Sometimes, in business, we wait for the extraordinary to appear before we make a move.
We wait for that one killer application or solution that will take us from Brand X to Brand Everyone Wants a Piece Of. We close doors on ordinary ideas because only extraordinary will sell.
But what defines ordinary?
Cancer research takes ordinary science and medicine and is trying to offer extraordinary life-changing results.
While we have digital tools to write our missives, it’s still the ordinary pen that’s used for our most personal thoughts. Thoughts that have the potential to turn the world on its head if we share them.
What we see as extraordinary when it comes to heart transplants, surgeons see as just another ordinary day.
An electric bike might be ordinary to our kids, but a tribal member in the most hidden reaches of the jungle could see it as an extraordinary gift from the Gods.
Sure, we need to be smart in business. We need to know our decisions will keep a roof over our heads and that of our employees, and put our kids through college.
But you know – sometimes the most ordinary decisions and ideas could be the ones that bring the most extraordinary results.
How are you defining ordinary?