The Art of Flying Blind

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Storm clouds

I was flying home from Utah earlier this year, and it included a stopover at Houston. The clouds over Houston were super thick, and it seriously looked like we were flying into mashed up cotton wool on our descent approach to the airport.

Because it was an evening flight, it was starting to get pretty dark and you really couldn’t see anything but cloud.

The pilots, for all intents and purposes, were flying blind. They were looking at the same cloud cover I was; they were seeing the same nothingness that I was. Except they were having to navigate 200+ people through it, of course.

All they had to guide them was the technology in their hands and a voice on the ground that was giving them their flight course.

Three people, putting faith in technology and each other, to guide a 30-tonne piece of metal through a sky of nothing. Trusting the voice on the ground that nothing would pierce through the clouds and into our jet; and trusting the pilots to do their job without fear of the darkness ahead of them.

We can learn from that, in everything we do. We have technology around us that makes our lives easier and helps impossible tasks become possible. But we need to trust the people that are around the technology as well.

  • On our blogs, we need to trust our readers and invite them to share their knowledge with us. We don’t know everything; our readers can help.
  • In our businesses, we need to trust each employee and involve them in the process. Sure, there will be moments that levels need to be maintained for some decision-making; but don’t keep employees in the dark while these decisions are being made. They’re our lifeblood; without our employees we have no business.
  • Our online and offline connections put trust in us every day. They trust us to be open with them, and not BS them. In return, we trust them as well; we share their news and promote their content. We use the latest technology to do so, but it comes down to mutual trust and faith between people to enable that sharing in the first place.

We’re all flying blind; but if we build enough trust in each other, at least we can fly blind together and maybe guide each other home. Ready to fly?

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About Danny

Danny Brown is Chief Technologist at ArCompany, helping clients turn social media intelligence into business results. He’s the co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing, described as "the book that will change the way we do business today." He’s an award-winning marketer whose delivered results for organizations like Microsoft Canada, BlackBerry, FedEx, Ford Canada and LG Electronics, and his blog is recognized as the #1 marketing blog in the world by HubSpot.

66 comments
Sydney @ Social Dynamics
Sydney @ Social Dynamics

That's true though. We were made to interact and communicate with each other, cause otherwise there wouldn't be billions of us in this planet.

Sydney
Sydney

That's true though. We were made to interact and communicate with each other, cause otherwise there wouldn't be billions of us in this planet.

Leon
Leon

G'Day Danny, You probably wont be surprised to know that I've been interested for years in what Ricardo Semler has done at Semco. But I think that it's more of a question of faith than trust. I'd be a bloody idiot to trust my 18 year old granddaughter to fly a jumbo jet. But I'd be equally foolish not to have faith in her to do it well after she'd completed all the training successfully and acquored the appropriate licences. To be successful in business, we all have to fly blind to some extent. We must have faith in others to "do their bit" professionally. But this faith can be seriously misplaced: as anyone who's ever bought a training course on the internet would probably attest. Early in my career, I had the good fortune to work for a retired army Colonel who had twice been head of the Australian Army Training Team in Vietnam in the 1960s. He used to say, "Loyalty must always be earned. It should never be freely given." Maybe Faith is a gift you hold out to others. Maybe Trust is something you receive in exchange. Either way, semantics are great fun. Of course, I'm flying blind on this...........! We Celts hanker after adventure all the time/ Regards Leon

DannyBrown
DannyBrown

@Leon As always, mate, fantastic thoughts! And no, I wouldn't trust my 18 month old son to fly a jet (although he is pretty adept at driving Thomas the Tank Engine!). Completely agree on the "at some point" angle - we can only be "in training" for so long. Then, we need to make the stand or fall trying (and then get back up again). Mind you, I'm a wee bit concerned they still call what graduated doctors do "practice:... ;-)

Leon
Leon like.author.displayName 1 Like

G'Day Danny,

You probably wont be surprised to know that I've been interested for years in what Ricardo Semler has done at Semco. But I think that it's more of a question of faith than trust. I'd be a bloody idiot to trust my 18 year old granddaughter to fly a jumbo jet. But I'd be equally foolish not to have faith in her to do it well after she'd completed all the training successfully and acquored the appropriate licences.

To be successful in business, we all have to fly blind to some extent. We must have faith in others to "do their bit" professionally. But this faith can be seriously misplaced: as anyone who's ever bought a training course on the internet would probably attest.

Early in my career, I had the good fortune to work for a retired army Colonel who had twice been head of the Australian Army Training Team in Vietnam in the 1960s. He used to say, "Loyalty must always be earned. It should never be freely given."

Maybe Faith is a gift you hold out to others. Maybe Trust is something you receive in exchange. Either way, semantics are great fun.

Of course, I'm flying blind on this...........!

We Celts hanker after adventure all the time/

Regards

Leon

Danny Brown
Danny Brown moderator

@Leon As always, mate, fantastic thoughts! And no, I wouldn't trust my 18 month old son to fly a jet (although he is pretty adept at driving Thomas the Tank Engine!).

Completely agree on the "at some point" angle - we can only be "in training" for so long. Then, we need to make the stand or fall trying (and then get back up again).

Mind you, I'm a wee bit concerned they still call what graduated doctors do "practice:... ;-)

WGB2U
WGB2U like.author.displayName 1 Like

Trust ... a beautiful and scary thing. Without it ... nothing. Great post!!

WGB2U
WGB2U

Trust ... a beautiful and scary thing. Without it ... nothing. Great post!!

Mark Longbottom
Mark Longbottom

Human nature has always about trust and loyalty since the forst people shared information, withing reason i know there are always the opposites. They manifested and multiplied heavily in the second half of the 20th century. Thanksfully real genuine caring and sharing can return and not in the hippy dippy way in a general natural everyday real person way. Watching con artists and heavy duty sales people try to pull the wool over peoples eyes can be fun but also very sad to watch. Easier to collaborate than compete, easoer to move forward as aconected global community that way too.

DannyBrown
DannyBrown

@Mark Longbottom One of my favourite stories is about Ernest Shackleton, and how he led his men off an ice cap when their ship got stuck. Thousands of miles across an icy tundra, with little supplies? That's your trust and loyalty right there, mate. Always wanted to write a post about him - maybe will have to visit that. Cheers, sir!

Mark Longbottom
Mark Longbottom like.author.displayName 1 Like

Human nature has always about trust and loyalty since the forst people shared information, withing reason i know there are always the opposites. They manifested and multiplied heavily in the second half of the 20th century.

Thanksfully real genuine caring and sharing can return and not in the hippy dippy way in a general natural everyday real person way. Watching con artists and heavy duty sales people try to pull the wool over peoples eyes can be fun but also very sad to watch. Easier to collaborate than compete, easoer to move forward as aconected global community that way too.

Danny Brown
Danny Brown moderator like.author.displayName 1 Like

@Mark Longbottom One of my favourite stories is about Ernest Shackleton, and how he led his men off an ice cap when their ship got stuck.

Thousands of miles across an icy tundra, with little supplies? That's your trust and loyalty right there, mate. Always wanted to write a post about him - maybe will have to visit that.

Cheers, sir!

Latest blog post: A Klout Upside the Head

TheJackB
TheJackB

A decade ago my wife and 10 month old son were on a plane that made an emergency landing in Utah. What is it about that state.....

DannyBrown
DannyBrown

@TheJackB Dunno, mate, just glad you're here to tell the tale.

mattsanti
mattsanti

Another thing about trust is the concept of listening to what people, not machines say.

mattsanti
mattsanti like.author.displayName 1 Like

Another thing about trust is the concept of listening to what people, not machines say.

bdorman264
bdorman264

Same airport, same conditions except it was daylight. I didn't see the runway until we were touching down. I'll bet I puckered up about half of that seat cover before we landed. And I had absolutely no control over my destiny at that time whatsoever; I was putting total trust in the technology and the skills of the pilot. It really does come down to trust and credibility. Unfortunately, way too often you see people abuse other's trust and some with little disregard of the consequences. Trust is pretty important; I know it's something I value very highly. I will piggyback the analogy comments....

DannyBrown
DannyBrown

@bdorman264 Wait - you were in Utah too and came back via the really weird way of Houston? :) Consequences are funny things, mate, and can come back and bite you at the most inopportune time...

bdorman264
bdorman264 like.author.displayName 1 Like

Same airport, same conditions except it was daylight. I didn't see the runway until we were touching down. I'll bet I puckered up about half of that seat cover before we landed. And I had absolutely no control over my destiny at that time whatsoever; I was putting total trust in the technology and the skills of the pilot.

It really does come down to trust and credibility. Unfortunately, way too often you see people abuse other's trust and some with little disregard of the consequences.

Trust is pretty important; I know it's something I value very highly. I will piggyback the analogy comments....

Danny Brown
Danny Brown moderator like.author.displayName 1 Like

@bdorman264 Wait - you were in Utah too and came back via the really weird way of Houston? :)

Consequences are funny things, mate, and can come back and bite you at the most inopportune time...

Ali Mac
Ali Mac

Was just writing "Love the analogy Danny," then saw that @Marcus_Sheridan wrote the exact same thing ;) But there really is truth to trusting others and working together. We don't really ever stand alone, we are all a spoke in the wheel and we all play our part to keep it spinning. Not trusting and putting faith in others and over doing, or shielding information, usually backfires. And if one of the spokes gets out of line, rip the sucker out and find a new one ;)

DannyBrown
DannyBrown

@Ali Mac Yeah, that @Marcus_Sheridan can be a pain at stealing the best copy, Ali! ;-) I like your comparison to us all being a spoke - lose one, and the wheel becomes less effective and stable. Lose more... well, we all know what happens then. Cheers, miss!

Ali Mac
Ali Mac like.author.displayName 1 Like

Was just writing "Love the analogy Danny," then saw that @Marcus_Sheridan wrote the exact same thing ;) But there really is truth to trusting others and working together. We don't really ever stand alone, we are all a spoke in the wheel and we all play our part to keep it spinning. Not trusting and putting faith in others and over doing, or shielding information, usually backfires. And if one of the spokes gets out of line, rip the sucker out and find a new one ;)

Danny Brown
Danny Brown moderator like.author.displayName 1 Like

@Ali Mac Yeah, that @Marcus_Sheridan can be a pain at stealing the best copy, Ali! ;-)

I like your comparison to us all being a spoke - lose one, and the wheel becomes less effective and stable. Lose more... well, we all know what happens then.

Cheers, miss!

DianaStrinatiBaur
DianaStrinatiBaur

Hi, Danny. Yes, I agree. I am humbled by our guests, who, really, through a certain trust they develop in me through my writing and on line reputation, entrust in me the most valuable days of their year- their holiday time. They have to believe that they are going to be happy with what they fine. I do find myself stressing about this, but in a way it's normal - that stress assures me that I am giving them the best that I can give, and therefore showing them that their trust was warranted. Yesterday, when I was watching Marcus' new video, I notice he mentions trust as one of the reasons that building worthwhile online content is so important. I completely agree. I find myself going to a very clear, open place when I write my blog posts. I don't want to put on airs, make people think I'm something I'm not. The trust of my readers means everything to me. So well done, Danny. We do fly blind, but trust is the fabric that softens our fall.

DannyBrown
DannyBrown

@DianaStrinatiBaur Hi Diana, Oh, I can imagine how stressful the holiday time can be. Like you say, people work hard and look forward to proper rest - so they really need to trust the person/location that's offering that to them. Sounds like you already have that well covered, though. :)

DianaStrinatiBaur
DianaStrinatiBaur like.author.displayName 1 Like

Hi, Danny. Yes, I agree. I am humbled by our guests, who, really, through a certain trust they develop in me through my writing and on line reputation, entrust in me the most valuable days of their year- their holiday time. They have to believe that they are going to be happy with what they fine. I do find myself stressing about this, but in a way it's normal - that stress assures me that I am giving them the best that I can give, and therefore showing them that their trust was warranted.

Yesterday, when I was watching Marcus' new video, I notice he mentions trust as one of the reasons that building worthwhile online content is so important. I completely agree. I find myself going to a very clear, open place when I write my blog posts. I don't want to put on airs, make people think I'm something I'm not. The trust of my readers means everything to me.

So well done, Danny. We do fly blind, but trust is the fabric that softens our fall.

Danny Brown
Danny Brown moderator

@DianaStrinatiBaur Hi Diana,

Oh, I can imagine how stressful the holiday time can be. Like you say, people work hard and look forward to proper rest - so they really need to trust the person/location that's offering that to them.

Sounds like you already have that well covered, though. :)

Marcus_Sheridan
Marcus_Sheridan

Love the analogy Danny. In fact, I've been thinking about writing an article specifically about our need to 'do this together', as it's nearly impossible to go it alone...at least that's what I've found along this journey. Cheers mate, Marcus

DannyBrown
DannyBrown

@Marcus_Sheridan Amen to that, mate - doesn't matter what it is, the group dynamic beats the solo dynamic every time. Well, except maybe for visits to the loo... ;-)

Marcus_Sheridan
Marcus_Sheridan like.author.displayName 1 Like

Love the analogy Danny. In fact, I've been thinking about writing an article specifically about our need to 'do this together', as it's nearly impossible to go it alone...at least that's what I've found along this journey.

Cheers mate,

Marcus

casey-mahoney-brad-p
casey-mahoney-brad-p like.author.displayName 1 Like

I agree you have to trust your gut.Sometimes you might be stuck with a employee that might not have the greatest skills but you have to trust them to finish the job.Nobody is perfect.

Thanks Casey mahoney Brad P

casey-mahoney-brad-p
casey-mahoney-brad-p

I agree you have to trust your gut.Sometimes you might be stuck with a employee that might not have the greatest skills but you have to trust them to finish the job.Nobody is perfect. Thanks Casey mahoney Brad P

newdaynewlesson
newdaynewlesson

arrghh-I need to remember to log in to livefyre before commenting and then losing my whole comment by logging in... So to rewrite my comment: As a nurse, especially in the wards I have worked (ER & oncology), my patients, (kind of like people already on a plane) have to trust me-there isn't ,uch of a choice (well there is... not to get treatment but still) What I think is important to remember though is that trust does not have to mean blind trust. It does not mean that you can't question or stay informed or receive answers to your concerns. I actually think that being open to people's concerns gains you more trust in the long run-kind if like an open door policy does. I also think that some people, for good and for bad, are just more trusting than others. For others it is a hard thing to let go. Probably because of the "perfectionist" defect a lot of us have where we need to make sure everything is done just as we think it should be. As always Danny-thought provoking.

DannyBrown
DannyBrown

@newdaynewlesson "Trust doesn't have to be blind trust." So very true, Susie - it's a recipe for disaster, and you can find plenty of examples where people have done just that. Like you say, you need to open up more (even if it means showing your flaws) and let people know you're just like them. PS - Livefyre is implementing Guest Commenting imminently, where you just need your name and email (saw the screenshot for it, very easy to navigate!), so that should help. :)

newdaynewlesson
newdaynewlesson like.author.displayName 1 Like

arrghh-I need to remember to log in to livefyre before commenting and then losing my whole comment by logging in...

So to rewrite my comment:

As a nurse, especially in the wards I have worked (ER & oncology), my patients, (kind of like people already on a plane) have to trust me-there isn't ,uch of a choice (well there is... not to get treatment but still)

What I think is important to remember though is that trust does not have to mean blind trust. It does not mean that you can't question or stay informed or receive answers to your concerns.

I actually think that being open to people's concerns gains you more trust in the long run-kind if like an open door policy does.

I also think that some people, for good and for bad, are just more trusting than others. For others it is a hard thing to let go. Probably because of the "perfectionist" defect a lot of us have where we need to make sure everything is done just as we think it should be.

As always Danny-thought provoking.

Danny Brown
Danny Brown moderator

@newdaynewlesson "Trust doesn't have to be blind trust."

So very true, Susie - it's a recipe for disaster, and you can find plenty of examples where people have done just that.

Like you say, you need to open up more (even if it means showing your flaws) and let people know you're just like them.

PS - Livefyre is implementing Guest Commenting imminently, where you just need your name and email (saw the screenshot for it, very easy to navigate!), so that should help. :)

margieclayman
margieclayman

But I thought I really did know everything. Hmm. Shows what I know. Nice post, Danny.

Ruth - The Freelance Writing Blog
Ruth - The Freelance Writing Blog

I am arguably the most phobic flyer to ever board an airplane, so your graphic reference to the 30-tonne piece of metal flying through a sky of nothing resonates quite profoundly. I always feel that I owe my life to the pilot when the plane touches ground. Considering my phobic inclinations, I'm not sure that I need to draw on the same stores of trust in my business pursuits, but the analogy is sound. I took a big leap of faith leaving my well paid 9-to-5 job to launch my own copywriting business. And while I hope that I'm not navigating through a sky of 'nothing', I've often had to lean on others to help me through unfamiliar territory. I can only imagine that as an entrepreneur, those needs will persist.

DannyBrown
DannyBrown

@Ruth - The Freelance Writing Blog Hi Ruth, Trust and instinct are definitely two of the biggest strengths for any entrepreneur (though you already know that). It gets a lot easier to detect which one takes precedence as you go on - but that doesn't mean you'll still make the right decision(s)... ;-)

Ruth - MarketingWise
Ruth - MarketingWise like.author.displayName 1 Like

I am arguably the most phobic flyer to ever board an airplane, so your graphic reference to the 30-tonne piece of metal flying through a sky of nothing resonates quite profoundly.

I always feel that I owe my life to the pilot when the plane touches ground.

Considering my phobic inclinations, I'm not sure that I need to draw on the same stores of trust in my business pursuits, but the analogy is sound.

I took a big leap of faith leaving my well paid 9-to-5 job to launch my own copywriting business. And while I hope that I'm not navigating through a sky of 'nothing', I've often had to lean on others to help me through unfamiliar territory. I can only imagine that as an entrepreneur, those needs will persist.

Danny Brown
Danny Brown moderator

@Ruth - MarketingWise Hi Ruth,

Trust and instinct are definitely two of the biggest strengths for any entrepreneur (though you already know that). It gets a lot easier to detect which one takes precedence as you go on - but that doesn't mean you'll still make the right decision(s)... ;-)

wasimalrayes
wasimalrayes like.author.displayName 1 Like

Yes Captain Seat belts on :)

Danny also would like to add, trusting your customers, it may seem odd, but there's a level of trust between you and your customers, and vice versa, that's the reason why the customer is hiring you, or is coming to your store. They have faith and trust in what you provide and offer.

Danny Brown
Danny Brown moderator

@wasimalrayes Oh for sure, especially when it comes to customer feedback, and you need to know it's feasible not only for your customer, but you as well.

Some customers are better than others at doing this; and that's where we need to make sure we trust them to deliver what we need to hear. :)


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