You’re in business – you have competitors. They make a similar product, similar price – how can you separate?

How about great service, great follow-up, great proactivity? How about attracting the non-fans through acknowledging the other service as a solid competitor?

People watch; take notes, mental and physical. People remember. They remember how you work; how you react; how you talk.

Professionalism is more than just being professional to the person directly in front of you; it also means being professional about who’s around you.

People watch; take notes. It just takes one note to start a book on your approach.

Want to be a bestseller or a bargain-bin leftover?

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