Prisoner of Klout

Klout sucks. Not because of what they’re trying to do, in measuring your online influence (although I’ll be the first to admit I’m not a fan of that approach for a number of reasons).

Nor do they suck because they’ve engendered a mindset among people to try and grab Klout Perks, based on that perception of influence. Heck, you’ll always have folks that do nothing but want everything for free, so may as well have somewhere for them to spend their time and energy.

No, they suck because they’re stuck in the mindset that opt-out is better than opt-in.

Meaning, they don’t give you a choice when it comes to having a “profile” of you. It doesn’t matter if you sign up to the service or not, or whether you connect your accounts to grow your Klout score.

Because Klout automatically gives you a basic profile anyway.

No permission – there you are, as bright as day online, with whatever score they deem you fit to have based on their perception of you.

Note: I understand that by accepting the Terms of Service on the likes of Twitter, etc, your information can be shared. I’m not sold on that being turned into a full-on profile on another site, though.

I’ll admit, when Klout first came out, I was curious as to how it worked. As someone who needs to connect clients with perceived influencers for outreach and promotional programs, it seemed an interesting way to find those that could help.

Then the flaws appeared.

Just using my account as an example, I recently disconnected all my accounts from Klout, with the exception of Twitter as it wouldn’t let me disconnect that. As a result, my Klout “score” (or influence) dropped from 75 to 63.

So, even though I was still active on the networks I’d disconnected; even though I was sharing the same amount of information, and interacting just as much – if not more – on blogs, Klout felt I was less “influential”.

What they were really saying, though, is that because I wasn’t participating by their rules, I was less influential. Never mind the fact I was still getting “reactions”, if you like, for my interactions online – if Klout didn’t see them, they never happened.

Because I’ve written a fair few times about my lack of “trust” in how Klout perceives influence online, I thought it’d be hypocritical to keep an account there. So I went to delete, which is where the fun began.

I followed the instructions on their site to delete my account, and received an email from Lan at their contact centre advising my account had been removed. This was almost a week ago, and I was advised it could take a day to clear their system.

A week later, and I’m still there, even though I have no desire to be part of the Klout game anymore, nor do I wish to be “on display” on their site, since I (initially) never gave permission.

This is where the opt-out bullshit needs to stop.

It’s more than 10 years since Seth Godin wrote about Permission Marketing, and yet here we are, still being added to things we didn’t have a say in. Fair enough, I added details to Klout, but the initial permission wasn’t there. As it isn’t for anyone.

The Standard for Online and Internet Influence Klout

And to remove yourself, you have to go through hoops to get it done? That’s crap.

It’s not just Klout. Facebook is as bad, as are many other social networks. I had the same issue with Hashable, and got into a debate on Twitter with that service’s founder, who decreed, “Hashable’s not the kind of service people leave, hence there’s no need for an option to delete your account.” (This option was later added.)

Yes. There. Is.

You don’t add people to something and not ask them their permission (unless there’s some legal reason to do so). Especially when that information is there for anyone to see, and make a snap judgement on.

For example, some companies are using Klout scores in the hiring process. If someone has a low score because they don’t know they’re on Klout, and get passed by for a job even though they’re the best qualified, that makes your system screwy (it also doesn’t say much for the research angle of the company in question).

So, please, Klout, and anyone else that puts people onto their platform then makes it almost impossible to get off – be smart. Make it easy to leave. I was able to delete my Empire Avenue account with a single mouse click – why should it be any more difficult than that?

After all, it’s not like you’re just looking to have numbers to show off about your platform to possible investors. That wouldn’t be a reason to keep people on there that want to leave.


Update 26.10.2011: Seems the link to remove yourself from Klout is now showing an “invalid request”. You can try this one instead. 

Note: This post is about Klout and its practices. I have nothing but good words for its CEO Joe Fernandez, who’s always responded to criticism about the service and looked at ways to improve.

~ Update: As of November 1st 2011, you can now delete your Klout account

image: remuz

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160 Comments on "Enough With The Opt-Out BS, Klout"

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3 years 1 month ago

You’re giving Klout WAY TOO much credit here. It’s not MAGIC. It’s math. Your Klout score is based on a mathematical algorithm. So when you disconnect networks from Klout you are excluding information from their calculation. Of course your score would change – because the information being used to generate the score is not the same. 
By the same token – when I ADD Google+ to my Klout account my SCORE ACTUALLY DROPS.  Why?  Because I rock on Facebook and Twitter but I suck on Google+ and Klout knows it. 
It has nothing to do with the ideas “that because I wasn’t participating by their rules, I was less influential” – it’s just math.

geek world news
3 years 3 months ago

i love it thanks danny

3 years 5 months ago

I’m not saying that I agree with Klout (because I emphatically don’t) but if I may add some clarity .. the bottom line is anything you put online is up for grabs.

So your best policy is to NOT put it up in the first place. If there is anything we’ve learned over the years, it is when you use someone else’s site they can change the rules any time they want (aka Facebook et al). There is nothing truly safe or sacred when it comes to the internet .. and that includes social media.

I know that I’ve had to learn this the hard way myself, and anybody (or organization) can fall between the cracks and scrape it.. Like I’ve said time and again (and I can’t stress this enough) — DON’T give it up in the first place is still the best policy.

Having said that, and like I said earlier, I disagree with Klout and they should change their policy. But in the end it is up to each us as individuals to police our own data because we cannot depend on someone else to do it for us.



3 years 5 months ago

@blogbloke Hi mate,

To a degree, I completely agree with you – we *do* give up our privacy once we go online. The problem with Klout, though, is more than this.

~ Their advice to not be profiled is to make your feeds private. So, for an individual or company whose primary income stream is from online business, this is commercial suicide. Since the Klout model is flawed, I can understand why people or brands would want to opt-out their service – but saying they have to go invisible to do so is crazy (though they have since updated).

~ There’s since been an issue with Klout setting up profiles for minors, even though they’ve made their settings private. This is wrong on so many levels it would take a complete post to go over. Just as well there is one. 😉

Again, they say they’ve fixed this, but as of yesterday people were still finding their kids on Klout.

I’m all for companies trying to make sense of purchase and emotional triggers, amongst other things. But there’s a right way to do something, and then there’s the other way. Unfortunately, Klout seems to be determined to be the other way (or at least it seems that way).

Cheers for the thoughtful comment, sir.

3 years 5 months ago

@DannyBrown I guess the word I should have used was perspective rather than clarity.

I think we are both in agreement here. I was just trying to paint a larger picture for your readers.

Thanks for a good post and letting me put in my two cents worth.

Give em hell Danny.



3 years 5 months ago

Hey Danny and all,

I wanted to follow up on this post. Klout is about empowering individuals and showcasing their influence. We value our users first and your privacy is very important to us. We have recently strengthened our privacy controls and want to share what options we have available. Specifically:

*Registered users can choose to opt-out of Klout at any time from our profile settings page

* We use public data to score users (similar to a search engine), but if at any time a user wishes to opt-out of being scored they can do so from our privacy page)

I want to let you know we take feedback like this very seriously and have worked to address it. Thanks for your time.

-Megan Berry

Marketing Manager, Klout

3 years 5 months ago

@meganberry Thanks for the heads-up, Megan, nice to see Klout listening to feedback.

Question about the profiles – what about non-registered users that you still create profiles for (at least, profiles that encourage sign-up)? Unless I’m wrong, the current set-up means they have to sign in via Twitter to opt-out of Klout.

So, isn’t that still giving Klout more information before opt-out, thus adding to the numbers, and meaning that these folks are on your database until your cache catches up to their deletion?

Wouldn’t it just be simpler to make Klout opt-in from the start?

3 years 5 months ago

@DannyBrown Maybe sometime soon, Klout will drop the awful CS script and actually answer the questions you’re asking? Nah, I bet Joe is still on vacation.

3 years 5 months ago

@DannyBrown Hey Danny,

For those with public profiles (i.e. public Twitter profiles) they do need to auth to opt-out. The *only* thing we do during that process is ensure you are the actual owner of that account and you’re not trying to remove mine for instance. We do not take any other information.

As for doing an opt-in only solution — we do that for any account that is private. If you choose to create a public Twitter profile, that profile and your tweets are public and shown on many sites including search engines, social crawlers etc. We’re using the same information they are. It’s similar to the fact that as soon as you create a website you open it up to Google indexing it unless you explicitly opt-out. Hope that helps!


Megan Berry

3 years 5 months ago

Influence without context is not particularly valuable. I can see how a measure of influence might be useful if you are trying to identify consumers, who use social media and have expressed a certain intention or preference for your product or service. But alone it doesn’t provide enough business value from which to a make decision nor does tying it to another metrics, like sales, improve it much. I think you sum it up when you wrote “I wasn’t participating by their rules, I was less influential”. For a business looking to reach their customers or prospects, the only set of rules that really matter are the ones those consumers help define.

3 years 5 months ago

@Collectual That’s the perfect point, Jennifer, the issue of context. Cool, you might be influential in marketing; or I might be influential in social media. But for what customer?

Is my social media-only experience going to be useful when it comes to managing marketing budgets, KPI’s, pain points and adjustable strategy?

Is your awesome marketing knowledge going to be useful at launching a product specifically for Chinese basket weavers?

Influence is such a very small part of an overall package, that this whole “we’re super important” BS is getting pretty dangerous from a real-world business angle.

Thanks for sharing your thoughts, appreciated!

3 years 5 months ago

Weird, I signed in to Klout using my Twitter account (haven’t posted there in months!) to find I’m a very valuable 13! Too bad that although having a relatively high influencing level in the outlets I use (I write for ARNnet and iTWire – where I broke the Steve Jobs numberplate story )

Checking out my profile, they seem to make some very off conclusions: “You don’t share very much, but you follow the social web more than you let on. You may just enjoy observing more than sharing or you’re checking this stuff out before jumping in full-force.” How on earth do they know that? Other than the fact that have an account but post rarely!

Basically, this is crap in technicolour!!

3 years 5 months ago

@david_heath Now, now, David – Klout knows exactly what they’re talking about. They tell us so… 😉

And love your example, mate – perfect way to show the things that really matter when it comes to cause and effect.


3 years 5 months ago

Klout’s recent scoring changes are the straw that breaks the camel’s back. I’ve disconnected my accounts and asked Klout via email to delete my profile information (hey Klout—providing no web interface to opt-out is SLEAZY).

My social media day-to-day connections and conversations are what’s important to me, not a Klout number.

Ultimately, the metric that concerns me is how many people visit my website and blog, and that number has been rising very nicely regardless of what Klout says about my popularity on social media.

3 years 5 months ago

@ASegar The more Klout ignores the opt-out requests, the sleazier it becomes, Adrian – perfect word to use.

3 years 5 months ago

sickontheroad told me to come here, as I’ve been defending Klout for a while.

How do you feel about Alexa’s “opt-out” policy?

3 years 5 months ago

@roniweisssickontheroad At least they have an opt-out option and more than one way to delete. The difference is, Alexa doesn’t claim to be “the standard for influence”, nor does it affect someone’s job potentials. Different beasts.

3 years 5 months ago

@DannyBrownsickontheroad Blaming Klout for affecting someone’s job potential makes no sense. That’s totally outside of them. I can guarantee that Alexa scores have come into play for many a travel blogger, whether or not they’ve received a press trip.

What am I missing here? This doesn’t sound like opt-out:

“Can I remove my site from Alexa’s Site Info pages?

No. Alexa provides free, traffic metrics for all websites.”

3 years 5 months ago

Ah good someone to argue Klout’s case, sorry Danny, but you are naive in thinking that opting out of services like Klout is the answer to your privacy concerns. The term is Social Media and it implies an aspect of social.

I tell people that Social Media is like entering a 24/7 cocktail party wearing one of those plastic name cards where you only know a few of the people… you might meet anyone.

All Klout is doing is what other have been doing for years… The good news is that Klout is exposing some of the information you are sharing and that then allows you to lock down your data more effectively if indeed you do not want to share it.

3 years 5 months ago

@NCompass This isn’t about privacy concerns – I don’t mention that anywhere in the post. There is one about privacy issues here:

3 years 5 months ago

Klout have just changed their scoring – now Facebook seems to have a far greater influence, making it of far less use to me as a metric of engagement. Klout has jumped the shark.

3 years 7 months ago

Unlike some of your previous articles, I strongly agree with this one. And what is this Klout mania going on everywhere? I am not a number, my influence can’t be measured the way you want to. I see people scheming the Klout results, but have little or no influence what so ever. It’s completely unreliable tool.

3 years 7 months ago

@meganberry Megan,

I understand how the information is gathered. That’s not really what the post is about.

I’ve followed all your instructions to remove my details and yet there I am, still.

Even taking into account the possible legalities of hosting my information without endorsement, and when I’ve removed your permission to do so, the ethical and moral point of respecting someone’s wishes to leave is where Klout is missing the boat.

You mention Twitter and Google – ironic, given that these allow you to close your account completely. So why can’t Klout offer the same grace?

3 years 7 months ago

@DannyBrown It’s actually based on Twitter’s policy. When you create a new account on Twitter, your Twitter profile is public by default. Unless your account is changed to protected from your account settings, your Tweets are publicly visible on your profile page, in Twitter search, and through the Twitter API. As soon as they have been made publicly available, third parties (such as Google, ourselves, and other search engines) have access to these publicly visible Tweets—like other information on the internet.

If you want your Tweets to only be available to approved followers. you can set your account to protected. Tweets posted by a protected account are only visible to approved followers and not otherwise publicly available to third parties. Twitter has a help page with more information about public and protected accounts here:

Bernadette Jiwa
3 years 6 months ago

@DannyBrown@meganberry Hi Danny, I’ve tried contacting Klout via various channels, email, Twitter and Megan Berry directly and have had no response about, how, if and when my profile will be removed. I’ve obviously disconnected as many applications as I can. Can you give me some idea how long it took for you to have your profile removed. What is the next step for me to take? Thanks.

3 years 6 months ago

@Bernadette Jiwa Thanks, Bernadette, and completely agree, the option to be removed should be available, and simple to achieve. All the hoops and excuses about “make your social profiles private” doesn’t quite cut it… @meganberry

Bernadette Jiwa
3 years 6 months ago

Hi Danny and Megan,Thanks for opening this topic up for discussion.I know that permission and privacy are huge concerns for everyone these days. As Danny points out this is about our right to choose. We may want a public profile on Twitter to support our friendships, clients, businesses and ideas but not want the distraction of keeping score using numbers.I for one have just emailed Klout today to have my profile removed and disconnected the account from my other networks. I’ll keep you posted on how long it takes them to get back to me.The point that Klout, and I think Facebook are missing is this. Some of us don’t want to be your product. Some of us want to focus on serving our clients and connecting with our audience in meaningful ways that can never be measured. High scores don’t always mean you’re doing work that matters, far from it.Here’s a post I wrote about this for the audience over at Pushing Social in January. It’s more relevant than ever today.

3 years 7 months ago

@POTUS31 Maybe I’ll start putting my Boy Scout badges on my resume… 😉

3 years 7 months ago

Well Said Brian! @Brian Driggs @NCompass @DannyBrown

3 years 7 months ago

Klout CEO, Joe Fernandez, claims ‎”People put Klout score on their resume.”

Let me ask you one question: Would you hire someone who spends all day keeping Klout scores up? NO, you hire someone to work!

3 years 7 months ago

#cure4klout What if ChuckieCheeze locked you inside for life? Stupid, right? You can walk out. So why can’t you opt-out of Klout?

Brian Driggs
3 years 7 months ago

@NCompass@DannyBrown Egad. We’re SO close to agreement on this one. Just that tiny, niggling point. One more comment and I think I’m retiring from this one.

Imagine this, you’re walking down the street, when you come across a bakery you’ve never visited with a big picture of you in the window. Next your picture, it says, “Guy Hoogewerf loves fresh baked bread. Do you like fresh baked bread too? Come into our store and buy some!”

Now, maybe you do like fresh baked bread. It’s delicious and good for sandwiches, after all, but you would rather not be a spokesperson for this particular bakery. When you walk in and ask the baker to kindly stop using your name and picture to promote his bakery, he tells you that, if you don’t want his business using you as a marketing vehicle, then you should walk down another street.

Your personal freedom to retain control of how your name and image are used by businesses is no different than that of the celebrities, who are paid (rather well, frankly) to be spokespeople for brands.

Nike cannot use Michael Jordan to promote shoes without his permission. Ford cannot use Mike Rowe to sell trucks with his permission. General Mills can’t tell you “Mikey likes it” without his parents’ consent.

The same is true for each of us. And the outrage witnessed in the comments here (and elsewhere) is a reflection of seeing others clearly decide it’s acceptable to walk all over the rights of the average Joe, because he’s not “influential.”

3 years 7 months ago

@DannyBrown@Brian Driggs No offence to the forum, it is allow some open discussion… for sure, and as the discussion grows so does the breadth of what is discussed, all good I assure you.

You now bring in Business… ouch, you’re trying to make a living partly from your Facebook and Twitter efforts, I don’t want to wrong you, but I lose sympathy a little, I mean you’re trying to sell your services, but don’t like it people can research you? An example (no more I assure you) why would I want to employ you as a marketing agency if you can’t get a decent Klout Score… that is what is so brilliant about Klout is that I can look you up before I choose to buy.

I have NO qualms about data that is collected on any business for any reason, so long as it is used fairly and reputably… everyone should be able to research any business offering before agreeing to it use any tool available.

People that is another matter – and I suspect Klout isn’t too worried about them either.

Finally – have you noticed how Twitter is like a market place with no customers, everyone is a stall holder.

3 years 7 months ago

@NCompass@Brian Driggs Agsin, getting off Facebook or Twitter isn’t a solution when business is conducted on there and via there as a secondary or tertiary option.

The difference with “every Twitter app”, etc, is that the vast majority of these apps do not impact on your ability to be hired, either as an employee or as a contractor.

Just because data is being collected – which most people know and accept – doesn’t mean it should be used without recourse and responsibility for its use.

And I’d say this “simple forum” is allowing for some pretty open discussion, no? 😉

3 years 7 months ago

@Brian Driggs@DannyBrown You’re bringing in a lot of stuff here, too much for a simple forum like this. The bases of the argument is Opt-In or Opt-Out and naturally I follow the Opt-In concept.

The next issue is once the info in in the public domain – how to get it out/off. Should you care – That’s a personal choice, if you don’t want Klout profiling you, get off Facebook/Twitter. Go to the source.

Unfortunately, this argument is compelling for one reason only, Klout barely scrapes the surface in terms of the number of websites who have your data, virtually every Twitter app, Facebook app is collecting. You can’t make it illegal it’s like the music industry, the horse and bolted, there’s no stable door to bolt. Someone somewhere is collecting your data.

At least Klout is upfront about it and actually provides a service, unlike those credit bureau’s you mention who really do control your life without your authorization..

Brian Driggs
3 years 7 months ago

@NCompass Pretty sure @DannyBrown and I agree with your perspective that participation in public-facing social environments online requires a participants to take responsibility for the protection of their own privacy. Our chief complaint is not so much our information being used by others, but used for commercial purposes (as a marketing/promotional vehicle) without our consent (which is illegal), and the apparent disinterest by the offending party to do the right thing.

Compare Klout to Equifax, Experian, or TransUnion – the credit bureaus here in the States. These organizations have complex, proprietary algorithms which analyze our financial activity and assign a score to each of us. Those scores impact our ability to buy a home, a car, a new TV, rent an apartment, and even get a decent job. Is it any wonder, then, these scores are private?

Within the social media marketing realm, Klout is making quite a name for itself. Accurate, valid, or otherwise, people ARE using these scores to make business/hiring decisions. In these early stages, businesses are using this score to provide better service to more “influential” individuals, but shine a flashlight down the rabbit hole, and it’s not a stretch to expect them to pair that with a reduction in service to less influential folks. We’re already starting to see trends reflecting this, as Danny points out above. Scary, man!

When we share our lives in the public domain via Twitter, Facebook, et al., we relinquish a measure of our privacy, AGREED, but the other side of that coin is our right to PUBLICITY, which is impinged upon by actions such as misappropriation of name or likeness for exploitative purposes.

This is not a function of outdated laws. The law is there to protect your right to say which, if any businesses, use your name and face to sell their products or services. Since when is this an outdated notion? Even Facebook provides the ability for user to opt-out of having their updates used in advertising on the site.

Opt-in respects the individual, fostering a more meaningful (and profitable) business relationship. Opt-out, on the other hand, favors the business, fostering animosity and distrust. Disallowing opt-out is a slip-n-slide straight to outrage and litigation. And that’s no way to run a business.

Appreciate the lively discussion on the subject.

3 years 7 months ago

@NCompass@Brian Driggs You also don’t sign up to *anything* – social network or otherwise – and lose complete control of your privacy.

Your business is in websites. So a lot (if not all) your business is online. As Klout stands with its integration elsewhere (Hootsuite, for example), I can filter conversations to only include people above a certain Klout score.

So, if I said I don’t want any conversations in my stream from people under a score of 25, you’d be screwed and I’d never be aware of your services.

Sure, you could drop back and rely on SEO, but we all know how that can be gamed, so there’s no guarantee your services will come up in my searches either.

By definition, many laws are outdated now across the globe – California and Germany aren’t the worst examples.

But all this aside, it’s professional courtesy to respect the wishes to be removed from a site you don’t endorse. Unless you’d be happy, for instance, having NCompass show up on an anti-gay racist Nazi site with images of babies being slaughtered on film…

3 years 7 months ago

@Brian Driggs@klout I don’t understand why everyone makes such a fuss over this sort of thing… firstly you don’t sign up to Facebook and expect to remain unknown, it’s not the purpose. Secondly, it’s well known if you sign up to these things, data about you will be made public – long may that continue.

Laws in California are outdated, German is having a big hoo hah over privacy, copyright as we know it is dying, welcome to a new age.

You don’t sign up to social networking to be anti-social.

Brian Driggs
3 years 7 months ago


Well, technically, as Klout is pulling in your name and likeness and using it in such a way as to suggest your use or endorsement of their commercial product without your express, written consent, it’s illegal. (Just Google “California Civil Code 3344″ and see for yourself.)

Opt-in trumps opt-out any day of the week. In a perfect world, Klout would only publish names, faces, and scores for those people who sign up, verify themselves, and opt-into such displays. Legality aside (US Common Law also provides for protection of one’s right to privacy/publicity, and control over how one’s name/likeness are used for commercial purposes similarly to the California Civil Code), the implementation of a simple opt-out request would not only spare Klout all the time spent putting our fires, but possibly buy them a little more slack from the more vocal social media community.

If I’d clicked a link to remove my profile and was met with a simple explanation of why Klout thinks their measurement, in time, would prove beneficial to me as one who views the internet as a digital dimension of reputation, and asked if I would allow them to track my online activities *privately* in an effort to advance their research, I would probably connect all kinds of accounts, even going so far as to offer feedback on venues they might be missing (ie; discussion forums, where I have a reach approaching 1.5MM people worldwide based on over a decade participating in them). As it were, having my name and picture up there suggesting I use or endorse their service without my consent wasn’t nearly as infuriating as being all but blown off when I asked nicely to be treated with the most basic of common courtesies.

ON A POSITIVE NOTE: I received an email from Megan @Klout this morning advising they had deactivated my profile and asking me to allow them up to 90 days for it to completely vanish. THANK YOU MEGAN.

I will keep tabs on the URL ( over the next three months to be certain this happens, but I share the link here in case anyone struggling with the same problem in the future can see that Klout is willing to honor such requests, even if it is akin to pulling teeth at times.

If I’m going to rail against a brand online for their wrongdoings, I must also be willing to acknowledge their efforts to sincerely make things right. Thus, my comment here today.

3 years 7 months ago

@NCompass For sure, the initial point-of-contact, if you like, offers our information too freely at times (although, to be fair, we did sign up knowing that was in the Terms and Conditions of Twitter, Facebook, etc).

The bigger problem with Klout is that, even when you revoke all their permissions and access, they still run your profile. It’s as if they’re saying you endorse them, when you clearly don’t (something Brian Driggs discusses in an earlier comment).

It’s also more to do with professional respect and (potentially) consumer law online. If a user asks to be removed from your list – whether that’s an email one or a telemarketing one or, in this case, a Klout one – that should be respected. And in some cases, it’s a legal obligation.

This is where Klout’s falling down.

3 years 7 months ago

All points duly taken… and I have put some thought into this now… we’re forever hearing about employers looking up employees on Facebook, Twitter users being exposed for things and generally to much of our private info escaping the system.

But you can’t blame the likes of @Klout – all they’re doing is collecting existing data. It is the places where you put your data that count, which is why I worried more about Livefyre than Klout…

It seems to me your real enemy is Facebook, Twitter and all the other services Klout uses.

3 years 7 months ago

@NCompass If you’ve read other posts of mine, or tweets, etc, you’ll know I don’t give a rat’s ass about Klout’s scores. I do care about how they don’t allow users to leave easily, or how they set you up an account whether you like it or not.

With regards Livefyre, no-one forces you to sign in and comment.