Okay, so by now everyone and their mother has more than likely heard about the sale of photo app Instagram to Facebook for $1 billion in shares and cash.

There are already a phalanx (awesome word, if maybe misplaced here) of posts from bloggers and analysts talking about the reasons for the sale, and what it means for Facebook and, more importantly perhaps, Instagram. So, I won’t bore you with more here.

Instead, here’s the perfect overview of what turns a cool idea between friends into a billion dollar business in less than two years – the Instagram story, Instagram infographic style, from the creative guys over at Visual.ly (click image to enlarge).

Enjoy.

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Danny Brown
Co-author Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing. #1 marketing blog in world as per HubSpot. Husband. Father. Optimist. Pragmatist. Never says no to a good single malt. You can find me on Twitter - Google+ - LinkedIn.

37 comments
Ethan
Ethan

Now, that's a progress (30+ million users!) and yeah, the graphic displaying the evolution of Instagram is cool and the word phalanx as well ;) thanks for posting.

Ethan
Ethan

Now, that's a progress (30+ million users!) and yeah, the graphic displaying the evolution of Instagram is cool and the word phalanx as well ;) thanks for posting.

DanceF
DanceF

This merge is probably due to Pinterest growing so popular lately due to pictures and ideas and Instragram being such a great picture application.

DanceF
DanceF

This merge is probably due to Pinterest growing so popular lately due to pictures and ideas and Instragram being such a great picture application.

lucyo21
lucyo21

I love the graphic for this blog post!  I found this very interesting when I heard about the sale last week.  I also think the previous posts about the negative connotation about Facebook are interesting too-- I dont have many friends that feel that way, but I do feel as though it has not been mentioned nearly as much as Twitter and Pinterest and of course now Instagram.  I have the app on my phone and that is all my friends use now-- they "tweet" pictures and "pin" images, but the HAVE to be "instagramed" first.

lucyo21
lucyo21

I love the graphic for this blog post!  I found this very interesting when I heard about the sale last week.  I also think the previous posts about the negative connotation about Facebook are interesting too-- I dont have many friends that feel that way, but I do feel as though it has not been mentioned nearly as much as Twitter and Pinterest and of course now Instagram.  I have the app on my phone and that is all my friends use now-- they "tweet" pictures and "pin" images, but the HAVE to be "instagramed" first.

Howie Goldfarb
Howie Goldfarb

Sorry duder I had this up and meant to comment. Has there ever been a situation where a company in a segment has been so hated as facebook? I mean seriously I don't think even Microsoft was viewed this way.

 

What will be cool is the case study 'mark Zuckerberg how I had 850mil accounts, 600mil real accounts, $10bil in capital, $3bil myself, and I lost it all in one year and now live in a cat and dog shelter'

HowieSPM
HowieSPM

Sorry duder I had this up and meant to comment. Has there ever been a situation where a company in a segment has been so hated as facebook? I mean seriously I don't think even Microsoft was viewed this way.   What will be cool is the case study 'mark Zuckerberg how I had 850mil accounts, 600mil real accounts, $10bil in capital, $3bil myself, and I lost it all in one year and now live in a cat and dog shelter'

Blaze4Fire
Blaze4Fire

It is amazing how much money Facebook anted up to purchase Instagram. After all it is just a photo sharing application. If I do recall, Flickr was sold for a measly 35 million.

SendingShouts
SendingShouts

It is amazing how much money Facebook anted up to purchase Instagram. After all it is just a photo sharing application. If I do recall, Flickr was sold for a measly 35 million.

Sonia (Sunnnee)
Sonia (Sunnnee)

Talk about a fairytale ending. They simply created a product that people like, wanted and used. This is when you wish you were working for Instagram before the acquisition.

Sonia (Sunnnee)
Sonia (Sunnnee)

Talk about a fairytale ending. They simply created a product that people like, wanted and used. This is when you wish you were working for Instagram before the acquisition.

wmwebdes
wmwebdes

A photo app for $1 billion!   My question to you is...how many noughts is that?   The minds boggles.

Julie1
Julie1

I think that Facebook has been the quickest and it recognized the opportunities behind Instagram. They have made a really good decision, I think.

Julie1
Julie1

I think that Facebook has been the quickest and it recognized the opportunities behind Instagram. They have made a really good decision, I think.

Andrea T.H.W.
Andrea T.H.W.

Being a caveman I don't use Instagram, I don't have a smartphone and it's two months that I don't log into FaceBook. But I'm really curious to see if FaceBook will ruin Instagram as would have done Google. :)

 

Beautiful success story, probably made easier by having 500.000 bucks to spend, but surely they used that money well. Not like Groupon I mean. Raising that amount of money for a photo app is really amazing but then comes to mind Angry Birds. :)

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Andrea T.H.W.
Andrea T.H.W.

Being a caveman I don't use Instagram, I don't have a smartphone and it's two months that I don't log into FaceBook. But I'm really curious to see if FaceBook will ruin Instagram as would have done Google. :)   Beautiful success story, probably made easier by having 500.000 bucks to spend, but surely they used that money well. Not like Groupon I mean. Raising that amount of money for a photo app is really amazing but then comes to mind Angry Birds. :)

Mark Longbottom
Mark Longbottom

Excellent graphic, pinned already.  I see M Z  waited for me to get it on  Android and then that was the clincher all the R&D done and off they go with something Google would love to own.

 

Time will tell but right now i couldn't care less because i am able to enjoy making artwork and sharing artwork on the way to meetings and other business day to day things.  Is it worth a billion of course it is as a penny chew is worth a penny to me. The money is relevant to the cause.

Mark Longbottom
Mark Longbottom

Excellent graphic, pinned already.  I see M Z  waited for me to get it on  Android and then that was the clincher all the R&D done and off they go with something Google would love to own.   Time will tell but right now i couldn't care less because i am able to enjoy making artwork and sharing artwork on the way to meetings and other business day to day things.  Is it worth a billion of course it is as a penny chew is worth a penny to me. The money is relevant to the cause.

DannyBrown
DannyBrown

 @HowieSPM It's ironic that, compared to Google's current path, Facebook is now seen as a much better company. Who would have thought?   Mind you, there's always Klout to make everyone look good. ;-)

DannyBrown
DannyBrown

 @Sonia (Sunnnee) Just goes to show - do one thing great instead of many things okay, and people notice. :)

DannyBrown
DannyBrown

 @wmwebdes More than two, I think?

dinodogan
dinodogan

 @Julie1 Does Instagram have a die-hard community? It sounds to me like it does, and I think it may have been a  factor in the acquisition. Facebook's community is old and stale. So this is a much needed shot in the arm. 

 

Now, I find the money trail really interesting. I wish we could get someone who understands venture funding and financing to tell us the story of instagram and Facebook...I'm betting Billion sounds like a lot but it has to be offset by the fact that Facebook just got a 50Mill shot in the arm prior to going public. 

 

Im not sure why that matters, but it feels like it does. 

 

 

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dino_dogan
dino_dogan

 @Julie1 Does Instagram have a die-hard community? It sounds to me like it does, and I think it may have been a  factor in the acquisition. Facebook's community is old and stale. So this is a much needed shot in the arm.    Now, I find the money trail really interesting. I wish we could get someone who understands venture funding and financing to tell us the story of instagram and Facebook...I'm betting Billion sounds like a lot but it has to be offset by the fact that Facebook just got a 50Mill shot in the arm prior to going public.    Im not sure why that matters, but it feels like it does.     

DannyBrown
DannyBrown

 @Andrea H. | The Hypnotism Weekly So far they're making all the right noises about leaving it alone, which is promising. Mind you, we'll see what happens when the IPO goes through and investors suddenly start clamouring for more interaction with Instagram...

DannyBrown
DannyBrown

 @Mark Longbottom Haha, I tweeted something along these lines, mate, about it being a bad week for prissy iPhone users. ;-)   Like you say, as long as a platform has value, does it really matter who owns it and what they do, as long as the user experience remains positive and useful?

DannyBrown
DannyBrown

 @dino_dogan  @Julie1 I'm not sure about the old and stale community, mate - there's more interaction over there than G+, and there's a great overview in this month's Fast Company about what makes the Zuck machine so popular.

Mark Longbottom
Mark Longbottom

 @DannyBrown absolutely - no change otherwise it isn't the thing that made it so popular, hw many businesses miss this simple fact when a takeover happens.

Mark Longbottom
Mark Longbottom

 @DannyBrown absolutely - no change otherwise it isn't the thing that made it so popular, hw many businesses miss this simple fact when a takeover happens.

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