Monetize your blog

One of the biggest questions many bloggers ask is how to monetize their blog. Search for that on Google, for example, and you’ll get over four million results.

From having advertisements on your blog to selling affiliate links (or your own product), it’s clear that bloggers want to be able to make money from blogging – it’s just a matter of how (and without upsetting your readers).

Yet instead if trying to come up with new ways to monetize your blog, why not dig back into your archives and use stuff you’ve already created? After all, that offers a simpler and quicker way for you to start monetizing, and also gives you a ready audience, because they’re topics that people want to hear about (which we’ll see in the post).

So, with that in mind, here are three ways for you to monetize your blog with some of your older content.

Create a Premium Ebook

Parables of BusinessLast year, I started writing blog posts that were akin to short stories. I’d offer business ideas and strategies through these posts, but wrap them in stories that could be looked at as fables.

These posts were incredibly popular, and gave me the idea to create an ebook around them and add new content as well to enhance the older posts, and then release it as a premium ebook.

That ebook was The Parables of Business, and it’s since sold just under a thousand copies. Multiply that by the $15 price for the ebook, and you can see that it was a great way to make the content from my blog profitable.

Look back at your content, and see if there’s an ongoing theme that can be fine-tuned and made available as a premium publication. It could be an educational series; a series on blogging tips; a series on health, or whatever your blog talks about. Look at the comments from these posts, and see if there were any unanswered questions.

Take these questions and turn them into brand new sections of your ebook, to make sure you offer value for any loyal readers. Add some new resources, and get your ebook professionally designed to make it a more attractive proposition. Then start selling and promoting (and even consider an affiliate program to help you reach more potential buyers).

By being a blogger, you’re already a writer (unless you’re a video blogger or podcaster) – so why not sell books too?

Create an Educational Video Download

Premium videoVideo is an incredibly powerful medium.

Not only can a video enhance a point more than any written word could, purely from an “Okay, now I see what you mean” standpoint, it’s also a great way to revamp old content.

Check your analytics, and see which posts had the most traction. That suggests that there’s an audience for that content, and while your written word may have been popular, a video overview will be even more so.

Create a video that shows how to maximize the SEO of your blog and content; or how to set up a WordPress site from scratch (including finding the best host); or how to understand the basics of coding so other bloggers can improve their own site design.

If you can write about something, you can almost universally create a video about it. Make it valuable and something that’s clearly needed, and a premium video download can be a great addition to your monetization strategy.

Host a Premium Webinar

Premium webinarBouncing off the video download idea, an equally effective way to monetize old content is to build a webinar around it.

Did you write a post that looked at the importance of theme design and readability when it comes to reader growth?

Or did you write a post about the best way to take advantage of new technologies?

Any time you write a post about something that can help someone overcome issues or improve their process, it immediately becomes valuable.

If the written word becomes valuable, you can imagine how valuable a live webinar, with the ability to ask questions on the fly and see something happen in real-time, can be.

Again, look at your analytics and see where the most popular content has been. Combine that with something like InboxQ to get an idea of current needs and wants of potential customers for your webinar, and you can soon build a session that people will pay to attend.

If You Can Create It, You Can Sell It

These are just three ideas to get you started on ways to use old content to get new ways to monetize your blog. There are more – blog consultancy services based on old content research, for example, or a members-only forum to answer the questions your readers are asking the most.

As a start, though, they should help you get started with selling your content that you take time and love to create. Because let’s face it – if it can be created, it can be sold. Quality never has a price limit on it.

All you need to do is find the content you feel offers the most value and opportunity to turn into a premium offering. The good news is, the audience is waiting – you just need to provide.

This post originally appeared on For Bloggers By Bloggers, where you’ll find daily blogging tips to help you grow your blog and make it the best it can be. Subscribe today to make sure you get the latest updates as soon as they’re published. 

image: My Blogging Journey

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Danny Brown
Co-author Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing. #1 marketing blog in world as per HubSpot. Husband. Father. Optimist. Pragmatist. Never says no to a good single malt. You can find me on Twitter - Google+ - LinkedIn.

63 comments
Jemma Taylor
Jemma Taylor

Nice piece of contents . I’m going to create info-graphics for my old contents & also consider slide share to capture these new part of traffics!!

ReportingLife
ReportingLife

@FollowtheLawyer Cool graph...helpful. Maybe 10 yrs from now I'll have figured out how to do all that.

ReportingLife
ReportingLife

@FollowtheLawyer Cool graph...helpful. Maybe 10 yrs from now I'll have figured out how to do all that.

SthsideMktg
SthsideMktg

@raingal7 . I'm not sure I thanked for the RT, so if not, "much obliged" !!

SthsideMktg
SthsideMktg

@raingal7 . I'm not sure I thanked for the RT, so if not, "much obliged" !!

SthsideMktg
SthsideMktg

@raingal7 . Hey thanks for the RT! Cheers;))

SthsideMktg
SthsideMktg

@raingal7 . Hey thanks for the RT! Cheers;))

jedi_roach
jedi_roach

I like your ideas about 3 Ways to Repurpose Old Content to Create New Premium Products. Some very interesting ideas and a super post to bookmark to tell others!

excitingip
excitingip

Good Idea, Danny. Let me see what I can come up with my archives. More than 300 posts are sitting idle anyway! I have a couple of suggestions - Why don't you feature your ebook on your sidebar, so that more readers might be able to notice it? Also, the pages (with their black background) are quite invisible. Why not give them a brighter colour? I guess you are categorizing your posts, but I don't see a category listing from the individual post pages. Why not list your categories in the sidebar too? Just wanted to give some user feedback, please don't mistake :)

excitingip
excitingip

Good Idea, Danny. Let me see what I can come up with my archives. More than 300 posts are sitting idle anyway! I have a couple of suggestions - Why don't you feature your ebook on your sidebar, so that more readers might be able to notice it? Also, the pages (with their black background) are quite invisible. Why not give them a brighter colour? I guess you are categorizing your posts, but I don't see a category listing from the individual post pages. Why not list your categories in the sidebar too? Just wanted to give some user feedback, please don't mistake :)

Andrea T.H.W.
Andrea T.H.W.

As I said at FBBB very good post. Given how much Adsense really pays the great majority of publishers is time to move on other seas. I would enter the field of sponsored posts but I'm not sure if there is a reliable network around who won't get me fired by Big G.

 

As soon as I'll get some CrankyAds sponsors I'll drop Adsense immediately, or just give it a small spot. For what they pay it's what they deserve and given that in a lucky day you get one click every 100 visitors they just can't ask for more. :)

Andrea T.H.W.
Andrea T.H.W.

As I said at FBBB very good post. Given how much Adsense really pays the great majority of publishers is time to move on other seas. I would enter the field of sponsored posts but I'm not sure if there is a reliable network around who won't get me fired by Big G.   As soon as I'll get some CrankyAds sponsors I'll drop Adsense immediately, or just give it a small spot. For what they pay it's what they deserve and given that in a lucky day you get one click every 100 visitors they just can't ask for more. :)

Craig McBreen
Craig McBreen

Danny,

 

This is great, great info. Thank you!

 

Between this and your Analytics post over at For Bloggers By Bloggers I have the homework I need for the week.

 

I have several projects in the works which I hope to have wrapped up by June. There is a book … I just want to make sure it's something that will actually help people, so as you can imagine I'm agonizing over it. Well, I just want to put in the work because it is something I want people to read more than once.

 

After all these months, I'm finally starting to dive into analytics. Took me a while, huh? So that post is bookmarked.

 

I'm also curious what you think of the "Feature Box" featured so prominently on many blogs these days. It's interesting to see how well some are integrating it into their site.

 

Oh, shitzits I have a ton to do .... Thanks! :)

Craig McBreen
Craig McBreen

Danny,   This is great, great info. Thank you!   Between this and your Analytics post over at For Bloggers By Bloggers I have the homework I need for the week.   I have several projects in the works which I hope to have wrapped up by June. There is a book … I just want to make sure it's something that will actually help people, so as you can imagine I'm agonizing over it. Well, I just want to put in the work because it is something I want people to read more than once.   After all these months, I'm finally starting to dive into analytics. Took me a while, huh? So that post is bookmarked.   I'm also curious what you think of the "Feature Box" featured so prominently on many blogs these days. It's interesting to see how well some are integrating it into their site.   Oh, shitzits I have a ton to do .... Thanks! :)

Aliosha Kasin
Aliosha Kasin

I always wanted to take all my old blogging material and make a book out of it. These days I blog too much about web trends etc. I want to read your book Danny, but I don't like reading books through a computer screen. Can you send a hardcopy to Edinburgh :)

Aliosha Kasin
Aliosha Kasin

I always wanted to take all my old blogging material and make a book out of it. These days I blog too much about web trends etc. I want to read your book Danny, but I don't like reading books through a computer screen. Can you send a hardcopy to Edinburgh :)

Howie Goldfarb
Howie Goldfarb

Great post Danny and very inspiring. I should write a Space Cocktails book with paired Space Appetizers!

HowieSPM
HowieSPM

Great post Danny and very inspiring. I should write a Space Cocktails book with paired Space Appetizers!

Ryan Hanley
Ryan Hanley

I'm working on an eBook right now... I'm hoping the words transcend their Digital backdrop.  

 

But you never know... I've taken some of the material from my blog and the rest is original.  It's an amazing experience creating your own product.  Sometimes a blog doesn't feel like a product (even though it is), but an eBook, a piece of writing that you hope Effects Change even in some small way.

 

It's powerful.

 

Thanks bro!

 

Ryan H.

Ryan Hanley
Ryan Hanley

I'm working on an eBook right now... I'm hoping the words transcend their Digital backdrop.     But you never know... I've taken some of the material from my blog and the rest is original.  It's an amazing experience creating your own product.  Sometimes a blog doesn't feel like a product (even though it is), but an eBook, a piece of writing that you hope Effects Change even in some small way.   It's powerful.   Thanks bro!   Ryan H.

Mark Longbottom
Mark Longbottom

Always  good stuff Danny, but don't do what someone I follow [soon to be followed] on twitter does: Auto Tweet daily about new blog posts.  When you click to read them they were written as far back as November, 60,000 followers can be wrong or definitely conned This person also in a  Facebook group posts the same links, and when I tried to engage about a National Radio interview totally ignored me.  Social Media people are not always sociable people.You have such an advantage on them and so do those listening to what you say Danny :)

Mark Longbottom
Mark Longbottom

Always  good stuff Danny, but don't do what someone I follow [soon to be followed] on twitter does: Auto Tweet daily about new blog posts.  When you click to read them they were written as far back as November, 60,000 followers can be wrong or definitely conned This person also in a  Facebook group posts the same links, and when I tried to engage about a National Radio interview totally ignored me.  Social Media people are not always sociable people.You have such an advantage on them and so do those listening to what you say Danny :)

Mark Longbottom
Mark Longbottom

Always  good stuff Danny, but don't do what someone I follow [soon to be followed] on twitter does: Auto Tweet daily about new blog posts    When you click to read them they were written as far back as November        60,000 followers can be wrong or definitely conned This perosn also ina  Facebook group posts the same links, and when I tried to engage about a National Radio interview totally ignored me.  Social Media people are not always sociable people.You have such an advantage on them and so do those listening to what you say Danny :)

naomi tapia
naomi tapia

Thanks for this post, Danny.  I must say that it got my attention immediately from my inbox.  I was thinking recently about what use old posts could have :)  Great ideas!!

naomi tapia
naomi tapia

Thanks for this post, Danny.  I must say that it got my attention immediately from my inbox.  I was thinking recently about what use old posts could have :)  Great ideas!!

raingal7
raingal7

@SthsideMktg You definitely did, Anne-Marie. :) Always happy for another mention, though. You're so welcome. Thx for posting great content!

raingal7
raingal7

@SthsideMktg You definitely did, Anne-Marie. :) Always happy for another mention, though. You're so welcome. Thx for posting great content!

DannyBrown
DannyBrown

 @excitingip Valid points, both of them. I did actually have the ebook sales banner where the Genesis one is currently sitting, but I wanted to test other options and call-to-actions, to see what works best.   Same goes for categories - I'm trying to keep the sidebar uncluttered, so placed the categories in the footer.    However, I'm constantly tweaking and I'll definitely take your suggestions on board, cheers! :)

Danny Brown
Danny Brown moderator

 @excitingip Valid points, both of them. I did actually have the ebook sales banner where the Genesis one is currently sitting, but I wanted to test other options and call-to-actions, to see what works best.

 

Same goes for categories - I'm trying to keep the sidebar uncluttered, so placed the categories in the footer. 

 

However, I'm constantly tweaking and I'll definitely take your suggestions on board, cheers! :)

DannyBrown
DannyBrown

 @Andrea H. | The Hypnotism Weekly IZEA used to be okay, by all accounts, and offered sponsored slots to all sizes of publishers via their Sponsored Posts platform, may be worth checking out, mate?

DannyBrown
DannyBrown

 @Craig McBreen You have a book? Sweet, mate, would love to know more and let me know how/if I can help!   Feature Box as in landing page, or on single post indexes, mate? I'm not quite 100% sure on that one. :)

DannyBrown
DannyBrown

 @Aliosha Kasin Hey there mate,   Email me your address and I'll see what I can do - it is my hometown, after all. ;-)

DannyBrown
DannyBrown

 @HowieSPM I'd buy it - $47, right?

DannyBrown
DannyBrown

 @Ryan Hanley Hey there mate,   Ping me when you finish - would love to see the finished product, sir! And yes, sometimes I think we take our blogs for granted, and miss what they really are. :)

Danny Brown
Danny Brown moderator

 @Mark Longbottom Hey there mate,

 

I hear you on the AutoTweet (I think that's probably something like Tweet Old Posts plugin at work). I have to admit, I don't mind people promoting their older stuff (heck, I do that myself), as there will always be a new audience for archived content.

 

But within reason and limits. ;-)

DannyBrown
DannyBrown

 @Mark Longbottom Hey there mate,   I hear you on the AutoTweet (I think that's probably something like Tweet Old Posts plugin at work). I have to admit, I don't mind people promoting their older stuff (heck, I do that myself), as there will always be a new audience for archived content.   But within reason and limits. ;-)

Craig McBreen
Craig McBreen

 @DannyBrown I should have placed and "e" before "book" ;) So, an e-book, but it's a start and is in-progress. I'll certainly keep you in the loop and really appreciate the offer!

 

Oh, landing page, just above the fold.

 

 

Craig McBreen
Craig McBreen

 @DannyBrown I should have placed and "e" before "book" ;) So, an e-book, but it's a start and is in-progress. I'll certainly keep you in the loop and really appreciate the offer!   Oh, landing page, just above the fold.    

Mark Longbottom
Mark Longbottom

 @DannyBrown Absolutely, I get more hacked off when the person doesn't actually respond to open conversation.  That's life though and shows me what the priorities of the person are, especially when visiting the website connected and having a pop up to buy a book before anyone has read the content of the blog.

Mark Longbottom
Mark Longbottom

 @DannyBrown Absolutely, I get more hacked off when the person doesn't actually respond to open conversation.  That's life though and shows me what the priorities of the person are, especially when visiting the website connected and having a pop up to buy a book before anyone has read the content of the blog.

Craig McBreen
Craig McBreen

 @DannyBrown I've been searching around to see how well they are integrated into blogs. I really like the way Francisco Rosales incorporated it over at Social Mouths. Nice cohesive look and feel. I also like your bright orange callout at the top right ... I need to work on mine for sure.

 

Agree on the pop-ups.

Danny Brown
Danny Brown moderator

 @Craig McBreen Gotcha on both fronts!

 

I think the Feature Page is interesting. For instance, on here, I've seen sales of the ebook pick up, as well as interest in JugnooMe, so they work. Same goes for the Jugnoo blog, with subscriptions picking up.

 

I think it can depend on what's there and how it's presented. But they definitely seem to be picking up steam, and are a damn sight more palatable than these God-awful pop-up boxes..!

Craig McBreen
Craig McBreen

 @DannyBrown I've been searching around to see how well they are integrated into blogs. I really like the way Francisco Rosales incorporated it over at Social Mouths. Nice cohesive look and feel. I also like your bright orange callout at the top right ... I need to work on mine for sure.   Agree on the pop-ups.

DannyBrown
DannyBrown

 @Craig McBreen Gotcha on both fronts!   I think the Feature Page is interesting. For instance, on here, I've seen sales of the ebook pick up, as well as interest in JugnooMe, so they work. Same goes for the Jugnoo blog, with subscriptions picking up.   I think it can depend on what's there and how it's presented. But they definitely seem to be picking up steam, and are a damn sight more palatable than these God-awful pop-up boxes..!

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