It’s been a while since I did any book reviews here. Not that there weren’t a ton of books that could be reviewed – 2010 and 2011 saw more social media and marketing books released than there are reasons for Klout to exist. Probably. But so many of them said the same thing, or seemed… [Continue Reading]
One of the things we always talk about in this space we share is support. How we can encourage our online communities to rise to challenges and how the players on the field encourage others. Yet what are we doing offline with our “immediate communities”? Are we offering the same support and encouragement to them?… [Continue Reading]
Fact – too many businesses still need to wake up and realize that social media is not “one of these Internet fads” that will disappear. Fact – because of this mindset, too many businesses are potentially missing out on extra business that could mean the difference between staying afloat and going under. So why the… [Continue Reading]
So, if you ever read my bio (whether here on the blog’s sidebar, or on any of my social networks), you may have noticed that I recently updated my professional description. Whereas before it was for Bonsai Interactive, as of last week it became Jugnoo, Inc. So, what was the change? Simple – I’ve stepped… [Continue Reading]
This is a guest post by Stacey Acevero. The rise of social media has created all sorts of new opportunities for small business marketers to get the word out, but it has presented challenges too. The days of sending press releases to media outlets with the hopes of being lucky enough to get some coverage… [Continue Reading]
How smart are you? How do you rack up compared to your peers; your competitors; your parallel people? There’s all sorts of smart, but only one that counts. It’s not high school diploma. It’s not college degree. It’s not university PhD. It’s experiential smart. Your experience. Your knowledge. Your ability to act. Your ability to… [Continue Reading]
A lot of the time, we look at ways we can be outrageously creative. We think of ways to outshine that viral video our competitor lucked out with. Or we look at the craziest competition we can offer that ties social media, mobile, print and online marketing all into one kickass promo. Or we think… [Continue Reading]
If I asked you the most important part of your business, what would you say? Marketing? PR? Perhaps advertising or sales? Now what if I said they’re all irrelevant? What if I said you don’t need sales to be successful? You’d probably say (fairly sarcastically), “Why not just hand my business over to my competitors while… [Continue Reading]
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VP, Product Intelligence at Jugnoo Inc., an internet and media technology company for consumers and business. Award-winning marketer and blogger, and author of The Parables of Business, offering business strategies and advice through the art of storytelling. All thoughts on this blog are my own, and do not necessarily reflect the views of either employers and/or clients. [Read More…]
All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License All content by Danny Brown is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License