The Scary Concept of Long Term Vision

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Scary concepts

For many of us, long term vision can be a scary concept. This is understandable, because it usually means that we’re having to put faith in something we’re doing now not showing a return until much later.

This could be our businesses; our blogs; or our budding relationship with a new lover.

It’s scary, because while we believe in our hearts that everything will work out, often we get impatient for results that we can see now.

We want our business to be profitable right away; we want our blogs to have hundreds of comments, subscribers and social shares; and we want that new love to be the one, and to fall in love with us so we can start living our lives together.

The problem is, very rarely is something a home run out of the gate. Instead, it takes time to truly get to where the real gold is.

It takes time to build a brand. It takes time to build an audience. It takes time to earn trust.

And it takes bravery to allow the luxury of that time. Something that’s hard to do in this instant result economy, where you’re considered a failure if you don’t have Number X within Timeframe Y.

But here’s the thing – today’s big successes all failed to start with, in one way or another. Household names now were nothing but hopes and dreams at one point, and they didn’t suffer because of non-instant success.

Instead, they succeeded because they saw the bigger picture, and believed the path to get there was worth the tough times they might endure. And they were right.

You can be too. You just have to embrace the concept.

image: Steinar Johnsen

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About Danny

Danny Brown is Chief Technologist at ArCompany and an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing.

112 comments
liam@commercial litigation funding
liam@commercial litigation funding

Very interesting views here danny. I definatly agree planning ahead is a quite scary concept as you are out of a certian comfort zone but like you say noone becomes a successful business without elements of risk and long term vision.

liam@commercial litigation funding
liam@commercial litigation funding

Very interesting views here danny. I definatly agree planning ahead is a quite scary concept as you are out of a certian comfort zone but like you say noone becomes a successful business without elements of risk and long term vision.

Rajka
Rajka

Love the photo! Definitely creepy and cool at the same time.

I think about Walt Disney when I want to be reminded of what it takes sometimes.

I have the goal just have backed off on the "number X" within "timeframe Y" as you mention. For me it was letting go of the timeframe that has led to the most happiest. I put unnecessary stressors on myself to achieve within a certain timeframe. Much happier now without this stressor. I do a little bit everyday and at the end of the year it = AlOT!

Rajka
Rajka

Love the photo! Definitely creepy and cool at the same time. I think about Walt Disney when I want to be reminded of what it takes sometimes. I have the goal just have backed off on the "number X" within "timeframe Y" as you mention. For me it was letting go of the timeframe that has led to the most happiest. I put unnecessary stressors on myself to achieve within a certain timeframe. Much happier now without this stressor. I do a little bit everyday and at the end of the year it = AlOT!

Derek Morton
Derek Morton

Danny,

Thanks for the reminder. I'm way to impatient sometimes. I just need to slow my roll, and trust my instincts.

Derek Morton
Derek Morton

Danny, Thanks for the reminder. I'm way to impatient sometimes. I just need to slow my roll, and trust my instincts.

Ellie
Ellie

Thanks for the inspiration, Danny. I'm really going through some tough times right now. Your wise words of encouragement are much appreciated.

Ellie

Danny
Danny

Hi there Ellie,

Really sorry to hear that, and though I'm sure you must be hearing it a lot, I really hope the tough times are just a primer for some amazing stuff around the corner.

Sending best wishes your way, miss.

Ellie
Ellie

Thanks so much Danny :)

Ellie
Ellie

Thanks for the inspiration, Danny. I'm really going through some tough times right now. Your wise words of encouragement are much appreciated. Ellie

Danny
Danny

Hi there Ellie, Really sorry to hear that, and though I'm sure you must be hearing it a lot, I really hope the tough times are just a primer for some amazing stuff around the corner. Sending best wishes your way, miss.

Ellie
Ellie

Thanks so much Danny :)

dave friant
dave friant

You are correct. That is why I have big picture long term, but focus on my little victories.

If your just getting started like I am you need to redefine what success means.
Other wise it's very easy to get discouraged and quit.
So challenge people I work with to redefine success and build on their small victories. If you can string enough little wins together, they'll start getting bigger.

Danny
Danny

Hi Dave,

Love your point about challenging the people you work with - this is missed so often, as we just focus on what we need to do.

But get those around you in your side, whether they're internal or external bodies, and your job becomes a whole lot easier.

Cheers, mate!

dave friant
dave friant

You are correct. That is why I have big picture long term, but focus on my little victories. If your just getting started like I am you need to redefine what success means. Other wise it's very easy to get discouraged and quit. So challenge people I work with to redefine success and build on their small victories. If you can string enough little wins together, they'll start getting bigger.

Danny
Danny

Hi Dave, Love your point about challenging the people you work with - this is missed so often, as we just focus on what we need to do. But get those around you in your side, whether they're internal or external bodies, and your job becomes a whole lot easier. Cheers, mate!

Website Design
Website Design

Long term goals require faith--in yourself, in what you're doing to reach that goal, in the people you encounter and deal with as you reach that goal. But waiting for a long term goal to be reached develops character. So it's a good kind of scary.

Website Design
Website Design

Long term goals require faith--in yourself, in what you're doing to reach that goal, in the people you encounter and deal with as you reach that goal. But waiting for a long term goal to be reached develops character. So it's a good kind of scary.

Adam
Adam

This one is so true Danny. I think the biggest challenge is when the rewards don't come immediately, knowing whether your doubts are because of impatience or because what you are doing is not working. I think that's where a lot of long term dreams get abandoned.

BTW, you make a great point about IMDB. That has been an eye opener about how some of these folks ground it out in obscurity for very long times before hitting it big!

Danny
Danny

I wonder if we need to reposition the "reward" terminology, mate? Wording is key for CEO's and CFO's, as you know, so if e can make something that's more palatable to them, it could be an easier "in" for what needs to happen?

Adam
Adam

You make a good point -- better verbiage could definitely help. I think it helps to convey that long term goals aren't always linear. i.e. you might not see 40% of the return when you're 40% down your timeline. The return might come all at once at the end.

Adam
Adam

This one is so true Danny. I think the biggest challenge is when the rewards don't come immediately, knowing whether your doubts are because of impatience or because what you are doing is not working. I think that's where a lot of long term dreams get abandoned. BTW, you make a great point about IMDB. That has been an eye opener about how some of these folks ground it out in obscurity for very long times before hitting it big!

Danny
Danny

I wonder if we need to reposition the "reward" terminology, mate? Wording is key for CEO's and CFO's, as you know, so if e can make something that's more palatable to them, it could be an easier "in" for what needs to happen?

Adam
Adam

You make a good point -- better verbiage could definitely help. I think it helps to convey that long term goals aren't always linear. i.e. you might not see 40% of the return when you're 40% down your timeline. The return might come all at once at the end.

Manuel Marino
Manuel Marino

The problem with long term projects is that you need anyway a short term project to sustain you while you try to realize the dream of your life.

And it's very very difficult. Often you can see the bigger picture, believe in it and fail, because, honestly, you can't succeed if you try to reach an impossible goal.

So, bigger picture is ok, but you need to know exactly your limits and your skills to understand what you can, and what you will do to succeed.

Danny
Danny

Hi Manuel,

For sure, you do need to make sure you have the little things in place too, to enable the bigger picture to happen.

The only danger is that you then get sucked into the day-to-day of the little things and this stops you from planning ahead - not ideal.

Cheers for the thought, sir!

Manuel Marino
Manuel Marino

The problem with long term projects is that you need anyway a short term project to sustain you while you try to realize the dream of your life. And it's very very difficult. Often you can see the bigger picture, believe in it and fail, because, honestly, you can't succeed if you try to reach an impossible goal. So, bigger picture is ok, but you need to know exactly your limits and your skills to understand what you can, and what you will do to succeed.

Danny
Danny

Hi Manuel, For sure, you do need to make sure you have the little things in place too, to enable the bigger picture to happen. The only danger is that you then get sucked into the day-to-day of the little things and this stops you from planning ahead - not ideal. Cheers for the thought, sir!

Anuntul
Anuntul

John Maynard Keynes :'In the long run, we are all dead'

Anuntul
Anuntul

John Maynard Keynes :'In the long run, we are all dead'

Yael Rozencwajg
Yael Rozencwajg

Danny,
May 2012 more than best for you and your ones.

I'm happy to comment today, back from a wild period.
Last week I was asking around how people feel this new year: all told me having big spirits of change and hoping for prosperity.
I definitely thing, looking background, that small challenges will help us grow far on the long term.
Thanks Danny for sharing,

Danny
Danny

Hey there miss,

I was wondering where you were, hadn't seen you over at Jim's blog for a little bit either - hope all the "wildness" has resulted in a strong focus for you this year and beyond!

Yael Rozencwajg
Yael Rozencwajg

Thank you dear. New targets, new strengths, new spirits.
Hope all is great by your side !! And yes I'm back on your great blogs :)

Yael Rozencwajg
Yael Rozencwajg

Danny, May 2012 more than best for you and your ones. I'm happy to comment today, back from a wild period. Last week I was asking around how people feel this new year: all told me having big spirits of change and hoping for prosperity. I definitely thing, looking background, that small challenges will help us grow far on the long term. Thanks Danny for sharing,

Danny
Danny

Hey there miss, I was wondering where you were, hadn't seen you over at Jim's blog for a little bit either - hope all the "wildness" has resulted in a strong focus for you this year and beyond!

Yael Rozencwajg
Yael Rozencwajg

Thank you dear. New targets, new strengths, new spirits. Hope all is great by your side !! And yes I'm back on your great blogs :)

Patricia
Patricia

Hi Danny

Have definitely needed patience and perseverence mixed in with a big dose of hard work to achieve my goals in 2011.

Now to keep on keeping on in 2012 and hopefully see some good results.

Patricia Perth Australia

Danny
Danny

I can imagine you've been itching to get back in the fray, Patricia - looking forward to seeing you put that patience into action!

Patricia
Patricia

Hi Danny Have definitely needed patience and perseverence mixed in with a big dose of hard work to achieve my goals in 2011. Now to keep on keeping on in 2012 and hopefully see some good results. Patricia Perth Australia

Danny
Danny

I can imagine you've been itching to get back in the fray, Patricia - looking forward to seeing you put that patience into action!

Dendy Darin
Dendy Darin

I understand what you try to share, Danny. Long term vision sometimes rubbed down by little tiny -something - that happen in our everyday life. Plans become re-evaluated, mini goals shifted around, and that could change what we would to see in the future.

But the good news is, we can rebuild hopes among failures.

Danny
Danny

"...the good news is, we can rebuild hopes among failures."

There is absolutely nothing to add to this line, Dendy - perfect, thank you.

Dendy Darin
Dendy Darin

I understand what you try to share, Danny. Long term vision sometimes rubbed down by little tiny -something - that happen in our everyday life. Plans become re-evaluated, mini goals shifted around, and that could change what we would to see in the future. But the good news is, we can rebuild hopes among failures.

Danny
Danny

"...the good news is, we can rebuild hopes among failures." There is absolutely nothing to add to this line, Dendy - perfect, thank you.

Kadee Gray
Kadee Gray

It's so hard to talk about the bigger picture to companies who want numbers tomorrow. I often get worried that people want quantity, not quality. Which is better - getting the big guys to understand through inflated popularity, or trying to figure out a way to convince them to keep paying you for benefits they won't see for awhile down the road? I think that's something inherent in people - the quantity over quality - they either get it or they don't.

Looking at the big picture is never a problem for me. Remembering I have to put in the work without results right away, is. It's too easy to forget. Thank you for the reminder - it takes time to truly get to where the real gold is.

Kadee@kadeeirene

Danny
Danny

The sad yet inevitable result of the quantity over quality is that it's all built on a house of cards, Kadee, and eventually it'll come crumbling down. And the results are very often far from pretty...

Just out of curiosity, I notice no-one has a Twitter link after their name. That should be an option, as I have a plugin to let commenters leave their Twitter ID too. Was there no box for that when you commented?

Thanks!

Kadee Gray
Kadee Gray

It's so hard to talk about the bigger picture to companies who want numbers tomorrow. I often get worried that people want quantity, not quality. Which is better - getting the big guys to understand through inflated popularity, or trying to figure out a way to convince them to keep paying you for benefits they won't see for awhile down the road? I think that's something inherent in people - the quantity over quality - they either get it or they don't. Looking at the big picture is never a problem for me. Remembering I have to put in the work without results right away, is. It's too easy to forget. Thank you for the reminder - it takes time to truly get to where the real gold is. Kadee @kadeeirene

Danny
Danny

The sad yet inevitable result of the quantity over quality is that it's all built on a house of cards, Kadee, and eventually it'll come crumbling down. And the results are very often far from pretty... Just out of curiosity, I notice no-one has a Twitter link after their name. That should be an option, as I have a plugin to let commenters leave their Twitter ID too. Was there no box for that when you commented? Thanks!


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