The Art of Patience

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We’re an impatient bunch.

We always want the new; the shiny; the next big thing. And we want it now.

As consumers, we want the latest and greatest to show off to our friends and family. As businesses, we always want to be first to market to get a jump on the competition.

The problem is, being first doesn’t always mean the best or the shiniest.

The business world is littered with examples of companies that were first to market but were superseded by competitors who learned from the path beater’s mistakes.

On the consumer side, homes are filled with gadgets and contraptions that are no longer needed by the buyer, nor supported by the company that made it (HD-DVD, anyone?).

There’s nothing wrong with wanting to be first. Just make sure it doesn’t end up being the last thing you’re remembered for.

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About Danny

Danny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing.

110 comments
Julian L.
Julian L.

Woooohoho! True that!
For the ones with a higher paying jobs they somewhat need the "shiny-new-toys" that's only "new" for a not-so-long-time. It adds up to their impression on their reputation.

As for me, the more high tech it gets, the more I appreciate where we've started. The old school stuff are still awesome! Not that I have something against the new high-tech gadgets, but yeah "preserve and improve"

The more high tech we get..the more lazy our asses gets. Everything is just 1 click away. Having remote control for everything. getting everything easier and faster...(even applies to relationships with your family ends faster) I'm not complaining but I appreciate the hard copies of love letters not e-mails...the effort of men and the spending time with your children or loved ones on pic-nicks (not playing too much buttons)..the ones that you'll really get to know them kind activities. anyway, i think im out of the line but you get my point right? hahahaha By the way, I love your posts!

Julian L.
Julian L.

Woooohoho! True that!
For the ones with a higher paying jobs they somewhat need the "shiny-new-toys" that's only "new" for a not-so-long-time. It adds up to their impression on their reputation.

As for me, the more high tech it gets, the more I appreciate where we've started. The old school stuff are still awesome! Not that I have something against the new high-tech gadgets, but yeah "preserve and improve"

The more high tech we get..the more lazy our asses gets. Everything is just 1 click away. Having remote control for everything. getting everything easier and faster...(even applies to relationships with your family ends faster) I'm not complaining but I appreciate the hard copies of love letters not e-mails...the effort of men and the spending time with your children or loved ones on pic-nicks (not playing too much buttons)..the ones that you'll really get to know them kind activities. anyway, i think im out of the line but you get my point right? hahahaha By the way, I love your posts!

Julian L.
Julian L.

Woooohoho! True that! For the ones with a higher paying jobs they somewhat need the "shiny-new-toys" that's only "new" for a not-so-long-time. It adds up to their impression on their reputation. As for me, the more high tech it gets, the more I appreciate where we've started. The old school stuff are still awesome! Not that I have something against the new high-tech gadgets, but yeah "preserve and improve" The more high tech we get..the more lazy our asses gets. Everything is just 1 click away. Having remote control for everything. getting everything easier and faster...(even applies to relationships with your family ends faster) I'm not complaining but I appreciate the hard copies of love letters not e-mails...the effort of men and the spending time with your children or loved ones on pic-nicks (not playing too much buttons)..the ones that you'll really get to know them kind activities. anyway, i think im out of the line but you get my point right? hahahaha By the way, I love your posts!

Ameena Falchetto (MummyinProvence)
Ameena Falchetto (MummyinProvence)

Do you think it's possible to be patiently impatient? I always want things NOW, actually, yesterday. HOWEVER, when it comes to business I like to wait, watch, digest and ultimately see what everyone is doing and then try to do it better. I guess it comes under my whole postmodernism ethos that there is nothing truly original so you might as well wait and see what everyone else is doing and then make you mark by doing it better. Let's see if Google+ can manage than .... tick tock tick tock .. whatever!

Ameena Falchetto (MummyinProvence)
Ameena Falchetto (MummyinProvence)

Do you think it's possible to be patiently impatient? I always want things NOW, actually, yesterday. HOWEVER, when it comes to business I like to wait, watch, digest and ultimately see what everyone is doing and then try to do it better.
I guess it comes under my whole postmodernism ethos that there is nothing truly original so you might as well wait and see what everyone else is doing and then make you mark by doing it better. Let's see if Google+ can manage than .... tick tock tick tock .. whatever!

Ameena Falchetto (MummyinProvence)
Ameena Falchetto (MummyinProvence)

Do you think it's possible to be patiently impatient? I always want things NOW, actually, yesterday. HOWEVER, when it comes to business I like to wait, watch, digest and ultimately see what everyone is doing and then try to do it better.
I guess it comes under my whole postmodernism ethos that there is nothing truly original so you might as well wait and see what everyone else is doing and then make you mark by doing it better. Let's see if Google+ can manage than .... tick tock tick tock .. whatever!

Katie Fassl
Katie Fassl

I love shiny new toys, but to your point, Danny, I think it's important to keep it all in perspective. It's easy to get caught up in the latest and greatest, and lose sight of what's really important-- both in business and in our personal lives.

I love where you say, "There’s nothing wrong with wanting to be first. Just make sure it doesn’t end up being the last thing you’re remembered for." Amen to that!

Katie Fassl
Katie Fassl

I love shiny new toys, but to your point, Danny, I think it's important to keep it all in perspective. It's easy to get caught up in the latest and greatest, and lose sight of what's really important-- both in business and in our personal lives.

I love where you say, "There’s nothing wrong with wanting to be first. Just make sure it doesn’t end up being the last thing you’re remembered for." Amen to that!

Katie Fassl
Katie Fassl

I love shiny new toys, but to your point, Danny, I think it's important to keep it all in perspective. It's easy to get caught up in the latest and greatest, and lose sight of what's really important-- both in business and in our personal lives. I love where you say, "There’s nothing wrong with wanting to be first. Just make sure it doesn’t end up being the last thing you’re remembered for." Amen to that!

leon Noone
leon Noone

G'Day Danny,
Last week I contributed to a conversation on a LinkedIn Group about the virtue of being first in the marketplace. It seems that some people have trouble making the distinction between being first in the market and first in the mind of prospects in your target market.

I agree with you about patience. Determining your business focus and your target market is a good way to use it. Saves you from being first in the market but not in the mind.

As you know Danny, marketing isn't everything but everything is marketing.

Regards
Leon

leon Noone
leon Noone

G'Day Danny, Last week I contributed to a conversation on a LinkedIn Group about the virtue of being first in the marketplace. It seems that some people have trouble making the distinction between being first in the market and first in the mind of prospects in your target market. I agree with you about patience. Determining your business focus and your target market is a good way to use it. Saves you from being first in the market but not in the mind. As you know Danny, marketing isn't everything but everything is marketing. Regards Leon

Kenny Rose
Kenny Rose

Spot on and insightful as usual Danny,

Quite a few companies manage to be first, generate, revenue and attract users and clients eventually go to the wall. The difficulty in my view is always about how to stay there.

Second movers tend to have the advantage.They often see the gaps in the process/market/product/service and can take advantage of them. While the first mover gets tied into the next set of strategic objectives as they continue to grow organisational culture. Maintaining the status quo becomes more important as they struggle to put systems and process in place to manage the "shipping" process.

They become less flexible.

Personally I definitely get impatient but have learned for me it is really about not building up expectations and being focused on doing good work consistently rather than becoming demotivated by perceived setbacks.

Always easier to write about it than to do it in practice. A work in progress me thinks :)

Thanks Danny.

Danny
Danny

Successful scaling is probably the most difficult thing to do when something of yours becomes popular, Kenny.

Product; service; offering - it's hard to repeat a big success when the easy option seems to be just repeat the offering, as opposed to repeating the innovative approach that got you there in the first place.

Work in progress indeed, my friend. :)

Kenny Rose
Kenny Rose

Spot on and insightful as usual Danny,

Quite a few companies manage to be first, generate, revenue and attract users and clients eventually go to the wall. The difficulty in my view is always about how to stay there.

Second movers tend to have the advantage.They often see the gaps in the process/market/product/service and can take advantage of them. While the first mover gets tied into the next set of strategic objectives as they continue to grow organisational culture. Maintaining the status quo becomes more important as they struggle to put systems and process in place to manage the "shipping" process.

They become less flexible.

Personally I definitely get impatient but have learned for me it is really about not building up expectations and being focused on doing good work consistently rather than becoming demotivated by perceived setbacks.

Always easier to write about it than to do it in practice. A work in progress me thinks :)

Thanks Danny.

Kenny Rose
Kenny Rose

Spot on and insightful as usual Danny, Quite a few companies manage to be first, generate, revenue and attract users and clients eventually go to the wall. The difficulty in my view is always about how to stay there. Second movers tend to have the advantage.They often see the gaps in the process/market/product/service and can take advantage of them. While the first mover gets tied into the next set of strategic objectives as they continue to grow organisational culture. Maintaining the status quo becomes more important as they struggle to put systems and process in place to manage the "shipping" process. They become less flexible. Personally I definitely get impatient but have learned for me it is really about not building up expectations and being focused on doing good work consistently rather than becoming demotivated by perceived setbacks. Always easier to write about it than to do it in practice. A work in progress me thinks :) Thanks Danny.

Danny
Danny

Successful scaling is probably the most difficult thing to do when something of yours becomes popular, Kenny. Product; service; offering - it's hard to repeat a big success when the easy option seems to be just repeat the offering, as opposed to repeating the innovative approach that got you there in the first place. Work in progress indeed, my friend. :)

Babu Puthethu
Babu Puthethu

I like the very simple way you put forward such an important philosophical point of modern, specially developed & urban, world. Now, on average, an upper middle class person may not even enjoy 20% of what he amass by all these rat raise; and many of the rich people don't even 1%. A famous Indian poet, called Kabir Das says, '4 days life... then, why all these craze and madness...?'

Babu Puthethu
Babu Puthethu

I like the very simple way you put forward such an important philosophical point of modern, specially developed & urban, world.

Now, on average, an upper middle class person may not even enjoy 20% of what he amass by all these rat raise; and many of the rich people don't even 1%.

A famous Indian poet, called Kabir Das says, '4 days life... then, why all these craze and madness...?'

Babu Puthethu
Babu Puthethu

I like the very simple way you put forward such an important philosophical point of modern, specially developed & urban, world.

Now, on average, an upper middle class person may not even enjoy 20% of what he amass by all these rat raise; and many of the rich people don't even 1%.

A famous Indian poet, called Kabir Das says, '4 days life... then, why all these craze and madness...?'

Michael Schechter
Michael Schechter

Needed a reminder on patience today... thanks for that, but this kid seriously needs to get here already :)

Michael Schechter
Michael Schechter

Needed a reminder on patience today... thanks for that, but this kid seriously needs to get here already :)

Robert
Robert

Very true. As the saying goes, the early bird gets the worm but the second mouse gets the cheese :)

Robert
Robert

Very true. As the saying goes, the early bird gets the worm but the second mouse gets the cheese :)

Nella
Nella

I have never heard of this expression, but this is a good one. I think I am going to add THIS to my repertoire :)

Nice and thought-provoking writing you have here Danny! I have been thinking a lot about being the first or having the urge for owning something first. Probably it is most usually better to walk on a beaten track :).

Danny
Danny

The great thing is, Nella, by walking the beaten track, you can very often be first at coming out with something better. :)

And LOVE the avatar!

Robert
Robert

Very true. As the saying goes, the early bird gets the worm but the second mouse gets the cheese :)

Nella
Nella

I have never heard of this expression, but this is a good one. I think I am going to add THIS to my repertoire :) Nice and thought-provoking writing you have here Danny! I have been thinking a lot about being the first or having the urge for owning something first. Probably it is most usually better to walk on a beaten track :).

Danny
Danny

The great thing is, Nella, by walking the beaten track, you can very often be first at coming out with something better. :) And LOVE the avatar!

Mimi Meredith
Mimi Meredith

Another time it's not necessary to be first...in a conversation. In meetings in particular. Have you noticed the coworker who has to be the first one to speak or comment regardless of how inane? And if you've not spoken by the end of a meeting, you might worry you're not contributing or appearing knowledgeable or engaged. The fact is, it's okay to take time to enter conversations, too. To let a little space occur in which you can...oh, I don't know...Think Before You Speak.

I loved this post. It made me think of all the video stores who were stuck with an inventory of Beta players because they didn't want to fail to be first in the offering.

Danny
Danny

Haha, my business partner Troy and I went to a meeting once with a lady that suggested we meet so she could see if we were a good fit for clients.

When we arrived, this girl did nothing but rabbit on about how awesome she was; asked us nothing about what we do; got us to pay the bill; and then left with the closing words, "I'm here if you're interested."

So, basically, HER invitation for us to meet for dinner was really a pitch for her and nothing else. Talk about an example where I wish I'd said something first..! ;-)

Mimi Meredith
Mimi Meredith

Perfect example...but I don't think she would have heard you, regardless. And really, what is it with people like that? I never know whether I want to drink or shower after such encounters. At least you were with Troy and you could compare notes on her...um...manner...on the way home!

Mimi Meredith
Mimi Meredith

Another time it's not necessary to be first...in a conversation. In meetings in particular. Have you noticed the coworker who has to be the first one to speak or comment regardless of how inane? And if you've not spoken by the end of a meeting, you might worry you're not contributing or appearing knowledgeable or engaged. The fact is, it's okay to take time to enter conversations, too. To let a little space occur in which you can...oh, I don't know...Think Before You Speak. I loved this post. It made me think of all the video stores who were stuck with an inventory of Beta players because they didn't want to fail to be first in the offering.

Danny
Danny

Haha, my business partner Troy and I went to a meeting once with a lady that suggested we meet so she could see if we were a good fit for clients. When we arrived, this girl did nothing but rabbit on about how awesome she was; asked us nothing about what we do; got us to pay the bill; and then left with the closing words, "I'm here if you're interested." So, basically, HER invitation for us to meet for dinner was really a pitch for her and nothing else. Talk about an example where I wish I'd said something first..! ;-)

Mimi Meredith
Mimi Meredith

Perfect example...but I don't think she would have heard you, regardless. And really, what is it with people like that? I never know whether I want to drink or shower after such encounters. At least you were with Troy and you could compare notes on her...um...manner...on the way home!

Mark Harai
Mark Harai

Funny but true facts here Danny. Focusing on the businesses who want to be first to market -- path beaters do get their ass handed to them most of the time; but, they are the greatest proponent of innovation, improvement and change in the world.

Its takes gorilla balls to believe you can change an established market or create a non-existent one and show people a better way to do things.

Unfortunately for path beaters (pioneers), once something is proven up or shows promise, they attract arrows, mostly in the back and from those who can simply improve upon others original ideas.

Unfortunately or fortunately, depending on how you look at it, this is how business/competition/advancement works. I've been involved and around this all my life. We really do live in a dog eat dog world and it really is survival of the fittest.

Being a path beater kinda sucks, but thank god they we have those impatient, and many times eccentric folks who live in their own little world who could care less about anything other than changing the world.

Cheers Danny!

Danny
Danny

Oh, for sure Mark, we all need the path beaters (and hopefully I do that more than follow, but you never know, hehe).

I guess I'm on more about those that have nothing but their tunnel vision on the new path, to the detriment that they don't see alternative paths that can still have them first, but in a better position when they arrive. ;-)

Craig McBreen
Craig McBreen

Hi Mark. While reading the comments I had no idea I would be confronted with "gorilla balls" :)

Danny's post reminds me of Apple Computer. Everyone thinks of Apple as an innovative company, but they really got the idea of the Mac operating system from Xerox PARC. Who!? Exactly. I've read several articles calling Apple and "Outovator". Still love their products though.

What about The Academy Awards? The movies that appear closest to the actual Oscars are the films that often win. And if you're the first person to compete in an individual athletic competition such as gymnastics, everyone else gets to see what you've done and they know what it will take to win. So first isn't always best.

Funny. The first thing that came to mind was Sony's Betamax (vs. VHS). They were first and most considered Betamax the better format. Now I'm dating myself :)

Mark Harai
Mark Harai

Pardon my expression Craig... I'm so comfortable at Danny's place, sometimes I'm not as considerate as I should be.

I agree with you for sure. First isn't always best. Another good example was the search engine industry.

Netscape comes to mind, but there were several others; however, Google obviously came out on top that pissing match.

Have a great weekend!

Craig McBreen
Craig McBreen

Actually I think I'll add that expression to my repertoire :) Have a great weekend too!

Mark Harai
Mark Harai

Pardon my expression Craig... I'm so comfortable at Danny's place, sometimes I'm not as considerate as I should be.

I agree with you for sure. First isn't always best. Another good example was the search engine industry.

Netscape comes to mind, but there were several others; however, Google obviously came out on top that pissing match.

Have a great weekend!

Mark Harai
Mark Harai

Funny but true facts here Danny. Focusing on the businesses who want to be first to market -- path beaters do get their ass handed to them most of the time; but, they are the greatest proponent of innovation, improvement and change in the world.

Its takes gorilla balls to believe you can change an established market or create a non-existent one and show people a better way to do things.

Unfortunately for path beaters (pioneers), once something is proven up or shows promise, they attract arrows, mostly in the back and from those who can simply improve upon others original ideas.

Unfortunately or fortunately, depending on how you look at it, this is how business/competition/advancement works. I've been involved and around this all my life. We really do live in a dog eat dog world and it really is survival of the fittest.

Being a path beater kinda sucks, but thank god they we have those impatient, and many times eccentric folks who live in their own little world who could care less about anything other than changing the world.

Cheers Danny!

Mark Harai
Mark Harai

Funny but true facts here Danny. Focusing on the businesses who want to be first to market -- path beaters do get their ass handed to them most of the time; but, they are the greatest proponent of innovation, improvement and change in the world. Its takes gorilla balls to believe you can change an established market or create a non-existent one and show people a better way to do things. Unfortunately for path beaters (pioneers), once something is proven up or shows promise, they attract arrows, mostly in the back and from those who can simply improve upon others original ideas. Unfortunately or fortunately, depending on how you look at it, this is how business/competition/advancement works. I've been involved and around this all my life. We really do live in a dog eat dog world and it really is survival of the fittest. Being a path beater kinda sucks, but thank god they we have those impatient, and many times eccentric folks who live in their own little world who could care less about anything other than changing the world. Cheers Danny!

Danny
Danny

Oh, for sure Mark, we all need the path beaters (and hopefully I do that more than follow, but you never know, hehe). I guess I'm on more about those that have nothing but their tunnel vision on the new path, to the detriment that they don't see alternative paths that can still have them first, but in a better position when they arrive. ;-)

Craig McBreen
Craig McBreen

Hi Mark. While reading the comments I had no idea I would be confronted with "gorilla balls" :) Danny's post reminds me of Apple Computer. Everyone thinks of Apple as an innovative company, but they really got the idea of the Mac operating system from Xerox PARC. Who!? Exactly. I've read several articles calling Apple and "Outovator". Still love their products though. What about The Academy Awards? The movies that appear closest to the actual Oscars are the films that often win. And if you're the first person to compete in an individual athletic competition such as gymnastics, everyone else gets to see what you've done and they know what it will take to win. So first isn't always best. Funny. The first thing that came to mind was Sony's Betamax (vs. VHS). They were first and most considered Betamax the better format. Now I'm dating myself :)

Mark Harai
Mark Harai

Pardon my expression Craig... I'm so comfortable at Danny's place, sometimes I'm not as considerate as I should be. I agree with you for sure. First isn't always best. Another good example was the search engine industry. Netscape comes to mind, but there were several others; however, Google obviously came out on top that pissing match. Have a great weekend!

Craig McBreen
Craig McBreen

Actually I think I'll add that expression to my repertoire :) Have a great weekend too!

Riley Harrison
Riley Harrison

I can see the advantages of being first to market with a product, but from a consumer's perspective being an impulse buyer is usually a losing proposition.
Riley

Danny
Danny

I remember when Nintendo came out with the N64 at $249. The early adopters went out and bought it. Then, less than a month later, because of slow sales, it was down to $149.

Ouch...

Riley Harrison
Riley Harrison

I can see the advantages of being first to market with a product, but from a consumer's perspective being an impulse buyer is usually a losing proposition. Riley

Danny
Danny

I remember when Nintendo came out with the N64 at $249. The early adopters went out and bought it. Then, less than a month later, because of slow sales, it was down to $149. Ouch...

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