The Could and Need Effect

@Marya | Writing Happiness Damn, but that's a lot of "coulds", Marya - and a great way of confirming the post. So - thank you! :)

@Marya | Writing Happiness Ha! The good news is, Livefyre has an editing option coming in a future update. :)

diary I mean ofcourse. I hate typos - they are the bane of my existance. Let me double check before I post this ... ok .. safe to proceed now

Great idea. I could redo my opt - in, I could add a banner at the top, I could spend more time building up Facebook fan page, I could get a logo designed, I could enrol into high end blogging courses, I could pay for an expensive blog critiqiue, could spend more time on twitter and other social media, could form 'meaningful' relationships with high influencers. I choose instead to read, learn, write, educate, entertain and engage with my readers, and other bloggers I like. :) AWESOME POST. This one is going in as an entry in my dairy. Many thanks.

Great idea. I could redo my opt - in, I could add a banner at the top, I could spend more time building up Facebook fan page, I could get a logo designed, I could enrol into high end blogging courses, I could pay for an expensive blog critiqiue, could spend more time on twitter and other social media, could form 'meaningful' relationships with high influencers. I choose instead to read, learn, write, educate, entertain and engage with my readers, and other bloggers I like. :) AWESOME POST. This one is going in as an entry in my dairy. Many thanks.

Great technique! It is quite an effective way to muster up energy to actually do something about it, rather than wait for another day to hypothesize.

Great technique! It is quite an effective way to muster up energy to actually do something about it, rather than wait for another day to hypothesize.

@SocialMediaDDS Awesome choice, Claudia - love that movie! Maybe because it reminds me a little of a personal situation I went through that was really similar. Or probably just because the concept was awesome and really well acted - cheers!

@newdaynewlesson "Want to" and "get to" - I like. :)

Short crisp and provocative…… well said Danny It is about how we interpret the situation. If we misinterpret as could for need, then it might lead to disaster. It is also about doing right things at the right time.

Short crisp and provocative…… well said Danny

It is about how we interpret the situation. If we misinterpret as could for need, then it might lead to disaster. It is also about doing right things at the right time.

I am not a fan of need or should because it ends up making whatever the task is seem like a burden. I like "want to" and "get to".

I am not a fan of need or should because it ends up making whatever the task is seem like a burden.

I like "want to" and "get to".

Could or need maybe, but the real question to me is 'would I'?

Could or need maybe, but the real question to me is 'would I'?

@MSchechter@DannyBrown haha...sort of "less is more"...."a little goes a long way"...."big things come in small packages"...oh wait...scratch that...

@SocialMediaDDS I've always said, the less Danny says the better... All joking aside, the guy has a gift for these short form nuggets.

Actually @DannyBrown in its brevity, this is a profound post. ( I know...dramatic, right?!?) But it speaks to all aspects of our life...not just our businesses. What "could" we do to create change and what do we "need" to do to create change? My conversations with myself are always so much easier when I am in the "could" conversation. But, I am never challenged, stimulated or motivated like I am when I force myself to take the hard conversation about "need". This post brought to mind a great movie from 1998 with Gwyneth Paltrow called Sliding Doors that viewed her in parallel lives that were determined by one simple change...getting on a subway train or missing that subway train. She "could" have gotten the train but missed it or she "needed" to catch that train and got it....and how different her parallel lives were. http://www.youtube.com/watch?v=NDqdB-JegLM Compelling post, Danny. Thanks Claudia

Actually @Danny Brown in its brevity, this is a profound post. ( I know...dramatic, right?!?) But it speaks to all aspects of our life...not just our businesses. What "could" we do to create change and what do we "need" to do to create change? My conversations with myself are always so much easier when I am in the "could" conversation. But, I am never challenged, stimulated or motivated like I am when I force myself to take the hard conversation about "need". This post brought to mind a great movie from 1998 with Gwyneth Paltrow called Sliding Doors that viewed her in parallel lives that were determined by one simple change...getting on a subway train or missing that subway train. She "could" have gotten the train but missed it or she "needed" to catch that train and got it....and how different her parallel lives were. http://www.youtube.com/watch?v=NDqdB-JegLM

Compelling post, Danny. Thanks

Claudia

@DannyBrown Great comment! ;-)

Thanks @DannyBrown more news to come in the next few days! Thanks again for your encouragement and wisdom!

@tonia_ries Ah, but the great thing about excessive commenting is I get to see the link to your post this time, which I missed the first time, so off to check it out now. :)

@DannyBrown I think we need an infographic here - I keep thinking of new angles on this. We need to vs. we could, you covered above. Then there's the "should we" test (prevents unethical behavior that can kill your business). But let's not forget the "why would we" test as in "we could make an infographic, but why would we waste anyone's time." Another important consideration since it prevents inefficient behavior and time-wasting (you know, like excessive commenting) ... :-)

@Tinu Interesting how the yin-yang of Could and Need work, eh miss? ;-)

@TheJackB Thanks for going with the "Need". mate. ;-)

@Darren Sproat Glad to help, mate, and sounds like an interesting journal you got going there.

@tonia_ries Great point, Tonia, and yes, Could and Should are inherently tied together - thanks, miss!

@MSchechter You're welcome. Now about that check...

@Brian Driggs I like Chris Bangle's mindset, and I like the fact you used that as an example, mate - cheers!

@balemar Thanks, Beatriz - I know I've been guilty in the past (and probably still am), so I thought this might make a nice reminder for me too. ;-)

@justinthesouth Congrats on the new venture, mate - here's to all the success you want and a little bit more, just for good measure. ;-)

@barryrsilver Add away, sir, and great coda to add :)

@OpEdMarketing Well played!

I could go for a Loch Dhu, but I need a Chivas.

I could go for a Loch Dhu, but I need a Chivas.

May I be so bold as to add the coda: Being able to differentiate could from need is the difference between ordinary and outstanding.

May I be so bold as to add the coda: Being able to differentiate could from need is the difference between ordinary and outstanding.

Love this post @dannybrown. I find myself in the middle of these type questions right now with the start of a new venture and the transition away from my own company.

Thank you for your wisdom!

Love this post dannybrown. I find myself in the middle of these type questions right now with the start of a new venture and the transition away from my own company. Thank you for your wisdom!