The Only Thing That’s Dead Is Your Crappy “Everything Is Dead” Meme

Ha-ha, it's so comforting to know I'm not the only one under the impression that industries have been "dying" in bunches all around lately. Thank you, Danny.

End or mend? Mend all the way!

I think any industry "THEY" say is over or dead has a mending period before the naysayers shout it's dead. Eventually, some industries need to die, not be propped up continually. But I do agree, I don't like reading the headlines all the time about this is dead or that is dead or over or whatever words they want to use.

Let's be optimisitc, stop taking pity on ourselves, and ACT!!The market provides a wide ranges of instruments to succeed!

Outbound marketing is the new Inbound Marketing. :-)

"Article marketing is dead" is one of the most repeated sentences among bloggers. "Do guest posting" is the second most used. Which comes to the same thing. But last time I checked, article marketing is still very much alive and kicking.

I think some people just need some eyes on their titles, otherwise no one would be reading their blogs.

Great points.

To me, it seems that there are especially two reasons why media (people) are adding to the "everything is dead" trend and that's to create sensationalism (stand out from the crowd) and when ever there's an end, there's a start of something new. They want to focus on something brand new, and to do that, they feel the need to say what's not working and what's dying :)

Thanks, Danny. This is the end of pessimism.

No form of advertising—or media— completely dies. Instead, something new just comes along and takes away from the former mediums popularity. TV didn't kill radio. Internet didn't kill tv. And infomercials, in my opinion the most annoying form of advertising in existence, are still going strong. Just not as strong as when they were a more prominently used form of advertising.

The point is not to give up and rush to announce “the end”, but to struggle and search for new tools, methods, approaches, provided by the constantly changing market.

I worked in radio for 20 years and over the past few there has been no shortage of web prophets who have proclaimed the death of radio because "no one listens to it anymore". Same with print, direct mail, outdoor and television. The last time I checked, all are still alive. It's up to each channel and each content provider to determine if they want to be irrelevant.

Mobile is exploding, we know this from facts and data, does this mean that once it begins to wane it will be dead as well?

It's easy to lob fire, it's much more difficult to find ways to utilize the tools available and create better stuff, content, offerings, product etc.

Blogging was dead five years ago, four years ago, comments were dead or not cool or cool or not, orange was the new black, the list is endless.

Here's something that is very much alive and well - human contact. No matter the channel or medium, let's not let that die.

Danny
It's a glass half full/half empty thing. You see opportunities where others see problems. I'm a half full guy myself. Some of these half empty folks are also just manipulating people opportunistically..."Article marketing is dead so you should buy my video tool..." It's unfortunate for the newer people who don't know who to believe yet.
Cheers
Mark

O I suppose we could do it your way, but that isn't very sensational.

In all seriousness in these stories your referring to I'd wager their all trying to sell something and people gravitate to hype and drama.

So really it's our own fault. It goes back to does art mirror life or vice versa.

Hell even if you talking about main stream media they are still trying to sell ratings.

So until people change this technique isn't likely to go anywhere. People may like a nice, happy story they just won't go out of their way for it.

Thanks for the post.

Let's just ignore the doomsday folks - even the Mayans are tired of them, Danny! :) Let's all focus on the good and positive stuff, and remove all incentive to continue "The End of..." memes. They're as bad as the "Aftermath of..." stories on the news. I can't help but think that if we loved the negativity less - there'd be less of it, you know what I mean? Great post. I'm with you!

Holly

(Speaking of a little positivity - the link in this post isn't to MY blog, but to a friend's blogging contest entry. Abhi Balani runs OddBlogger.com and is entered into a blogging tips contest. He'd be thrilled to get some more readers and comments, I'm sure!)

That is so true, Danny. Certain things or events may slow you down, but they dont make you stop.One thing I learned is treat everyday as a new day and new challenge.

What if these so called rumors became true (I know they are not)?? We will not be left with many options but to learn to live with them. I dont worry, I just continue my journey!

Hi Danny,

Print was dead over 10 years ago, but I still get paid to produce brochures and print ads. Yes, I really do. I just had to say it because many don't believe it. ;)

I said 'amen' like 12 times as I read this DB. Good stuff brother.

To the end of sensationalism in social media....

Marcus

My industry too; the internet was supposed to eliminate the insurance agent. Things have certainly evolved more in the last 5 years than the previous 50, but I see it as incredible opportunity. These are the good ol' days now; things will never go back like they were, but that's ok with me, I'm enjoying the ride.

Commenting on blogs is dead.

oops. nevermind.

Hi Danny! Love 'end or mend'! Viva l'evolution! :) Great post. Thanks and Happy New Year.

Love your image there, Danny. Blah, blah, blah indeed. The end of...the death of...makes for good copy (at least it did before it became regurgitated ad nauseum.) In the advertising and marketing worlds, and, actually, in many industries, concepts are reinvented and renamed, and it seems that something has ended when in fact, it's just morphed into the next shiny package.

And those "the end of..." posts are getting boring. Give me a new take on an old concept any day of the week. Fresh, original writing wins over the sensational every time, at least for me.

I'm just going to declare the end of the world. That will solve everything.