Okay, so by now everyone and their mother has more than likely heard about the sale of photo app Instagram to Facebook for $1 billion in shares and cash.

There are already a phalanx (awesome word, if maybe misplaced here) of posts from bloggers and analysts talking about the reasons for the sale, and what it means for Facebook and, more importantly perhaps, Instagram. So, I won’t bore you with more here.

Instead, here’s the perfect overview of what turns a cool idea between friends into a billion dollar business in less than two years – the Instagram story, Instagram infographic style, from the creative guys over at Visual.ly (click image to enlarge).


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21 Comments on "The $1 Billion Instagram Success Story, Instagram Style"

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1 year 7 months ago

[…] this day and age, social media plays an important role in provide useful feedback by users and can also act as important marketing […]

2 years 9 months ago

Now, that’s a progress (30+ million users!) and yeah, the graphic displaying the evolution of Instagram is cool and the word phalanx as well 😉 thanks for posting.

3 years 7 days ago

This merge is probably due to Pinterest growing so popular lately due to pictures and ideas and Instragram being such a great picture application.

3 years 9 days ago

Really great post you share with us. I love it. 

3 years 12 days ago

I love the graphic for this blog post!  I found this very interesting when I heard about the sale last week.  I also think the previous posts about the negative connotation about Facebook are interesting too– I dont have many friends that feel that way, but I do feel as though it has not been mentioned nearly as much as Twitter and Pinterest and of course now Instagram.  I have the app on my phone and that is all my friends use now– they “tweet” pictures and “pin” images, but the HAVE to be “instagramed” first.

3 years 14 days ago

Sorry duder I had this up and meant to comment. Has there ever been a situation where a company in a segment has been so hated as facebook? I mean seriously I don’t think even Microsoft was viewed this way.
What will be cool is the case study ‘mark Zuckerberg how I had 850mil accounts, 600mil real accounts, $10bil in capital, $3bil myself, and I lost it all in one year and now live in a cat and dog shelter’

3 years 11 days ago

 @HowieSPM It’s ironic that, compared to Google’s current path, Facebook is now seen as a much better company. Who would have thought?
Mind you, there’s always Klout to make everyone look good. 😉

3 years 15 days ago

It is amazing how much money Facebook anted up to purchase Instagram. After all it is just a photo sharing application. If I do recall, Flickr was sold for a measly 35 million.

3 years 15 days ago

It is amazing how much money Facebook anted up to purchase Instagram. After all it is just a photo sharing application. If I do recall, Flickr was sold for a measly 35 million.

Sonia (Sunnnee)
3 years 16 days ago

Talk about a fairytale ending. They simply created a product that people like, wanted and used. This is when you wish you were working for Instagram before the acquisition.

3 years 16 days ago

 @Sonia (Sunnnee) Just goes to show – do one thing great instead of many things okay, and people notice. :)

3 years 16 days ago

A photo app for $1 billion!
My question to you is…how many noughts is that?
The minds boggles.

3 years 16 days ago

 @wmwebdes More than two, I think?

3 years 16 days ago

I think that Facebook has been the quickest and it recognized the opportunities behind Instagram. They have made a really good decision, I think.

3 years 16 days ago

 @Julie1 Does Instagram have a die-hard community? It sounds to me like it does, and I think it may have been a  factor in the acquisition. Facebook’s community is old and stale. So this is a much needed shot in the arm. 
Now, I find the money trail really interesting. I wish we could get someone who understands venture funding and financing to tell us the story of instagram and Facebook…I’m betting Billion sounds like a lot but it has to be offset by the fact that Facebook just got a 50Mill shot in the arm prior to going public. 
Im not sure why that matters, but it feels like it does. 

3 years 16 days ago

 @dino_dogan  @Julie1 I’m not sure about the old and stale community, mate – there’s more interaction over there than G+, and there’s a great overview in this month’s Fast Company about what makes the Zuck machine so popular.

Andrea T.H.W.
3 years 16 days ago

Being a caveman I don’t use Instagram, I don’t have a smartphone and it’s two months that I don’t log into FaceBook. But I’m really curious to see if FaceBook will ruin Instagram as would have done Google. :)
Beautiful success story, probably made easier by having 500.000 bucks to spend, but surely they used that money well. Not like Groupon I mean. Raising that amount of money for a photo app is really amazing but then comes to mind Angry Birds. :)

3 years 16 days ago

 @Andrea H. | The Hypnotism Weekly So far they’re making all the right noises about leaving it alone, which is promising. Mind you, we’ll see what happens when the IPO goes through and investors suddenly start clamouring for more interaction with Instagram…

Mark Longbottom
3 years 16 days ago

Excellent graphic, pinned already.  I see M Z  waited for me to get it on  Android and then that was the clincher all the R&D done and off they go with something Google would love to own.
Time will tell but right now i couldn’t care less because i am able to enjoy making artwork and sharing artwork on the way to meetings and other business day to day things.  Is it worth a billion of course it is as a penny chew is worth a penny to me. The money is relevant to the cause.

3 years 16 days ago

 @Mark Longbottom Haha, I tweeted something along these lines, mate, about it being a bad week for prissy iPhone users. 😉
Like you say, as long as a platform has value, does it really matter who owns it and what they do, as long as the user experience remains positive and useful?

Mark Longbottom
3 years 15 days ago

 @DannyBrown absolutely – no change otherwise it isn’t the thing that made it so popular, hw many businesses miss this simple fact when a takeover happens.