What do people think of you when they first meet you?

What do you think their immediate impression is? If it’s personally, you might not care too much – after all, to each their own, right? But what if you’re a business offering a service – does that change your train of thought? Does the view of the same new face now hold more sway?

Even more so, what if your service is one that defines people’s first impressions of your customer – would you place even more emphasis on every single interaction you have, to make sure the impression left is the right one?

First Impressions

I have certain alerts set up via Google (as well as other social monitoring platforms), to alert me to words and phrases that could point to articles or blog posts relevant to me or my business needs. One of these alerts came in recently, so I thought I’d check it out.

It led me to this Facebook Page (note: image was taken prior to the brand pages makeover, but the “content” remains the same).

I’ve blocked out the name of the company (and forgive the blotchy red strokes – art was never my strong point), but you can still see the details of their service.

What stands out for me is that, as part of their service, they offer Facebook and Twitter page design. Since a branded Facebook page can really help you differentiate yourself from everyone else, it’s a service that’s becoming more popular. Yet the company’s own Facebook page is pretty lacklustre, with just the standard options.

Where’s the dedicated landing page, or more interactive tabs and features that some of the best Facebook pages have?

So, not a great start – but it was better than their main point of call…

Second Chances

It may have been that the Facebook page was a work in progress. I wasn’t so sure about this, since administrators of Facebook pages have the option to keep the page private until ready for launch.

But, give the benefit of the doubt – so I thought I’d check out the company’s website instead. Where I found this.

Probably not the best landing page in the world for a company that offers web design and development as part of their core services.

Couple this with the Facebook page – while you can have works in progress, you can also have landing areas that show this information, as opposed to a “parked here free of charge”-type message. For a company who wants to help you design the face of your business, the combination of the non-existent website and standard Facebook page doesn’t bode well.

Second Chances – Learning Points

Now I don’t want to be too down on this company, since it could be a fledgling business from some young entrepreneurs looking to realize their goal of owning their own business.

Yet at the same time, they’re not doing themselves any favours either by launching into the public too soon. So what could they have done differently?

  • Have a dedicated landing page. This relates to both the Facebook page and the website (in its current form). Having a pre-launch landing page on a website looks a lot more professional than a web host message. The same goes for having a dedicated Facebook landing page as opposed to the standard Wall – especially for a Facebook page design company.
  • Keep everything under wraps. While you might be excited to launch a product or business, unveiling it too soon can do more damage than good. Instead, keep everything private with maybe the odd teaser, and make sure you’re 100% ready for the public gaze. Because they’ll be ready for you, finished or not.
  • Beware of search engines. The reason I received the alert that took me to this company’s Facebook page is simple – their information box is full of keywords relevant to my industry. Tying into keeping everything under wraps, don’t stuff keywords into something that’s public but not ready – it’ll just bring you eyeballs you may not want. Hold off until launch instead.

While first impressions count, you can get past a less-than-great one with an awesome second impression – but you need that second impression to be solid. This company’s website would have been their chance for a second impression – and they blew it.

Now. It could be that this company is one of the best in the world at web and Facebook page design, among other social media skills.

But given their first and second chance to impress, would you hire them to paint the face of your business?

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118 comments
mike
mike

Had never really thought about it but it does make sense. I think the most important thing regarding the second impression is providing all correct information. with as easy as it is to edit FB pages, websites etc having outdated information just shouldn't exist.

mike
mike

Had never really thought about it but it does make sense. I think the most important thing regarding the second impression is providing all correct information. with as easy as it is to edit FB pages, websites etc having outdated information just shouldn't exist.

Mike Budd
Mike Budd

Hola Danny,

"First Impressions Count, But Second Impressions Are What Really Matter"...

Come on...

What about Love At First Sight??

Just kiddin' :-p

Cheers,
Mike

Mike Budd
Mike Budd

Hola Danny, "First Impressions Count, But Second Impressions Are What Really Matter"... Come on... What about Love At First Sight?? Just kiddin' :-p Cheers, Mike

Kevin Struz
Kevin Struz

Hello Danny
Excellent points 4 on line marking. As I am somewhat new 2 this area of marking on the internet.
Thanks Again

Kevin Struz
Kevin Struz

Hello Danny Excellent points 4 on line marking. As I am somewhat new 2 this area of marking on the internet. Thanks Again

Dean Saliba
Dean Saliba

Hahaha! Sorry but I found that funny, or maybe I should find it rather scarey that people might actually be using their services?

Making a first impression is very important for your business, it is even more important if you are trying to make it as a freelance writer like I am. :)

Dean Saliba
Dean Saliba

Hahaha! Sorry but I found that funny, or maybe I should find it rather scarey that people might actually be using their services? Making a first impression is very important for your business, it is even more important if you are trying to make it as a freelance writer like I am. :)

Ellie
Ellie

Hi Danny,

Excellent discussion on first and second impressions. It has always been my feeling that second impressions are far more valuable as they are likely to be more truthful and less 'disguised'. I always try to leave my blog visitors with a second impression that I feel will leave them more 'impressed' then on our first meeting.

Ellie

Ellie
Ellie

Hi Danny, Excellent discussion on first and second impressions. It has always been my feeling that second impressions are far more valuable as they are likely to be more truthful and less 'disguised'. I always try to leave my blog visitors with a second impression that I feel will leave them more 'impressed' then on our first meeting. Ellie

DS Online
DS Online

Hello Danny,

We couldn't agree more with what you have pointed out here. You have been very mindful in giving the companies the benefit of the doubt, however, most people will not. First impressions do mean a lot to people, and it takes a lot of effort to change this afterwards. Social media, especially has served as a direct way to interact with consumers which is a more effective way to obtain brand loyalty. Hopefully businesses will also be more mindful when making decisions that could make or break them. Thanks for posting this, you brought to light some very useful information!

DS Online
DS Online

Hello Danny, We couldn't agree more with what you have pointed out here. You have been very mindful in giving the companies the benefit of the doubt, however, most people will not. First impressions do mean a lot to people, and it takes a lot of effort to change this afterwards. Social media, especially has served as a direct way to interact with consumers which is a more effective way to obtain brand loyalty. Hopefully businesses will also be more mindful when making decisions that could make or break them. Thanks for posting this, you brought to light some very useful information!

Gerry Black
Gerry Black

Hey Danny,

It amazes me how careless business owners are regarding the impression they create. Clearly, they have little understanding of the critical role the "KLT" factor plays in establishing a meaningful relationship. People do business with those they "know, like and trust". It's tough enough for marketers to gain the confidence of potential clients without shooting themselves in the foot.

Gerry Black
Gerry Black

Hey Danny, It amazes me how careless business owners are regarding the impression they create. Clearly, they have little understanding of the critical role the "KLT" factor plays in establishing a meaningful relationship. People do business with those they "know, like and trust". It's tough enough for marketers to gain the confidence of potential clients without shooting themselves in the foot.

Daniel Milstein
Daniel Milstein

That is true,Danny. As an author and business man, I can relate to how you said, "What stands out for me is that, as part of their service". I hope more people discover your blog because you really know what you're talking about. Can't wait to read more from you!

Danny
Danny

Hey there Daniel,

Cheers, appreciate the kind words. And I believe I saw an email come in from you, so will check that out. :)

Daniel Milstein
Daniel Milstein

That is true,Danny. As an author and business man, I can relate to how you said, "What stands out for me is that, as part of their service". I hope more people discover your blog because you really know what you're talking about. Can't wait to read more from you!

Danny
Danny

Hey there Daniel, Cheers, appreciate the kind words. And I believe I saw an email come in from you, so will check that out. :)

Michael Besson
Michael Besson

Really great points as everyone in life deserves a second chance. That said, I don't see doctors that smoke or marriage counselors on their 7th marriage.

When it comes to online marketing, my view is that you're either in the game 24/7 or you're not. Today I see many people entering the business that should have been mentored under a solid organization for a while before going solo.. Inevitably, it shows up like your example.

Of course, if anyone looks at our site, we may need a second chance too.. :)

Michael Besson
CEO BizChangerZ

Danny
Danny

Haha, it's funny that you mention the marriage thing. I saw a story the other day about a new author trying to promote her first book, about how to have an awesome marriage for life. The author has been divorced 7 times...

Glad you managed to comment at last, sir, and sorry about the previous issues. :)

Michael Besson
Michael Besson

Really great points as everyone in life deserves a second chance. That said, I don't see doctors that smoke or marriage counselors on their 7th marriage. When it comes to online marketing, my view is that you're either in the game 24/7 or you're not. Today I see many people entering the business that should have been mentored under a solid organization for a while before going solo.. Inevitably, it shows up like your example. Of course, if anyone looks at our site, we may need a second chance too.. :) Michael Besson CEO BizChangerZ

Danny
Danny

Haha, it's funny that you mention the marriage thing. I saw a story the other day about a new author trying to promote her first book, about how to have an awesome marriage for life. The author has been divorced 7 times... Glad you managed to comment at last, sir, and sorry about the previous issues. :)

Anthony
Anthony

First, I'm actually impressed that you gave them a second impression after your first experience. I think many people would have dropped out after seeing their Facebook page.

Unfortunately I see this happen way too often with companies that have web-related business. If you're involved in design, SEO, social media, etc. your company needs at least a simple, professional looking site. With so many turnkey services available I can't imagine any excuse for not having one.

It also kills me when companies that are in the SEO space have obvious on-page errors (poor title tags, keyword stuffing) or never update their blog.

Danny
Danny

It kinda makes it twice as bad if you're in the web and online marketing industry - how do you expect to win clients and instill confidence in your services if your own house isn't in order?

And yeah, looking at the source code of SEO houses can be fun at times. ;-)

Cheers, Anthony!

Anthony
Anthony

First, I'm actually impressed that you gave them a second impression after your first experience. I think many people would have dropped out after seeing their Facebook page. Unfortunately I see this happen way too often with companies that have web-related business. If you're involved in design, SEO, social media, etc. your company needs at least a simple, professional looking site. With so many turnkey services available I can't imagine any excuse for not having one. It also kills me when companies that are in the SEO space have obvious on-page errors (poor title tags, keyword stuffing) or never update their blog.

Danny
Danny

It kinda makes it twice as bad if you're in the web and online marketing industry - how do you expect to win clients and instill confidence in your services if your own house isn't in order? And yeah, looking at the source code of SEO houses can be fun at times. ;-) Cheers, Anthony!

Keith Davis
Keith Davis

Hi Danny
I actually buy my domains from 123 Reg - I've never found anyone cheaper - small world.

The main reason I updated my old html site to a Genesis Wordpress site was to show potential clients what they will be getting.
I'm trying hard with that first impression, never mind the second one.

Danny
Danny

Hehe, maybe you can do some scouting and offer these guys some of your talent, mate? ;-)

Keith Davis
Keith Davis

Hi Danny I actually buy my domains from 123 Reg - I've never found anyone cheaper - small world. The main reason I updated my old html site to a Genesis Wordpress site was to show potential clients what they will be getting. I'm trying hard with that first impression, never mind the second one.

Danny
Danny

Hehe, maybe you can do some scouting and offer these guys some of your talent, mate? ;-)

Jack@TheJackB
Jack@TheJackB

If you make a mistake online you can rest assured that someone will find it for you and put it on display. Good times.

Danny
Danny

Agreed, mate. Heck, even if you think you've covered your tracks, there's always a lovely Internet cache waiting to trip you up... ;-)

Jack@TheJackB
Jack@TheJackB

If you make a mistake online you can rest assured that someone will find it for you and put it on display. Good times.

Danny
Danny

Agreed, mate. Heck, even if you think you've covered your tracks, there's always a lovely Internet cache waiting to trip you up... ;-)

Anne Sorensen
Anne Sorensen

Hi Danny! Happy New Year! Thanks for this - a comprehensive post and excellent reminders - particularly with timing of keywords. :) Hope 2012 has started really well . Best wishes from Downunder.

Danny
Danny

Happy New Year right back at you, miss, hope you had a blast! I wonder what that page and site would look like with a revisit in 2013..? ;-)

Anne Sorensen
Anne Sorensen

Hi Danny! Happy New Year! Thanks for this - a comprehensive post and excellent reminders - particularly with timing of keywords. :) Hope 2012 has started really well . Best wishes from Downunder.

Danny
Danny

Happy New Year right back at you, miss, hope you had a blast! I wonder what that page and site would look like with a revisit in 2013..? ;-)

Geoff Talbot
Geoff Talbot

Hi Danny,

Great post. I think the best websites/blogs are the ones that offer a service or product to "other"people.

The moment we talk to much about ourselves we can instantly lose a customer/reader.

What do you think?

Geoff Talbot

Danny
Danny

I've always found that those that are willing to help receive the most in return, mate. Especially those that are willing to help with no expectation of anything in return. ;-)

Cheers!

Geoff Talbot
Geoff Talbot

Hi Danny, Great post. I think the best websites/blogs are the ones that offer a service or product to "other"people. The moment we talk to much about ourselves we can instantly lose a customer/reader. What do you think? Geoff Talbot

Danny
Danny

I've always found that those that are willing to help receive the most in return, mate. Especially those that are willing to help with no expectation of anything in return. ;-) Cheers!

Robert
Robert

Agreed, it also doesn't help that they have 2 people who "Like" their page (likely the two guys running it). We've chosen not to create a Facebook Fan Page until we have the necessary resources to maintain it and grow a following, there's no point having a page for the sake of having a page.

Danny
Danny

Haha, there's nothing sadder than Liking your own stuff when it's clear you're the only ones that do. Ah well... ;-)

Robert
Robert

Agreed, it also doesn't help that they have 2 people who "Like" their page (likely the two guys running it). We've chosen not to create a Facebook Fan Page until we have the necessary resources to maintain it and grow a following, there's no point having a page for the sake of having a page.

Danny
Danny

Haha, there's nothing sadder than Liking your own stuff when it's clear you're the only ones that do. Ah well... ;-)

Mark Harai
Mark Harai

Being a bit of neophyte as you know, I've made this mistake more than once (even recently - Yikes!).

The assumption is (mine anyhoo) is nobody is going to know about these pages - its one in millions with no activity or promotion.

The facts are different though.

Thanks for sharing Danny - and Happy New Year to you and yours!

Danny
Danny

In space, no-one can hear you scream. On Google, everyone can hear you make a mistake (or some other made-up analogy!). :)

Hope you're well, mate, been a while - make sure you're looking after yourself. :)

Mark Harai
Mark Harai

Being a bit of neophyte as you know, I've made this mistake more than once (even recently - Yikes!). The assumption is (mine anyhoo) is nobody is going to know about these pages - its one in millions with no activity or promotion. The facts are different though. Thanks for sharing Danny - and Happy New Year to you and yours!

Danny
Danny

In space, no-one can hear you scream. On Google, everyone can hear you make a mistake (or some other made-up analogy!). :) Hope you're well, mate, been a while - make sure you're looking after yourself. :)

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