless ones.

image: JKonig

207 comments
callierenee87
callierenee87

Okay that last comment turned out worse than I thought. That should say the number of calls to the domestic abuse help hotline increased by about 60 percent.

callierenee87
callierenee87

Okay that last comment turned out worse than I thought. That should say the number of calls to the domestic abuse help hotline increased by about 60 percent.

callierenee87
callierenee87

I'm a public relations major, and I care. You are misinformed or not informed at all. My professors care greatly about the integrity of the industry, and the importance of ethics is drilled into our heads in every class. I don't see why it would be any different at any other university. In these classes I have studied many cases where PR has made a positive difference in society. Because of a public relations campaign, the number of calls made to the stincreased by about 6, which undoubtedly saved lives considering 1 in 5 women mmurdered were killed by t their suppose or boyfriend. I personally chose a career in public relations in PR because I want to to make a difference. I guess every part of my argument could be discounted since R is bullshit because I was trained that way, .. The nthe message of the Texas campaign is "break the silence make the call" google it. Sorry for typos. My iPad is on the fritz. Just had to comment because this type of stereotyping is offensive to me. PR is a powerful force in our Socity, but that and it can be used for good or bad.

callierenee87
callierenee87

I'm a public relations major, and I care. You are misinformed or not informed at all. My professors care greatly about the integrity of the industry, and the importance of ethics is drilled into our heads in every class. I don't see why it would be any different at any other university. In these classes I have studied many cases where PR has made a positive difference in society. Because of a public relations campaign, the number of calls made to the stincreased by about 6, which undoubtedly saved lives considering 1 in 5 women mmurdered were killed by t their suppose or boyfriend. I personally chose a career in public relations in PR because I want to to make a difference. I guess every part of my argument could be discounted since R is bullshit because I was trained that way, .. The nthe message of the Texas campaign is "break the silence make the call" google it. Sorry for typos. My iPad is on the fritz. Just had to comment because this type of stereotyping is offensive to me. PR is a powerful force in our Socity, but that and it can be used for good or bad.

Ari Herzog
Ari Herzog

Yes there are idiots and because of their lack of knowledge shit happens. But that's not an excuse but a reason to change. Sadly they don't care to change and nor do their bosses.

Ari Herzog
Ari Herzog

Yes there are idiots and because of their lack of knowledge shit happens. But that's not an excuse but a reason to change. Sadly they don't care to change and nor do their bosses.

Darren
Darren

All the comment are very true, I hope that the next generation of PR's can move the industry forward. I will be a big challenge

Darren
Darren

All the comment are very true, I hope that the next generation of PR's can move the industry forward. I will be a big challenge

Darren
Darren

All the comment are very true, I hope that the next generation of PR's can move the industry forward. I will be a big challenge

Jk Allen
Jk Allen

I love your frame of view Danny. People say that guns are bad. Nope, they're not. Some people are bad with guns. And they say that money is evil. No it's not, again...it's the worship of money that leads to evil. It's not the "thing" it's the people that give the "thing" a bad wrap. So, to me, the PR industry is juuuuust fine! Have a great week Danny!

Jk Allen
Jk Allen

I love your frame of view Danny.

People say that guns are bad. Nope, they're not. Some people are bad with guns.

And they say that money is evil. No it's not, again...it's the worship of money that leads to evil.

It's not the "thing" it's the people that give the "thing" a bad wrap.

So, to me, the PR industry is juuuuust fine!

Have a great week Danny!

Rachael
Rachael

Great post. This is so true. EVERY industry has people who are not good at their job or aren't ethical. Look at the recent scandals in the Washington, DC police department for instance. Thankfully companies and organizations have a choice when it comes to choosing something like...a PR agency or consultant and they should do careful research to pick the right person/agency for the job. I mean would you let some random person on the street babysit your child? I sure hope not. I rest my case.

Rachael
Rachael

Great post. This is so true. EVERY industry has people who are not good at their job or aren't ethical. Look at the recent scandals in the Washington, DC police department for instance. Thankfully companies and organizations have a choice when it comes to choosing something like...a PR agency or consultant and they should do careful research to pick the right person/agency for the job. I mean would you let some random person on the street babysit your child? I sure hope not. I rest my case.

Keith Trivitt
Keith Trivitt

Now this has to be the best response I've read thus far to the TechCrunch post in which the TC writer attempted to juxtapose his seemingly large complaint with one private firm (Facebook) as an indictment of the entire profession.

Well done, Danny, and thank you for a) not taking 2,100 words to make your point (as the TC writer did); and b) actually making a point that resonates with many others and has some factual basis to it.

Keith Trivitt
PRSA

Keith Trivitt
Keith Trivitt

Now this has to be the best response I've read thus far to the TechCrunch post in which the TC writer attempted to juxtapose his seemingly large complaint with one private firm (Facebook) as an indictment of the entire profession.

Well done, Danny, and thank you for a) not taking 2,100 words to make your point (as the TC writer did); and b) actually making a point that resonates with many others and has some factual basis to it.

Keith Trivitt
PRSA

Keith Trivitt
Keith Trivitt

Now this has to be the best response I've read thus far to the TechCrunch post in which the TC writer attempted to juxtapose his seemingly large complaint with one private firm (Facebook) as an indictment of the entire profession. Well done, Danny, and thank you for a) not taking 2,100 words to make your point (as the TC writer did); and b) actually making a point that resonates with many others and has some factual basis to it. Keith Trivitt PRSA

Ingrid Abboud
Ingrid Abboud

Ha! THANK YOU DB!
I think you managed to sum up the human race in less than 100 words :). Not to mention that the word asshat seems like a perfect fit for many.

Reading this - all I could think of are the "shit for brains" that make up some of the governments we have around the world.

So how do you deal with the asshats?

I think Gini does a great job in trying to "educate" folks by focusing on the good things in the PR industry all while highlighting the bad (every so often) and laying out how things could have been handled differently.

At the end of the day - it's people that make up a business or industry and it's only them that can sway public opinion or perception of that said industry or company.

What sucks though - is that others pay the price for the mistakes of asshats. So in reality - it's not really fair overlook the good and judge an entire industry by the mistakes made by some.

Very often in our life, we focus on the 2% that's wrong instead of the 98% that's good. Maybe the same applies here and it's only by focusing on the good that we can change perceptions. What do you think? Does that make sense?

Great discussion topic Danny and needless to say that your wise words are spot on!

Hope you had a great weekend my friend.
Cheers

Ingrid Abboud
Ingrid Abboud

Ha! THANK YOU DB!
I think you managed to sum up the human race in less than 100 words :). Not to mention that the word asshat seems like a perfect fit for many.

Reading this - all I could think of are the "shit for brains" that make up some of the governments we have around the world.

So how do you deal with the asshats?

I think Gini does a great job in trying to "educate" folks by focusing on the good things in the PR industry all while highlighting the bad (every so often) and laying out how things could have been handled differently.

At the end of the day - it's people that make up a business or industry and it's only them that can sway public opinion or perception of that said industry or company.

What sucks though - is that others pay the price for the mistakes of asshats. So in reality - it's not really fair overlook the good and judge an entire industry by the mistakes made by some.

Very often in our life, we focus on the 2% that's wrong instead of the 98% that's good. Maybe the same applies here and it's only by focusing on the good that we can change perceptions. What do you think? Does that make sense?

Great discussion topic Danny and needless to say that your wise words are spot on!

Hope you had a great weekend my friend.
Cheers

Ingrid Abboud
Ingrid Abboud

Ha! THANK YOU DB! I think you managed to sum up the human race in less than 100 words :). Not to mention that the word asshat seems like a perfect fit for many. Reading this - all I could think of are the "shit for brains" that make up some of the governments we have around the world. So how do you deal with the asshats? I think Gini does a great job in trying to "educate" folks by focusing on the good things in the PR industry all while highlighting the bad (every so often) and laying out how things could have been handled differently. At the end of the day - it's people that make up a business or industry and it's only them that can sway public opinion or perception of that said industry or company. What sucks though - is that others pay the price for the mistakes of asshats. So in reality - it's not really fair overlook the good and judge an entire industry by the mistakes made by some. Very often in our life, we focus on the 2% that's wrong instead of the 98% that's good. Maybe the same applies here and it's only by focusing on the good that we can change perceptions. What do you think? Does that make sense? Great discussion topic Danny and needless to say that your wise words are spot on! Hope you had a great weekend my friend. Cheers

Erica Allison
Erica Allison

I don't think I've ever heard the word asshat before, but I do believe I love it! Well done, Danny Brown. Well done.
Thank you.

Erica Allison
Erica Allison

I don't think I've ever heard the word asshat before, but I do believe I love it! Well done, Danny Brown. Well done.
Thank you.

Erica Allison
Erica Allison

I don't think I've ever heard the word asshat before, but I do believe I love it! Well done, Danny Brown. Well done. Thank you.

Lisa Gerber
Lisa Gerber

Asshats and craptastic shysters? I think I love you. You also summed up what a lot of us have been talking about, in a lot fewer words. To use Davina's word: "Word!"

Lisa Gerber
Lisa Gerber

Asshats and craptastic shysters? I think I love you. You also summed up what a lot of us have been talking about, in a lot fewer words. To use Davina's word: "Word!"

Extreme John
Extreme John

Good point Danny. There is absolutely nothing wrong with the PR industry. It's all about the people behind who are being manipulative of their industry to the extent that their main function becomes impaired and the whole system gets impaired. Maybe this is why the industry is mostly blamed as a whole.

Extreme John
Extreme John

Good point Danny. There is absolutely nothing wrong with the PR industry. It's all about the people behind who are being manipulative of their industry to the extent that their main function becomes impaired and the whole system gets impaired. Maybe this is why the industry is mostly blamed as a whole.

Mick O'Keeffe
Mick O'Keeffe

Good point & I am tired of PR bashing.. I do though shudder when my media friends list off their latest Pr stupidity storie & the industry has mixed quality but problem is you can't hide someone in the corner in PR & hope nobody notices... There is mixed quality in every industry... It is frustrating for people with high standards to be tarnished with the foolishness of a few...

Mick O'Keeffe
Mick O'Keeffe

Good point & I am tired of PR bashing.. I do though shudder when my media friends list off their latest Pr stupidity storie & the industry has mixed quality but problem is you can't hide someone in the corner in PR & hope nobody notices... There is mixed quality in every industry... It is frustrating for people with high standards to be tarnished with the foolishness of a few...

Mick O'Keeffe
Mick O'Keeffe

Good point & I am tired of PR bashing.. I do though shudder when my media friends list off their latest Pr stupidity storie & the industry has mixed quality but problem is you can't hide someone in the corner in PR & hope nobody notices... There is mixed quality in every industry... It is frustrating for people with high standards to be tarnished with the foolishness of a few...

DannyBrown
DannyBrown

@callierenee87 You do know this post is defending the PR industry, though, yes?

Danny
Danny

Jeez, mate, I struggle with 210 words, never mind 2,100. Now, Ingrid above, on the other hand... ;-)

Danny
Danny

Jeez, mate, I struggle with 210 words, never mind 2,100. Now, Ingrid above, on the other hand... ;-)

Danny
Danny

Hey there miss,

Couldn't agree more - Gini, and others like her, are really leading the way on how things should be done.

Now if we could only get an all-seeing governing body with her in charge... ;-)

Danny
Danny

Hey there miss, Couldn't agree more - Gini, and others like her, are really leading the way on how things should be done. Now if we could only get an all-seeing governing body with her in charge... ;-)

Danny
Danny

See reply to Lisa above. Damn, now I wish I had invented it!! ;-)

Maybe a line of T-shirts?

Danny
Danny

See reply to Lisa above. Damn, now I wish I had invented it!! ;-) Maybe a line of T-shirts?

Danny
Danny

I can't take credit for the word asshats, I got that from a Facebook Group.

But I'll take the love if it's still up for grabs? ;-)

Danny
Danny

I can't take credit for the word asshats, I got that from a Facebook Group. But I'll take the love if it's still up for grabs? ;-)

Danny
Danny

Exactly, mate - look at any industry that has a crap reputation as a whole, and generally it's because the players at the top are corrupt, or greedy, or immoral.

Get rid of them...

Danny
Danny

Exactly, mate - look at any industry that has a crap reputation as a whole, and generally it's because the players at the top are corrupt, or greedy, or immoral. Get rid of them...

Danny
Danny

Yep, that's definitely one of the bigger issues, Mick - it's pretty hard to hide when your industry is such a public-facing one. ;-)

Danny
Danny

Yep, that's definitely one of the bigger issues, Mick - it's pretty hard to hide when your industry is such a public-facing one. ;-)

Bill Dorman
Bill Dorman

Of course he will; everybody reads Danny, right?

Danny
Danny

Highly doubtful. Even if he did, he wouldn't care. ;-)

Howie at Sky Pulse Media
Howie at Sky Pulse Media

Who is Michael Arrington? Is he the guy who invented the little stupid rubber bands grade school kids wear? If so he is brilliant. If not...well I guess not so smart.

callierenee87
callierenee87

Oh yes, and thanks! My post was in reply to Ari.

callierenee87
callierenee87

Oh yes, and thanks! My post was in reply to Ari.

Danny
Danny

I don't think Mickey Dolenz does.

Gini Dietrich
Gini Dietrich

It's crazy that so many kids wear those bands, isn't it? But I don't think it was Arrington.

Bill Dorman
Bill Dorman

Actually he does, I think it's Michael Nesmith who thinks he is too good for this sort of thing......just sayin'....

Howie at Sky Pulse Media
Howie at Sky Pulse Media

Arrington and Pete Cashmore are to me damaged personal brands that affect their business. Granted Mashable has questionable reporting but tech crunch in general is much better. But I have read some of Arrington's arrogant whiney whimpy blog posts when someone doesn't treat him the way he thinks he deserves which makes it really hard for me to take TC seriously. He is like the Dick Cheney of Tech Blogs