Fisher College of Business

Over in Columbus, Ohio, the marketing and advertising students at Fisher College of Business are setting the example when it comes to how business should be run.

I’ve just come from speaking at the college for their flagship Future Camp event, and I was hugely impressed with the set-up; the staff; the students; and, more than anything, the tangible passion that every student has to make a difference in the world through doing business right.

It’s clear that the combination of Dean Christine Poon and Professor Shashi Matta, who’s the Clinical Assistant Professor of Marketing at Fisher, have played a large part in this. In both their closing comments, Christine and Shashi praised the students for making their jobs so easy, so it’s clear (and great) to see the respect is both ways.

Talking to some of the students, they’re not only smart and driven, but really believe that business when done right can make so much of a difference in peoples’ lives. And they’re right.

While we might often look at business as that beast that swallows our money, there’s no denying the impact it can have on lives. Building a kidney dialysis unit; handing over a $100,000 insurance check to people whose home has been damaged; building an excavator that can dig a well in a third world country; and more.

The Fisher folks also have a strong sense of what should be done to make the experience everything, for consumers and colleagues alike. Again, it’s something that permeates throughout the air there, and I was left suitably impressed and optimistic at the same time.

To see exactly how these guys really want to be leading the way when it comes to business and the relationships that exist within, take a look at their oath below. Then imagine if every business owner adhered to it…

Thanks, Fisher College – you were a pleasure to be with, and here’s to all of your successes.

The Oath

On my honor, I will do my best to always put the consumer first.

And to never accept the status quo.

I will innovate until my audience is fully immersed.

I will act with integrity to instill awe and wonder with brand-expanding glee.

And be a kind collaborator with agencies and cross-functional teams.

To make the world a better place through consumerism.


19 thoughts on “Why Businesses Should Take a Note from the Fisher Association of Marketing Professionals

  1. That’s some oath not being one to openly support people holding a hand on their heart and pledging anything to anyone. I would like to say every business person should have the lines above given as a choice to do or not.  Anyone choosing not to take an interest in what is written above, will carry on feverishly selling and being a pain to everyone.

    1.  @Mark Longbottom The great thing, mate, is that it’s not just lip service – you can clearly see it’s ingrained in everything they do. Like I say, colour me suitably impressed!

  2. G’Day Danny,
    Good to hear about  Fisher. It reminded me of a couple of things I first heard about 20 years ago.
     
    The Australian Graduate School of Management is arguably our fop management school. The then head of the School, whose name I can’t remember, had spent some time working with the Boston Consulting Group.
     
    At the time he said that if you took the handbooks of almost all the management  schools in the US, removed the covers and threw them in a pile , you wouldn’t be able to tell the difference between schools.
     
    At about the same time I became quite a fan of Henry Mintzberg of McGill . As I recall, he wouldn’t accept anyone into his graduate management programs unless they’d had actual management experience. He also had some interesting insights into management decision making.
     
    Henry claimed that experienced managers “scrolled through” decisions that they’d made about similar matters in the past. Thay discarded those that hadn’t worked then reconsidered what was left. This, he claimed. explained how a CEO walks into a meeting after lunch, having grappled with some major issue with his team all morning and, out of the blue, announces “This is what we’ll do.”
     
    And who said that management wasn’t fun?
    Best Wishes
    Leon
     
     
     

  3. G’Day Danny,
    Good to hear about  Fisher. It reminded me of a couple of things I first heard about 20 years ago.
     
    The Australian Graduate School of Management is arguably our fop management school. The then head of the School, whose name I can’t remember, had spent some time working with the Boston Consulting Group.
     
    At the time he said that if you took the handbooks of almost all the management  schools in the US, removed the covers and threw them in a pile , you wouldn’t be able to tell the difference between schools.
     
    At about the same time I became quite a fan of Henry Mintzberg of McGill . As I recall, he wouldn’t accept anyone into his graduate management programs unless they’d had actual management experience. He also had some interesting insights into management decision making.
     
    Henry claimed that experienced managers “scrolled through” decisions that they’d made about similar matters in the past. Thay discarded those that hadn’t worked then reconsidered what was left. This, he claimed. explained how a CEO walks into a meeting after lunch, having grappled with some major issue with his team all morning and, out of the blue, announces “This is what we’ll do.”
     
    And who said that management wasn’t fun?
    Best Wishes
    Leon
     
     
     

    1.  @Leon You always come here with the smartest information, mate – and I always leave after having read your comments, needing to educate myself more. Thank you for continuing to do that – always love the examples you share, mate.
       
      Cheers!

  4. Love it when I see colleges doing it right DB. I hope Fisher will continue to rub off on other schools as well…tell me, how much do they teach social media and content marketing? Are they as forward thinking in that area as well?

    1.  @Marcus_Sheridan It plays a very big part, mate. The event I was at was looking at future trends, and social media’s role in the coming year and more.
       
      And blogging in all its shapes and sizes was very present in adoption and use. I tell you, man, they put a lot of “professionals” to shame!

  5. Danny, you were in my hometown! Wish I could have connected with you while you were here. So glad you got to visit Fisher at OSU though because they really are a fantastic example of business education in our country. Great post.

    1.  @schmittastic Damn, Amy, wish I knew miss, would have loved to have caught up!
       
      Yep, gives me a lot of hope for the future of business when I see people like the ones I met at Fisher, from the students to the staff and Dean – they should teach what they’re doing across the country!
       
      Oh, and Happy One Year Anniversary!!

  6. It’s in place like these that people can learn to make business right, ethically and to benefit all, not just for the money at all costs but to improve lives, and I hope they are also taught how to avoid being eaten later by bigger monsters. There should be more institutions like Fisher College. Beautiful reading Danny. :)

    1.  @Andrea Hypno From the conversations I had with the students, Andrea, it seemed they were much more interested in doing business right with companies that care, as opposed to just settling for an easy paycheck at questionable companies.
       
      You can’t imagine how much that made me smile. :)

    1. @DannyBrown Hey Danny – I’m doing real good. I moved back to the US a month ago – and super glad to be back. How are things with you?

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