Woot Woot, JugnooMe is Here – And You’re Invited to the Open Beta!

JugnooMe beta

Back in November, I shared a brief introduction to JugnooMe, the first salvo from the Toronto-based start-up I joined that month. Since then, we’ve been working like crazy loons to bring our product(s) from creation, to private beta, to fixes, changes and more. Yesterday, all that hard work came to fruition as we launched the first release into open beta, with… [Continue Reading]

Change Your Routine Or Be Routinely Ignored

routine

You wake up. You wash or shower. You shave (or not). You brush your teeth. You comb or brush your hair. You get dressed. Have breakfast, drink coffee. You go to work. Safe. Routine. You know what you need to do so well that it becomes automatic. You don’t even need to think about it.… [Continue Reading]

Why Your Strength Within Lies Without

Strength within

“Most people think they know what they are good at. They are usually wrong… And yet, a person can perform only from strength.” Peter Drucker. None of us like to admit we’re weak. None of us like to present the potential of fear to our opponents, always waiting in the wings for us to slip… [Continue Reading]

Why Research is Key and How to Create a Research Station For Your Social Media Strategy

Research

Back in the day, if you wanted to know how successful your marketing had been you had to use expensive and time-consuming analysis. You might have spent time putting together a direct mail package that had a call-to-action to return a slip with a customer’s details on it, and the amount returned to you would… [Continue Reading]

The Clear and Continuing Need for Blogger Outreach Specialists at PR Agencies

Ideas

Last week, I received an email pitch from a PR agency looking to feature their client on my blog. The pitch was friendly enough, but had one glaring error. Here’s the pitch: Hi Danny, Thanks to social giant Klout, Badgeville gamification customers can now associate a numeric score with social interactions. Bottom line: companies will… [Continue Reading]

Creating a Corporate Blog People Want to Read

Corporate blogging

While many of the tips on blog resource sites concentrate on “personal blogging”, many can be transferred to a more business-minded blog. Yet what about corporate blogs, where many of the tips given might not apply, or come up against everyone’s favourite, the Red Tape Roadblock? Can generic tips apply to more organizational blogs? Yes and… [Continue Reading]

How to Get More Blog Readers By Having Your Content Syndicated

Syndicate

For most (if not all) bloggers, one of the key metrics on how their blog has grown comes from how many readers it has. These don’t necessarily have to be subscribers, either, although I’m a fan of subscribers being more a metric than readers for success, since these are folks that are investing their inboxes… [Continue Reading]

It Isn’t Always the Brands to Blame for Social Media Screw Ups

Blame someone else

If you follow any brand news in social media, you’re probably aware of the criticism Toyota has been receiving over its Superbowl Twitter campaign. If you haven’t heard about it, Toyota wanted to promote its new Camry range, so it started numerous Twitter accounts to send tweets to people about the car. Now, there’s no doubt… [Continue Reading]

Something Old, Something New, Something Blue

Salem McKellan Brown

Hey there! So I really wanted to add the Something Borrowed option too, but couldn’t think of anything, so the three in the title will have to do. So… It’s been a little quiet here last week, since Kevin Green’s great guest post about LinkedIn (and if you haven’t read it yet, you’re missing a… [Continue Reading]