The $1 Billion Instagram Success Story, Instagram Style

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Okay, so by now everyone and their mother has more than likely heard about the sale of photo app Instagram to Facebook for $1 billion in shares and cash.

There are already a phalanx (awesome word, if maybe misplaced here) of posts from bloggers and analysts talking about the reasons for the sale, and what it means for Facebook and, more importantly perhaps, Instagram. So, I won’t bore you with more here.

Instead, here’s the perfect overview of what turns a cool idea between friends into a billion dollar business in less than two years – the Instagram story, Instagram infographic style, from the creative guys over at (click image to enlarge).


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