This coming Thursday, April 12, at 1.00pm Eastern / 12.00 noon Central / 10.00am Pacific / 6.00pm GMT, there’s going to be a special interactive Question and Answer session here on the blog.

Using the interactive features of the Livefyre comment system, my special guest will be Erika Napoletano, author of the new book The Power of Unpopular.

Erika is one of the smartest writers around today, and brings both smarts and a very sassy attitude (read – what you need to hear) to the business world.

Her new book has been praised as one of the best around when it comes to really resonating with the truly important people as far as your business goes, no matter how unpopular that may make you with certain decision-makers and audiences (hence the title).

Instead of me writing “just another book review” (although the book is that good, I’ll be breaking my “no book reviews” rule here again soon), Erika has agreed to be a “live guest” on this blog on Thursday.

So how’s it going to work?

Watch the video below, and let Erika give you a small overview of what Thursday will be about. Then, start thinking of questions you would like Erika to answer – on social media, branding, how unpopular can you be before you have no friends left, how to really connect (not just listen) and why it’s important, what part bloggers play in the new business landscape, and much, much more.

Seriously – if you have a question about “unpopularity” and its ramifications for your business, Erika is the gal to ask, and now’s your chance.

Power of UnpopularAnd to make you really get your thinking caps on, Erika will kindly be giving away a signed copy for the best question based around the book’s premise and your own business goals (or professional ones). 

The difference is, this will all happen in the comments section.

Because Livefyre offers real-time live updates, it’s more like a chat system than your normal blog commenting system.

The cool thing is, when a new comment has been posted and you’re on the page, a little alert box pops up to say there’s a new comment (or several, if more than one new comment has been posted as you read).

You can then click on each alert, and it takes you directly to the new comment, so you can see what questions and views are being shared as soon as they’re posted.

So all you need to do is ask your question for Erika via the comments, and she’ll be spinning her fingers all over the place to respond. You can then reply to Erika, or anyone else’s comments, and really make it an interactive book overview and discussion like no other.

To take part, all you need to do is the following:

  • Choose your profile. Because Livefyre is a profile comment system, you need to either have a Livefyre account (which you can create here by using the Get Livefyre option), or sign in to comment using your Twitter, Facebook, LinkedIn, Google or OpenID profile. You’ll see these options under the Comment As option to the right of the comment box.
  • Set yourself a reminder (I’ll be tweeting and using Facebook to send out occasional reminders) to be here between 5-10 minutes before 1.00pm on Thursday April 12 to watch the video again as a reminder for the chat.
  • Get your questions ready, and fire away with your questions in the comment section from 1.00pm onwards.
  • Be interactive – if you use the little “@” function when commenting, you can bring your friends from Facebook or Twitter into the conversation too. So if you think someone specific could be a great addition to the chat, invite away!

Like any live chat, there could be some technical gremlins, but hopefully not. The Livefyre guys are working behind the scenes to try and make it as smooth an experience for you as possible. And Erika has her gremlin-slapping gloves ready, just in case.

Hopefully you’ll join us on Thursday and have a bunch of great questions for Erika. I think this could be a lot of fun, and something to show how blog comments can really come alive, as well as learn about your business from a truly smart hostess.

Look forward to seeing you here – cheers!

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461 comments
B2B Sales
B2B Sales

It is very rare these days to find blogs that provide information someone is looking for. I am glad to see that your blog share valued information that can help to many readers. Thanks and keep writing!

B2B Sales
B2B Sales

It is very rare these days to find blogs that provide information someone is looking for. I am glad to see that your blog share valued information that can help to many readers. Thanks and keep writing!

Brandon Christian
Brandon Christian

I'm a fan of livefyre and this was a brilliant idea. By reading the comments, it definitely worked out well. I also love the title and idea of the book and will definitely have to check it out.

skateboard decks
skateboard decks

After reading the content above and the comments below I am really looking forward to reading this book. And Danny certainly a nice way of promotion of the book.

skateboard decks
skateboard decks

After reading the content above and the comments below I am really looking forward to reading this book. And Danny certainly a nice way of promotion of the book.

DannyBrown
DannyBrown

UPDATE: Congratulations to SarahArrow who @RedheadWriting chose as the best answer, and wins a copy of The Power Of Unpopular - pinging an email your way for shipping details! :)

Andrea T.H.W.
Andrea T.H.W.

Well Danny it seems that the experiment has gone pretty well right? 200 plus comments! Well done man, very well done. And the wonderful thing is that thanks to Livefyre I have received just ten emails in my inbox instead of 200. Wonderful. :)

 

Two or more doves with one stone.

Latest blog post: Real Psychic Abilities

Andrea T.H.W.
Andrea T.H.W.

Well Danny it seems that the experiment has gone pretty well right? 200 plus comments! Well done man, very well done. And the wonderful thing is that thanks to Livefyre I have received just ten emails in my inbox instead of 200. Wonderful. :)   Two or more doves with one stone.

ginidietrich
ginidietrich

I always miss the party...even when I'm reminded (cough, thanks Danny, cough). So I just came by to say Erika rocks and so does this book!

Latest blog post: In Search of My Voice

ginidietrich
ginidietrich

I always miss the party...even when I'm reminded (cough, thanks Danny, cough). So I just came by to say Erika rocks and so does this book!

RedheadWriting
RedheadWriting

 @chainsaw gloves Love hearing this and glad you stopped by!

SarahArrow
SarahArrow

 @DannyBrown  @RedheadWriting happy to have it via Kindle or ebook if that makes things easier, the shipping to the UK can be $20... and thank you :) It was the penis thing wasn't it... ;)

SarahArrow
SarahArrow

 @DannyBrown  @RedheadWriting happy to have it via Kindle or ebook if that makes things easier, the shipping to the UK can be $20... and thank you :) It was the penis thing wasn't it... ;)

DannyBrown
DannyBrown

 @Andrea H. | The Hypnotism Weekly Another benefit - I'm thinking Livefyre should be paying us in shares for promotion duties! ;-)

RedheadWriting
RedheadWriting

 @ginidietrich Awww, shucks, @ginidietrich ...

belllindsay
belllindsay

 @ginidietrich HAHAHA!! I heart you Gini! :)

DannyBrown
DannyBrown

 @ginidietrich Between you turning up now, and Lisa Gerber tweeting about us being live 90 minutes after the event... Sheesh! ;-)

DannyBrown
DannyBrown

 @SarahArrow  @RedheadWriting I was going to say Erika's a sucker for penis, but that doesn't sound right at all...

wmwebdes
wmwebdes

 @SarahArrow  @DannyBrown  @RedheadWriting  Well done Sarah and yes... it's always the penis thing.

RedheadWriting
RedheadWriting

 @SarahArrow  @DannyBrown hey Sarah! email me your email address at erika@redheadwriting.com and I'll send the Kinde edition right over!

jennalanger
jennalanger moderator

 @DannyBrown  Where's the authenticity in that? ;) You're messing our whole WOM marketing Strategy Danny!

Andrea T.H.W.
Andrea T.H.W.

 @DannyBrown  Livefyre Or they could give us a free upgrade to a premium account when we reach the pageviews treshold. Or both. :D

jennalanger
jennalanger

 @DannyBrown  Where's the authenticity in that? ;) You're messing our whole WOM marketing Strategy Danny!

Lisa Gerber
Lisa Gerber

 @DannyBrown O.M.G. I am such a dork. I put it in my buffer, didn't I? Sigh. All this technology. it's so confusing. 

And I meant to leave a comment other than "like" someone's comment here earlier. Hi @RedheadWriting !!!

Can't wait to read the book. Congratulations, again. 

 

Loved this event and the idea, and I'm totally stealing it. 

ginidietrich
ginidietrich

 @DannyBrown  @Lisa Gerber We have this client that is keeping us super busy. 

belllindsay
belllindsay

 @DannyBrown  @ginidietrich  Lisa Gerber  I would *triple like* this comment if I could.  ;) 

Lisa Gerber
Lisa Gerber

 @DannyBrown O.M.G. I am such a dork. I put it in my buffer, didn't I? Sigh. All this technology. it's so confusing.  And I meant to leave a comment other than "like" someone's comment here earlier. Hi @RedheadWriting !!! Can't wait to read the book. Congratulations, again.    Loved this event and the idea, and I'm totally stealing it. 

wmwebdes
wmwebdes

 @DannyBrown  @SarahArrow  @RedheadWriting  Agreed... best not say that.  

SarahArrow
SarahArrow

 @DannyBrown  @RedheadWriting  @wmwebdes      *notes to self... next time say it was the albatross thing* :D

DannyBrown
DannyBrown

@jennalanger Damn you all to Hades!!!

ginidietrich
ginidietrich

 @belllindsay I might be there at the end of July. Go push Danny about it.

belllindsay
belllindsay

 @ginidietrich Come to TORONTO!! xo

DannyBrown
DannyBrown

 @ginidietrich  @Lisa Gerber Stoopid clients.

DannyBrown
DannyBrown

 @Lisa Gerber  @RedheadWriting You put what in your buffer now??

RedheadWriting
RedheadWriting

 @Lisa Gerber  @DannyBrown No sweat, Lisa. Better late than never and I look forward to seeing YOU in the book forum!