We buy products and services every day.
Some we need, some we don’t. But we’ve heard good things about them so we buy them.
Who have we heard good things from?
Our friends. Our family. Our colleagues.
People we trust.
Why do we trust them? Because they’re not a mystery to us.
They don’t wear masks. They don’t hide behind veils. They don’t try and fool us with trickery.
They simply are.
You’re in business. You have a blog. You have a podcast. You want to be popular. You want people to like you; connect with you; follow you.
You want people to trust you.
We will. Just don’t wear a mask. Be yourself. Be true. Be honest.
We know you need to occasionally have your professional head on. Your business head. But does that mean you need to trick us? Does it mean you need to be the person you’re not, the business you’re not, the people we’re not?
So wear the mask, but make it transparent. Wear the hat but make it your own. Pull the veil down but let us know it’s still you underneath. Make us trust you. Let us know who you are and that it’s you each time we talk.
That’s the way you’ll get our business. Our eyes on your blog. Our acceptance on Twitter. Our recommendations to our friends.
If you want us to believe, then make us believe in you. It’s not that hard.