Create and Measure a Social Media Campaign with the @JugnooMe Dashboard

Create and Measure a Social Media Campaign with the @JugnooMe Dashboard

JugnooMe social media dashboard

When we envisioned our social media dashboard JugnooMe, our key tenet was to make the social web simple, accessible and monetizable for everyone.

This means a solo entrepreneur; a full-on corporation; an agency looking after clients; a non-profit; realtors, franchisors and much, much more. But goals are one thing; making it happen are another.

One of the ways we’re making it happen, even during our beta stage, is by having a complementary suite of tools that dovetail into each other and offer a fully integrated solution because of it.

By doing this, it means you, the user, can create fully-fledged social media campaigns even while our products are still being fleshed out and added to.

To give you an idea of how you could use JugnooMe for your social media needs/campaign, here’s a simple overview of how you could use the tools to start, track and measure your campaign.

Step 1: Gather the Intelligence

Okay, so you’ve been told you need to get on social media because that’s where all your customers are. But are they? There are 7 billion people in the world. Let’s say half of them are kids – that leaves 3 billion.

Even the mighty Facebook has less than a billion users. So, by definition, at least 2/3 of your customers may very well not be on social media. Your job is to find out if they are, and that’s where our Social Search option comes in.

JugnooMe social search

This feature allows you to enter keywords around the topics your potential customers would be talking about around your brand or the services you offer.

You can then filter these into Positive, Neutral and Negative, which is perfect if you want to make a soft sell around your product (Positive sentiment and non-invasive tweet about the Twitter conversation and topic) or protect your brand (Negative and your instant reply with a solution or correction to erroneous statements).

What Social Search also allows you to do is see if people are talking about your industry at all, and where about, which will then allow you to target your next steps.

Step 2: Creating the Campaign

Let’s say Social search shows you that there’s a desperate need for an answer to a question that hundreds of people are asking, but no-one seems to be responding too.

It could be a product and its reliability, or an upcoming area in the real estate market and what that means to potential buyers.

While you could simply reply via Twitter to the hundreds of individuals, it’d be a lot more effective (and profitable) to run something like a premium webinar, and then smartly promote into the search terms and conversations from your original results.

Now, while we can’t help you with the webinar creation, we can help you get the word out and measure. For instance, once you have the webinar booked, you could use our SVM (social video marketing) tool to create a short promotional video with snippets of eye-catching copy, images and sound.

JugnooMe video tool

Once you’ve uploaded the video (either to Jugnoo Media or YouTube – more platforms will be supported soon), you can then start promoting your video and webinar across your chosen social networks, using our global J-Post option.

This currently allows you to post updates to Twitter, Facebook (profiles and Pages) and LinkedIn.

JugnooMe global post

You can use this feature with as many accounts as you wish – so, if you’re a franchisor, for example, and you distribute offers across 100 franchisees, you could essentially have several hundred messages being created in one click to cover multiple locales and demographics.

To add to the buzz around your webinar, you could also create a special offer using our Facebook Coupon app, where you can promote a time-sensitive offer to raise sales interest in your webinar.

JugnooMe Facebook coupon

Now you have a fully integrated promotion across social media – YouTube video, social network syndication and a Facebook coupon, allowing you to target your webinar audience on the platform they prefer.

But social media promotion is just one part – so you need to make sure you’re measuring your webinar’s sign-up rate and buzz, so you can make amends to your campaign if and where needed.

Step 3: Measuring the Campaign

To know if you’re being successful or not, you need to get on the Analytics train. These will help you gauge where your biggest visitors are coming from; what platform or message is being most successful; where you need to focus more on, and much more.

To do this effectively, set up a vanity URL for each platform you’re promoting your webinar on, and make sure you have the sign-up page for the webinar itself on your own website.

Then, use our Analytics solution to set up your campaign(s).

JugnooMe analytics

Your campaign can be made up of certain goals – X amount of traffic from the various networks you promote on, or how many people used the Facebook coupon discount code, etc.

By measuring the goals, you can see where you’re not getting as much traction as elsewhere, and decide whether or not you need to remain promoting there, use another platform, or just stop your promotion there full stop.

As well as the web analytics, you can use the Social Search option again to see how your campaign is being received on the various social networks.

JugnooMe social mentions

The benefit of adding your own webinar terms to the Social Search engine is you can reply to any questions as they are asked (even if not directed at you), gauge how positively or negatively your promotion is viewed (are you too hard-sell, and if so, what can you do to make the promotion more effective), etc.

You can also see who’s talking about you the most, and reward them with discounts or special codes for their own blog readers or followers. it’s a great way to build brand advocates around your webinar and brand, and that will last much longer than the webinar itself.

Additionally, when the webinar is running, you can add a Search stream to your Twitter dashboard, and use the feedback from it to tailor your approach during that webinar and for future ones.

JugnooMe Twitter feed

Step 4: Rinse and Repeat

And there you have it – how to research, create, promote and measure a social media campaign pretty much all within the JugnooMe dashboard.

You can obviously take it as in-depth or as simple as you wish, using whatever features you feel would be best-suited to your own campaign(s).

Additionally, this type of integrated campaign can be created with the current beta toolset – we have a lot of cool new features coming in the next couple of releases between now and August, to really give you the complete package for your own social media campaigns and needs.

Interested in how we can help you? Hop on over and try JugnooMe out for yourself – it’s free while in beta, and we’d love to see how you use it and how we can help you meet your social media goals!

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Danny Brown
Co-author Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing. #1 marketing blog in world as per HubSpot. Husband. Father. Optimist. Pragmatist. Never says no to a good single malt. You can find me on Twitter - Google+ - LinkedIn.
52 comments
JugnooMe
JugnooMe

Please let us know when you do, @DarrenSproat - we look forward to hearing your thoughts! ^HA

JugnooMe
JugnooMe

Please let us know when you do, @DarrenSproat - we look forward to hearing your thoughts! ^HA

DannyBrown
DannyBrown

@DarrenSproat @JugnooMe Cheers, sir - lot's changed since that post too, should see the new features. :)

DannyBrown
DannyBrown

@DarrenSproat @JugnooMe Cheers, sir - lot's changed since that post too, should see the new features. :)

JugnooMe
JugnooMe

Thanks for sharing, @ZenYinger and @jeffespo! If you decide to give us a try, let us know! We'd love your feedback. ^HA

JugnooMe
JugnooMe

Thanks for sharing, @ZenYinger and @jeffespo! If you decide to give us a try, let us know! We'd love your feedback. ^HA

OpEdMarketing
OpEdMarketing

Wow, getting a lot more comprehensive since first beta launch Danny.  Is there a CRM piece to this, in terms of ability to log, say, past conversations or comments from someone on Twitter who's engaged with your brand (and maybe took advantage of your Facebook coupon)?  Also, any plans to add a gamification component, where users who are the most "social" with your brand could earn points as part of a loyalty program (or something similar) that could earn them rewards?  

OpEdMarketing
OpEdMarketing

Wow, getting a lot more comprehensive since first beta launch Danny.  Is there a CRM piece to this, in terms of ability to log, say, past conversations or comments from someone on Twitter who's engaged with your brand (and maybe took advantage of your Facebook coupon)?  Also, any plans to add a gamification component, where users who are the most "social" with your brand could earn points as part of a loyalty program (or something similar) that could earn them rewards?  

DannyBrown
DannyBrown

@DiamondJLD @JugnooMe Thanks for the shout, Jonathan, appreciated!

DannyBrown
DannyBrown

@DiamondJLD @JugnooMe Thanks for the shout, Jonathan, appreciated!

Andrea T.H.W.
Andrea T.H.W.

If I remember well I've already said there my thoughts but, given Penguin and the now clear GBBD, I think that JugnooMe can become very handy. At the end if Google wants us to find alternative ways to get traffic we'll do it. And RIP to Google soon. If this is what they want this is what they'll get.   And if you're wondering what GBBD means it's G Bipolar Borderline Disorder. Given how they behave this is my opinion. But also Kindergardern-Style would apply. ;)   Not that in this period I've so much free time as I find a bit difficult just keeping my writing schedule but I'm definitely going to check what JugnooMe can do for the Social Media Caveman, that's me. :D

Andrea T.H.W.
Andrea T.H.W.

If I remember well I've already said there my thoughts but, given Penguin and the now clear GBBD, I think that JugnooMe can become very handy. At the end if Google wants us to find alternative ways to get traffic we'll do it. And RIP to Google soon. If this is what they want this is what they'll get.

 

And if you're wondering what GBBD means it's G Bipolar Borderline Disorder. Given how they behave this is my opinion. But also Kindergardern-Style would apply. ;)

 

Not that in this period I've so much free time as I find a bit difficult just keeping my writing schedule but I'm definitely going to check what JugnooMe can do for the Social Media Caveman, that's me. :D

JugnooMe
JugnooMe

Thanks for shout-out, @DianaCamposC! Gracias! ^HA

JugnooMe
JugnooMe

Thanks for shout-out, @DianaCamposC! Gracias! ^HA

JugnooMe
JugnooMe

Thanks for sharing, @bufferapp - we think you guys are pretty cool, too. :) ^HA

JugnooMe
JugnooMe

Thanks for sharing, @bufferapp - we think you guys are pretty cool, too. :) ^HA

DannyBrown
DannyBrown

@LeoWid Cheers sir! Looking to integrate another cool tool in June platform update ;)

DannyBrown
DannyBrown

@LeoWid Cheers sir! Looking to integrate another cool tool in June platform update ;)

DannyBrown
DannyBrown

@mikestenger @JugnooMe Cheers Mike, and would love your feedback (good and bad!) :)

DannyBrown
DannyBrown

@mikestenger @JugnooMe Cheers Mike, and would love your feedback (good and bad!) :)

JugnooMe
JugnooMe

@mikestenger - Amazing! Please let us know what you think, Mike. :) @dannybrown

JugnooMe
JugnooMe

@mikestenger - Amazing! Please let us know what you think, Mike. :) @dannybrown

DannyBrown
DannyBrown

@letmemoveyou @JugnooMe Rinse and repeat is KEY! ;)

DannyBrown
DannyBrown

@letmemoveyou @JugnooMe Rinse and repeat is KEY! ;)

Anders Michael
Anders Michael

Interesting. Thanks for sharing! I'm going to look further into it :)

Anders Michael
Anders Michael

Interesting. Thanks for sharing! I'm going to look further into it :)

HowieSPM
HowieSPM

I just got my beta account but have not had a chance to take a test drive yet. But I have kicked the tires and looked a bit under the hood. So thank you for the tutorial looking forward to the test drive this week.

Howie Goldfarb
Howie Goldfarb

I just got my beta account but have not had a chance to take a test drive yet. But I have kicked the tires and looked a bit under the hood. So thank you for the tutorial looking forward to the test drive this week.

DannyBrown
DannyBrown

@bdorman264 @JugnooMe Cheers sir - feel free to ping any questions/suggestions this way!

DannyBrown
DannyBrown

@bdorman264 @JugnooMe Cheers sir - feel free to ping any questions/suggestions this way!

sydneytint
sydneytint

Hey Danny ive only just discovered you as im searching for a "social bookmarking tool" to make my life easier for my business http://www.sydneytint.com.au im sure i can make this work for our clients to keep on top of weekly or monthly offers etc.

Does it come with marketing suggestions ? cheers

 

sydneytint
sydneytint

Hey Danny ive only just discovered you as im searching for a "social bookmarking tool" to make my life easier for my business http://www.sydneytint.com.au im sure i can make this work for our clients to keep on top of weekly or monthly offers etc. Does it come with marketing suggestions ? cheers  

JugnooMe
JugnooMe

Thanks for sharing, @DigitalShift_ and @demainlaveille (merci beacoup)! ^HA

JugnooMe
JugnooMe

Thanks for sharing, @DigitalShift_ and @demainlaveille (merci beacoup)! ^HA

DarrenSproat
DarrenSproat

@DannyBrown @JugnooMe I'll be looking into it some more this weekend... :)

DarrenSproat
DarrenSproat

@DannyBrown @JugnooMe I'll be looking into it some more this weekend... :)

ZenYinger
ZenYinger

@JugnooMe @jeffespo sure thing. TX!:)

ZenYinger
ZenYinger

@JugnooMe @jeffespo sure thing. TX!:)

DannyBrown
DannyBrown

 @OpEdMarketing Cheers, mate, thanks for the feedback - definitely come a long way since January, and this is just the start.   There are definitely CRM options on the way to complement the ones we have (social search, for example, is a perfect CRM tool to increase your brand's awareness and loyalty based on customer feedback). Look out for those in the June and August updates.   And, yes, we've actually been discussing the gamification approach (our early build had a Rewards tab ready to take advantage of this) - so, stay tuned!

Danny Brown
Danny Brown moderator

 @OpEdMarketing Cheers, mate, thanks for the feedback - definitely come a long way since January, and this is just the start.

 

There are definitely CRM options on the way to complement the ones we have (social search, for example, is a perfect CRM tool to increase your brand's awareness and loyalty based on customer feedback). Look out for those in the June and August updates.

 

And, yes, we've actually been discussing the gamification approach (our early build had a Rewards tab ready to take advantage of this) - so, stay tuned!

DannyBrown
DannyBrown

 @Andrea H. | The Hypnotism Weekly Cheers, mate, and you know where to reach us with any feedback or suggestions for future updates!

DannyBrown
DannyBrown

 @HowieSPM No worries, mate, and as I mention elsewhere, this is just stage one, lots more under the hood that we'll be revealing soon. :)

DannyBrown
DannyBrown

@DarrenSproat @JugnooMe Cheers sir - more updates expected end of June so look forward to feedback / suggestions.

DannyBrown
DannyBrown

@DarrenSproat @JugnooMe Cheers sir - more updates expected end of June so look forward to feedback / suggestions.