The Google Plus Apathy Malaise

Danny Brown Google Plus FB Question

Yes, Google+ is just two months old, and yes, they’ve had a great uptake in numbers using the service (currently 25 million and counting). But there’s a growing amount of talk about how it’s not majorly different from what’s currently out there. Additionally, the majority of users fall within limited categories – early adopters, tech… [Continue Reading]

How to Build a Media Empire From Your Bedroom With Just a Laptop

Building an empire

This is a guest post by Niall Harbison. The media landscape is changing right in front of our eyes – we have moved from a world where large organizations controlled the media we consumed to a more democratic time where everybody has a voice. Because of the huge shifts in technology, anybody can start their… [Continue Reading]

Enough With The Opt-Out Bullshit, Klout

Prisoner of Klout

Klout sucks. Not because of what they’re trying to do, in measuring your online influence (although I’ll be the first to admit I’m not a fan of that approach for a number of reasons). Nor do they suck because they’ve engendered a mindset among people to try and grab Klout Perks, based on that perception… [Continue Reading]

Your Target Audience Is NOT Generic

Peas in a pod

There’s a mindset among many business owners that they need to be on social media. Specifically, they need to be on Facebook; or Twitter; or LinkedIn; or have a blog; or look ahead to business options on Google Plus. This is usually fostered by fly-by-night consultants and agencies who tap into the fear factor so… [Continue Reading]

Danny Brown Called Me a Dilhole Or How to Find the Secret Sauce

Secret sauce

This is a guest post by Howie Goldfarb. But he also invited me to guest post for which I am flattered and honored. Not sure which I feel more honored and flattered about. Obviously Danny doesn’t care if you like him because he invited me to write this post! So, this is for you: Do… [Continue Reading]

Great Customer Service or Great PR?

Promo

So, Morton’s Steakhouse is making waves online at the minute, due to them delivering a steak to HARO founder and social media guy Peter Shankman. If you’ve not heard it, the story in a nutshell is this – Peter faces a long flight home and is hungry, so tweets to Morton’s that he’d love a… [Continue Reading]

Why You Don’t Need to Impress Me

Ender acrobatics

No, this isn’t an ego post. It’s not driven by, “Oh, I really need to impress that Scottish/Canadian/Brit (what the heck is he??) Danny Brown guy.” Screw that – ego is for chumps (hat tip Shannon Boudjema for the phrase). But you seriously don’t need to impress me. I’m not your life mate. I’m not your boss. I’m… [Continue Reading]

Little Dogs and High Flying Pee

Little dogs

“Even a little dog can piss on a big building.” – Jim Hightower. As people, we’re fixated on size. We want bigger houses; bigger cars; bigger offices; bigger paychecks. If our neighbour gets a pool, ours has to be bigger. It’s one of the fallacies of being human; big means successful. The same goes for… [Continue Reading]

The Social Media Pedestal

social media pedestals

This is a guest post by Bill Dorman. Okay, I was going to jokingly say Michelangelo must have had me in mind when he sculpted this; but then that might imply I’m old and my FedEx package could have been sent via regular mail instead of shipped. Now we wouldn’t want that as a persona, would… [Continue Reading]

The Long Tail Issue for Daily Deal Sites

Groupon repeat business complaints

When daily deal sites like Living Social and Groupon came to the market, many observers looked at it as another nail in the coffin for offline retailing. By bringing huge discounts to consumers via their local business partners, Groupon and others like them would show business a new way to make more money, while bringing… [Continue Reading]