Why do you want to kill your competition (this is a generic you)?

Why do you want to put on your size 42 boots, kick them in the sack and then trample them into the dirt?

Why do you want them to fail so badly that the only people left they can come to is you? Is your alternative really that much better?

Maybe.

But if it is, then isn’t it the competition that’s helped make you so much better? If not, why not? If the competition is who we want/need to be better than, then why aren’t we using them to improve ourselves?

This doesn’t just need to be about business, either. Your competition can be other bloggers; other poetry writers; other breadmakers; others that are after your objects of desire.

Anything that is after the same thing you’re after is competition. It could be a lot, or it could be miniscule – but either way, it’s all good. Because you watch, and learn.

What decision lost a business customers? What blog post got a slew of criticism? What bread became staler first, and why?

Learn why the things your competitors are doing are backfiring, and adjust your approach to benefit those left in the dust. And you don’t even have to lace up your kicking boots to do this.

Don’t hate others for doing things wrong; make them hate you for doing things right.

image: Jordan.A.

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121 comments
iMobileRescue
iMobileRescue

It can go both ways, but in the end, you're right. You do want competitors to help you be better. It's the things they do that temporarily make you want to crush them forever (at least that's how I've seen it work with me). 

iMobileRescue
iMobileRescue

It can go both ways, but in the end, you're right. You do want competitors to help you be better. It's the things they do that temporarily make you want to crush them forever (at least that's how I've seen it work with me). 

Judy Caroll
Judy Caroll

Hi there,

I remember someone telling me, "Don't ask God to remove all the struggles in your life, you need them." I think the same thing applies to competition. We need it to grow and the moment we avoid it, is the moment we rob ourselves the chance to improve. If we can't find anyone who is making money with our idea, then we really need to wonder if there is any money to be made there at all.

Thanks for this Dan,

Judy

Judy Caroll
Judy Caroll

Hi there, I remember someone telling me, "Don't ask God to remove all the struggles in your life, you need them." I think the same thing applies to competition. We need it to grow and the moment we avoid it, is the moment we rob ourselves the chance to improve. If we can't find anyone who is making money with our idea, then we really need to wonder if there is any money to be made there at all. Thanks for this Dan, Judy

Anthony
Anthony

This is a great perspective to have for many reasons. The way that I see it, if you don't have any strong competition then it will not be very hard to succeed. However, eventually someone else will see the opportunity in your market and begin to push you. If you haven't put the effort in to strengthen your position in the past then you're playing catch up.

Anthony
Anthony

This is a great perspective to have for many reasons. The way that I see it, if you don't have any strong competition then it will not be very hard to succeed. However, eventually someone else will see the opportunity in your market and begin to push you. If you haven't put the effort in to strengthen your position in the past then you're playing catch up.

Justin Braackett
Justin Braackett

Forgive me for duplicating someone else's comment here, but how refreshing is it to read this post!

As marketers we have to stop looking at others so much, yes there is a place for competitive analysis and market return, but if you are always looking across the fence you and your clients will only get in a pissing war over outdoing old ideas.

There is something to be said for good competition, it causes us to look at our systems and structure to see what we could be doing better. Contest, makes us look at others to see how we mesure up. It is easy to call yourself successful if the measuring stick is little or bad.

Thanks again Danny.

Justin Braackett
Justin Braackett

Forgive me for duplicating someone else's comment here, but how refreshing is it to read this post! As marketers we have to stop looking at others so much, yes there is a place for competitive analysis and market return, but if you are always looking across the fence you and your clients will only get in a pissing war over outdoing old ideas. There is something to be said for good competition, it causes us to look at our systems and structure to see what we could be doing better. Contest, makes us look at others to see how we mesure up. It is easy to call yourself successful if the measuring stick is little or bad. Thanks again Danny.

Social Bullets
Social Bullets

Great message you have delivered via this blog. Competition is something which encourage you to go high and higher. Without competition there is no achievement and i totally agree with you that if you want to kill your competition then you may kill your goals too.

Social Bullets
Social Bullets

Great message you have delivered via this blog. Competition is something which encourage you to go high and higher. Without competition there is no achievement and i totally agree with you that if you want to kill your competition then you may kill your goals too.

drnates
drnates

Great article. Without competition we lose our edge and ultimately the customer loses. Thanks for sharing.

drnates
drnates

Great article. Without competition we lose our edge and ultimately the customer loses. Thanks for sharing.

angelaksgiles
angelaksgiles

I absolutely loved this article. It's a reminder of how important competition is. In addition, it provides a more analytical way to look at our peers. Thank you so much for sharing.

Angela Giles

angelaksgiles
angelaksgiles

I absolutely loved this article. It's a reminder of how important competition is. In addition, it provides a more analytical way to look at our peers. Thank you so much for sharing. Angela Giles

JessieNelson
JessieNelson

What would be interesting is if you talk about the implications of new drag and drop software and how that would affect the issue. I use bizodo’s online form builder to create forms. I think these types of software are the futue.

JessieNelson
JessieNelson

What would be interesting is if you talk about the implications of new drag and drop software and how that would affect the issue. I use bizodo’s online form builder to create forms. I think these types of software are the futue.

swot
swot

I agree that competition makes your business better in the long run; at the same time, I feel it is only natural for a business to try to rid of its strongest competitors in legitimate ways. This is a philosophical question: are you trying to make more money and gain bigger market share OR are you trying to provide a better product to consumer and increase social value from your product?

swot
swot

I agree that competition makes your business better in the long run; at the same time, I feel it is only natural for a business to try to rid of its strongest competitors in legitimate ways. This is a philosophical question: are you trying to make more money and gain bigger market share OR are you trying to provide a better product to consumer and increase social value from your product?

Mike Ashworth
Mike Ashworth

even when amex and visa were having major disputes, senior people within the company were still talking to each other, keeping the back channels open, so to speak. JV's were all the rage at amex, especially for new markets where ane existing company had a presence and we didnt but they wanted something from us, everyone won. except that is for the US Costco deal, but that's another story......

Firas Abo Assaf
Firas Abo Assaf

Looking forward for your great posts in 2012 "Collaborative Consumption" Interesting Topic :)

Mike Ashworth
Mike Ashworth

even when amex and visa were having major disputes, senior people within the company were still talking to each other, keeping the back channels open, so to speak. JV's were all the rage at amex, especially for new markets where ane existing company had a presence and we didnt but they wanted something from us, everyone won. except that is for the US Costco deal, but that's another story......

Firas Abo Assaf
Firas Abo Assaf

Looking forward for your great posts in 2012 "Collaborative Consumption" Interesting Topic :)

Danny Brown
Danny Brown

Mike Exaxctly mate. Some of the best innovations have come from "competitors" working together - imagine no Mir space station of it was still the Cold War. ;-)

Danny Brown
Danny Brown

Firas Great point, sir, and the JV world is one that's becoming more prevalent. Got a post coming soon re. Collaborative Consumption, which I feel is going to be huge in 2012, and builds on the JV model. Cheers, sir!

Danny Brown
Danny Brown

Mike Exaxctly mate. Some of the best innovations have come from "competitors" working together - imagine no Mir space station of it was still the Cold War. ;-)

Danny Brown
Danny Brown

Firas Great point, sir, and the JV world is one that's becoming more prevalent. Got a post coming soon re. Collaborative Consumption, which I feel is going to be huge in 2012, and builds on the JV model. Cheers, sir!

Robert Lavigne
Robert Lavigne

to you as well Danny (hope the new gig is working well for you)

Robert Lavigne
Robert Lavigne

to you as well Danny (hope the new gig is working well for you)

Firas Abo Assaf
Firas Abo Assaf

Competition is one side of the coin the other one is opportunity (Joint Venture) Especially in the IM World... It depends on which side we are looking at :-)

Firas Abo Assaf
Firas Abo Assaf

Competition is one side of the coin the other one is opportunity (Joint Venture) Especially in the IM World... It depends on which side we are looking at :-)

Daniel Wood
Daniel Wood

Very interesting post Danny. I like the ending "make them hate you for doing things right.".

A healthy competition always helps one in growing. A healthy competition and a sound competitor can even make you realize your true potential, your hidden qualities and strength.

Daniel Wood
Daniel Wood

Very interesting post Danny. I like the ending "make them hate you for doing things right.". A healthy competition always helps one in growing. A healthy competition and a sound competitor can even make you realize your true potential, your hidden qualities and strength.

fergusonsarah
fergusonsarah

I agree with you... Just focus on what you think is right and let them realized their mistakes. Thanks for this interesting article!

Anita
Anita

That's right! Be a big boy, don't be a hater! :)

Anita
Anita

That's right! Be a big boy, don't be a hater! :)

geoffliving
geoffliving

Bad competition also does something else... Makes you look better and wins you business. It also helps build a need for better products, and grows the industry.

In the end, competition should spur your business to innovate and create its own green field, its own unique offering that separates it from the pack. Toe to toe fist fights don't do that.

geoffliving
geoffliving

Bad competition also does something else... Makes you look better and wins you business. It also helps build a need for better products, and grows the industry. In the end, competition should spur your business to innovate and create its own green field, its own unique offering that separates it from the pack. Toe to toe fist fights don't do that.

Danny Brown
Danny Brown

 @iMobileRescue Especially if they make your industry look bad - then it's time for your best Thing "It's clobbering time!" yell. ;-)

Danny Brown
Danny Brown moderator

 @iMobileRescue Especially if they make your industry look bad - then it's time for your best Thing "It's clobbering time!" yell. ;-)

Danny Brown
Danny Brown moderator

@swot I'd say the second - you don't need to be the biggest, merely the best. Offer something that sets you apart, and you'll build loyalty. I'm always wary of a limited marketplace as far as competition goes - it inhibits innovation as well as constant need to improve, and the end user always loses when that comes into play, sadly.

DannyBrown
DannyBrown

@swot I'd say the second - you don't need to be the biggest, merely the best. Offer something that sets you apart, and you'll build loyalty. I'm always wary of a limited marketplace as far as competition goes - it inhibits innovation as well as constant need to improve, and the end user always loses when that comes into play, sadly.

DannyBrown
DannyBrown

@Daniel Wood Exactly, Daniel. I'm a huge fan of employing people that are far smarter than you, because that's the only way we truly grow our businesses.

DannyBrown
DannyBrown

@geoffliving You know, that's a good point, mate, and hadn't even thought of that. And there sure are a lot of examples in the "social marketing" industry... ;-)

geoffliving
geoffliving

@Danny Brown Happen to be working on the chapter about competition right now for the book with @ginidietrich, so it was prescient. It's too easy to fight over the existing table, when really we should be focused on building a new table for ourselves ;) Innovation is always the best answer. Cheers, brother.

geoffliving
geoffliving

@DannyBrown Happen to be working on the chapter about competition right now for the book with ginidietrich, so it was prescient. It's too easy to fight over the existing table, when really we should be focused on building a new table for ourselves ;) Innovation is always the best answer. Cheers, brother.