Remembering Anton Hammerl, 1969-2011

Anton Hammerl

This post is on behalf of my friend Debbi Morello. On April 5th, 2011 South African photographer Anton Hammerl went missing after coming under fire from Gaddafi loyalists near the oil port of Brega in Libya. Many of you may remember back in April my plea for assistance in raising awareness for four journalists detained in Tripoli… [Continue Reading]

How to REALLY Measure the ROI of Social Media

Social media ROI

This is a guest post by Eugene Farber. “How do you measure the ROI of your social media efforts?” It’s a question being discussed ad nauseum of late, and rightfully so. Social media investment is a legitimate issue that businesses have to face, now more than ever. So, being the problem solver that I am,… [Continue Reading]

You Make The Choices

Meh to social media complainers

There’s a lot of hand-wringing and woe is me in social media. At times, it’s like watching a therapy group from the sidelines, except the therapy group shouldn’t really be called that – it’s more like a “woe is me, how unfair this social media thing is to me” group. Thing is, it’s not. When… [Continue Reading]

The Could and Need Effect

Could and need

There are two basic ways of deciding on a course of action – the Could and Need Effect. Both similar. Both different. Both entwined. Both separate. But each one defines your success and longevity. Ask yourself a question and approach it from Could and Need to decide your next step. This bill could wait until… [Continue Reading]