• Why Research is Key and How to Create a Research Station For Your Social Media Strategy
    Social media allows research to be involved like never before in the marketing mix. Which is why having something like a research station is key.  
      http://dannybrown.me/2012/02/20/social-media-research-strategy/
  • The Clear and Continuing Need for Blogger Outreach Specialists at PR Agencies
    The need for a good blogger outreach program is becoming increasingly important for PR agencies. So why do so many still miss the boat when it comes to getting blogger outreach right? 
      http://dannybrown.me/2012/02/19/blogger-outreach-pr-agencies/
  • Creating a Corporate Blog People Want to Read
    Creating a corporate blog can be a nightmare, with red tape and office politics involved. But it doesn't need to be hard to start a corporate blog, and the results can be more than worth it. 
      http://dannybrown.me/2012/02/14/corporate-blogging-tips/

Social Media Shitdiots and Hijacking the Toronto Police #RIDE Hashtag on Twitter

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Social Media Shitdiots and Hijacking the Toronto Police #RIDE Hashtag on Twitter

Over on Twitter, Toronto police are using the #RIDE hashtag to counter drunk driving this holiday period. Standing for Reduce Impaired Driving Everywhere, #RIDE aims to educate against drunk driving, and offer alternatives from the Toronto police on getting home safely. You’d think it’s a great use of Twitter, and an important topic to be aware of, especially at this time of year. And it would be – except for the shitdiots that have hijacked the #RIDE hashtag and begun…read more

Is This Google’s First Steps in Full Product Integration with Google+ and Core Products?

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Is This Google’s First Steps in Full Product Integration with Google+ and Core Products?

So today I opened the Google home page to check my Gmail account, and I was greeted with this funky image: As you can see from the left-hand sidebar, the core products from Google are there for you to access immediately, as opposed to links within your account. Which makes me wonder – could this be  the first steps in Google bringing all their solutions under one integrated offering? If so, it’d really push Google+ into the mainstream and grab…read more

How smoyz Helped Kleenex Deliver the Feel Good Factor Online and Offline

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How smoyz Helped Kleenex Deliver the Feel Good Factor Online and Offline

For me, the best marketing or advertising success stories are exactly that – real stories. People connect with people, and that’s when the magic happens. Sure, brands and products are important – but if you don’t touch that inner emotion that takes a potential customer from intent to the buying trigger, then you won’t get the sale, simple as. Israeli creative agency smoyz clearly understand this, as their recent Facebook campaign for Kleenex shows. The goal was simple – to…read more

A Christmas Video Message

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A Christmas Video Message

I just wanted to say thank you for reading, commenting and making this blog better. While I may write, you make the magic happen in the comments and social conversations elsewhere – and I’m so grateful for that. Here’s to more of the same in 2012 and beyond – let’s continue to grow together. Personally and professionally, let’s make 2012 the year that we truly come together and make all the real magic happen. In the meantime… this is for…read more

Are You Returning on Human Investment?

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Are You Returning on Human Investment?

I was speaking to a friend recently, and we got to chatting about charities and how supporters are almost like investors along the lines of venture capitalists, or stocks and shares guys. Yet these supporters are much more than a standard investor – as  well as donations, they invest time, resources, energy and much more into the charity they believe in. Basically, if you’re a charity, they invest in YOU. But this doesn’t need to be landlocked into charities. There are…read more

If You Want To Kill Your Competition Then You May As Well Kill Your Goals

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If You Want To Kill Your Competition Then You May As Well Kill Your Goals

Why do you want to kill your competition (this is a generic you)? Why do you want to put on your size 42 boots, kick them in the sack and then trample them into the dirt? Why do you want them to fail so badly that the only people left they can come to is you? Is your alternative really that much better? Maybe. But if it is, then isn’t it the competition that’s helped make you so much better?…read more

Three Things I Would Have Done Differently If I Started Blogging Today

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Three Things I Would Have Done Differently If I Started Blogging Today

The following post is an excerpt from my chapter in Danny Iny’s new book, Engagement From Scratch: How Super Community Builders Create a Loyal Audience and How You Can Do the Same. It features lessons in community building and content marketing from the likes of Guy Kawasaki, Brian Clark, Mitch Joel, Kristi Hines, Gini Dietrich and many more. A review of the book will appear later this week. I Would Have Posted Less Frequently I started off writing a blog…read more

Why Speed of Resolution Over Speed of Response is Key to Social Media Success

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Why Speed of Resolution Over Speed of Response is Key to Social Media Success

Last week, Jay Baer wrote a post about how brands are responding on social media. Jay’s premise was that companies that can respond within minutes on the social sphere are sending out a far more positive message than those that dilly-dally. It’s a really interesting read, and the comments after the post sparked a great debate about Jay’s premise, and if we weren’t setting companies up to fail by jumping to action as soon as their name is mentioned. One of…read more

Book Week at DannyBrown.me – Humanize by Maddie Grant and Jamie Notter

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Book Week at DannyBrown.me – Humanize by Maddie Grant and Jamie Notter

It’s been a while since I did any book reviews here. Mainly because many of the business books I read in 2011 were okay, but nothing to write home about. Thankfully that changed with the release of Brand Against the Machine, by John Morgan, which you can read about here, and easily one of my favourite business books of the last 18 months or so. Joining John’s book is Humanize, by Maddie Grant and Jamie Notter, one of the best social…read more

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