Normally I’m not a big fan of infographics – at least ones that are poorly done, or resemble a NASCAR driving suit adorned with a million sponsor decals.

But this particular one piqued my interest, as it looks at something that’s fast (no pun intended) becoming a problem for businesses of all shapes and sizes, and that’s the rise of the fast economy mindset.

Instant America
Created by: Online Graduate Programs

While social media isn’t necessarily for everyone, businesses still need to be aware of how their customers are perceiving them. Part of this comes from intelligence and understanding their major pain points.

As the graphic below shows, getting the chance to understand these pain points and do something about them is becoming harder and harder, especially on social channels.

The clear takeaways?

  • Even if you’re not active on social, be cleverly silent.
  • Make sure your site is mobile-optimized or, at the very least, mobile-friendly.
  • If you’re a retailer, can you get strategic about placing SMS or QR codes around the store for special offers?
  • Do you have an m-commerce site that you can use to be upfront about comparing products and prices on your own turf?
  • If you haven’t audited your service offerings recently, time to do so now before you’re called out on it.

Now, it’d be foolish to say the customer is always right and that you should pander to their every need. Sometimes the customer is anything but right.

But at least being on top of what the customer is thinking – and how long they’ll give you to remedy that – will give you a little heads-up on preempting that fast economy ire.

And that’s got to be worth anyone’s time to take care of, no?

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Danny Brown
Co-author Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing. #1 marketing blog in world as per HubSpot. Husband. Father. Optimist. Pragmatist. Never says no to a good single malt. You can find me on Twitter - Google+ - LinkedIn.

Share your thoughts

38 Comments on "Is Your Business Adapting to the Fast Economy Quickly Enough?"


Ozio Media
2 years 9 months ago
Having your site optimized so that it is user friendly is just as important as having the right message about your business on it. As people have become more used to using the web for finding products or services that they are looking for, they have developed habits that they apply to all of the sites they visit. The statistics show that a site that takes more than a few seconds to load, even on mobile devices, will lose customers, is very informative about the most common habits that users are forming now.
David
2 years 9 months ago
This is a great article, but it definitely makes me less optimistic about the internet. I agree that the internet has changed a lot of things for the better, but that was an amazing statistic that by slowing internet search speeds by 4/10 of a second, 8,000,000 people stopped their search.
DannyBrown
2 years 9 months ago
@ThePaulSutton Seemingly it's now just 2 seconds to load a site or people will leave...
ThePaulSutton
2 years 9 months ago
@dannybrown Where does it stop though? Because it HAS to at some stage. Doesn't it??
DannyBrown
2 years 9 months ago
@ThePaulSutton Probably when the Internet breaks due to negative minus load time ;)
Timothy Shipman
2 years 9 months ago
Do you have an m-commerce site that you can use to be upfront about comparing products and prices on your own turf? If you haven't audited your service offerings recently, time to do so now before you're called out on it.   http://annabelletharrington.weebly.com/
Timothy Shipman
2 years 9 months ago
Do you have an m-commerce site that you can use to be upfront about comparing products and prices on your own turf? If you haven't audited your service offerings recently, time to do so now before you're called out on it.
Gilbert
2 years 9 months ago
Great statistics, and a great info graphic.  In the real estate industry it seems as though many agents are slow to realize what you are pointing out.  I had no idea 8 billion google searches were done every day.  Truely incredible. 
DannyBrown
2 years 9 months ago
@nlakeland I think the website load stat is now as low as 2 seconds which seems crazy.
nlakeland
2 years 9 months ago
@dannybrown That is mad, but goes to show the importance of testing in design. No point having a whizzy website if no-one waits to see it!
Jaleesaujmfw
2 years 9 months ago
@DannyBrown Apple is handing out 1,000 iPad 3's for a awesome promotion, visit this page for info! @freeipad_3
Sharyn Sheldon
2 years 9 months ago
Funny, I just saw all these statistics last night on a webinar about mobile marketing. Wait a minute! Did he get these from you? Guess you beat him to the punch with your speed.    Another interesting statistic I heard on that webinar was that around 90% of websites are not mobile-friendly yet. Seems as if businesses are still lagging behind consumers' needs. I'll admit that I am one of those people whose attention spans and patience levels have decreased as the internet speeds up. I want my information and I want it now. However, I only want good information and have less patience than ever for garbage. The more we get, the more we expect. We're a culture that expects constant growth and improvement. That's not a bad thing until it starts giving you panic attacks at night when you think you're not keeping up.   Whether we like it or not, life continues to speed up. It just means that there are new challenges that we have to adapt to, along with new needs we can address for people (such as ways to deal with the fast pace and distractions of life). Any business that can offer a better tool for managing all this craziness is destined for success. And that includes ways to analyze information more quickly and not just accept the first answer that pops up in Google.
DannyBrown
2 years 9 months ago
 @Sharyn Sheldon That's a great point about the garbage in, garbage out offerings out there, Sharyn.   Perhaps it's not so much our attentions pans that are getting shorter, but our filtering of crud is getting better? Hmm, something to think about there - cheers, miss!
Sharyn Sheldon
2 years 9 months ago
 @DannyBrown Maybe I'm being generous, but I think people are getting better at filtering out the "crud", as you say. But we're definitely having trouble figuring out what to focus on. There was an interesting article in the New York Times yesterday about some of the big companies redesigning their work spaces to help people deal with all the tech craziness and be more productive individually. They're creating wider open spaces where people can think and reflect better. An excuse to knock a wall out of my house maybe?
ElaineMWay
2 years 9 months ago
 @DannyBrown@Andrea Hypno  To combat the competitiveness of my industry, I have all my e-mails go to my phone and now, as I mentioned, I'm have a mobile app built.  But just yesterday I followed up on 5 inquiries that I had responded to by return e-mail and still didn't hear anything -- and 2 out of 5 have hired someone else without even meeting me.  Con: am I dropping the ball somewhere? Pro: I have more time and energy for the couples I do book rather than booking weddings right and left (last year I officiated 118 and this year I'm shooting for 85).  Life is short...just lost my mom...and the whole concept of living each day to the fullest is just starting to kick in...although I've been quite depressed since I lost her.  Nonetheless, my decision to pull back on the numbers (118 to 85) is my first attempt at not being all consumed by my work and maybe, just maybe getting some pool time at my apt this summer :)
Andrea T.H.W.
2 years 9 months ago
 @ElaineMWay Well, having more energy you can provide a better service which will turn into more customers if word of mouth still exists. While at the same time going to the pool more. :)   Life is short, this is one of the greatest truth. I'm not scared by many things in life but one is when I'll have to lose my mum. Sorry for yours Elaine.
DannyBrown
2 years 9 months ago
 @ElaineMWay  @Andrea Hypno Wow, that is crazy fast - sadly, seems to be the way many mindsets are moving toward, and we have to be able to adapt to that.   But the good news is you recognize what really matters, and taking steps to keep perspective on being where you need to be.   My sincere wishes about your mum, sorry to hear, miss.
globalyl3
2 years 9 months ago
@justicewordlaw Why Disney appeals to all kind of people? Get the ticket here and you'll find the reason: @FreeDisney