If LinkedIn.com Fails in the Social Network Forest, Will It Make a Sound?

Social network popularity

This is a guest post by Kevin Green. Would anyone be really upset if LinkedIn’s .com destination up and disappeared tomorrow? It’s safe to assume that recruiters scouring the site for new talent and current shareholders would be pretty peeved, even if the stock (LNKD) is trading at half price from the IPO. But how would [...]


Because We Never Failed

Never fail

As children, we have unbridled aspirations. We dream to be astronauts. We dream to be explorers. We dream to be princesses. We dream to be the world’s greatest sports star. We dream. Looking back at our childhood dreams, we rarely feel we failed because we didn’t become the astronaut. Or marry the prince. Or found [...]


Collaborative Marketing and the Natural Progression to Real Customer Satisfaction

Collaborative marketing

I’ve been thinking a lot about collaborative marketing lately, and how we can turn co-existing businesses more into partners and less about missed opportunities. I think there’s a great untapped market for someone that really wants to grab collaborative marketing and run with it. For example – imagine you’re going on a trip. You have to [...]