Social Media, Self-Proclamation and the Wanky Word

122 Shares 122 Shares ×

Wanky social media

We all want to be famous, whether we admit it or not.

We all want the glory of recognition for our work; our media; our creations; our results. To say otherwise is to lie. Of course, the thing is, there are different levels of what we want and how we want it.

Thankfully for those that want it, whether it’s deserved or not, social media allows us to live out our narcissistic fantasies and be as famous as we believe we should be.

Fame, though, can come in many forms. There’s the type of fame that Mike talks about; but that’s where we seek fame but don’t really say as much. Then there’s the well-deserved fame of a job well done, despite not really being famous at all.

And then there’s the self-proclaimed fame. But is this fame, or infamy? Can it even be called fame, when it’s a self-imposed title? Perhaps the fame is there because of the irony around the self-proclamation?

Them’s Mighty Big Words You’re Using

Say, for example, you call yourselves “the standard for influence”, like our friends at Klout. That’s a pretty mighty title to give yourself. Can they live up to it?

After all, Klout does have at least 100 million users being profiled, so that’s a hefty number, and one that should stand for the standard of influence, right?

Eh, maybe not.

Considering there are approximately 900 million users just on Facebook, so 800 million short there. Or 200 million on Twitter, so only half the number there. Even LinkedIn, everyone’s favourite-but-not-really network, has 131 million users, so Klout’s missing 31 million people there.

Even if Klout were to say they were just “the standard for ONLINE influence”, there are 2 billion people using the web. TWO BILLION.

So, in the grand scheme of things, 100 million is like a wet kiss on the cheek compared to the back-seat virginity loss and post-coital cigarette it desperately wants to be.

Self-Proclamation and The Wanky Word

There’s nothing wrong with being confident in your abilities. There’s nothing wrong in being proud of your achievements, and sharing them with the world.

That should, actually, be a given, since the world is hard enough to succeed in at the best of times – so true success deserves to be highlighted.

But saying you’re something you’re clearly not isn’t a statement of success. Nor is it a statement of intent or a goal – if it were that, the line would go something like “aiming to be the standard for influence”.

At least that approach is being honest, and people will cut you slack.

But calling yourself the best or standard when there’s a clear difference between the claim and the actuality?

That’s just kinda wanky.

image: natebeaty

Join over 11,000 smart subscribers

Get my latest updates delivered straight to your Inbox as soon as they're published (I respect your privacy and will never spam you)

122 Shares Twitter 80 Facebook 11 Google+ 4 Buffer 4 Buffer LinkedIn 23 StumbleUpon 0 Email -- Email to a friend 122 Shares ×
About Danny

Danny Brown is Chief Technologist at ArCompany, helping clients turn social media intelligence into business results. He’s the co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing, described as "the book that will change the way we do business today." He’s an award-winning marketer whose delivered results for organizations like Microsoft Canada, BlackBerry, FedEx, Ford Canada and LG Electronics, and his blog is recognized as the #1 marketing blog in the world by HubSpot.

92 comments
Danny Brown
Danny Brown

Thanks kindly, mate - appreciate you "got it". :)

TRENDYBLACKGUY
TRENDYBLACKGUY

the irony within this article is brilliant. dope blog, dude.

Howie Goldfarb
Howie Goldfarb like.author.displayName 1 Like

I want to be Infamous. Being Famous is for sissies.

HowieSPM
HowieSPM

I want to be Infamous. Being Famous is for sissies.

TheJackB
TheJackB like.author.displayName like.author.displayName 2 Like

I made myself "The Original Dad Blogger" because I was taking a poke at some other bloggers. Sadly I don't think that they are aware of my swipe and well...here I am.

 

I kept the tagline because it provided some notoriety and branding that I think is useful. Might change it one day, might not. I try not to take some of these things too seriously. That is not a comment on this particular post, just sort of a reflection on some of the blogosphere in general.

 

Some of our colleagues have painted themselves into corners that they can't get out of. If people don't follow their advice/suggestions for how to use social media they go nuts because they can't allow for multiple paths to success.

 

Kind of a silly way of doing things, but that is what happens when you build your business using a house of cards, straw and no mortar.

Latest blog post: Does Your Blog Use Protection?

Danny Brown
Danny Brown moderator like.author.displayName 1 Like

 @TheJackB See, I like your approach, mate. The parent blogger "industry" contains some of the sneakiest and ethicless people I know, and it's nice to see it popped at in this way. :)

 

That's the thing with corners - I see agencies pop up that are purely social media agencies, and I think, "Wow, you're going to have a very short shelf life." Some folks really do make you raise your eyebrows....

TheJackB
TheJackB

I made myself "The Original Dad Blogger" because I was taking a poke at some other bloggers. Sadly I don't think that they are aware of my swipe and well...here I am.   I kept the tagline because it provided some notoriety and branding that I think is useful. Might change it one day, might not. I try not to take some of these things too seriously. That is not a comment on this particular post, just sort of a reflection on some of the blogosphere in general.   Some of our colleagues have painted themselves into corners that they can't get out of. If people don't follow their advice/suggestions for how to use social media they go nuts because they can't allow for multiple paths to success.   Kind of a silly way of doing things, but that is what happens when you build your business using a house of cards, straw and no mortar.

DannyBrown
DannyBrown

 @TheJackB See, I like your approach, mate. The parent blogger "industry" contains some of the sneakiest and ethicless people I know, and it's nice to see it popped at in this way. :)   That's the thing with corners - I see agencies pop up that are purely social media agencies, and I think, "Wow, you're going to have a very short shelf life." Some folks really do make you raise your eyebrows....

Andrea T.H.W.
Andrea T.H.W.

And, as for being famous, I don't wanna be famous, I wanna be good at what I do. And possibly be recognized for it. ;)

Andrea T.H.W.
Andrea T.H.W. like.author.displayName 1 Like

:D OMG! Great post Danny, so good, so funny.

 

Well the net is full of self proclamed experts in every field: life, business, marketing, writing, making money, law of attraction, etc. Just look at how many people boast thousands of dollars of earning from their blogs without showing the smallest evidence. Ok, G doesn't allow people to talk in details about earnings from AdSense but even by other means I've never seen a tax form. And if you're earning 5000 dollars per month from your website you must fill a tax form right?

 

As for Klout they are the standard for influence just like Google is the standard for reliable and unbiased search results or for honesty and ethic in business. Or FaceBook is the standard for privacy. :D

 

Btw what's your Klout score? :D :D :D

Latest blog post: Positive Thinking in Practice

Danny Brown
Danny Brown moderator like.author.displayName 1 Like

 @Andrea T. H. W. I was watching a show on TV about dodgy builders in the home renovation trade. This kid had a website, and on it it said "Over 25 years experience in building great homes." The guy was 24 years old...

 

As for my Klout score, I'm officially one of the sad puppies that the site displays when people remove themselves. And I kinda like that... ;-)

Andrea T.H.W.
Andrea T.H.W.

:D OMG! Great post Danny, so good, so funny.   Well the net is full of self proclamed experts in every field: life, business, marketing, writing, making money, law of attraction, etc. Just look at how many people boast thousands of dollars of earning from their blogs without showing the smallest evidence. Ok, G doesn't allow people to talk in details about earnings from AdSense but even by other means I've never seen a tax form. And if you're earning 5000 dollars per month from your website you must fill a tax form right?   As for Klout they are the standard for influence just like Google is the standard for reliable and unbiased search results or for honesty and ethic in business. Or FaceBook is the standard for privacy. :D   Btw what's your Klout score? :D :D :D

DannyBrown
DannyBrown

 @Andrea T. H. W. I was watching a show on TV about dodgy builders in the home renovation trade. This kid had a website, and on it it said "Over 25 years experience in building great homes." The guy was 24 years old...   As for my Klout score, I'm officially one of the sad puppies that the site displays when people remove themselves. And I kinda like that... ;-)

richescorner
richescorner like.author.displayName like.author.displayName 2 Like

I think it's wanky when someone talks themselves up.  It's better to be humble and let your actions do the talking.  If you are skilled or talented other people will notice and they will talk about you. 

richescorner
richescorner

I think it's wanky when someone talks themselves up.  It's better to be humble and let your actions do the talking.  If you are skilled or talented other people will notice and they will talk about you. 

DannyBrown
DannyBrown

 @richescorner Agreed, mate. There's nothing wrong with sharing accomplishments, but this whole "guru" crap is beyond a joke.

OpEdMarketing
OpEdMarketing like.author.displayName like.author.displayName 2 Like

I've always steered clear of anyone in marketing who brand themselves as a "rock star, guru, jedi, ninja, etc.".  Just wank, as you say.  There's a site called glassdoor.com that lets employees and ex employees rate what it's "really" like to work at a certain company, maybe we should do the same for people-brands.  We can grade them on a scale from "authentic" to "wank".  

 

And in completely unrelated news, my Scottish friend, did you know that LCBO now stocks Tennents?

Danny Brown
Danny Brown moderator

 @OpEdMarketing Ironically enough, one of the "larger names" in social media (from your neck of the woods) used to have Jedi in his bio...

 

That site sounds like a blast, mate, and would love to do one based on personal folks. Hmmm, mind ticking...

 

Tennents is still around? I hope it tastes better than when my mum drank it!

Latest blog post: TGIF at Jugnoo: Fun Friday

OpEdMarketing
OpEdMarketing

I've always steered clear of anyone in marketing who brand themselves as a "rock star, guru, jedi, ninja, etc.".  Just wank, as you say.  There's a site called glassdoor.com that lets employees and ex employees rate what it's "really" like to work at a certain company, maybe we should do the same for people-brands.  We can grade them on a scale from "authentic" to "wank".     And in completely unrelated news, my Scottish friend, did you know that LCBO now stocks Tennents?

DannyBrown
DannyBrown

 @OpEdMarketing Ironically enough, one of the "larger names" in social media (from your neck of the woods) used to have Jedi in his bio...   That site sounds like a blast, mate, and would love to do one based on personal folks. Hmmm, mind ticking...   Tennents is still around? I hope it tastes better than when my mum drank it!

Steven Hourston
Steven Hourston like.author.displayName like.author.displayName like.author.displayName 3 Like

I'm going to give up on this blog unless you stop sitting on the fence and start sharing some opinions. Maybe then you'll have some "klout". Disclaimer: Irony alert.

Danny Brown
Danny Brown moderator like.author.displayName 1 Like

 @Steven Hourston Hah, you should read this post on why you won't like this blog, mate. You know, just in case... ;-)

 

http://dannybrown.me/2011/01/11/danny-brown-sucks/

Latest blog post: TGIF at Jugnoo: Fun Friday

FrankDickinson
FrankDickinson like.author.displayName like.author.displayName 2 Like

 @DannyBrown  @Steven Hourston Steven - in the post Danny refered you to there is a link to a former post. 

 

In that post Danny used the word "shitdiots"

 

The creation and uses of said word is reason #423 why I love Danny Brown.

 

Stick around - I'm sure I'll list a few more as time goes on....

Latest blog post: Free Flow

Steven Hourston
Steven Hourston like.author.displayName 1 Like

@DannyBrown @FrankDickinson Gentlemen, you are both responsible for giving me the best possible start to my day in sunny London. You should also know that reading both posts while tackling a combination of bran flakes, shreddies and rice krispies was a messy tactical blunder on my part.

Steven Hourston
Steven Hourston

I'm going to give up on this blog unless you stop sitting on the fence and start sharing some opinions. Maybe then you'll have some "klout". Disclaimer: Irony alert.

DannyBrown
DannyBrown

 @Steven Hourston Hah, you should read this post on why you won't like this blog, mate. You know, just in case... ;-)   http://dannybrown.me/2011/01/11/danny-brown-sucks/

FrankDickinson
FrankDickinson

 @DannyBrown  @Steven Hourston Steven - in the post Danny refered you to there is a link to a former post.    In that post Danny used the word "shitdiots"   The creation and uses of said word is reason #423 why I love Danny Brown.   Stick around - I'm sure I'll list a few more as time goes on....

FrankDickinson
FrankDickinson

 @DannyBrown  @Steven Hourston "asshat" = #424

Steven Hourston
Steven Hourston

@DannyBrown @FrankDickinson Gentlemen, you are both responsible for giving me the best possible start to my day in sunny London. You should also know that reading both posts while tackling a combination of bran flakes, shreddies and rice krispies was a messy tactical blunder on my part.

DannyBrown
DannyBrown

 @FrankDickinson  @Steven Hourston Haha, thanks, Frank - I think "asshat" is in there somewhere too, mate. ;-)

ClayMorgan
ClayMorgan like.author.displayName like.author.displayName 2 Like

As Will Rodgers said, "If you've done it, it ain't bragging." And if you've done it, I'll listen.

 

One of the challenges with social media is discerning who has "done it."  Last fall, a relative painted my porch for me. Now he's decided he can make money painting, but I have to repaint the porch in the next few weeks as the paint job is peeling. To me, that sums up an awful lot of social media claims.

Latest blog post: Livefyre Conversation

ClayMorgan
ClayMorgan

As Will Rodgers said, "If you've done it, it ain't bragging." And if you've done it, I'll listen.   One of the challenges with social media is discerning who has "done it."  Last fall, a relative painted my porch for me. Now he's decided he can make money painting, but I have to repaint the porch in the next few weeks as the paint job is peeling. To me, that sums up an awful lot of social media claims.

DannyBrown
DannyBrown

 @ClayMorgan Haha, mate, that example is the best ever - I may just have to steal that and use in future presentations!!

jackielamp
jackielamp like.author.displayName like.author.displayName 2 Like

I can't get over this: Them’s Mighty Big Words You’re Using. HAHA! You're the best. I love this post. Hope all is well with you :)

jackielamp
jackielamp

I can't get over this: Them’s Mighty Big Words You’re Using. HAHA! You're the best. I love this post. Hope all is well with you :)

DannyBrown
DannyBrown

 @jackielamp I was going to use some big words for extra effect, but Mr. Solis already has that market covered... ;-)

wmwebdes
wmwebdes

Hi Danny Not a single one of those 2 billion who could have put it better, fabulous post.   Given me a great start to the weekend.      

FrankDickinson
FrankDickinson like.author.displayName like.author.displayName 2 Like

Hey bud!

 

Okay - I've been away for a few months - just checking - are the people at Klout still loving you?  :-)

 

Gotta love this: "So, in the grand scheme of things, 100 million is like a wet kiss on the cheek compared to the back-seat virginity loss and post-coital cigarette it desperately wants to be."

 

Good God I've missed you!

Latest blog post: Free Flow

wmwebdes
wmwebdes like.author.displayName 1 Like

 @FrankDickinson

 Was only thinking today that I'd not seen much of you Frank.

What have you been up to?

FrankDickinson
FrankDickinson like.author.displayName like.author.displayName 2 Like

 @wmwebdes Hey bud - check out yesterday's blog post - yep - you read that right - blog post on my site :-)

Latest blog post: Free Flow


122 Shares Twitter 80 Facebook 11 Google+ 4 Buffer 4 Buffer LinkedIn 23 StumbleUpon 0 Email -- Email to a friend 122 Shares ×