If LinkedIn.com Fails in the Social Network Forest, Will It Make a Sound?

Social network popularity

This is a guest post by Kevin Green. Would anyone be really upset if LinkedIn’s .com destination up and disappeared tomorrow? It’s safe to assume that recruiters scouring the site for new talent and current shareholders would be pretty peeved, even if the stock (LNKD) is trading at half price from the IPO. But how would… [Continue Reading]

Because We Never Failed

Never fail

As children, we have unbridled aspirations. We dream to be astronauts. We dream to be explorers. We dream to be princesses. We dream to be the world’s greatest sports star. We dream. Looking back at our childhood dreams, we rarely feel we failed because we didn’t become the astronaut. Or marry the prince. Or found… [Continue Reading]

Collaborative Marketing and the Natural Progression to Real Customer Satisfaction

Collaborative marketing

I’ve been thinking a lot about collaborative marketing lately, and how we can turn co-existing businesses more into partners and less about missed opportunities. I think there’s a great untapped market for someone that really wants to grab collaborative marketing and run with it. For example – imagine you’re going on a trip. You have to… [Continue Reading]

The Only Thing That’s Dead Is Your Crappy “Everything Is Dead” Meme

STFU

I’m a little tired. Not physically. I could always do with a little more sleep, but then so can everyone. No. I’m more tired about the constant “The End of PR”, “The End of Marketing”, “The End of Print” and “The End of Advertising” missives  that seem to be flying about at the minute. I can’t… [Continue Reading]

Before We Believe You

Behind the mask

We buy products and services every day. Some we need, some we don’t. But we’ve heard good things about them so we buy them. Who have we heard good things from? Our friends. Our family. Our colleagues. People we trust. Why do we trust them? Because they’re not a mystery to us. They don’t wear… [Continue Reading]

Hope, Change, Belief – The 12for12k Story and How You Can Be a Part of It

hope change belief and 12for12k

Back at the end of 2008, I had an idea for doing something through social media to help charities. Thanks to some amazing friends and people like you that supported with your time and donations, that idea turned into a great example of how we can all make change if we really want to. The… [Continue Reading]

Introducing Social CRM Insider

Social CRM Insider blog

Over at Jugnoo, our goal is to help educate business owners on the social web, and really help them both understand and improve their visibilty on it. Part of our approach is to offer resources that will act as a go-to for news, best practices, tips and awareness for all the various parts that make up today’s business… [Continue Reading]

Heritage, Culture and What the Japanese Can Teach Us About Business Longevity

Longevity in business

If you take a look at a list of the oldest companies in the world, you’ll see the glaringly obvious fact that the majority of the companies listed are Japanese. Germany makes a good argument for having a fair few, while the U.S. begins a late charge once they broke away from British rule. The rest… [Continue Reading]

First Impressions Count, But Second Impressions Are What Really Matter

Second chances

What do people think of you when they first meet you? What do you think their immediate impression is? If it’s personally, you might not care too much – after all, to each their own, right? But what if you’re a business offering a service – does that change your train of thought? Does the… [Continue Reading]

The Scary Concept of Long Term Vision

Scary concepts

For many of us, long term vision can be a scary concept. This is understandable, because it usually means that we’re having to put faith in something we’re doing now not showing a return until much later. This could be our businesses; our blogs; or our budding relationship with a new lover. It’s scary, because while we believe in our… [Continue Reading]