The Only Marketing Tip You’ll Ever Need

This is an interesting concept and idea, and I believe there is a large amount of truth to that statement. There may be different ways of going about marketing, but the basic principle is always the same. The variability comes in who your target audience is. As you said, producers may base their potential audiences from price, nationality, or service which gives marketers a diverse spectrum to work with.

This is an interesting concept and idea, and I believe there is a large amount of truth to that statement. There may be different ways of going about marketing, but the basic principle is always the same. The variability comes in who your target audience is. As you said, producers may base their potential audiences from price, nationality, or service which gives marketers a diverse spectrum to work with.

Interesting post, I think that as marketers we need to use the FANFI (Find a need and fill it) model. When I launched my local small business blog, Anwar's Reflections, I saw that there was no local blog in my area (Trenton) tapping into small business interviewing, and its been somewhat successful thus far. The search for more innovative services continues as I strive to make my blog better.

Interesting post, I think that as marketers we need to use the FANFI (Find a need and fill it) model. When I launched my local small business blog, Anwar's Reflections, I saw that there was no local blog in my area (Trenton) tapping into small business interviewing, and its been somewhat successful thus far. The search for more innovative services continues as I strive to make my blog better.

True people want things, but they want things only when they need it mainly. Most of the time its the need that drives you while sometimes its just the urge to buy something. Advertising should focus on the need factor than luring the consumers to buy by false promises like most of the ads today do. Every product is shown bigger than what it really is. And the ad creates this perfect usability image in the viewer's mind.

True people want things, but they want things only when they need it mainly. Most of the time its the need that drives you while sometimes its just the urge to buy something. Advertising should focus on the need factor than luring the consumers to buy by false promises like most of the ads today do. Every product is shown bigger than what it really is. And the ad creates this perfect usability image in the viewer's mind.

Air and Facebook were supposed to be free. Absolutely everything costs and the so-called 'free things' end up costing you more than the ones with price tags. That being said it's exactly as <a href="http://yurymintskovsky.wordpress.com/">Yury Mintskovsky</a> said it 'Wrap anything up in a nice package, say a few good words about it and buyers will flock to purchase it.' And that's exactly how it works out there.

Air and Facebook were supposed to be free. Absolutely everything costs and the so-called 'free things' end up costing you more than the ones with price tags. That being said it's exactly as Yury Mintskovsky said it 'Wrap anything up in a nice package, say a few good words about it and buyers will flock to purchase it.' And that's exactly how it works out there.

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@kaushik Nice take, Kaushik, and completely agree. It's why I like messing with custom motherboard components as opposed to buying a factory-direct PC - work perfectly for me as opposed to work generically for everyone, and I'll be loyal to you until you screw up. ;-)

@newdaynewlesson I think certain things can evoke emotions like the ones you're on about, Susie. A child receiving his or her first bike; a teen getting the keys to their first car, etc. Of course, the trick is in making the mundane things (that aren't age-specific events) evoke the same kind of emotions. Get that, and you get the gold...

@OpEdMarketing Can never beat a bit of Don Draper on a Monday - especially when he's right. :)

@Omnific_Design I think that's where someone like Apple leads the way, mate - they have both the hardware (thing) and the brand loyalty (experience). Not too many brands can say that, but Apple shows it's something more need to work out.

@EugeneFarber That is an interesting take-didn't think about it that way.

Hey, mate. It's been a while but I'm glad I got here for this.

Yes, people want things. But, in getting these things, they also want experience. So, it has to be the things plus the experience, so they'll come back for more.

I agree though that you do start with fulfilling this want of things and then delivering the great experience comes after that.

Wes

Hey, mate. It's been a while but I'm glad I got here for this. Yes, people want things. But, in getting these things, they also want experience. So, it has to be the things plus the experience, so they'll come back for more. I agree though that you do start with fulfilling this want of things and then delivering the great experience comes after that. Wes

Danny I have to resort to on Don Draperism on this one:

"Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It's freedom from fear. It's a billboard on the side of a road that screams with reassurance that whatever you're doing is OK. You are OK."

Is there truth to what he's saying? Perhaps that's an entire different blogpost :)

Danny I have to resort to on Don Draperism on this one: "Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It's freedom from fear. It's a billboard on the side of a road that screams with reassurance that whatever you're doing is OK. You are OK." Is there truth to what he's saying? Perhaps that's an entire different blogpost :)

So true, @ExpatDoctorMom . It seems like everyone's out to reap maximum benefit from minimum effort. That's not innovation. That's not entrepreneurship. That's one born every minute. There are already too many people making money online by "teaching" others how to make money online. Here's how to lose weight without exercising and eating what you like. Simply put: Here's how to get what you want without actually having to work for it. Limited availability eBook (aka: "information product," pdf) is only $67 today, but that's a $499 value because I spent $50 on Fiver outsourcing the content and an hour formatting clipart so you should order now, before the price goes up to $97. Make your dreams come true! Ugh. And then there's the media. Mainstream, digital, "new," and social. It's all the same. Build a large audience and sell out with ads. It's all about content generation. Produce (or curate) enough WHAT and people will be too busy processing it to wonder WHY or HOW, and you can monetize them. Digital outlets like Gawker look down their noses at legacy outlets like NYT because "they're doing it wrong," while they do the exact same thing, racing headlong into insignificance. Society is poorer for it. I would challenge anyone here to try a simple, simple exercise. Think about any commercial marketing vehicle. method, or process, and repurpose it to benefit the end user first - not to grow your brand, generate traffic or leads, or anything like that. When the individual sees or experiences your message, make a difference in his or her life - not a sale. I think that is the future.

People's wants are things that should be considered in general and in special. If we can touch them deeper, it can be a marketing success that is lasting. And to get them, we need to dig.

People's wants are things that should be considered in general and in special. If we can touch them deeper, it can be a marketing success that is lasting. And to get them, we need to dig.

@newdaynewlesson And some people want to avoid feelings altogether :)

Does things include feelings? Because people are also looking for a certain feeling. They want to feel happy, in love, adventerous...

Does things include feelings? Because people are also looking for a certain feeling. They want to feel happy, in love, adventerous...

People don’t mind what the products can do but do care what they can do with the product. I would say one of the dividing factors is how well we are going to customize and personalize the product. Practically we cannot design a product for each and every individual but we can market it. That’s where the knowledge and smartness comes into play.

People don’t mind what the products can do but do care what they can do with the product. I would say one of the dividing factors is how well we are going to customize and personalize the product. Practically we cannot design a product for each and every individual but we can market it. That’s where the knowledge and smartness comes into play.

I can't agree with you more Brian... However, I have seen that what seems to sell online is products that will: 1) make you money 2) make you lose weight 3) make you live longer or more aesthetically pleasing. I would love to drive culture change to have others demand better for themselves! @Brian Driggs

@Ari Herzog Just as well the gist of the post was about "things" then, as opposed to "everything". ;-)

Some people don't want anything at all, you included.

Proof: Next time you walk along a sidewalk and someone approaches you with a flyer about some special in her store down the street or someone else asks you if you will take his pamphlet about becoming a Christian or going to hell, I bet you ignore the proselytizers and walk on.

Ignoring information = not wanting the thing.

See, people want things -- but they don't want everything.

Some people don't want anything at all, you included. Proof: Next time you walk along a sidewalk and someone approaches you with a flyer about some special in her store down the street or someone else asks you if you will take his pamphlet about becoming a Christian or going to hell, I bet you ignore the proselytizers and walk on. Ignoring information = not wanting the thing. See, people want things -- but they don't want everything.

I ment "delivers" of course... ;-)

I don't agree.

People. Want. Experience.

They don't care so much about the thing that deilvers the experience.

Greetings,

André

I don't agree. People. Want. Experience. They don't care so much about the thing that deilvers the experience. Greetings, André

@Brian Driggs Tyler Durden keeps popping up in the strangest places :) Anyway, like the soap guys take on things.

@dannybrown Actually, air costs these days. Filled your car/bike tires lately...? :) Love your post. #adollarforair

@DannyBrown Actually, air costs these days. Filled your car/bike tires lately...? :) Love your post. #adollarforair

@DannyBrown@CarlThress Word, gents. Don't get me wrong. The more hacks out there flipping thin value in pursuit of ever diminishing returns through copy cat "innovation," the easier it gets for people like us to make a difference. In effect, the shills are all but creating the demand for our products and services. In the words of Dark Helmet (to quote another movie), "Keep firing, assholes!"

@KnealeMann And that's still one of my favourite mantras, mate - "Content, Context, Community." Seems simple enough - so why are so many missing it..?

@knealemann @dannybrown Very nice!

@knealemann @DannyBrown Very nice!

For 25+ years, working with brands, building brands, launching media outlets or helping clients, when it gets to what people want I have mentioned four things. 1. Cash. 2. Cars. 3 Trips. 4. Experiences they can't access on their own.

Or let me haul out this old chestnut from my archives - content, context, community. So things and experiences with things which are things. I need coffee.