Smart Is Not Last Year’s Model

Hi Patricia,

I think just being aware that there's more than the obvious to look at.

For example, if I'm in search marketing, and I have a product like an electric car, I should be looking at the bigger picture and seeing opportunities before they're clearly visible.

So, instead of looking for someone searching for "electric cars", I should be looking for someone on Twitter or Facebook that's bitching about gas prices. Then jumping in and saying, "Completely agree - would you like to learn about electric power sources?".

Or something like that. Think differently and be aware of all the opportunities around a single product, not just the obvious ones.

Cheers!

Hi Patricia,

I think just being aware that there's more than the obvious to look at.

For example, if I'm in search marketing, and I have a product like an electric car, I should be looking at the bigger picture and seeing opportunities before they're clearly visible.

So, instead of looking for someone searching for "electric cars", I should be looking for someone on Twitter or Facebook that's bitching about gas prices. Then jumping in and saying, "Completely agree - would you like to learn about electric power sources?".

Or something like that. Think differently and be aware of all the opportunities around a single product, not just the obvious ones.

Cheers!

Great point, Mark. The smartest leaders are the ones who employ people that are better than them. The results are all that count, so why wouldn't you want the best?

Cheers, mate!

Sigh, I wish I can actually say that I'm smart "smart," but alas I lack the ability to react or act correctly or on time. The frustrating thing is, I know what to do, but somehow, there's a fear or irratinality holding me back.

Sigh, I wish I can actually say that I'm smart "smart," but alas I lack the ability to react or act correctly or on time. The frustrating thing is, I know what to do, but somehow, there's a fear or irratinality holding me back.

Great stuff Danny...

...especially the part about "Smart marketers seeing an opportunity before the opportunity presents itself."

I wonder what it takes to see the opportunity when no-one else can. Any thoughts on that?

Great stuff Danny... ...especially the part about "Smart marketers seeing an opportunity before the opportunity presents itself." I wonder what it takes to see the opportunity when no-one else can. Any thoughts on that?

PhD? Those who can't do, teach. And those who can't teach, teach gym.

PhD? Those who can't do, teach. And those who can't teach, teach gym.

Hey Danny Smart is also knowing what you don't know and surrounding yourself with people who do know. This one is really hard for a lot of entrepreneurs, because we are stubborn and control freaks for the most part. This maturation toward delegation is often what creates breakthroughs! Peace Mark

Hey Danny

Smart is also knowing what you don't know and surrounding yourself with people who do know. This one is really hard for a lot of entrepreneurs, because we are stubborn and control freaks for the most part. This maturation toward delegation is often what creates breakthroughs!

Peace

Mark

Hi Danny - Can you explain what you mean by "smart public relations knows it’s not the story"? Are you saying smart PR means going beyond just finding and sharing the story? Not criticizing, just curious. :)

Hi Danny - Can you explain what you mean by "smart public relations knows it’s not the story"? Are you saying smart PR means going beyond just finding and sharing the story? Not criticizing, just curious. :)

I feel I have learned more in my first 8 months in a real job that I learned in all 4 years of college. I'm not sure what I would have learned in the additional 3 years getting my MBA, but there is no way it could be nearly as valuable as what I've gotten in Agency Experience.

I feel I have learned more in my first 8 months in a real job that I learned in all 4 years of college. I'm not sure what I would have learned in the additional 3 years getting my MBA, but there is no way it could be nearly as valuable as what I've gotten in Agency Experience.

Hmmm, am feeling a bit dumb now (or it may be the horrible jetlag I have) but I had to read that 4 times and I am not sure I get it. I think that I get it's about having experience and instinctively "knowing things". What I am thinking is that it is all about connecting with people as the people they are and forging relationships.

Hmmm, am feeling a bit dumb now (or it may be the horrible jetlag I have) but I had to read that 4 times and I am not sure I get it. I think that I get it's about having experience and instinctively "knowing things".

What I am thinking is that it is all about connecting with people as the people they are and forging relationships.

Danny, this is an inspiring post. Thank you for letting me know that I am smart after all :) I will be a regular visitor to your site. To Your Success, Stacie Walker

Danny, this is an inspiring post. Thank you for letting me know that I am smart after all :) I will be a regular visitor to your site.

To Your Success,

Stacie Walker

ONce i have re read this a few times i amy be smart enough to say more :)

ONce i have re read this a few times i amy be smart enough to say more :)

After I graduated college I got nervous - I had no plan, didn't know what to do, and wasn't prepared for the "real world." Many people I knew were running back for a masters - some of whom knew that's what they wanted, but of course some who just liked the idea of another degree and buying more time before having to decide "what to do with their lives." Everyone around me was convincing me how "prestigious" it would be do have more degrees. Scared shit, I followed suit and entered the Masters program in education and worked my butt off the first sememster to get a 4.0. I then slapped myself upside the head and thought, what the hell am I doing? I must be the dumbest person I know. I caught flack from certain people when I dropped out, but quickly stopped caring when I realized they weren't paying my bills or living my life. A degree would not guarantee me anything - I could just see myself for the next 20 years, hoping I could scrounge up enough change to buy the swiffer to dust off my "prestigious" diploma. But later, one of my professors actually told me that because I exited the program, it made me her smartest student - and that was worth more to me than the diploma!

After I graduated college I got nervous - I had no plan, didn't know what to do, and wasn't prepared for the "real world." Many people I knew were running back for a masters - some of whom knew that's what they wanted, but of course some who just liked the idea of another degree and buying more time before having to decide "what to do with their lives." Everyone around me was convincing me how "prestigious" it would be do have more degrees. Scared shit, I followed suit and entered the Masters program in education and worked my butt off the first sememster to get a 4.0. I then slapped myself upside the head and thought, what the hell am I doing? I must be the dumbest person I know. I caught flack from certain people when I dropped out, but quickly stopped caring when I realized they weren't paying my bills or living my life. A degree would not guarantee me anything - I could just see myself for the next 20 years, hoping I could scrounge up enough change to buy the swiffer to dust off my "prestigious" diploma. But later, one of my professors actually told me that because I exited the program, it made me her smartest student - and that was worth more to me than the diploma!

Smart customer service preventing the issue before the product leaves the manufacturing plant? LOL. I'd be glad if some of them prevent the issue 30 DAYS AFTER the faulty equipment is brought in! Somehow, I feel smart today, after reading your post... :)

Smart customer service preventing the issue before the product leaves the manufacturing plant? LOL. I'd be glad if some of them prevent the issue 30 DAYS AFTER the faulty equipment is brought in! Somehow, I feel smart today, after reading your post... :)

Love this post, Danny. Simple, but very profound. Being smart isn't about how many degrees you have, instead it's about the experience and knowledge you possess and how you choose to apply it.

Love this post, Danny. Simple, but very profound. Being smart isn't about how many degrees you have, instead it's about the experience and knowledge you possess and how you choose to apply it.